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Articles 31 - 35 of 35
Full-Text Articles in Fashion Business
Fashioning Desire At B. Altman & Co.: Ethics And Consumer Culture In Early Department Stores, Tessa Maffucci
Fashioning Desire At B. Altman & Co.: Ethics And Consumer Culture In Early Department Stores, Tessa Maffucci
Dissertations, Theses, and Capstone Projects
We live in an age of fast fashion. Clothing is produced in greater volumes than ever before and the lifecycle of each garment keeps getting shorter and shorter. Many items are manufactured to be worn only one time and then thrown away—as disposable as a cup of coffee. There is much to be learned about our current fashion ecosystem by looking into the past. Beyond the garments themselves we must understand the larger historical and sociological context in which these articles of clothing were produced. How does the shopping environment shape the buying habits and fashion trends of an era? …
Firms' Decisions To Enter A Market Of Highly Differentiated Products: Apparel Industry And New York Fashion Week, Yoko Katagiri
Firms' Decisions To Enter A Market Of Highly Differentiated Products: Apparel Industry And New York Fashion Week, Yoko Katagiri
Dissertations, Theses, and Capstone Projects
This dissertation deals with economic aspects of the fashion industry. It begins with a discussion of the complex industrial organization aspects of the industry. A wealth of information in this area has been assembled and is presented for the first time. The focus is on the high-end fashion market: how it started, how it works, New York Fashion Week, and its significance for the industry. Then a comprehensive review of the economics literature as it pertains to the industry is presented, also for the first time. The empirical sections of the dissertation contain estimates of demand functions for apparel and …
Developing An Attitudinal Model Of Collaborative Consumption: Moderating Effects Of Consumer Traits And Situational Factors, Alyssa Dana Adomaitis, Caroline Kobia, Diana Saiki
Developing An Attitudinal Model Of Collaborative Consumption: Moderating Effects Of Consumer Traits And Situational Factors, Alyssa Dana Adomaitis, Caroline Kobia, Diana Saiki
Publications and Research
No abstract provided.
A Fashion Paradox: Reflective Thinking For Fashion Forecasting, Alyssa Dana Adomaitis
A Fashion Paradox: Reflective Thinking For Fashion Forecasting, Alyssa Dana Adomaitis
Publications and Research
No abstract provided.
Advertisements: Interpreting Images Used To Sell To Young Adults, Alyssa Dana Adomaitis, Kim P. Johnson
Advertisements: Interpreting Images Used To Sell To Young Adults, Alyssa Dana Adomaitis, Kim P. Johnson
Publications and Research
Purpose – The purpose of this study is to identify images used in advertising directed toward young adults, investigate what young adults thought of these images, and explore how young adults used these images.
Design/methodology/approach – A content analysis of 674 apparel and cosmetic advertisements located in four fashion magazines (Elle Girl, Seventeen, YM, and TeenVogue) resulted in eight categories. Participants (n ¼ 32) viewed advertisements representative of the categories and answered questions related to their thoughts about the model depicted in the advertisement and their use of the images.
Findings – Participants’ used the models as a point of …