Fashion Business Commons^™

Creating Meaning In Work, Eunyce Yap, Joanna Lam

Research Collection Institute of Service Excellence

Eunyce Yap and Joanna Lam, Founders of fashion label, Love & Bravery, tell us why there should always be more to business than just the bottom line.

How To Design For Your Customers, Selma Bamadhaj, Nur Rulhuda

Research Collection Institute of Service Excellence

Selma Bamadhaj and Nur Rulhuda of Lully Selb school us in the importance of personalised service and turning customers into friends.

Dress And Sex: A Review Of Empirical Research Involving Human Participants And Published In Refereed Journals, Sharron J. Lennon, Alyssa Dana Adomaitis, Jayoung Koo, Kim K. P. Johnson

Publications and Research

Our research purpose was to assess research addressing relationships between dress and sex. Our review was focused on a 25 years span (i.e., 1990–2015) and on empirical research utilizing human participants published in refereed journals. Three main areas of research emerged: (1) dress used as cue to sexual information, (2) dress and sexual violence, and (3) dress, sex, and objectification. Our analyses revealed parents do invest their young children with sex-typed dress however sometimes children demand to wear such dress. Some women intentionally use dress to communicate sexual information but inferences about women who wear sexy dress can be misinterpreted …

Bling And Brand Recognition: What Your Conspicuous Consumption Says About You, Singapore Management University

Perspectives@SMU

Makers of luxury goods can charge even more if they play down their famous labels

Creative Copyright: Tailoring Intellectual Property Policies And Business Strategies For Creative Content Industries In The Digital Age, Bhamati Viswanathan

SJD Dissertations

My dissertation explores intellectual property rights in three fields: fashion, music and education. I examine the varying degrees of IP rights in those fields, and ask whether the differing levels of rights are appropriate to keep these industries creative, innovative and robust. I further examine the salient characteristics of those rights and ask whether such an understanding might help to determine optimal levels of IP protection in other creative industries.

Ua94/6/17 Student / Alumni Personal Papers Wku Annie Reis, Wku Archives

WKU Archives Collection Inventories

Records created by and about Annie Reis during her years as a student at Western Kentucky State Normal School.

The Gender Continuum: Analysing Constructions Of Masculinity Across The Situational Contexts Of Consumption And Leisure Practices, Deirdre Duffy

Conference papers

This paper draws upon Foucauldian theory and considers Eric Anderson's (2009) more recent inclusive masculinity theory to explore how young Irish men construct their masculine identities and come to know themselves through their engagement with consumption and leisure practices. Locating the subject within influential discursive regimes allows for the consideration of identity construction as interconnected with one’s lived existence in the social world. This paper focuses on two practices: national sport and fashionable self-presentation. My findings show how new patterns of power relationships gradually develop, cultivating new constructions of masculinity. However, and challenging Anderson’s emancipatory tone of inclusive masculinities as …

[Owning My Own Business], Dominique T. Dillard

Undergraduate Research Award

No abstract provided.

Customer Satisfaction, Loyalty And Repurchase: Some Evidence From Apparel Consumers, Tamilla Curtis, Russell Abratt, Paul Dion, Dawna L. Rhoades

Management, Marketing and Operations - Daytona Beach

While customer satisfaction, loyalty and repurchase intent are some of the most researched areas in marketing and consumer behavior, there is little certainty on the direction and strength of these relationships. After completing a literature review, this study develops a model of loyalty dimensions, satisfaction and repurchase intent. A sample of 499 respondents who had purchased jeans was interviewed in the Southeastern United States. Results were analyzed using Structural Equation Modeling. The results of nine hypothesized relationships are discussed. A significant positive relationship exists between commitment and repurchase/repurchase intent. Some surprising findings also emerged as the model was modified. It …

Advertisements: Interpreting Images Used To Sell To Young Adults, Alyssa Dana Adomaitis, Kim P. Johnson

Publications and Research

Purpose – The purpose of this study is to identify images used in advertising directed toward young adults, investigate what young adults thought of these images, and explore how young adults used these images.

Design/methodology/approach – A content analysis of 674 apparel and cosmetic advertisements located in four fashion magazines (Elle Girl, Seventeen, YM, and TeenVogue) resulted in eight categories. Participants (n ¼ 32) viewed advertisements representative of the categories and answered questions related to their thoughts about the model depicted in the advertisement and their use of the images.

Findings – Participants’ used the models as a point of …

Ua37/21/2 Research Interview, William Jenkins, Suzanne Hansen

Faculty/Staff Personal Papers

Research interview with Suzanne Hansen owner-operator of Recycled Revolution. The tape has quite a lot of background noise which occasionally make it difficult to hear what is being said.

For more information regarding Recycled Revolution see:

• Apodaca, Rose. New-Age Junkies, Los Angeles Times, 4/23/1993.

• Kelly, John. Bowling Green Firm Turns Old Junk Into Fashion, Kentucky News Era, 11/1/1993

Ua12/2/1 Spring Style, Wku Student Affairs

WKU Archives Records

Special magazine edition of the College Heights Herald:

• Stewart, Nikita. Clean Cut: Men’s Styles Go Back to Basics
• Patrow, Dixie. Women’s Styles Going a Go-Go

Ua12/2/1 Return To The Past, Wku Student Affairs

WKU Archives Records

Magazine edition of the College Heights Herald:

• Dorris, Donna. Brush Off the Dust: Popularity of Traditional Clothes Revamped in the 1990s
• Lawson, Jamie. Classic Chic in Business
• Phillips, Noelle. Bold Oldies: Flashy Ethnic, Antique Accessories Come in Vogue
• Baldwin, Paul. Short or Long Hair, No In-Betweens
• McKnight, Ashley Elizabeth. Students Step Out in Suede Shoes

Ua12/2/1 Spring Into Fashion, Wku Student Affairs

WKU Archives Records

Special magazine edition of the College Heights Herald:

Carter, Darla. Striped Shirts Line Men’s Business Wear

• Poynter, Chris. Bold Pleats, Polka Dots Spring Men into Fashion
• Jones, Angie. Beaches to Boom with Bikinis
• Weber, Rob. Sports Wear Glows from Shoes to Cap
• Dice, Tracey. Bracelets, Big Hats Add to Accessories
• Lawson, Jamie. Women’s Casual Wear to be Real Big and Bold

Ua12/2/1 Fall Fashion, Wku Student Affairs

WKU Archives Records

Special magazine edition of the College Heights Herald regarding fashion.

• Summers, Kaye. Western Look Brings Leather, Boots & Indian Colors for Fall
• Green, Travis. In-Vest In Fall Styles: Suedes in Green, Brown
• Tutt, Allison. Old Coins, Pearls, Gold Chains and Elvis’ Shoes Are Fashionable – Accessories
• Lawson, Jamie. Business: Looks to Suit Anyone
• Tatum, Doug. Opposing Views: Comfort, Price Tag are the Keys
• Hoppes, Lynn. Quest to Dress No Trivial Pursuit

Ua12/2/1 Magazine - Study Of Style, Wku Student Affairs

WKU Archives Records

Special magazine edition of the College Heights Herald regarding fashion.

• Green, Travis. Last Year’s Newcomer, Spandex, Now Reigns
• Hoppes, Lynn. Men’s Casual: Stripes Outline Spring Style
• Bricking, Tanya. Women’s Casual: Variety in Vogue as Anything Goes
• Tutt, Allison. Sophistication Takes Spotlight in Formal Fashion
• Duff, Jill. Designing Women: Creativity Required in Designing Career
• Patrick, Kelli. Neon Brightens Swim Scene

Ua12/2/1 Fall Fashion, Wku Student Affairs

WKU Archives Records

Special edition of the College Heights Herald regarding fashion:

• Pack, Todd. Topper Wear
• Hoppes, Lynn. A Long, Bold Winter
• Duff, Jill. Classy Styles
• Patrick, Kelli. Leather Weather
• Carger, Darla. Just a Jewel in the Rough

Ua12/2/1 Spring Fashion Magazine, Wku Student Affairs

WKU Archives Records

Special issue of the College Heights Herald focused on fashion. Articles included:

• Patrick, Kelli. Shore Thing – Men’s Wear
• Stevenson, Cindy. Crop the Clothing – Women’s Fashion
• Duff, Jill. Scarf Scene
• Hoppes, Lynn. Subtle Shades

Ua12/2/1 Deja (Pre)Vu Fall Fashion 1987, Wku Student Affairs

WKU Archives Records

Special fashion edition of the College Heights Herald

• White, Douglas. Non-Fashion: No Style
• Harris, Carla. Women’s Fashion: Buy and Buy
• Woehler, Eric. Men’s Fashion: Big Time
• Woehler, Eric. Fragrance: Swell Smell

Ua12/2/1 Window Shopping, Wku Student Affairs

WKU Archives Records

Special edition of the College Heights Herald regarding fashion.

• Harris, Carla. Men Cotton to Big Styles
• Goheen, Mike. Baggy Boxers Now Appealing to Women as Men String up Colorful Bikini Briefs
• Albrecht, Dana. Femininity Returns with Full, Lacy Skirts
• Jones, LaMont. Genuine Pleated Pants and Double-Breasted Sport Coats Are Dapper
• Sullivan, Sheila. Stylish, Comfy Linens Are Hip as Denims Go Dressy
• Fullen, Rebecca. Patterned Hose, Textured Bags & Bows Tie Up Trends
• Hutcherson, Jackie. Two-Piece Sandals, Snakeskin Slip-Ons Fit Women; Men Catch on to Huaraches
• Eagleston, Leigh. One-Piece Suits May Draw Bikini Fans (Especially Those with Something to Hide)
• Duff, …

Ua68/13/4 Bowling Green, Vol. 7, No. 1, Kelly Thompson Chapter, Public Relations Student Society Of America

Student Organizations

Magazine produced by senior seminar class in public relations with the Kelly Thompson Chapter of the Public Relations Student Society of America and students in the WKU Department of Journalism.

Regular features include:

• Reflections
• Business
• Art
• Community Service
• Reminiscing
• Curiosities
• Entertainment

This issue includes articles:

• Gray, Beth. Caring Comes Home - Hospice
• Hornback, Todd. Alcoholics Anonymous: Finding a Better Way of Life
• McCoy, Steve. Area Underground Shared by Few - Cave & Karst
• McCormick, Rebecca. Architecture: History Lines the Streets
• McCormick, Rebecca. Landmark: Preservation & More
• Quinn, Paula. Madame Kennedy: Working with the Problem at Hand

Ua12/2/1 Western Civilization - Fall Fashion 1986, Wku Student Affairs

WKU Archives Records

Special edition of College Heights Herald focusing on fall fashions, this issue contains articles:

• Jones, LaMont. Shoes Are Base for Building Fashionable Feet
• Jones, LaMont. Sweatshirts and Pleats Lead Fall Causal Look
• Sullivan, Sheila. Baggy and Bright the Trend in Sweaters
• Comfortable, Stylish Clothes Favored for Game
• Koniak, Joe. Bright Clothes are Best for Holiday Party Wear
• Sullivan, Sheila. Good Clunk: Bulky Jewelry Popular
• Duff, Jill. Hilltopper Winter Wear: the Long and Short of It
• Duff, Jill. Raise a Thermal Flap This Fall

Ua12/2/1 College Heights Herald - Magazine, Wku Student Affairs

WKU Archives Records

Special magazine edition of the College Heights Herald.

• Humphreys, Mack. Thrash! – Skateboarders
• Meehan, Mary. Out of Bounds – Essay
• Harris, Carla. South Africa: Points of View – Apartheid, Brett Kennard, Victor Ngubeni, Don Morton
• Jessie, Lisa. Stretching Your Pay Check: Women’s – Fashion
• Richards, Toya. Stretching Your Pay Check: Men’s – Fashion

Ua12/2/1 Anything Goes, Fashion '85, Wku Student Affairs

WKU Archives Records

Special edition of the College Heights Herald featuring these articles:

• Meehan, Mary. Splashy, Bright, Fun, Tropical, Loose . . .
• Swift, Kim. Styles Give Subtle Personal Message
• Edelen, Mark. Pop Music World Inspires T-Shirt Trends
• Thomas, Ursula. Fabrics, from Denim to Linen, Are Used in Unusual Mixtures
• Hitchcock, Lisa. Pastels Make Up Spring Porcelain Look – Cosmetics
• Dezern, Craig. Men Facing Facts About Good Skin Care
• Coombs, Tina, Angela Struck & Sheila Sullivan. In Addition . . . – Accessories
• Strain, Jo. Splash – Bathing suits
• Reckless – Hairstyles
• Humphreys, Mack. New Colors, Designs Popular for Men
• Sullivan, Sheila. Old …

Ua12/2/1 Magazine, Wku Student Affairs

WKU Archives Records

Special edition of College Heights Herald featuring articles:

• Meehan, Mary. Like, Wow – Fashion Trends
• Carlton, Chad. A Man Around the House – Jody Richards

Energy-Efficient Clothing, Interior Architecture And Furnishing Designs: Consumer Attitudes, Acceptability Levels And Preferences, Barbara Parks

Home Economics and Family Living Theses

Energy-efficient designs in clothing, interior architecture and furnishings were evaluated (a) to assess consumers’ attitudes toward the designs, (b) to compare acceptability levels of participants who were knowledgeable in the home energy field with those who were less knowledgeable and (c) to determine if consumers had a preference for using housing, clothing or furnishings in meeting their thermal comfort needs. Four designs generated by the University of Tennessee-Energy Design competition were evaluated: a leisure outfit, a lounging dress, a water-storage collector (room divider and coffee tables) and a solar waterbed. Rogers and Shoemaker’s perceived attributes of innovations model (relative advantage, …

Ua12/2/1 Spring Fashion 1981, Wku Student Affairs

WKU Archives Records

Special edition of the College Heights Herald focused on fashion.

• Lyons, Heather. Women’s Trends Move to Lace, Khaki . . .
• Hines, Perry & Brian Foote . . . While Men’s Mix Colorful Prep Styles
• Davis, Patti. New Accessories Conservative
• Kirtley, Marian. Comparison Shopping Aids the Fashion-Conscious
• Schepers, Annette. Wedding Fashion Delicate, Elegant

Ua12/2/1 College Heights Herald Spring Fashions, Wku Student Affairs

WKU Archives Records

Special photojournalism issue regarding fashion.

Ua12/2/1 College Heights Herald, Fall Fashion, Wku Student Affairs

WKU Archives Records

Special edition of the College Heights Herald featuring fashion photojournalism.

Every Fur Coat Hurts

Close Up Reports

CONTENTS

• Every Fur Coat Hurts!
• Whims of Fashion Fatal to Furbearers
• How Many Skins Make a Coat?
• What's it Like to be Trapped?
• Life and Death on the Ranch
• Outlawing the Trap: An Uphill Battle
• Economics of the U.S. Fur Trade
• Seals: The Cruel Clubbing Continues
• You Can Do Something to Save Furbearers
• Help HSUS Help Furbearers!