Fashion Business Commons^™

Customer Satisfaction, Loyalty And Repurchase: Some Evidence From Apparel Consumers, Tamilla Curtis, Russell Abratt, Paul Dion, Dawna L. Rhoades

Management, Marketing and Operations - Daytona Beach

While customer satisfaction, loyalty and repurchase intent are some of the most researched areas in marketing and consumer behavior, there is little certainty on the direction and strength of these relationships. After completing a literature review, this study develops a model of loyalty dimensions, satisfaction and repurchase intent. A sample of 499 respondents who had purchased jeans was interviewed in the Southeastern United States. Results were analyzed using Structural Equation Modeling. The results of nine hypothesized relationships are discussed. A significant positive relationship exists between commitment and repurchase/repurchase intent. Some surprising findings also emerged as the model was modified. It …

Ua12/2/1 Deja (Pre)Vu Fall Fashion 1987, Wku Student Affairs

WKU Archives Records

Special fashion edition of the College Heights Herald

• White, Douglas. Non-Fashion: No Style
• Harris, Carla. Women’s Fashion: Buy and Buy
• Woehler, Eric. Men’s Fashion: Big Time
• Woehler, Eric. Fragrance: Swell Smell

Ua12/2/1 Window Shopping, Wku Student Affairs

WKU Archives Records

Special edition of the College Heights Herald regarding fashion.

• Harris, Carla. Men Cotton to Big Styles
• Goheen, Mike. Baggy Boxers Now Appealing to Women as Men String up Colorful Bikini Briefs
• Albrecht, Dana. Femininity Returns with Full, Lacy Skirts
• Jones, LaMont. Genuine Pleated Pants and Double-Breasted Sport Coats Are Dapper
• Sullivan, Sheila. Stylish, Comfy Linens Are Hip as Denims Go Dressy
• Fullen, Rebecca. Patterned Hose, Textured Bags & Bows Tie Up Trends
• Hutcherson, Jackie. Two-Piece Sandals, Snakeskin Slip-Ons Fit Women; Men Catch on to Huaraches
• Eagleston, Leigh. One-Piece Suits May Draw Bikini Fans (Especially Those with Something to Hide)
• Duff, …

Ua12/2/1 Western Civilization - Fall Fashion 1986, Wku Student Affairs

WKU Archives Records

Special edition of College Heights Herald focusing on fall fashions, this issue contains articles:

• Jones, LaMont. Shoes Are Base for Building Fashionable Feet
• Jones, LaMont. Sweatshirts and Pleats Lead Fall Causal Look
• Sullivan, Sheila. Baggy and Bright the Trend in Sweaters
• Comfortable, Stylish Clothes Favored for Game
• Koniak, Joe. Bright Clothes are Best for Holiday Party Wear
• Sullivan, Sheila. Good Clunk: Bulky Jewelry Popular
• Duff, Jill. Hilltopper Winter Wear: the Long and Short of It
• Duff, Jill. Raise a Thermal Flap This Fall

Ua12/2/1 Anything Goes, Fashion '85, Wku Student Affairs

WKU Archives Records

Special edition of the College Heights Herald featuring these articles:

• Meehan, Mary. Splashy, Bright, Fun, Tropical, Loose . . .
• Swift, Kim. Styles Give Subtle Personal Message
• Edelen, Mark. Pop Music World Inspires T-Shirt Trends
• Thomas, Ursula. Fabrics, from Denim to Linen, Are Used in Unusual Mixtures
• Hitchcock, Lisa. Pastels Make Up Spring Porcelain Look – Cosmetics
• Dezern, Craig. Men Facing Facts About Good Skin Care
• Coombs, Tina, Angela Struck & Sheila Sullivan. In Addition . . . – Accessories
• Strain, Jo. Splash – Bathing suits
• Reckless – Hairstyles
• Humphreys, Mack. New Colors, Designs Popular for Men
• Sullivan, Sheila. Old …

Energy-Efficient Clothing, Interior Architecture And Furnishing Designs: Consumer Attitudes, Acceptability Levels And Preferences, Barbara Parks

Home Economics and Family Living Theses

Energy-efficient designs in clothing, interior architecture and furnishings were evaluated (a) to assess consumers’ attitudes toward the designs, (b) to compare acceptability levels of participants who were knowledgeable in the home energy field with those who were less knowledgeable and (c) to determine if consumers had a preference for using housing, clothing or furnishings in meeting their thermal comfort needs. Four designs generated by the University of Tennessee-Energy Design competition were evaluated: a leisure outfit, a lounging dress, a water-storage collector (room divider and coffee tables) and a solar waterbed. Rogers and Shoemaker’s perceived attributes of innovations model (relative advantage, …

Ua12/2/1 Spring Fashion 1981, Wku Student Affairs

WKU Archives Records

Special edition of the College Heights Herald focused on fashion.

• Lyons, Heather. Women’s Trends Move to Lace, Khaki . . .
• Hines, Perry & Brian Foote . . . While Men’s Mix Colorful Prep Styles
• Davis, Patti. New Accessories Conservative
• Kirtley, Marian. Comparison Shopping Aids the Fashion-Conscious
• Schepers, Annette. Wedding Fashion Delicate, Elegant

Ua12/2/1 Spring Fashions '79, Wku Student Affairs

WKU Archives Records

College Heights Herald spring fashion issue. Articles included in issue:

• Galloway, Amy. Small-town Thinking
• Malone, Roger & Alan Judd. Clean, Classic Look Key to Men’s Spring Fashion
• Spring Rainwear to be Collarless
• Post, Audrey. Home-sewn Clothes Can Cost 75% Less than Store-bought Ones
• Women’s Shorts, Loose Tops Popular . . .
• . . . Variety of Styles Available for Tennis
• Whitaker, David. If Something is In – Look Out
• Roberts, Lisa. A Step Beyond – Casual Fashion Not Just Jeans
• Footwear Steps Into Colorful Sandals, Shoes
• Swimsuits More Revealing
• Shipley, Margaret. Accessories Going Crazy
• Beaty, Lisa. Dresses Becoming Softer, Trimmer …

Ua12/2/1 Spring Fashions '78, Wku Student Affairs

WKU Archives Records

Special issue of the College Heights Herald regarding fashion.

• Hancock, Catherine. Old and New in Softness for Fashionable Spring Look
• Judd, Alan. Men’s Fashion Becoming Sportier
• The Spring Fashion Scene for Guys and Gals.
• Hancock, Catherine. Natural Fabrics Pose Washday Problems
• Hancock, Catherine. Bridal Gowns Show New, Old Fashions
• Makeup Goes Natural, Easy
• Brady, Bridget. Wet Look is Style for Dryness
• Wolfe, Bill. Casual Look: Popular Since Eve Let Fig Leaf Go Unironed
• Kerrick, Sara. Extras Supply Proper Touch
• Wright, Lynn. Flowing Curls Is New Wave
• New Swimwear Suiting Many
• Norton, Carol. Shoes: Strappy, Pastel Sandals Replace Clunky Platforms
• Sanders, …

Ua12/2/1 Spring Fashions, Wku Student Affairs

WKU Archives Records

Special edition of the College Heights Herald regarding fashion.

• Kerrick, Sara. Hair Clips, Simple Chains Add Accent
• Sanders, Linda. Old Jeans, Remnants Provide Materials for Creative Fashions
• Ribar, Richard. Jeans, T-Shirts are Always In on the Hill
• Owen, Karen. Diets: Students Try to Get Winter Bodies in Summer Clothes
• Hepp, Jan. Eye-Catching, Comfortable Shoes Essential Part of Spring Wardrobe
• Spring and Perfume are in the Air
• Wildman, Judy. Gowns, Traditional or Contemporary, are Special Choices for Spring Brides
• Old Shirts Passe; Stylish Sleep Water Includes Teddy
• Sanders, Linda. Three-Piece Suit, “Create-A-Dress” Perfect for the Elegant Couple
• Mears, Teresa. There’s No …

Ua12/2/1 Fall Fashions, Wku Student Affairs

WKU Archives Records

Special edition of the College Heights Herald regarding fashion.

• O’Nan, Dennis. Layering It’s More Than Fashion; It’s an Art
• Wildman, Judy. Eyewear Frames Are Larger, More Dynamic; Designer Creations Increase Fashion Appeal
• McNally, Karen. Black Styles Are Unique with All-Together Look
• Williams, Maribeth. Smart Shopping Reduces Costs
• Cortus, Bill. Bicycle Fashions Go Mod
• Adams, Anne. Boots and Flats Dominate Fall Styles
• Hiesterman, Georgia. Simple Fall Patterns Reflect the Big Look
• Campbell, Jack. Jeans Are All Washed Out
• Merrill, Bonnie. Paris Is . . . Notre Dame, la Tour Eiffel, Champs-Elysees and a $40 Scarf
• Mami, Alfina. Versatile Denim Has Free …

Ua12/2/1 Spring Fashions, Wku Student Affairs

WKU Archives Records

Special edition of the College Heights Herald dedicated to fashion. Includes articles:

• Madison, Stephanie. Spring Fashions Feature the Loose and Shapeless
• Swanberg, Michael. Economy Affects Men’s Wear
• Henderson, Ray & J.O. Brown. Last Year’s Men’s Styles Back for Another Season
• Styles Vary in Casual Wear
• Casual Outdoor Styles
• McCamish, Jelaine. T-Shirts Set the Trend
• Matteson, Teri. Toe Socks Get Attention with Open-Toed Shoes
• McCamish, Jelaine. Slipper-Like Shoes Return
• Davenport, Beverly. Spring Jewelry Promises Something for Everyone
• Purse Styles Return to ‘40s
• Davenport, Beverly. Versatile Scarves Brighten Outfits with Color Design
• Madison, Stephanie. Hemlines Fall Dresses Ae Softer with Fluid Lines