Entrepreneurial and Small Business Operations Commons^™

An Integrated Model Of Employee Adoption, Nelson Pizarro

New England Journal of Entrepreneurship

Proactive firms recognize that environmental and social issues are sources of competitive advantages, but whatever the motivation, organizations face challenges when implementing sustainable practices. For small and medium-sized enterprises (SMEs), sustainable practices have stemmed from multinational corporations (MNC), but SMEs cannot adopt sustainable practices from the knowledge and experiences of large corporations because the two entities differ critically. This study introduces an integrated model of employee adoption of sustainable practices in SMEs. It is based on five behaviors to select practical areas to which SMEs can make internal changes to achieve sustainable practices and the benefits gained from them. The …

Food Policy: Urban Farming As A Supplemental Food Source, Bessie Didomenica, Mark Gordon

Journal of Sustainable Social Impact

Food policy has a unique role for public, nonprofit, private, and academic stakeholders. Growing food in the city is a challenge worldwide. Food systems can be destroyed by external (weather extremes) and internal (zoning regulations) forces. This study explores urban farms as a secondary food source and their common themes across four sectors. A Northeastern U.S. city was the case study to examine how it implemented its formal urban agriculture program. The positive social change implications of urban farms include greater food visibility and food access in low-income areas and more consumer awareness about growing fresh food. This study contributes …

Women Entrepreneurs: Keys To Successful Business Development And Sustainability Beyond Five Years, Delores Duncan Foster

Walden Dissertations and Doctoral Studies

Women-owned businesses are one of the fastest growing entrepreneurial populations, accounting for 8 million of the 28 million small businesses in the United States. Small businesses fail at a rate of 55% by the 5th year of operation and women, who own over 30% of all small businesses, contribute significantly to the 55% small business failure rate. Using Schumpeter's framework, this single exploratory case study investigated how women entrepreneurial small business owners use strategies to sustain their business operation beyond 5 years. A purposeful sample identified 2 women salon small business owners located in the Macon, Georgia metro area. Data …

Small Retail Business Owner Strategies Needed To Succeed Beyond 5 Years, Colonel Jaime Solis

Walden Dissertations and Doctoral Studies

Small businesses accounted for 99% of the firms in private industry, provided 38% of the goods and services sold in the United States, and hired 55% of the labor force each year between 2012 and 2015. From 1993 to 2013, small firms accounted for 63% of new work generated while more than 50% of U.S. small businesses failed inside of 5 years and at least 20% failed during the first year. The purpose of this multiunit case study was to explore the strategies small retail businesses used to achieve sustainability beyond 5 years in a purposefully selected county in Virginia. …

The First 4 Years: A Small Business Sustainability Study, Iris Ann Cooper

Walden Dissertations and Doctoral Studies

Small businesses create most of the new jobs in the world, yet more than half fail before the 5th year. Small businesses contribute to the economy by originating new products and services, yet they often lack the strategies to overcome the challenges of the beginning years. When businesses fail, the community wanes from unemployment, poverty, crime, and other social dilemmas. The purpose of this single case study was to explore small business strategies for sustainability beyond Year 4, specifically in a single independent operating Ohio restaurant owner with less than 500 employees. The conceptual framework was Schumpeter's theory of the …

An Entrepreneurial Context For The Theory Of The Firm: Exploring Assumptions And Consequences, Arturo E. Osorio, Paul Donnelly, Banu Ozkazanc-Pan

Articles

While entrepreneurship may be driven by personal interests and lifestyle choices, entrepreneurial actions are not only economically driven opportunity-searching processes but also enactments of social transformation that may or may not lead to socioeconomic benefits. We advance that exploring these entrepreneurial processes can inform a theory of the firm that may explain how socioeconomic processes shape the socioeconomic environment of communities while serving individuals. This article discusses several understandings of the firm, as theorized in extant literature. Guided by these different conceptualizations, we present a case study of an artist and artisan cluster in Western Massachusetts to demonstrate various understandings …

An Application Of Social Media Marketing For Community Sustainable Development, Lei Huang, Amelia Clarke, Wen Tian, Natalie Heldsinger

Atlantic Marketing Association Proceedings

Though the social marketing approach has been developed from commercial marketing, it is a holistic approach from various social sciences disciplines like marketing, psychology, sociology, mass communication and economics. It is basically an art to explore new ways of analyzing problems and solving them effectively. For instance, social marketing influences sustainability through the use of marketing principles to increase awareness, understanding, change attitudes, and motivate the society to change, adopt, or sustain a particular behavior. This paper attempts to explore a framework of social media in light of disseminating the knowledge of a community-wide sustainability plan among various stakeholders. Policy …

Agenda: Seeds Of Change: Responding To Global Change In A Bottom-Up World, University Of Colorado Boulder. Getches-Wilkinson Center For Natural Resources, Energy, And The Environment, University Of Colorado Boulder. School Of Law, Posner Center For International Development, Resolve (Firm), Newmont Mining Corporation

Seeds of Change: Responding to Global Change in a Bottom-Up World (Martz Winter Symposium, February 12-13)

Sponsors: Posner Center for International Development, RESOLVE, Inc., Newmont Mining Corporation, and Getches-Wilkinson Center for Natural Resources, Energy, and the Environment.

Conference moderators, panelists and speakers included University of Colorado Law School professors Phil Weiser, Sarah Krakoff, Britt Banks, and Lakshman Guruswamy.

This conference is made possible through the generous support of donors who sponsored this year’s Martz Sustainability Symposium (including Newmont Mining Corporation) and those who have invested in our Clyde O. Martz Endowed Fund for Natural Resources Management (including Brian Dolan and Davis Graham and Stubbs LLP). The Martz Natural Resources Management Fund was established in the memory …

An Entrepreneurial Context For The Theory Of The Firm: Exploring Assumptions And Consequences, Arturo E. Osorio, Banu Ozkazanc-Pan, Paul F. Donnelly

New England Journal of Entrepreneurship

While entrepreneurship may be driven by personal interests and lifestyle choices, entrepreneurial actions are not only economically driven opportunity-searching processes but also enactments of social transformation that may or may not lead to socioeconomic benefits. We advance that exploring these entrepreneurial processes can inform a theory of the firm that may explain how socioeconomic processes shape the socioeconomic environment of communities while serving individuals. This article discusses several understandings of the firm, as theorized in extant literature. Guided by these different conceptualizations, we present a case study of an artist and artisan cluster in Western Massachusetts to demonstrate various understandings …

Technological Factors For The Sustainability Of The Small Business Entrepreneur, Noghor Pessu

Walden Dissertations and Doctoral Studies

Technical innovation creates challenges for the small business entrepreneur who uses global activities in the marketplace. Information technology and the technological innovations of the World Wide Web are driving competitiveness in the marketplace with a loss of market share for the individual business owner. The purpose of this phenomenological study was to explore the lived experiences and perceptions of a purposive sample of 20 small business owners in the metropolitan Atlanta area regarding the effect of technology, technological insertion, and application for long-term sustainability. Rogers's diffusion of innovations theory served as the conceptual framework of this study. Data were gathered …

Sustainability: An Examination Of Trends In The Floral Industry, Emily Gaul

Recreation, Parks, and Tourism Administration

Sustainability in the floral industry is a constantly changing subject. As more products are created for florists to use in their designs, sustainability will evolve and be redefined. The purpose of this study was to examine the sustainable trends in growing, designing, and marketing within the floral industry. As seen in the companies analyzed, each business plan constitutes a different set of practices that are utilized for the benefit of that company. An applied best practices analysis was conducted on the floral industry’s trends in sustainability. In the floral industry, businesses are shifting away from importing and focusing on local …

Investigating The Portrayal And Influence Of Sustainability Claims In An Environmental Advertising Context, Shannon Cummins, Timothy M. Reilly, Les Carlson, Stephen J. Grove, Michael J. Dorsch

Marketing & Entrepreneurship Faculty Publications

The ability of consumer judges to identify sustainable messages in environmental advertising and the effect of these messages is explored. A content analysis provides insight into these judges’ perceptions of the depth of environmental advertising messages. An experiment investigates the influence of sustainable messages and includes collection of cognitive response data to evaluate the cognitive dimension of sustainability messages. Content analysis results suggest that sustainability messages may influence how environmental advertisements are perceived. These findings are supported by the cognitive response data, which shows cognitive differences across advertisements, and the experimental manipulation that suggests sustainable ads may be more involving …

The Sustainability Of Agriculture In Nigeria Using Rubber As A Case Study, Owen Osahon Ogbebor

Electronic Theses and Dissertations

The study is an investigation of the sustainability of agriculture in Nigeria using Rubber as case study. Edo and Abia states were sampled for the study with 300 questionnaires administered in 10 communities among rubber farmers. The study is an investigation of the socio-demographic distribution of the rubber farmers, perception of rubber farmers, and influence of government activities. Sources of information and the data were cumulated for Nigeria as a whole. The data were analyzed using statistical analysis.

Findings indicated the distribution of rubber farmers on socio-demographic distribution, sources of funds, and the effects on agricultural sustainability in Nigeria. Farmers’ …

Sustainability: A Paradigmatic Shift In Entrepreneurship Education, Frances M. Amatucci, Nelson Pizarro, Jay Friedlander

New England Journal of Entrepreneurship

This article proposes that sustainability represents a paradigmatic shift from traditional perspectives in entrepreneurship education. This “call to action” argues that it is imperative for entrepreneurship scholars and practitioners to add sustainability to academic curricula and consulting support activities. The evolutionary development of entrepreneurship from the traditional profit-oriented perspective to sustainable entrepreneurship is described. A case study of an academic institution, which has successfully incorporated sustainability principles into its curriculum, is provided.This article is among the first that details the importance of a paradigmatic shift because “business as usual” is no longer effective in the twenty-first century.

Slides: Sources Of Electrical Energy For Those Who Are Remote And Poor, Frank Barnes

2012 Energy Justice Conference and Technology Exposition (September 17-18)

Presenter: Dr. Frank Barnes, Distinguished Professor, Electrical, Computer, and Energy Engineering, University of Colorado

24 slides

Developing A Sustainable Business Plan At The Shopping Center Of Southpointe Mall In Lincoln, Nebraska, Jessica Marie Hanson

Department of Environmental Studies: Undergraduate Student Theses

This project consists of creating sustainable business plans for a group of diverse retail stores at the mall of SouthPointe Pavilions in Lincoln, Nebraska. A series of interviews took place with five managers at the businesses including: Scheels, Old Chicago, Bed Bath and Beyond, Von Maur, and Barnes and Noble. The questions were based around five different topics including: Technological, Environment, Socio-Cultural, Economic, and Public Policy. The Technological area includes processes with the product (or service) that occur before it arrives, during, and after it is sold. The Public Policy area includes if the business has an environmental policy, how …

Interview With Franklin Jones, B-Line, 2011 (Audio), Franklin Jones

All Sustainability History Project Oral Histories

Interview of Franklin Jones by Grant Russ at Portland, Oregon on May 31st, 2011.

The interview index is available for download.

Interview With Farhad Ghafarzade, Green Drop Garage, 2010 (Audio), Farhad Ghafarzade

All Sustainability History Project Oral Histories

Interview of Farhad Ghafarzade by Jeff Howard in SE Portland, Oregon on August 6th, 2010.

The interview index is available for download.

Sustainability Through Profitability: The Triple Bottom Line, Connie I. Reimers-Hild

Kimmel Education and Research Center: Presentations and White Papers

Today’s highly competitive, globalized world requires organizations and businesses to think differently about how they are going to stay in business. Businesses can no longer afford to focus on profits as their sole purpose for existence. Organizations must instead think about the “Triple Bottom Line” and its implications for their ability to grow their brand, customer loyalty and profits.

Interview With David Mcmahon, Cloudburst Recycling, 2009 (Audio), David Mcmahon

All Sustainability History Project Oral Histories

Interview of David McMahan by Allison Dowd at Portland State University on November 19th, 2009.

The interview index is available for download.

V C Burman : Family Concerns, Vivek C Burman

IIMB Management Review

In an email chat with IIMB Management Review, V C Burman talked about the responsibilities of the family in family businesses, the need to professionalise and how Dabur has successfully gone about it. The vital move in tackling all the challenges that professionalisation brought in its wake, he explained, was the establishment of the Family Council. He also touched on the opportunities in the pharmaceutical and ayurvedic sectors, the initiatives Dabur has taken to help improve the quality of ayurvedic products; and its contributions towards conservation and sustainable development. Vivek C Burman, Chairman, Dabur India, is the great grandson of …

Developing Ireland As A Successful Garden Tourism Destination, Catherine Elizabeth Gorman

Conference papers

The marketing of Ireland as a garden destination has been evolving over the past six years. The complexity of Ireland’s history and modern circumstances have led to the demise of Irish gardens over the past three centuries. An initiative entitled The Great Gardens of Ireland Restoration Programme has been operated under the Operational Programme for Tourism 1994-99 which has been funded by the European Union. The outcome of the scheme has been twofold; the funding has rescued a significant part of Irish heritage and history; it has provided many new comprehensive tourist attractions to both the domestic and overseas market. …

Ua37/21/2 Research Interview, William Jenkins, Suzanne Hansen

Faculty/Staff Personal Papers

Research interview with Suzanne Hansen owner-operator of Recycled Revolution. The tape has quite a lot of background noise which occasionally make it difficult to hear what is being said.

For more information regarding Recycled Revolution see:

• Apodaca, Rose. New-Age Junkies, Los Angeles Times, 4/23/1993.

• Kelly, John. Bowling Green Firm Turns Old Junk Into Fashion, Kentucky News Era, 11/1/1993