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Full-Text Articles in Entrepreneurial and Small Business Operations

Apple Inc.: Product Portfolio Analysis, Michael Mallin, Todd A. Finkle Dec 2010

Apple Inc.: Product Portfolio Analysis, Michael Mallin, Todd A. Finkle

Todd A Finkle

This case assesses a company’s product line mix relative to two marketing environmental factors and explores four product line growth strategies using a product portfolio analysis approach. The case provides a history of the Apple Computer Company and its key product lines. An approach to analyzing a company’s product portfolio is reviewed and applied to Apple’s product lines. The case shows how each Apple product line fits within the portfolio analysis tool and will be asked questions relative to possible strategies for Apple’s product portfolio. The case illustrates one approach to making decisions about a company’s line of products. The …


Richard Branson And Virgin, Inc., Todd A. Finkle Dec 2010

Richard Branson And Virgin, Inc., Todd A. Finkle

Todd A Finkle

Richard Branson built a billion dollar company based on numerous entrepreneurial endeavors, however he was facing one of the most difficult times in his career. The global economic crisis had a significant negative impact on his companies’ revenues and earnings. Virgin, Inc. was down 40%. The world was stuck in the worst economic crisis since the 1930’s. The Dow Jones Industrial Average (DJIA) had collapsed 55% from 2007 to 2009 and the banking system was on the verge of collapse. Yet, Branson was optimistic because he was thinking about what opportunities lay ahead. He had five billion dollars in cash …


Innovative Entrepreneurs' Workbook: A Guide For Innovators And Entrepreneurs, Arcot Desai Narasimhalu Dec 2010

Innovative Entrepreneurs' Workbook: A Guide For Innovators And Entrepreneurs, Arcot Desai Narasimhalu

Research Collection Institute of Innovation and Entrepreneurship

This is a workbook for individuals who have decided to start their long winding entrepreneurial journey. It is organized into four parts. The first part introduces the aspiring entrepreneur to the process of identifying an innovation opportunity and refining for market readiness. The second part provides insights into a product or service development. The third part lays out the key steps involved in building a new company. This part includes IP strategy for a startups, a topic rarely discussed in many text books or workbooks. The last part will discuss the art of securing the early deals. This book was …


The Determinants Of Entrepreneurial Income In South Carolina, Devin Swindall Dec 2010

The Determinants Of Entrepreneurial Income In South Carolina, Devin Swindall

All Theses

Supporters claim that entrepreneurship is critical to building and sustaining the economy of urban and rural areas across the nation. Proponents argue that economic development practices that enhance and support entrepreneurship are essential because they cultivate innovation which, in turn, provides the area with new jobs, new wealth, and a better quality of life. However, self-employment income growth in South Carolina in particular and in the United States in general has lagged growth in income from other sources. This fact raises the need to study the determinants of self-employed income. Using the literature as a guide, a conceptual model was …


Optimizing Finance Procurement For New Businesses, Kyle Schoenberger Mar 2010

Optimizing Finance Procurement For New Businesses, Kyle Schoenberger

Graphic Communication

When starting a business in the Graphic Communication field, capital is nearly always needed to purchase equipment as most of these graphics based businesses require state of the art computers, printing presses, and large facilities to conduct business. Such expenses can range from a few thousand to a few million dollars. While some might have previous experience procuring business capital, many have none. Being that these items are crucial to starting a business in the Graphic Communication industry, capital is a keystone to success. This study addresses the problem of how to optimize efforts when seeking capital through bank loans …


The Influence Of Vietnam’S Administrative Reform On Entrepreneurial Orientation In Micro-Enterprises, Mai T T Thai Jan 2010

The Influence Of Vietnam’S Administrative Reform On Entrepreneurial Orientation In Micro-Enterprises, Mai T T Thai

Mai T T Thai

Basing on the results of a face-to-face survey and secondary data from General Statistics Office of Vietnam, we found that the administration reform of Vietnam has had a positive impact on entrepreneurial orientation (EO) on all of its three dimensions, namely managerial perception, firm behavior, and resource allocation in Vietnamese micro-enterprises. The firms have shown to take higher risks and be more proactive but they have not put an emphasis on innovation yet. In this paper, we present the reform’s milestones and the evolution of EO in Vietnamese microenterprises along these three dimensions.


How A Plane Crash Changed My Life, Ted Leonsis, Miles K. Davis Jan 2009

How A Plane Crash Changed My Life, Ted Leonsis, Miles K. Davis

New England Journal of Entrepreneurship

In 1983 Ted Leonsis survived a crash landing of a plane he was on.This fateful event proved to be a pivotal point in his life. One of the byproducts of that near-death experiences is Leonsis’ list of 101 things to do before he died—a "bucket list” before the movie of that title came out. Leonsis has managed to accomplish more than two-thirds of the things on his list including owning a sports franchise (the Washington Capitals), changing someone’s life via a charity, sailing the Caribbean, and being on the cover of a magazine. As impressive as these accomplishments are, they …


Principles Before Profits: An Interview With S. Truett Cathy, S. Truett Cathy, Miles K. Davis, Leyland M. Lucas Jan 2007

Principles Before Profits: An Interview With S. Truett Cathy, S. Truett Cathy, Miles K. Davis, Leyland M. Lucas

New England Journal of Entrepreneurship

Interview of S. Truett Cathy with Miles K. Davis and Leyland M. Lucas.

Since 1946, S. Truett Cathy, founder and chairman of Chick-fil-A Inc., has run his enterprises based on his understanding of Christian principles. In the following interview, S.Truett offers his perspective on why focusing on principles is more important than focusing on profits and what he thinks it takes to succeed in business and in life.


Standout Attractions, Jonathan Jeffrey Apr 2006

Standout Attractions, Jonathan Jeffrey

SCL Faculty and Staff Publications

Living in Chicago and working as a traveling salesman in the 1920s-1930s, Duncan Hines had a hobby—visiting and assessing restaurants. He said he was looking for “standout attractions in the culinary department.” His hobby eventually made this native of Bowling Green “America’s foremost food authority” and one of the most recognized Kentuckians of the twentieth century. This article traces the biography of the culinary entrepreneur from his early years in Bowling Green to his successful publishing ventures, and finally to the phenomenal marketing strategy that was used to create one of America’s most enduring and endearing brands.


Communities In The Global Economy: Where Social And Indigenous Entrepreneurship Meet, Robert B. Anderson, Benson Honig, Ana Maria Peredo Jan 2006

Communities In The Global Economy: Where Social And Indigenous Entrepreneurship Meet, Robert B. Anderson, Benson Honig, Ana Maria Peredo

Robert B Anderson

With the advent of industrialization, indigenous people around the world have suffered greatly as a result of shifting economic forces, advancing technologies, encroaching population centres, social acculturation, and colonial expansion (Cardoso, 2001). Once self-reliant and socially cohesive, indigenous communities have suffered, to varying degrees, both geographical and population dislocations (World Bank, 2001). What receives less attention, but is also important, is the degree of cohesion that remains and the desire among many indigenous people to rebuild their communities on a traditional and culturally grounded foundation while simultaneously improving their social and economic circumstances (Harvey, 1996; Lurie, 1986; Vinje, 1996). Many …


Indigenous Land Rights, Entrepreneurship, And Economic Development, Robert B. Anderson, Leo-Paul Dana, Teresa Dana Jan 2006

Indigenous Land Rights, Entrepreneurship, And Economic Development, Robert B. Anderson, Leo-Paul Dana, Teresa Dana

Robert B Anderson

Indigenous people are struggling to reassert their nationhood within the post-colonial states in which they find themselves. Claims to their traditional lands and the right to use the resources of these lands are central to their drive to nationhood. Traditional lands are the ‘place’ of the nation and are inseparable from the people, their culture, and their identity as a nation. Traditional lands and resources are the foundation upon which indigenous people intend to rebuild the economies of their nations and so improve the socioeconomic circumstance of their people—individuals, families, communities, and nations. This paper explores business development activities that …


Towards A Theory Of Indigenous Development, Ana Maria Peredo, Robert B. Anderson, Craig S. Galbraith, Benson Honig, Leo-Paul Dana Jan 2004

Towards A Theory Of Indigenous Development, Ana Maria Peredo, Robert B. Anderson, Craig S. Galbraith, Benson Honig, Leo-Paul Dana

Robert B Anderson

Indigenous populations throughout the world suffer from chronic poverty, lower education levels, and poor health. The ‘second wave’ of indigenous development, after direct economic assistance from outside, lies in indigenous efforts to rebuild their ‘nations’ and improve their lot through entrepreneurial enterprise. This paper suggests that there is a distinguishable kind of activity appropriately called ‘indigenous entrepreneurship’. We begin by defining the indigenous population and noting some general facts about their numbers and distribution. In an effort to discern the potential for development on indigenous peoples’ own terms, we then explore three frameworks for understanding efforts at development, including indigenous …


Aboriginal Economic Development And Entreprenership, Robert B. Anderson, Robert G. Giberson Jan 2004

Aboriginal Economic Development And Entreprenership, Robert B. Anderson, Robert G. Giberson

Robert B Anderson

This chapter explores economic development and entrepreneurship among Aboriginal' people in Canada as a particular instance of Indigenous entrepreneurship and development activity worldwide. In tum, Indigenous entrepreneurship, and the economic development that flows from it, can be considered a particular sub-set of ethnic entrepreneurship. What makes Indigenous entrepreneurship a particular and distinct instance of ethic entrepreneurship is the strong tie between the process and place - the historic lands of the particular Indigenous group involved. With Aboriginal populations there is also often a strong component of "nation-building," or more correctly re building. This is in contrast with instances of entrepreneurship …


The Lizard King Of Sobe Beverages, Laurence Weinstein, John Bello Jan 2004

The Lizard King Of Sobe Beverages, Laurence Weinstein, John Bello

New England Journal of Entrepreneurship


John Bello, aka the “Lizard King,” has been lionized in the business press as having been the brilliant entrepreneur who started a beverage company from scratch in early 1995 with his partner, Tom Schwalm, and then sold the product line to PepsiCo seven years later for a reported $375 million. What many people do not know is how close Bello came to failing with his SoBe line of innovative drinks.


A Classic Book—Revisited, Peter A. Maresco Jan 2004

A Classic Book—Revisited, Peter A. Maresco

New England Journal of Entrepreneurship

Book review by Peter Maresco.

Ricardo Semler, Maverick: The Success Story Behind the World’s Most Unusual Workplace, New York: Warner Books, 1993. ISBN 9780446516969


Cashing In On Seafood, Laurence Weinstein, Stephen Heard Jan 2004

Cashing In On Seafood, Laurence Weinstein, Stephen Heard

New England Journal of Entrepreneurship

Stephen Heard graduated from the University of Rhode Island in 1970 with a degree in business administration. He started his career by signing up as a management trainee at Woolworth’s Department Store in Wellesley, Massachusetts. It didn’t take him long to realize he missed his calling: being by the Rhode Island shoreline and employed in the fishing industry. Nearly 35 years later, Stephen is a self-made multimillionaire, having followed both his passion for entrepreneurship and for living his life on the Atlantic coast.


West Point Market: Managing A Challenge From The Eeoc, Todd A. Finkle Dec 1999

West Point Market: Managing A Challenge From The Eeoc, Todd A. Finkle

Todd A Finkle

Russell Vernon, a second-generation owner and manager of West Point Market in Akron, Ohio must decide whether to settle, go to court or reconcile (mutually agreeable solution) with the Equal Employment Opportunity Commission on an allegation of racial discrimination. He firmly believes that he is innocent. If he chooses to reconcile or settle the case out of court, he could be construed as a racist. If he chooses to go to court and loses, he may lose his family business. This emotionally charged situation is presented as a management decision that must be based on an analysis of the facts. …


Neje Interview: Stew Leonard, Jr., Ceo, Stew Leonard's Company, John F. Welch College Of Business Apr 1999

Neje Interview: Stew Leonard, Jr., Ceo, Stew Leonard's Company, John F. Welch College Of Business

WCBT Faculty Publications

An interview conducted with Stew Leonard, Jr., CEO of Stew Leonard's Company. NEJE interviews Stew Leonard Jr. as the entrepreneurial spirit at the Connecticut dairy will soon be passed on to the fourth generation of Leonards.