Entrepreneurial and Small Business Operations Commons^™

Web-Based Training Program For New Custom Decoration Apparel Franchisees, Wesley Parsell

Master of Education in Instructional Design and Technology Plan II Graduate Projects

Effective franchise training is essential in the expansion of a franchised business. With advances in internet connections, web applications and multimedia capabilities, training for new and existing franchisees can now take place online in the form of web-based e-learning. In addition to potentially increasing the overall effectiveness of the franchisee training, web-based training also eliminates some of the challenges of traditional, face-to-face franchise training like travel expenses, time, and the availability of human resources.

The purpose of this project was to develop an asynchronous web-based training program for new or potential franchisees in the custom decorated apparel industry. The ADDIE …

Growing Your Business And Creating A Market For Your Product, Ned Roberto

Center for Business Research and Development

This 14th Consumer Coping Behavior Survey is a nationwide survey of consumers regarding their recurring purchases of 144 product and service categories. In 2008, it became nationwide covering the four study areas of NCR, Balance Luzon, Visayas and Mindanao.

Profile Of Business In The Traditional Design Sectors, Con Kennedy

Reports

This research report illustrates the findings form the “Profile of Business in the Traditional Design Sectors”. This research was commissioned by the Design and Crafts Council of Ireland as part of the Year of Irish Design (ID1025) which is supported by the Department of Jobs, Enterprise and Innovation and was under taken on their behalf by Con Kennedy. The aim of this research is to develop an understanding of the size, location and demographic of design practices and business in the Republic of Ireland. For the purpose of this report, the agreed sectors and design sectors to research were: • …

Youtube Money: The Impact Of Brand Management On Online Video Companies, Samantha Perry

Honors Program Theses

Many YouTube channels today operate not only as miniature media outlets, but as fully functional media companies operating independently through advertising revenue. The top creators of content on YouTube bring in millions of dollars of revenue each year. This thesis seeks to answer the question of how content creators can harness the power of brand management strategy in order to maximize revenue and grow their audiences over time. I overview current trends among content creators industry-wide, and then focus on a group of channels to analyze their brand management habits on- and off-line. I then examine data from brands’ videos …

Women's Professional Sports: A Case Study On Practices That Could Increase Their Profitability, Danielle H. Mcardle

Honors Undergraduate Theses

Women’s professional sports leagues have often been considered a risky business endeavor. Critics cite low attendance, lack of sponsorships, lack of media rights deals, and numerous other reasons for why women’s professional sports leagues are not profitable. In analyzing the current landscape of women’s professional sport leagues, this paper uses a case study approach to develop a strategy that will highlight lessons learned from past women’s professional sports leagues, current professional sports leagues, sponsorship agreements, fans, social, digital, and mobile marketing strategies, and management practices to show how the business of women’s sports could be made into a more profitable …

Small Retail Business Owner Strategies Needed To Succeed Beyond 5 Years, Colonel Jaime Solis

Walden Dissertations and Doctoral Studies

Small businesses accounted for 99% of the firms in private industry, provided 38% of the goods and services sold in the United States, and hired 55% of the labor force each year between 2012 and 2015. From 1993 to 2013, small firms accounted for 63% of new work generated while more than 50% of U.S. small businesses failed inside of 5 years and at least 20% failed during the first year. The purpose of this multiunit case study was to explore the strategies small retail businesses used to achieve sustainability beyond 5 years in a purposefully selected county in Virginia. …

7 Tips To Grow Your Rural Business With Purpose And Meaning, Connie I. Reimers-Hild, Alyssa Dye

Community Vitality Initiative

No one can predict the future; however, rural entrepreneurs and business owners can use a future-focused leadership approach, which includes examining megatrends, to shape the future of their businesses. Megatrends are global shifts that influence society, the economy and the environment. The purpose of this article is to help rural entrepreneurs discover ways to grow their businesses with Living with Purpose and Meaning Megatrend.

How To Grow Your Rural Business With Purpose And Meaning, Connie I. Reimers-Hild, Alyssa Dye

Community Vitality Initiative

No one can predict the future; however, rural entrepreneurs and business owners can use a future-focused leadership approach, which includes examining megatrends, to shape the future of their businesses. Megatrends are global shifts that influence society, the economy and the environment. The purpose of this article is to help rural entrepreneurs discover ways to grow their businesses with Living with Purpose and Meaning Megatrend.

Become A Future-Focused Leader: Use Three Megatrends To Grow Your Rural Business, Connie Reimers-Hild, Alyssa Dye

Community Vitality Initiative

No one can predict the future; however, rural entrepreneurs and business owners can use a future-focused leadership approach, which includes examining megatrends, to shape the future of their businesses. Megatrends are global shifts that influence society, the economy and the environment. This article discusses three megatrends shaping the future of rural businesses:

1) The Rise of the #GigEconomy

2) Living with Purpose and Meaning

3) The Decentralized Marketplace

The article also provides coaching tips for rural entrepreneurs on how to use megatrends to grow their businesses.

While many companies are struggling to keep up with the rapid rate of change, …

Effective Networking: A Key Success Factor For Small Business Owners, Glenn Muske, Connie Hancock, Connie Reimers-Hild, Alyssa Dye

Community Vitality Initiative

Finding answers to your questions often starts with knowing who to call. And knowing who to call is made easier by building and maintaining an effective network.

Glenn Muske, small business specialist for North Dakota State University Extension, outlines effective ways to build your network online and in-person. Check out the Glenn’s small business guide to networking, "Effective Networking: A Key Business Success Factor," and add it to small business game plan for success!

Standing Out From The Competition Through Marketing: A Guide For Small Business Owners, Glenn Muske, Connie Hancock, Connie Reimers-Hild, Alyssa Dye

Community Vitality Initiative

It can’t be said enough that “build it and they will come” is just a myth. A “one-and-done” effort will not get you what you want, either. Developing a successful business means putting a marketing plan that creates and maintains awareness of your product and/or services.

Learn how to build your marketing plan from Glenn Muske, small business specialist for North Dakota State University Extension with his guide on "Standing Out From the Competition Through Marketing."

Connecting With Others Brings Business Success: Are You Engaged? A Guide To Effective Networking For Small Business Owners., Glenn Muske, Connie Hancock, Connie Reimers-Hild, Alyssa Dye

Community Vitality Initiative

Finding answers to your questions often starts with knowing who to call. And knowing who to call is made easier by building and maintaining an effective network.

Glenn Muske, small business specialist for North Dakota State University Extension, outlines effective ways to build your network online and in-person. Check out the Glenn’s small business guide to networking, "Effective Networking: A Key Business Success Factor," and add it to small business game plan for success!

Marketing And Your Small Business: A Guide For Small Business Owners, Glenn Muske, Connie Hancock, Connie Reimers-Hild, Alyssa Dye

Community Vitality Initiative

It can’t be said enough that “build it and they will come” is just a myth. A “one-and-done” effort will not get you what you want, either. Developing a successful business means putting a marketing plan that creates and maintains awareness of your product and/or services.

Learn how to build your marketing plan from Glenn Muske, small business specialist for North Dakota State University Extension with his guide on "Marketing and Your Small Business."

Ciputra Tjipoetra [Indonesia, Chairman Of Ciputra Business Group], Ciputra Tjipoetra

Digital Narratives of Asia

Ciputra is the Founder and Chairman of Ciputra Business Group, an Indonesian property conglomerate. He tells DNA how he worked and navigated his way through Indonesia's political and business scene to build his business empire and shares his thoughts on entrepreneurship and leadership.

Technological Factors For The Sustainability Of The Small Business Entrepreneur, Noghor Pessu

Walden Dissertations and Doctoral Studies

Technical innovation creates challenges for the small business entrepreneur who uses global activities in the marketplace. Information technology and the technological innovations of the World Wide Web are driving competitiveness in the marketplace with a loss of market share for the individual business owner. The purpose of this phenomenological study was to explore the lived experiences and perceptions of a purposive sample of 20 small business owners in the metropolitan Atlanta area regarding the effect of technology, technological insertion, and application for long-term sustainability. Rogers's diffusion of innovations theory served as the conceptual framework of this study. Data were gathered …

Managing Excessive Entitlement In Support Of Family Business Longevity, Maria Andrea L. Santiago

Angelo King Institute for Economic and Business Studies (AKI)

Family members feel entitled to family wealth because of various reasons. Some claim that they deserve part of the wealth since they are members of the family. Others assert that they earned rights to the wealth through hard work, while still others argue that they deserve part of the family wealth because they are special. When family members do not get what they think they deserve based on their perceptions of entitlement, they declare that it is unfair. This becomes problematic when family members manifest their sense of entitlement in a dysfunctional manner. In a family business, this may result …

Advantages And Challenges Of Incorporating Virtual Currency Into Small Businesses, Spencer Sheehan

Undergraduate Theses, Professional Papers, and Capstone Artifacts

This research paper discusses my findings in assisting Lake Missoula Tea Company become one of the first businesses in Missoula, Montana to accept Bitcoin, a virtual currency, as payment. First, I will offer a background of how Bitcoin technology works, and draw on notable historical issues to better understand its evolution, leading up to how it is currently used. I will explore possible economic benefits realized through utilizing Bitcoin in a business environment, such as transaction fee savings through substitution of traditional credit card processors, alleviating security and privacy issues, as well as publicity and marketing benefits. Serious roadblocks of …

Under The Rust Belt Revealing Innovation In Northeast Ohio, Thomas Bacher

University of Akron Press Publications

Many areas of the Midwest faced economic challenges after large manufacturing industries, that once operated with three shifts, cut back or went out of business completely. Northeast Ohio was not immune to this downturn and experienced major declines in its population base and tax revenue streams. How could the area recover? This work looks at the post-manufacturing business climate in Northeast Ohio whose major cities, Cleveland, Akron, and Youngstown, were faced with re-inventing themselves and their industrial bases. Using an interview format, the book details how entrepreneurs saw opportunities to develop services and products in the area. Their stories illuminate …

Fashion As A Means Of Humanitarian Aid: A Resource For Prospective Entrepreneurs, Hannah Lynch

Senior Honors Theses

The following paper is intended to provide prospective entrepreneurs, who desire to incorporate humanitarian aid into fashion-oriented startup ventures, with information regarding current business models and prominent companies. A discussion of approaches to humanitarian relief and their effectiveness will assist prospective entrepreneurs as they assess the best manner in which their individual startups may serve people in need. Three commonly utilized models of aid to be discussed include employment-based, tangible goods-based, and monetary donation-based that exist with the intentions to provide relief for causes such as food, health, clean water, education, clothing, job creation, and freedom. Through the compilation of …

Philanthropic Innovation And Creative Capitalism: A Historical And Comparative Perspective On Social Entrepreneurship And Corporate Social Responsibility, Shruti Rana

Faculty Scholarship

Each generation creates its own philanthropic bodies, with novel structures promising both increased sustainability and efficiency. From the seventeenth-century financial imperialists to today’s internet entrepreneurs, innovation, wealth, and philanthropy have moved in tandem, shaping one another and resulting in new philanthropic forms.

The most recent of these emerging entities is the “for-profit charity,” which relies on market profits and market principles to replace donations and to maximize its impact. Current philanthropic literature praises these market-based structures as revolutionary innovations that enhance long-term sustainability, and the focus of legal reforms falls along these lines. Yet the legal literature fails to fully …

New England Journal Of Entrepreneurship, Spring/Fall 2013

New England Journal of Entrepreneurship

No abstract provided.

Community Based Entrepreneurship: An Alternative Social Enterprise Model For Small Communities In Poor Municipalities, Emilina R. Sarreal

Angelo King Institute for Economic and Business Studies (AKI)

According to theories, the economic goal is the primary consideration of entrepreneurs when embarking on new ventures. The emergence of successful business districts or social organizations brought about a surging interest in combining the network of relationships, specifically at the local level, relative to entrepreneurial activities.

Microbrewing In The Us: An Overview Of The Microbrewery Industry And A Business Plan For Future Success, Kevin Lapoint

Honors Theses and Capstones

This thesis takes a look at the history of craft brewing, the current trends, and where the industry is going. It takes a look at a number of different business models in the market and analyzes their respective advantages and challenges. After viewing these models and trends it takes a look at what would be needed for a successful microbrewery to start in seacoast New Hampshire.

Wristop Technologies (Finland), Pasi Malinen, Thomas Cooney

Case Study

No abstract provided.

Gj Belfrost (England), Thomas Cooney, Jennifer Manning

Case Study

No abstract provided.

Beck Halstrøm (Sweden), Jennifer Manning, Thomas M. Cooney

Case Study

No abstract provided.

David Lysaght (Ireland), Thomas M. Cooney

Case Study

No abstract provided.

The Shift In Coaching Dynamics During Long-Term Business Coaching Relationships, Axel Meierhoefer

Antioch University Dissertations & Theses

The focus of this dissertation was on the changes in long-term external business coaching relationships (defined as more than 4 months). The current study intended to answer two questions: (a) how does the relationship between a coach and a coachee change in long-term coaching engagements? and (b) how do these changes impact the coaching process dynamics and results? The phenomenon that was discovered through this research is called the shift moment. It exemplifies the transition from skill or problem oriented issues, which often represent the original cause of the coaching relationship, to the holistic transformation of the coachee. A qualitative …

The Value Of The Integrated Business Core Experience: Perceptions Of Recent Graduates From Brigham Young University–Idaho, Craig D. Bell

Department of Educational Administration: Dissertations, Theses, and Student Research

The effectiveness of business education has come under intense scrutiny—with many questioning its overall value. Main criticisms center on the lack of integration across the curriculum, too much emphasis on quantitative analysis, and the absence of relevant application. Most critics call for business education to become more hands-on and to create opportunities for students to practice the discipline of management. The purpose of this mixed method explanatory study was to explore the perceived influence of the Integrated Business Core (IBC) experience at Brigham Young University – Idaho on career success. The study sought to capture the perceptions of recent graduates …

Farrell’S Nursery Company Limited Brand Identity Project, Peter Dee

Other resources

Peter Dee - Strategic Design and Marketing Consultant, was responsible for the design and development of the brand identity for the Farrell’s Nursery Company which was used on business cards, letterhead, signage and website.

Farrell’s unique plant nursery is always full of fresh ideas, inspiring plants and solutions for every garden. You'll find an extensive range of plants and people who provide expert advice and a range of associated services at all times of the year.