Entrepreneurial and Small Business Operations Commons^™

Small Business Marketing In The Sports Industry, Cheyenne L. Abbett

University Honors Theses

This thesis explores how small sports businesses can avoid high failure rates by establishing a strategic marketing plan that makes the most of their constrained resources. The current literature on sports marketing strategy examines social media, relationship, and influencer marketing, but is limited in its application to small businesses. The purpose of this thesis is to address and fill that gap. This thesis consists of a literature review of the previously stated topics, best practices that incorporate the findings of this research, and a brief case study of these recommendations in action. Best practices include establishing a greater purpose for …

Cutting Board Business Model, Austin W. Dasis

Construction Management

This paper covers a business model and investment proposal for a cutting board business. The cutting board industry is a lucrative sector where there is room to grow as a business while being profitable. There are alot of factors that go into starting a business and making it successful. The student has put this together to be able to give it to a potential investor to demonstrate what he has done and what he plans on doing upon an investment. The student enjoys woodworking and wants to be able to start his own business but has minimal knowledge of what …

Profitability Analysis Of The Commons, Chloe E. Meyer

Construction Management

Given the current saturated housing market, prices of single-family dwellings have exponentially increased. Due to this housing crisis, alternative housing approaches need to be considered. One potential solution to increasing the supply of affordable housing units is a tiny house village community. Tiny house communities can carry with them a stigma of rundown looks and an RV park aesthetic, but they don't need to. Tiny house communities, at their best, can be thriving communities that are anchored in communal living, shared resources, and affordability.The Commons is a proposed tiny house village development that would be located on 1.6 acres. The …

Rebranding Lauren Hope Photography, Lauren H. Toomey

Graphic Communication

Lauren Toomey has been building her business, Lauren Hope Photography, for the past six years. During this time, she has developed a website as well as a social media presence, but has yet to establish a clear brand identity. This project served as motivation for Lauren to define her brand identity, which allowed her to create branding guidelines that could then be implemented across print and digital media.

Economic Evaluation Of Route Choice Characteristics For Company Truck Drivers And Owner-Operator Truck Drivers In Southern California Freeways, Joseph J. Kim, Jose Alejandro Arroyo Turcios

Mineta Transportation Institute

To contribute to the understanding of freeway capacity and financing options, this study evaluates the demand for truck-only toll lanes on Southern California freeways. The study implemented surveys to both company truck drivers and owner-operator truck drivers to estimate the value they place on time, reliability, and safety measures. The research team met face-to-face with both types of truck drivers near the Ports of Los Angeles and Long Beach to understand the drivers’ perspectives regarding truck-only toll lanes on Southern California freeways. A data set containing 45 surveys out of 62 survey responses were used for statistical analysis. The results …

Marketing, Personal Branding, And Positioning: Cosplay On Steroids!, Ruby Daniels

Marketing Faculty Publications (Archived)

No abstract provided.

A Comparative Study On Contract-Based And Coproduction-Based Entrepreneurship Training Programs: A Study Case Of Jakarta Province, Fazlur Rahman Hassan, Muhammad Rizqy Anandhika, Maulana Fajrul Izzi

BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi

Training is essential to guide and equip SMEs with the necessary skill sets to adapt to the disruption of the COVID-19 pandemic. The budget limitation urged DKI Jakarta Provincial Government (DJPG) to change their conventional training program for SMEs and arrange an IT-based platform enabling all city entities, including private and non-private sectors, to participate in a coproduction scheme. This study employed the performance outcomes framework to examine the impacts of coproduction in entrepreneurship training for SMEs by comparing contract-based and coproduction-based training conducted by DJPG, including the impacts on the deliverables and budget. The results indicate that overall, coproduction-based …

Exploring How Small Businesses Grow To Levels Of Competitiveness And Sustainability: A Case Of Liberia, Faith Sivili Ph.D. Student (Aua), Peter A. Boateng Ph.D.

Adventist Human-Subject Researchers Association

Small business establishments are seen to be the backbone of economies around the world. In spite of governments' numerous sustainability programs within the public sector, small businesses are known to be contributing significantly to the expansion and success of every economy. The research design will be qualitative. In-depth interviews will be conducted with small business owners. Data will be analyzed using the narrative thematic analysis method.

Good Governance, Bad Governance: A Refinement And Application Of Key Governance Concepts, Scott L. Mitchell, Mark D. Packard, Brent B. Clark

Marketing & Entrepreneurship Faculty Publications

Understanding what makes governance 'good' or 'bad' has been impeded by construct ambiguity. Contemporary governance research has struggled to define 'governance' and related constructs such as 'ownership', 'agency', and 'management' in a way that clearly separates and distinguishes them. Often, the line between governance and management is so blurred that it is impossible to say what is good or bad 'governance' versus 'management'. Here we provide a systematic classification of key governance concepts in terms of their distinct economic functions. 'Governance', for instance, is the economic function of behavioural constraint. This allows us to state what 'good' governance is and …

Considerations For Scaling A Social Enterprise: Key Factors And Elements, Clodagh O'Reilly, Lucia Walsh, Ziene Mottiar

Articles

The number of social enterprises has grown exponentially in recent times. International research regarding how social enterprises scale is starting to emerge and is becoming an area of increased focus. Due to their hybridity, social enterprises experience unique scaling challenges, and research has started to examine these experiences. This theoretical paper reviews existing literature on social enterprise scaling and, based on this, proposes a conceptual model for understanding the interdependent factors and elements social enterprises must navigate when scaling. The proposed conceptual model will provide a base for further empirical research. When validated, it will also provide a practical tool …

Essays In Entrepreneurship, Mostafa Salari

Olin Business School Graduate Student Theses and Dissertations

My dissertation concentrates on the determinants of entrepreneurship and consists of two essays. The first essay develops a dynamic model of occupational choices to capture how big-five personality traits influence entrepreneurial decisions and returns. More importantly, I divide entrepreneurs into incorporated and unincorporated to differentiate between high-growth and lifestyle entrepreneurs. I use the Household, Income, and Labour Dynamics in Australia (HILDA) data set for this study. My model captures the role of personality traits, cognitive ability, human capital, information accumulation, and non-pecuniary benefits in entrepreneurial dynamics. The estimated model demonstrates that personality traits affect pecuniary and non-pecuniary from incorporated and …

Brand On The Run: The Effects Of Internal And External Stakeholder Communication Of Corporate Rebranding Efforts, Abby Vandiver

Honors Theses

A company’s most valuable asset is its brand. Not just limited to its name and logo, a brand is loosely defined as the identity of an organization. A strong brand identity can create strong customer loyalty. Changing even a part of this identity can cause confusion and ultimately revenue loss. This study examined how business owners and marketers communicate with their stakeholders when they decide a rebrand is necessary. After researching current literature on this topic, businesses in Oxford, Mississippi which have undergone a rebrand in the last decade were recruited to answer questions. Ten organizations participated either through interview …

Pandemic, Retail Sales And Local Economies: Evidence From Northeast Oklahoma, Sanchari Ghosh, Brian Jackson, Ray Murphy

Mountain Plains Journal of Business and Technology

Early post-COVID pandemic studies focused on the macroeconomic impacts of that event on employment, income, healthcare costs, food security, etc. Yet there has been little emphasis on how changes in consumption spending patterns resulting from the pandemic affected retail sales and revenues, each of which are major contributors of growth for local economies. This study investigates these relationships by implementing retail pull and sales gap analyses to determine how non-metropolitan rural regions responded to consumption expenditures and retail sales before and after the pandemic. Using three cities of northeastern Oklahoma as a case study, retail pull factors at the city …

Combatting Consolidation In The United States Banking Industry: An Analysis Of Performance And Strategy Of First National Bank Of Clarksdale, Lydia Johnsey

Honors Theses

This thesis is based on a submission with group members in the 2023 Case Study Competition for the Conference of State Bank Supervisors. This thesis includes additional background information not included in the original competition paper in order to clarify the competition standards and goal of the paper. This thesis evaluates First National Bank of Clarksdale with respect to two areas: financial analysis, which evaluates earnings performance, loan portfolio composition, asset growth, capital levels, and liquidity of the bank; and strategy, which includes staffing, succession, training, and technology strategies instituted by bank management. Data from the bank’s Uniform Bank Performance …

The Ties That Blend: Social Capital And Family Firm Innovation, Dustin L. Odom

Theses and Dissertations

The research project empirically assesses the influence of an under-researched aspect of social capital on the family firm’s entrepreneurial behaviors. Specifically, blending social capital, which consists of bonding social capital and bridging social capital that develops between family firms and external family stakeholders, is considered in examining the family firm’s engagement in innovation efforts. Additionally, familial tie strength and outside business ownership of external family stakeholders are argued to moderate the proposed relationship between blending social capital and family firm innovation. The surveying methods for assessing the hypothesized relationships included conducting a two-wave study with adapted, modified, and validated scales. …

How To Grow My Business On Social Media, Thomas Vehige

Honors Theses

This thesis discussed goals, strategies and tactics to expand an existing freelance sports videography business into a more robust business through the use of targeted social media campaigns. Author discusses demographic choices, social media platform selection and goals for thoughtful evaluation of opportunities and core competencies.

Off The Beaten Path - A Podcast Interview Series, Shaun Holmes, Jason D'Mello

Honors Thesis

For my Honors Senior Thesis, I created a short podcast series entitled "Off The Beaten Path". My podcast delves into the lives of individuals who have who have been unafraid to grab life by the horns and choose a less traditional path in pursuit of bringing their passion or their own new creation to life. My interest in interviewing these types of individuals stems from my own life story, as well as my own desire to learn from the insights of people who have succeeded in these types of endeavors before me.

Off The Beaten Path - A Podcast Interview Series, Shaun Holmes, Jason D'Mello

Honors Thesis

For my Honors Senior Thesis, I created a podcast-style interview series called "Off The Beaten Path". In this podcast, I interview individuals who have been unafraid to grab life by the horns and choose a riskier, less traditional path in pursuit of their passion or the goal of bringing their own new creation to life. My interest in this would be to hopefully integrate any takeaways relevant to this mindset into my own personal perspective, and to disseminate the insights from these interviews to others who may benefit from hearing them.

Grassroots Lawn Services Business Plan, Logan Walden

Management Undergraduate Honors Theses

The objective of this thesis is to show how a lawn-care company can be profitable in North-West Arkansas. Grassroots uses a group of service-partners who are trained to provide professional and consistent lawn care services to customers. Grassroots Lawn Services offers different service levels to meet the changing needs of their customers. The goal is to make it easier for customers to access lawn care services without dealing with the high cost and competitive scheduling of traditional single-provider lawn services.

Life-Tactics Business Plan, Tanvir Mondair

Management Undergraduate Honors Theses

High schools often have career programs, however, the demand for career guidance counselors outweighs the supply. Thus Life-Tactics was created and dedicated to teaching students about career readiness post-high school graduation. Life-Tactics teaches students about career guidance, opportunities post-graduation, and provides students with resources to make better-informed decisions after they graduate.

Turbocharge Tutoring Business Plan, Daniel Rugen Haller

Management Undergraduate Honors Theses

College tutoring business plan.

Wakesurf Nwa: A Surfing Entertainment Business Plan, Ethan Carney

Management Undergraduate Honors Theses

WakeSurf NWA is a thrilling entertainment facility that will fill a void in this highly affluent market. Our design is to bring surfing where surfing has never been before, in a land-locked location. With high-tech engineering to allow surfing on land, WakeSurf NWA will provide real surfing to the people in and around Northwest Arkansas. Our company will also be built around helping our community, donating a portion of proceeds to a local nonprofit. What sets WakeSurf NWA apart from other companies in the area is how we will bring something completely new to the region that can be enjoyed …

Bridging The Gap: A Comprehensive Guide To Implementing An Internship Program For Businesses, Ben Turner

Supply Chain Management Undergraduate Honors Theses

This thesis outlines a comprehensive plan for implementing an internship program, from the perspective of a former intern. The paper emphasizes the importance of internships for businesses and aims to create a program that generates value for both the business and the intern. The plan is divided into three stages: Planning and Designing, Recruiting and Selecting, and Managing and Supervising. Each stage provides detailed steps for successfully implementing an internship program, including identifying needs and objectives, determining a timeline and structure, defining roles and responsibilities, developing a budget, setting performance expectations and goals, providing training and support, evaluating performance, and …

You Don't Know What You Don't Know: A Collection Of Challenge And Acceptance From Women Owned Small Businesses In Johnson City, Tennessee, Nikki Vandusen

Undergraduate Honors Theses

With over 11.6 million establishments, women owned small businesses hold a crucial part in supporting the US economy’s wellbeing. However, owning a small business comes with numerous challenges that not all can overcome. This study investigates the challenges of ten women-owned small businesses in Johnson City, Tennessee. The interview results display that women struggle with similar challenges as men; however, they have more difficulty balancing gender roles and societal expectations with owning a small business. This research concludes that men and women do not have equal opportunities when it comes to owning a small business and women are at a …

An Analysis Of The Housing Affordability Crisis: Private Equity Or Legislation Issue, Jack Polk

Finance Undergraduate Honors Theses

The aim of this thesis is to explore the claim that private equity investment is the cause of the modern unaffordability in the single family housing market. Through empirical study and historical research we found that the footprint of institutional investors in this space is insignificant. However, legislative errors which have artificially inflated demand and suppressed supply over the past decade have greatly contributed to the crisis and must be corrected for the long term health of the housing space. These corrections will focus primarily in the alleviation of supply pressures for new development and the continuation of the low …

Assessing The Impact Of Impact Investing: Practices, Challenges, And Opportunities Towards The Standardization Of Impact Assessment Mechanisms, Taylor Poe

Finance Undergraduate Honors Theses

This research project focuses on gathering information on which impact measurement mechanisms are currently used in the impact investing industry, and how these mechanisms are standardized across various firms, geographic locations, and fund types. The overarching goal of the study is to provide an assessment of the impact investing industry and the use of standardized impact assessment practices. The specific goal of this research study is to collect and present information on the current state of impact measurement standardization. Research is separated into three large components: interviews with industry leaders, findings from social finance conferences, and research of scholarly sources. …

Nexus, A Software As A Service Business Plan, David Ator

Finance Undergraduate Honors Theses

Nexus is a Software as a Service company, focused on offering a more cohesive technology experience for businesses. Typically integration is an afterthought, leaving sensitive or strategically valuable data siloed and underutilized. Nexus plans to change that by integrating everything into a central database.

Developing The Nonprofit Theatre: Building A Foundation For The Emerging Theatre Company, Kelsey Mcmillan

Electronic Theses and Dissertations

This paper aims to guide entrepreneurial theatre artists in beginning a nonprofit theatre arts venture. It will provide an in-depth analysis of the foundations required to begin a nonprofit theatre organization and analyze the need for expanding upon traditional structures and styles. Incorporating evidence and research from relevant literature, coursework, and market data as well as analysis of a strategic plan for The Common Theatre Company, this paper finds that non-profit theatre companies can be positively served by developing unique products and services and a nontraditional governance model as an extension of the foundational needs of a nonprofit organization. The …

Creative Brief For Bliss Cupcake Cafe, Maggie Moore

Marketing Undergraduate Honors Theses

The baking and culinary industry is growing. In fact, in 2020, the market size of the global baking industry was $331.37 billion and is projected to reach $436.91 billion by 2026. Although the recent pandemic made those in the hospitality field struggle due to the canceling of special events such as birthday party gatherings, weddings, and holiday events, the industry is coming back stronger than pre-pandemic times through implementing new practices such as online ordering and delivery practices. With this, in the recent years, supply chain disruptors and inflation have caused materials and labor costs to increase and can be …

Local Label: Why Localism Matters And A Business Plan To Address It., Sydnie Wilson

Marketing Undergraduate Honors Theses

The use of technology within business is evolving and increasing in necessity. As large businesses and corporations invest in research and development, innovations, and data analytics, the ability to serve customers more effectively and efficiently increases substantially. Local Label is a solution for this need.

Local Label is a mobile retail app that connects local consumers to all accessories, shoes, and clothes available at local retailers. The app would be a hub for local retailers to promote their apparel and accessories. Local Label leverages its marketing to be in sync with local events, special occasions, and holidays. The app’s front-face …