Open Access. Powered by Scholars. Published by Universities.®
Entrepreneurial and Small Business Operations Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Discipline
- Keyword
-
- GSBA conference abstracts (2)
- Integration (2)
- Intercollegiate athletics (2)
- Sport management (2)
- Artificial intelligence (1)
-
- Athlete welfare (1)
- Athletic administration (1)
- Basketball (1)
- Basketball analytics book review (1)
- Book Review (1)
- Book review (1)
- Book review california rose bowl Billie Jean King Los Angeles Olympics (1)
- Book review concussion crisis CTE TBI (1)
- Book review innovation invention sports smithsonian (1)
- Book review soccer globalization innovation (1)
- Book review sport management education pedagogy (1)
- Brisbane 2032 (1)
- Burnout (1)
- Business planning (1)
- Celebrity (1)
- Chicago White Sox and Cubs (1)
- Commercialization (1)
- Commitment devices (1)
- Competitive advantage; Latin America; soccer; South America; sport management (1)
- Consumer experience (1)
- Content fit (1)
- Content marketing (1)
- Contractual flexibility (1)
- Customer acquisition (1)
- Decision-making (1)
Articles 31 - 34 of 34
Full-Text Articles in Entrepreneurial and Small Business Operations
2025 Gsba Conference Abstracts, Robert Mcdermand
2025 Gsba Conference Abstracts, Robert Mcdermand
Global Sport Business Journal
2025 GSBA Conference Abstracts
Book Review: Justice Batted Last, Darlene A. Kluka, Aaron Livingston
Book Review: Justice Batted Last, Darlene A. Kluka, Aaron Livingston
Global Sport Business Journal
Book Review of Don Zminda's (2025) Justice Batted Last: Ernie Banks, Minnie Miñoso, and the Unheralded Players Who Integrated Chicago's Major League Teams
Book Review: Basketball Beyond Paper, Chad Goebert
Book Review: Basketball Beyond Paper, Chad Goebert
Global Sport Business Journal
Dean Oliver’s Basketball Beyond Paper is a thoughtful and in-depth follow-up to his paradigm-shifting work in 2004, Basketball on Paper. Twenty years after Basketball on Paper laid the groundwork for possession-based efficiency metrics, Oliver returns with a deeper focus: incorporating the human side of the game. Rather than simply refining statistical models, Oliver argues that understanding motivation, emotional ups and downs, distractions, and team dynamics is just as critical to winning as traditional data analysis. Written with a direct and technical style, Oliver not only advocates for the importance of analytics in the transformation of how basketball is played, but …
Examining Sport Advertisements: The Effect Of Cause-Related Marketing (Crm) Messages And Endorsements, Antonio S. Williams, Dae Yeon Kim, Alexandria Pantaleoni
Examining Sport Advertisements: The Effect Of Cause-Related Marketing (Crm) Messages And Endorsements, Antonio S. Williams, Dae Yeon Kim, Alexandria Pantaleoni
Global Sport Business Journal
The present study examined consumer responses to the use of cause-related marketing (CRM) and endorsers (high or low fit with a cause) as given cues in sport (i.e., fitness club advertisements). By conducting an experiment using fictitious advertisements, the study found that both CRM and endorser-cause fit (ECF) have a positive impact on consumers’ attitude towards advertisement (Aad), brand (Abr), and purchase intention (PI).