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Munster Technological University

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Articles 31 - 44 of 44

Full-Text Articles in Entrepreneurial and Small Business Operations

Profiling Tourism Entrepreneurs And Their Enterprises Along The Wild Atlantic Way, Dr. James Hanrahan, Dr. Áine Conaghan Jan 2014

Profiling Tourism Entrepreneurs And Their Enterprises Along The Wild Atlantic Way, Dr. James Hanrahan, Dr. Áine Conaghan

Irish Business Journal

This paper discusses the profile of tourism entrepreneurs and their enterprises along the WAW (Wild Atlantic Way). Ireland had witnessed less numbers of some holidaymakers in particular the British market visiting over the past five years, resulting in a significant loss of market share from GB. This research undertook a proactive approach to investigating regional qualitative stakeholders profiles while identifying factors that impact on the management of tourism Small and Medium sized Enterprises (SMEs) to develop the International market. The research provides the industry with a snapshot of a current typology of successful tourism entrepreneurs. Furthermore, the research develops a …


Becoming An Entrepreneur: Researching The Role Of Mentors In Identity Construction, Monika Dukarska Jan 2014

Becoming An Entrepreneur: Researching The Role Of Mentors In Identity Construction, Monika Dukarska

Theses

This study examines the role of the mentor on the identity construction of the Nascent Entrepreneur. It aims to answer the questions on how the mentor supports the creation and growth of their business, encourages them to experiment, stimulates their reflexivity and opens and encourages the network opportunity for them. This is examined through a formal mentoring programme known as the New Frontiers Entrepreneur Development programme, designed by Enterprise Ireland and managed by the local Institutes of Technology. This thesis researches the relationship that develops between the mentor and the mentee, the mentoring life cycle and the tools and techniques …


Calibrating Growth In The Ambitious Sme: Growth Mapping As A New Direction In Business Model Visualisation, Pat Daly, James S. Walsh Jan 2013

Calibrating Growth In The Ambitious Sme: Growth Mapping As A New Direction In Business Model Visualisation, Pat Daly, James S. Walsh

Irish Business Journal

Research relating to management assumptions1 has largely being confined to mature industries where they are readily recognisable as influential business variables in finance, economics, organisational and business development. These studies have primarily considered senior managerial assumptions as part of the cognitive architecture of the firm, driving many developmental and growth processes of the organisation. This perspective of assumptions acting as intellectual assets of the organisation supporting the firm and its development is however largely absent from entrepreneurial and small business research. This is somewhat surprising given that research on the small firm suggests that entrepreneurs tend to operate on a …


An Evaluation Of Entrepreneurial Difficulties In Ireland Since The Economic Downturn Of 2008, Edward Keogh Jan 2012

An Evaluation Of Entrepreneurial Difficulties In Ireland Since The Economic Downturn Of 2008, Edward Keogh

Theses

This Research Study looks at the Irish entrepreneurial landscape in the aftermath of the collapse of the Celtic Tiger, particularly at the small businesses sector. This study also looks at what entrepreneurs think of the effectiveness of the current policies in Ireland in helping entrepreneurs and businesses to cope and survive the current recession. The study looks at people who lost their businesses during the collapse of the Celtic Tiger and asks the question 'Can these people be supported to start-up back into business again?’

A qualitative research approach was undertaken in this study using the semi-structured interview method to …


Factors That Stimulate And Motivate Entrepreneurs To Start Enterprises In The Growth-Oriented, Knowledge-Based Industry Sector: A Kerry Case Study, George Nash Apr 2011

Factors That Stimulate And Motivate Entrepreneurs To Start Enterprises In The Growth-Oriented, Knowledge-Based Industry Sector: A Kerry Case Study, George Nash

Theses

This study focuses on the stimulation and development of growth-oriented entrepreneurs in Co. Kerry, with particular emphasis on the knowledge-based sector. The knowledge-based sector has been identified as a key area for development by the enterprise support agencies. The rationale for the study arose from the knowledge that a certain enterprise boom had taken place in Kerry in recent years and this had resulted in the creation of a new culture of entrepreneurial development in the county.

The research aims to profile Kerry‟s growthoriented knowledge-based entrepreneurs and to identify the factors that stimulated them to initiate and develop business ventures …


A Comparative Study Of How Social Media And Web 2.0 Tools, Such As Facebook, Twitter And Viral Marketing, Can Be Used By Small Businesses, To Integrate A Business Strategy Of Augmenting The Company Profile And Awareness With Their Publics, Robyn Foley Jan 2011

A Comparative Study Of How Social Media And Web 2.0 Tools, Such As Facebook, Twitter And Viral Marketing, Can Be Used By Small Businesses, To Integrate A Business Strategy Of Augmenting The Company Profile And Awareness With Their Publics, Robyn Foley

Theses

The object of this dissertation was to explore the public relations techniques implemented by small businesses located in Cork.


Do Campus Incubation Centres Provide A Successful Linkage Between Early-Stage Entrepreneurial Ventures And The Irish Institutes Of Technology?, Fiona Fox Jan 2009

Do Campus Incubation Centres Provide A Successful Linkage Between Early-Stage Entrepreneurial Ventures And The Irish Institutes Of Technology?, Fiona Fox

Theses

This study is an examination of the issues that are pertinent to the development of linkages, which campus incubation centres provide between their host Institutes of Technology (loT) and their tenant firms. This research incorporates the views, opinions and recommendations of new firm entrepreneurs, campus incubation centre management, senior academic staff and researchers. This study responds to the lacuna of research on campus incubators hosted by the Institutes of Technology. This study confirms that campus business incubators that are affiliated to the loTs are still in their infancy. The research acknowledges that these campus incubators are in a ‘startup’ phase …


Little To Large: Critical Success Factors & Implications For Sme's In Kerry And Rural Ireland., Noelle Foley Jan 2009

Little To Large: Critical Success Factors & Implications For Sme's In Kerry And Rural Ireland., Noelle Foley

Theses

This research is unique in that it profiles the growth trajectories of three global knowledge based companies in rural Ireland. The chosen companies were start-up small businesses that became international global leaders in their selected fields. The selected companies range from different industries but share similar growth trajectories and factors which have enabled high growth. There was a gap in research regarding the growth factors which have allowed small to medium-sized enterprises develop into large corporations. This study took an in-depth look at how each company has managed the vital factors in their growth transition in the hope of applying …


Non-Eea (European Economic Area) Entrepreneurs Face No Additional Barriers Than Their Eu Counterparts, When Starting A Business In Ireland., Anthony Garvey Jan 2008

Non-Eea (European Economic Area) Entrepreneurs Face No Additional Barriers Than Their Eu Counterparts, When Starting A Business In Ireland., Anthony Garvey

Theses

Do ethnic minority entrepreneurs (EMEs) seeking to start up a business in Ireland operate on a level playing field with their EU counterparts? Or are there unique barriers that EMEs face and if so, what are they and how do we tackle them?

This dissertation examines all of these questions and reveals whether racism or red tape, lack of finance or language skills is suffocating ethnic entrepreneurship more.

It explores the very latest research papers, and reports and combines both qualitative and quantitative data, with a series of semi-structured interviews and a questionnaire aimed squarely at entrepreneurs.

The dissertation discovers …


"Assessing The Attitudes Of Regional Business Toward Research And Development (R&D) And Networking Activities In The South West Of Ireland", Denis O'Flaherty Jan 2008

"Assessing The Attitudes Of Regional Business Toward Research And Development (R&D) And Networking Activities In The South West Of Ireland", Denis O'Flaherty

Theses

This project seeks to understand and measure the levels of Research and Development (R&D) and Networking Activity amongst regional business in the South West of Ireland. The South West region of Ireland is a unique and beautiful place, but presents challenges and obstacles in terms of running a business within the region.

It is now generally accepted by policy-makers that Ireland is going to become increasingly dependent upon its indigenous businesses, most of which can be classified as Small-to- Medium Enterprises (SMEs). The question of R&D and networking was framed within the context of location, given the physical characteristics of …


Towards A Best Practice Framework : The Case Of Institutes Of Technology Campus Incubators, Mary Fenton Jan 2005

Towards A Best Practice Framework : The Case Of Institutes Of Technology Campus Incubators, Mary Fenton

Theses

Campus incubators catalyse campus enterprise development by encouraging Third Level “spin offs”, commercialisation of research and facilitating “spin-in” enterprises. They provide academic staff, graduates and “spin-in” entrepreneurs with a range of support services including space, advice, training, mentoring and networking opportunities. The real value of a campus incubator location for clients is their association with a reputable Third level Institute and access to the Institute’s resources namely academic staff, embedded knowledge, manager’s expertise and enterprise netvyorks. The researcher explored literature on campus and business incubators and identified a lacuna of research on campus incubation, particularly within Irish Higher Education Institutes. …


Brand Development By Small Firms, Aoife Hackett Jan 2003

Brand Development By Small Firms, Aoife Hackett

Theses

The thesis explores the process of developing and managing brands. Particular emphasis is placed on how small enterprises gain recognition and acceptance for brands, the obstacles they encounter and how they surmount these obstacles.

In a review of the literature, brand management strategies and the value of brand loyalty to a business were discussed. Brand equity and measurement and measures of brand equity were also reviewed.

Interviews were conducted with large successful firms to discover arrangements and processes they employ to maintain market support, to extend the coverage or application of their brands to new product versions or new segments, …


From Unemployment To Self-Employment, An Investigation Into The Profile Of ‘This’ Entrepreneur, Nora Mary O'Mahony Jan 2002

From Unemployment To Self-Employment, An Investigation Into The Profile Of ‘This’ Entrepreneur, Nora Mary O'Mahony

Theses

Richard Cantillon, who in 1734 introduced the term ‘entrepreneur’ into economic literature, described entrepreneurship as

‘‘Self-employment of any and every sort" (Long 1983 P 48)

Self-employment is entrepreneurship at its simplest form. According to O’Kane (1997) entrepreneurship is

“The dynamic process of creating wealth, undertaken hy people who assume a risk in terms of money, energy, time and/or career commitment, and creating value through the provision of some product or service. ” (O’Kane 1997 P 6)

Entrepreneurship is nothing new. Men without wealth have always been attracted by the prospect of attaining it and the opportunities, which it affords. (Bruce …


Business Success In Small And Medium Sized Enterprises Through The Implementation Of The Techniques Of World Class Business And Benchmarking, Dónal Ó Liatháin Jan 2001

Business Success In Small And Medium Sized Enterprises Through The Implementation Of The Techniques Of World Class Business And Benchmarking, Dónal Ó Liatháin

Theses

‘ Europe is losing its competitiveness ‘ was the underlying message in the Tanaiste’s, Ms Mary Harney, opening address, at the 3^^ annual Benchmarking Conference held in the O’Reilly Hall, Dublin, on the 28^^ of February 2001. According to the latest figures from the European Commission, the European GDP lags its Japanese and American rivals by 17% and 33% respectively. Small and medium sized enterprises provide over 66% of the European Community employment and 65% of the turnover, which indicate the vital role played by small and medium sized enterprises in Europe’s economy. The objective of this thesis was to …