Entrepreneurial and Small Business Operations Commons^™

Life Beyond The Like: Uses And Gratifications Of Sharing Business Facebook Page Content, Sara M. Nash

College of Journalism and Mass Communications: Theses

One of the main reasons businesses create a Facebook Page is to solidify relationships with existing customers who are Facebook users and to leverage those relationships to gain new customers. Many studies have asked Facebook users to articulate the gratifications they receive when “liking” a business Facebook Page. These studies help explain what gratifications users gain by connecting to businesses via Facebook. To expand on these findings, the current pilot study applied the uses and gratifications theory to identify Facebook users’ motivations to “share” business Facebook content within their own personal network. Understanding users’ reasons for “sharing” will help businesses …

Business Framing For Analytics, Beverly Wright

Atlantic Marketing Association Proceedings

Both the academic and business practitioner communities are faced with the challenges of discovery, innovation, and constant learning of their field, particularly within the marketing discipline, where content, processes, and even structure are dynamic in nature, with constantly evolving interests and focus. A solid research agenda with excellent analytics to address pertinent business questions is crucial for successfully expanding our understanding of the marketing function.

College Students Use Social Networking Sites For Sharing With Friends, But Guess Who Else Is Looking?, Liz Alexander, Fred Mader, Deanna Mader

Atlantic Marketing Association Proceedings

Jobvite, a recruiting platform for the social web, reports from their annual 2012 survey of recruiters that 92% of U.S. companies are using social networking sites (SNS) for hiring purposes (Jobvit, 2012). Career Builder reported in 2009 that 45% of employers were using SNS to screen and research applicants (CareerBuilder, 2009). It is important that faculty and support staff working to place students, and the students themselves, understand the developments and practices in the use of social networking sites for job search and recruiting and the best methods, as well as detriments when marketing themselves. This study examines corporate recruiters’, …

Perceived Risk Reduction In E-Commerce Environments, C. Michael Powell, Chris Conca

Atlantic Marketing Association Proceedings

During the past three decades, the growth of e-commerce has presented marketers with many new arenas for research and application. Certainly e-commerce has become a significant portion of the world economy and in particular the consumer sector. As previous literature has consistently considered perceived risk as a major factor consumer purchase decisions, this research identifies several major components of consumer perceived risk (PR) and their normative implications in the e-commerce environment

An Application Of Social Media Marketing For Community Sustainable Development, Lei Huang, Amelia Clarke, Wen Tian, Natalie Heldsinger

Atlantic Marketing Association Proceedings

Though the social marketing approach has been developed from commercial marketing, it is a holistic approach from various social sciences disciplines like marketing, psychology, sociology, mass communication and economics. It is basically an art to explore new ways of analyzing problems and solving them effectively. For instance, social marketing influences sustainability through the use of marketing principles to increase awareness, understanding, change attitudes, and motivate the society to change, adopt, or sustain a particular behavior. This paper attempts to explore a framework of social media in light of disseminating the knowledge of a community-wide sustainability plan among various stakeholders. Policy …

Being Green And Social Responsibility: Basic Concepts And Multiple Case Studies In Business Excellence, Alan D. Smith, Steven R. Clinton, William T. Rupp

Atlantic Marketing Association Proceedings

Through a qualitative business case approach, three major manufacturing firms in Pittsburgh, PA were reviewed for their eco-friendly sustainability strategic initiatives and products/services. Undoubtedly, use of green best practices are value adding steps for a company may be initially difficult to justify to spend the time and resources developing such a process. This is especially true when other core business needs are present, such as driving revenue, product development and meeting governmental or consumer expectations. However, green and sustainability initiatives may not be currently dictated needs, but many companies feel strongly that charting such a course would be to their …

The Role Of Corporate Social Responsibility Information In The Consumer-Brand Relationship, Lei Huang

Atlantic Marketing Association Proceedings

Given the increased interest and empirical research in corporate social responsibility (CSR) and irresponsibility (CSI), the interest of this paper is given to the impacts of corporate operational performance (COP) and corporate social performance (CSP) on consumer brand advocacy and brand trust. In this consumer-brand continuum, customers evaluate brand trustworthiness by two scopes: (1) the product or service the firm offers (i.e., product brand) that is usually associated with COP (Rust, Moorman, & Dickson 2002); and (2) the firm which provides the products and services (i.e., corporate brand) that is connected with CSP (Korschun, Bhattacharya, & Swain 2014). In addition, …

Fitting Consumer Needs To Perceived Product Value: The Example Of Apple Versus Samsung Products, Yi-Chia Wu, Arturo Vasquez-Parraga

Atlantic Marketing Association Proceedings

This study explores the fitting of consumer needs to product perceived value using the example of two lines of competitive products in the area of communication electronics, Apple products versus Samsung products. Five types of needs regarding digital communication and three types of related product value are evaluated for these two brands in order to know if product value differences have a distinctive effect on consumer needs.

This study focuses on the impact of perceived product values on certain consumer needs. We use Apple products and Samsung products to accomplish this.

Do Family Firms Learn More From Other Family Firms Than From Non-Family Firms? Adoption Of The Board Reform, Toru Yoshikawa, Jung Wook Shim

Research Collection Lee Kong Chian School Of Business

Family firms differ from non-family firms because their owners are often motivated not only by economic incentives but also by non-economic considerations. This study investigates the effects of such non-economic motivation, especially the extent of family involvement and family legacy, on the adoption of a new practice, i.e., board reform that was newly introduced in the Japanese context in the late 1990s. Our empirical results show that while family firms are less likely to implement the board reform than non-family firms, board interlocks with other family firms facilitate the adoption. We also found that such factors as large family ownership …

7 Tips To Grow Your Rural Business With Purpose And Meaning, Connie I. Reimers-Hild, Alyssa Dye

Community Vitality Initiative

No one can predict the future; however, rural entrepreneurs and business owners can use a future-focused leadership approach, which includes examining megatrends, to shape the future of their businesses. Megatrends are global shifts that influence society, the economy and the environment. The purpose of this article is to help rural entrepreneurs discover ways to grow their businesses with Living with Purpose and Meaning Megatrend.

Investment, Duration, And Exit Strategies For Corporate And Independent Venture Capital-Backed Start-Ups, Bing Guo, Yun Lou, David Perez-Castrillo

Research Collection School Of Accountancy

We propose a model of investment, duration, and exit strategies for start-ups backed by venture capital (VC) funds that accounts for the high level of uncertainty, the asymmetry of information between insiders and outsiders, and the discount rate. Our analysis predicts that start-ups backed by corporate VC funds remain for a longer period of time before exiting and receive larger investment amounts than those financed by independent VC funds. Although a longer duration leads to a higher likelihood of an exit through an acquisition, a larger investment increases the probability of an IPO exit. These predictions find strong empirical support.

Become A Future-Focused Leader: Use Three Megatrends To Grow Your Rural Business, Connie Reimers-Hild, Alyssa Dye

Community Vitality Initiative

No one can predict the future; however, rural entrepreneurs and business owners can use a future-focused leadership approach, which includes examining megatrends, to shape the future of their businesses. Megatrends are global shifts that influence society, the economy and the environment. This article discusses three megatrends shaping the future of rural businesses:

1) The Rise of the #GigEconomy

2) Living with Purpose and Meaning

3) The Decentralized Marketplace

The article also provides coaching tips for rural entrepreneurs on how to use megatrends to grow their businesses.

While many companies are struggling to keep up with the rapid rate of change, …

Social Entrepreneurship Intentions Of Nonprofit Organizations, Wee Liang Tan, So-Jin Yoo

Research Collection Lee Kong Chian School Of Business

Little is known about social entrepreneurship in nonprofit organizations (NPOs), especially about the factors that influence social entrepreneurship intentions at organizational level. Would existing NPOs, as opposed to new ones formed to embark on new social initiatives, strike out into a new territory, or engage in new ventures? What are the necessary internal organizational conditions? This study explores the direct effect of the organizational attributes on a NPO's intention to start a social enterprise. With a sample of 92 charities in Singapore, we found that NPOs led by CEOs with commercial experience, and NPOs possessing high collective efficacy and organization …

Kinship In Entrepreneur Networks: Performance Effects Of Resource Assembly In Africa, Jane N. O. Khayesi, Gerard George, John Antonakis

Research Collection Lee Kong Chian School Of Business

We examine the relationship among structural social capital, resource assembly, and firm performance of entrepreneurs in Africa. We posit that social capital primarily composed of kinship or family ties helps the entrepreneur to raise resources, but it does so at a cost. Using data drawn from small firms in Kampala, Uganda, we explore how shared identity among the entrepreneur's social network moderates the relationship between social capital and outcomes. A large network contributed a higher quantity of resources raised, but at a higher cost when shared identity was high. We discuss the implications of these findings for the role of …

Dueling Institutional Logics And The Effect On Strategic Entrepreneurship In Chinese Business Groups, Daphne W. Yiu, Robert E. Hoskisson, Garry D. Bruton, Yuan Lu

Research Collection Lee Kong Chian School Of Business

Focusing on a period of institutional friction when institutions are in transition, this study examines the dueling institutional logics that simultaneously operated as business groups were implemented to foster strategic entrepreneurship activities in China. Our findings from 1,095 Chinese business group-affiliated firms show that the original institutional logic of state control and ownership remains a potent factor, while the new institutional logic in support of strategic entrepreneurship takes place through business groups' informal and formal organization controls. Further, the state logic causes rigidity and inflexibility for firms to react to the new institutional demands, thus weakening the positive effects of …

The Power Of Words In Tension: Enterprise/Strategy As A Dilemma In Neoliberalism’S Persistence., Brendan O'Rourke

Conference papers

We address how enterprise is related to, another important discourse, strategy. From a discourse analysis of the talk of small firm owner-managers, emerges a view of strategy and enterprise as a single, integrated entity, bound together by some commonalities but more importantly by paired opposites reminiscent of ideological dilemmas (Billig, Condor, Edwards, Gane, Middleton & Radley, 1988). This dilemmatic nature of enterprise/strategy discourse adds to explanations for the persistence of the neoliberal form of enterprise, with the entrepreneur as the heroic saviour of all, based on the entrepreneur as an empty signifier (Jones & Spicer, 2009; Kenny & …

The Business Of Beds: An Exploration Of Hotel And Hostel Business Strategy, Robert B. Bunda

Honors Scholar Theses

At their cores, hotels and hostels are similar in that they provide a place for travelers to stay. Despite this core similarity, the structures of the two industries are radically different. The hotel industry began in the Middle Ages and has given rise to massive multinational companies, many managing more than four thousand hotels. In stark contrast, the hostel industry began in 1909 and is mostly comprised of independently owned and operated guesthouses, with the largest global chain comprising of less than twenty properties. This study first defines the hotel and hostel industries and examines the different experiences they offer …

Sentimental Drivers Of Social Entrepreneurship: A Study Of China's Guangcai (Glorious) Program, Daphne W. Yiu, William P. Wan, Frank W. Ng, Xing Chen, Jun Su

Research Collection Lee Kong Chian School Of Business

Social entrepreneurship plays an important role in local development in emerging economies, but scholars have paid little attention to this emerging phenomenon. Under the theory of moral sentiments, we posit that some entrepreneurs are altruistically motivated to promote a morally effective economic system by engaging in social entrepreneurial activities. Focusing on China's Guangcai (Glorious) Program, a social entrepreneurship program initiated by China's private entrepreneurs to combat poverty and contribute to regional development, we find that private entrepreneurs are motivated to participate in such programs if they have more past distressing experiences, including limited educational opportunities, unemployment experience, rural poverty experience, …

Policing The Social Media Water Cooler: Recent Nlrb Decisions Should Make Employers Think Twice Before Terminating An Employee For Comments Posted On Social Media Sites, Eric Raphan, Sean Kirby

Journal of Business & Technology Law

No abstract provided.

From Founders To Firm: Examining The Retention Of Founder-Ceo Social Capital In Venture-Backed Firms, Bret R. Fund

The Journal of Entrepreneurial Finance

This paper examines how organizations protect themselves from the negative social and economic consequences associated with the loss of a key member and their social capital. Drawing on the social capital and upper echelons literatures, the author(s) hypothesize that social capital can be institutionalized. The corresponding hypotheses are tested on a sample of 125 venture-backed software firms and the results demonstrate that the institutionalization of a founder-CEO’s social capital leads to better performance for a firm. The results provide a basis for understanding how social mechanisms influence economic organization as well as succession and compensation in a new venture context.

Maryland's Social Networking Law: No "Friend" To Employers And Employees, Alexander Borman

Journal of Business & Technology Law

No abstract provided.

Implementing Green Roofs On Movie Theaters And Shopping Centers: Business Cases In Profitable Sustainability, Ryan J. Miller

Pomona Senior Theses

This thesis presents the business case for installing green roofs on movie theaters and shopping centers. These businesses can then derive increased profits from the environmental benefits of reduced energy use and increased stormwater retention. After presenting the basic design and benefits of a green roof, the thesis develops stand-alone business plans for a movie theater and shopping center. The author finds that green roofs are a profitable sustainability solution for the commercial enterprise.

The Nature And Influence Of Relationship On Success In A Virtual Work Environment, Carol Locher Ransone

Antioch University Dissertations & Theses

The evolution of technology in the 21st century has led to a greater understanding of the benefits and the challenges of expanding work relationships across geographical boundaries. This expansion has contributed to the development of a global society with over three million employee teleworkers (Global Workplace Analytics and the Telework Research Network, 2013). In spite of the advances in connecting across the globe technologically, the importance of successfully working together in a virtual work environment is grounded in relationships that foster individual growth and group cohesion. The human elements of connectivity are primary to the success of organizations as well …

Understanding Leadership In Small Business From The Perspectives Of Practitioners, Daniel E, Holloway

Walden Dissertations and Doctoral Studies

Many small businesses fail after 5 years, having a negative impact on local and national economies. The purpose of this phenomenological study was to explore small-enterprise leader-operators’ experiences regarding practices that aid sustainability beyond 5 years. Twenty small enterprise leaders in the United States Midwest who were identified as having 5 years of longevity in leading organizations with fewer than 500 employees were invited to participate. These participants shared their lived experiences through semistructured interviews conducted in-person and by telephone. The dynamic theory of leadership development was used to underpin the study. In the central research question for this study, …

What Do Accelerators Do? Insights From Incubators And Angels, Susan L. Cohen

Management Faculty Publications

What do accelerators do? Broadly speaking, they help ventures define and build their initial products, identify promising customer segments, and secure resources, including capital and employees. More specifically, accelerator programs are programs of limited-duration—lasting about three months—that help cohorts of startups with the new venture process. They usually provide a small amount of seed capital, plus working space. They also offer a plethora of networking opportunities, with both peer ventures and mentors, who might be successful entrepreneurs, program graduates, venture capitalists, angel investors, or even corporate executives. Finally, most programs end with a grand event, a “demo day” where ventures …

Exploring Family Features In Non-Family Organizations: The Family Metaphor And Its Behavioral Manifestations, Nava Michael-Tsabari, Wee Liang Tan

Research Collection Lee Kong Chian School Of Business

In this study, we explore the possibility of reproducing family business characteristics in the professional context of a non-family organization and analyze the behavioral manifestations of this application. Drawing upon discussions in the family therapy, organizational behavior and family business literatures, we identify cohesion and flexibility as the two primary dimensions of the family metaphor. We build on illustrative cases of three sports teams to explore these dimensions in a non-family business setting. Our exploratory analysis of these cases reveals the existence of family features and extends our understanding of these features beyond family businesses.

The Strategic Planning Process In Complex Settings: The Case Of Construction Professional Service Firms, Roisin Murphy, Iain Henderson

Conference papers

No abstract provided.

Inclusive Business: Using For-Profit Business Models To Address Global Poverty, Samuel James Conner

Senior Honors Theses

Due to the rise of globalization, modernization, and the Internet revolution, awareness of global poverty has expanded, making its eradication a chief goal of the global development community for the twenty-first century. Though corporations are often expected to participate in social and community development initiatives without regard for profits, this paper presents inclusive business as a way for businesses to profitably engage impoverished segments of society. Inclusive businesses seek to expand their consumer bases or strengthen their supply chains by moving into new markets among the poor that have limited access to global markets and remain largely untapped. The research …

Added Complexity Of Social Entrepreneurship: A Knowledge-Based Approach, Ugur Uygur, Alexei M. Marcoux

School of Business: Faculty Publications and Other Works

Social entrepreneurship evades easy definition and conceptualization. In this paper we attempt to advance social entrepreneurship theoretically by examining it conceptually, from a theory of the firm perspective. If social entrepreneurship entails pursuit of a double bottom line (Dees 1998), the added complexity of the social entrepreneurial venture identified by Tracey and Phillips (2007) should be discoverable from a theory of the firm perspective. Applying the knowledge-based theory of the firm to social entrepreneurship, we aver that social entrepreneurship’s added complexity is manifest when social entrepreneurs make decisions about their knowledge. In contrast to ordinary entrepreneurs, social entrepreneurs have to …

Adroll: A Case Study Of Entrepreneurial Growth, Todd A. Finkle

New England Journal of Entrepreneurship

This case study examines the background, start up, and growth of one of the fastest-growing companies in the United States, AdRoll. It explores the various strategic factors related to the growth of AdRoll and how these issues must be addressed in order to maintain its level of growth.This case study is especially interesting not only because it focuses on one of the fastest-growing firms in the country, but also because it addresses on an understudied topic within the field of entrepreneurship, entrepreneurial growth.