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Praktik Mindfulness Pada Dewasa Awal Menggunakan Gantungan Kunci “Mindkey”, Cokki Cokki, Jessisca Meidy, Natalie Ocberta, Cintya Yunetta, Anjeli Febrianti, Wellen Febriani Jan 2025

Praktik Mindfulness Pada Dewasa Awal Menggunakan Gantungan Kunci “Mindkey”, Cokki Cokki, Jessisca Meidy, Natalie Ocberta, Cintya Yunetta, Anjeli Febrianti, Wellen Febriani

Jurnal Sosial Humaniora Terapan

The high level of psychological issues faced by young adults in Indonesia is a pressing problem that needs immediate attention, as it can impact an individual's life satisfaction. The strategy employed in this PKM (Student Creativity Program) is mindfulness practice using a keychain. The keychain, designed for a week-long mindfulness practice, is named "Mindkey." The implementation of this PKM involved four stages: preparation, execution, realization, and evaluation. The execution stage involved 213 young adult participants to select the final design of the Mindkey product from three available designs: one created by the PKM Team, one by a freelance design service, …


Research Report: Confidence In Institutions, Heather Akin, Cheryl A. Burkhart-Kriesel, Mary Emery, Katelyn Larson, Bradley D. Lubben, L. J. Mcelravy, Rebecca J. Vogt Jan 2025

Research Report: Confidence In Institutions, Heather Akin, Cheryl A. Burkhart-Kriesel, Mary Emery, Katelyn Larson, Bradley D. Lubben, L. J. Mcelravy, Rebecca J. Vogt

Nebraska Rural Poll

This report details 943 responses to the 2025 Nebraska Rural Poll, the 30th annual effort to understand rural Nebraskans’ perceptions. Respondents were asked a series of questions about their confidence in institutions. Trends for some of the questions are examined by comparing data from the 2017 Poll and 2021 Poll to this year’s results. In addition, comparisons are made among different respondent subgroups, that is, comparisons by age, occupation, region, etc. Based on these analyses, some key findings emerged:

  • Rural Nebraskans’ confidence in many institutions did not change much during the past eight years. However, more rural Nebraskans have a …


Research Report: Insights Into Community, Heather Akin, Cheryl A. Burkhart-Kriesel, Mary Emery, Katelyn Larson, Bradley Lubben, L. J. Mcelravy, Timothy Meyer, Rebecca J. Vogt Jan 2025

Research Report: Insights Into Community, Heather Akin, Cheryl A. Burkhart-Kriesel, Mary Emery, Katelyn Larson, Bradley Lubben, L. J. Mcelravy, Timothy Meyer, Rebecca J. Vogt

Nebraska Rural Poll

Rural Nebraskans are more positive about the current change in their communities this year but are less positive about its future. Starting three years ago, the proportion believing their community changed for the worse was more than the proportion believing it had changed for the better (similar to what occurred in 2003 and 2009). However, last year that trend reversed back to the typical pattern and continued this year. This year, more people believe their community has changed for the better than has changed for the worse. When asked about what they expect ten years from now, this year more …


Alert During What? Beyond The "Big O" To A Culturally-Cognizant, Process View Of Entrepreneurial Alertness, Robert J. Pidduck, Daniel R. Clark Jan 2025

Alert During What? Beyond The "Big O" To A Culturally-Cognizant, Process View Of Entrepreneurial Alertness, Robert J. Pidduck, Daniel R. Clark

Management Faculty Publications

Entrepreneurial alertness is a psychological aptitude generally associated with aspects of nascent venturing, centered on individuals' environmental observations, the association of resources, and idea evaluation. A decade following the Tang et al. (2012) consensus construct and scale, critiques remain questioning its utility and unique value to the major conversations in entrepreneurship. Proponents put great emphasis on entrepreneurial alertness's proven association with opportunity recognition and entrepreneurial actions. Yet, critics suggest it might be an unnecessary step offering little more than a positive association with opportunity recognition in a highly generalized and static way. The purpose of this paper is to address …


A Different Risk-Return Relationship, Aydin Selim Oksoy, Matthew R. Farrell, Shaomin Li Jan 2025

A Different Risk-Return Relationship, Aydin Selim Oksoy, Matthew R. Farrell, Shaomin Li

Management Faculty Publications

We challenge the widely accepted premise that the valuation of an early-stage firm is simply the capital invested (USD) divided by the equity received (%). Instead, we argue that this calculation determines the break-even point for the investor; for example, investing USD 1.0 in exchange for a 10% equity sets a firm-level free cash flow target of USD 10.0, resulting in a 0% return for the investor. The design of our study is that of a descriptive analysis of the phenomenon, based on three assumptions: that angel investing is a two-issue negotiation, that negotiation positions are communicated sequentially from capital …


Provision Cfo: Empowering Strategic Financial Excellence For Small Businesses And Entrepreneurs, Cindra Vang Jan 2025

Provision Cfo: Empowering Strategic Financial Excellence For Small Businesses And Entrepreneurs, Cindra Vang

Doctor of Strategic Leadership (DSL) Capstone Abstracts

Project Overview

ProVision CFO offers strategic financial management solutions tailored to the unique needs of entrepreneurs, small businesses, and rapidly growing organizations. This project aims to equip clients with robust financial strategies and actionable insights necessary for sustainable growth, operational excellence, and long-term success. ProVision CFO provides comprehensive financial guidance including fractional CFO and accounting services.

Project Themes

The ProVision CFO framework encompasses three key components designed to optimize financial performance and organizational effectiveness. Component One—Strategic Clarity: Establishing clear financial goals aligned with organizational vision, mission, and values. Component Two—Financial Optimization: Providing accounting services to streamline financial processes and enhance …


Adaptation For Whom? Understanding The Impacts Of Dyke Policies On Small-Scale Farmers In Ca Mau Province Of Vietnam, Nguyen Minh Quang, Nguyen Van Minh, Nguyen Vo Chau Ngan, Martha B. Lerski Jan 2025

Adaptation For Whom? Understanding The Impacts Of Dyke Policies On Small-Scale Farmers In Ca Mau Province Of Vietnam, Nguyen Minh Quang, Nguyen Van Minh, Nguyen Vo Chau Ngan, Martha B. Lerski

Publications and Research

Low-lying deltas worldwide are extremely vulnerable to sea-level rise. As the risks of climate-induced flooding become increasingly clear, the thirst for infrastructure-driven adaptation increases. This highlights a patent need to understand the impacts of engineering adaptation solutions, especially those targeting built structures such as dykes and sluices, on farmers from a bottom-up, farmer-centred perspective. The study addresses this call by examining cases where dyke policies, while successful in some dimensions, have undermined small-scale farmer livelihoods in Ca Mau ― Vietnam’s southernmost rural province. It identifies areas in need of attention and adds empirical data related to this group of farmers. …


Individual Entrepreneurial Orientation: Scale Development And Validation, Daniel R. Clark, Jeffrey G. Covin, Robert J. Pidduck Jan 2025

Individual Entrepreneurial Orientation: Scale Development And Validation, Daniel R. Clark, Jeffrey G. Covin, Robert J. Pidduck

Management Faculty Publications

Recent research introduced and laid the foundation for a new individual-level entrepreneurial orientation conceptualization (Ind.EO) within the entrepreneurial orientation family of constructs. Building directly from this work, this article theoretically defines a measurement model for the construct and develops and validates a scale. We define and measure disposition-based behavior constructs for autonomy, competitiveness, innovativeness, proactiveness, and risk-taking, thus providing psychometrically validated tools that support research in the burgeoning Ind.EO domain. Scale items are generated deductively from our definitions, and then tested through four data collections with academics, the lay population, entrepreneurs, and business managers. Strong validation data across these multiple …


An Economic And Production Analysis Of Seaweed Farms In California And The Pacific Northwest, Brian Donovan Jan 2025

An Economic And Production Analysis Of Seaweed Farms In California And The Pacific Northwest, Brian Donovan

Cal Poly Humboldt theses and projects

Since the early 2010s, the seaweed aquaculture industry has steadily expanded in the United States, with states like Alaska, Maine, Hawaii, and Connecticut leading the way in the development of this emerging sector. However, information gaps remain concerning certain aspects of the domestic seaweed aquaculture industry. The purpose of this study was to examine the status of the seaweed aquaculture industry along the West Coast of the United States; specifically in the states of California, Oregon, and Washington. Seaweed farmers in these states were invited to voluntarily complete surveys asking important production, economic, and commercial questions regarding their operations. Data …


Effect Of The Development Of Social Networks On Expansion Of Social Entrepreneurship: Moderating Role Of Digital Technology Infrastructure And Social Norms, Mahdi Maskani, Reza Mohammadkazemi, Fargol Saberi Qomi Jan 2025

Effect Of The Development Of Social Networks On Expansion Of Social Entrepreneurship: Moderating Role Of Digital Technology Infrastructure And Social Norms, Mahdi Maskani, Reza Mohammadkazemi, Fargol Saberi Qomi

AMTP Proceedings 2025

In today's era, social networks, which are an effective tool in promoting ideas and innovations, have met with global acceptance and popularity. The communication that is formed between people in society through them can be the basis for ideas and opportunities for social entrepreneurship and voluntary social activities, and it is expected that this global platform will be the basis for the expansion of social entrepreneurship. The study aimed to examine the effect of the development of social networks on the expansion of social entrepreneurship by explaining the moderating role of digital technology infrastructure and social norms. The findings revealed …


Book Review: Basketball Beyond Paper, Chad Goebert Jan 2025

Book Review: Basketball Beyond Paper, Chad Goebert

Global Sport Business Journal

Dean Oliver’s Basketball Beyond Paper is a thoughtful and in-depth follow-up to his paradigm-shifting work in 2004, Basketball on Paper. Twenty years after Basketball on Paper laid the groundwork for possession-based efficiency metrics, Oliver returns with a deeper focus: incorporating the human side of the game. Rather than simply refining statistical models, Oliver argues that understanding motivation, emotional ups and downs, distractions, and team dynamics is just as critical to winning as traditional data analysis. Written with a direct and technical style, Oliver not only advocates for the importance of analytics in the transformation of how basketball is played, but …


Promoting And Developing Industrial Organic Clusters In Egypt: Case Study Of Damietta Furniture Cluster, Nermen Abdelmoula Dec 2024

Promoting And Developing Industrial Organic Clusters In Egypt: Case Study Of Damietta Furniture Cluster, Nermen Abdelmoula

Theses and Dissertations

This study examines the development of industrial clusters in Egypt, with a specific focus on the Damietta Furniture Cluster, an organic industrial cluster known for its rich tradition in furniture craftsmanship. These industrial clusters, which are primarily composed of micro, small, and medium enterprises (MSMEs), are characterized by the geographical concentration of interconnected firms and institutions, play a critical role in fostering economic growth, innovation, and competitiveness, particularly in emerging economies. The research explores the key factors affecting the development of the Damietta Furniture Cluster, identifies the challenges it faces, and provides policy recommendations to enhance its growth and global …


Computer-Mediated Communication And Artificial Intelligence Strategies In Arts Entrepreneurship, Anna Blake Dec 2024

Computer-Mediated Communication And Artificial Intelligence Strategies In Arts Entrepreneurship, Anna Blake

Journal of Arts Entrepreneurship Education

This study analyzes the potential of artificial intelligence (AI) using computer-mediated communication (CMC) theory to prospect areas for innovation in an emerging field that is rapidly becoming integrated within our everyday lives as well as in the marketplace. In order to demonstrate how arts entrepreneurs can effectively and ethically leverage AI technologies to communicate with their audiences and stakeholders, I examine as case studies the work of individual artists including Grimes. The CMC framework is used to examine art as a form of communication, illustrate how AI changes the nature of art, challenge the extant concepts of identity and intellectual …


Potential Impact Of Artificial Intelligence On Small And Medium Enterprises Innovation In The Eu: A Perspective From Poland, Malgorzata Wilczynska, Alina Walenia, Artur Dabek, Daniel Salabura, Halina Kot Dec 2024

Potential Impact Of Artificial Intelligence On Small And Medium Enterprises Innovation In The Eu: A Perspective From Poland, Malgorzata Wilczynska, Alina Walenia, Artur Dabek, Daniel Salabura, Halina Kot

Markets, Globalization & Development Review

The development of small and medium-sized enterprises is a complex process that requires the use of all approaches to achieve success. In this regard, finding opportunities to use artificial intelligence in such companies is of great importance. The study aims to assess how this technology affects the innovation and financial performance of small and medium-sized enterprises. To draw the main conclusions, the implementation of artificial intelligence at Polish enterprises, including in the context of their financial performance, namely the level of return on assets and the level of debt, was analysed. The study showed that the introduction of artificial intelligence …


Research Report: Housing, Heather Akin, Cheryl A. Burkhart-Kriesel, Mary Emery, Katelyn Larson, Bradley Lubben, L. J. Mcelravy, Timothy Meyer, Rebecca J. Vogt Dec 2024

Research Report: Housing, Heather Akin, Cheryl A. Burkhart-Kriesel, Mary Emery, Katelyn Larson, Bradley Lubben, L. J. Mcelravy, Timothy Meyer, Rebecca J. Vogt

Nebraska Rural Poll

Executive summary

Most rural Nebraskans support a variety of housing programs and priorities. The support for these various programs was similar to that found in 2016. At least three-quarters of rural Nebraskans would somewhat support or strongly support the following in their community: developing programs to help seniors age in their current home; offering low-interest loans or grants for repair, rehabilitation or home improvement; providing affordable rental housing; establishing a local program that would purchase and remove dilapidated houses making lots available for building; developing senior housing; purchasing, rehabilitating and reselling vacant housing; and establishing a local program that would …


Research Report: Artificial Intelligence, Heather Akin, Cheryl A. Burkhart-Kriesel, Mary Emery, Katelyn Larson, Bradley Lubben, L. J. Mcelravy, Timothy Meyer, Rebecca J. Vogt Dec 2024

Research Report: Artificial Intelligence, Heather Akin, Cheryl A. Burkhart-Kriesel, Mary Emery, Katelyn Larson, Bradley Lubben, L. J. Mcelravy, Timothy Meyer, Rebecca J. Vogt

Nebraska Rural Poll

Some rural Nebraskans have used artificial intelligence (AI) tools. Just over one-quarter have used any AI tool. However, most younger persons have used AI tools.

Given that, it is not surprising that most rural Nebraskans are not at all or slightly informed about artificial intelligence. Just over one-third are moderately informed about AI, and just over one in ten are either very or extremely informed about AI.

Most rural Nebraskans are either not at all or slightly confident that AI is being used in the best interest of the public. Just over one-half are not at all confident that it …


Impact Of State-Level Family Policies On Female Labor Force Participation And Entrepreneurship, Kathryn Staczek Rudloff Dec 2024

Impact Of State-Level Family Policies On Female Labor Force Participation And Entrepreneurship, Kathryn Staczek Rudloff

Theses and Dissertations

This dissertation aims to investigate the impact of state-level family policies on women's participation in the labor force in the United States, focusing specifically on the rise of self-employment and solopreneurship among women. The research seeks to answer the following question: "How do family policies at the state level impact participation of American women in the labor force?"

The study utilized a convergent parallel mixed-methods design. A composite index of state level family policies was created to conduct cross-sectional exploratory data analysis of female labor force participation. Additionally, a qualitative phenomenological study of solopreneurs provided a deeper understanding of the …


Liberalizing Home-Based Business, Sumit Agarwal, Tien Foo Sing, Changcheng Song, Jian Zhang Dec 2024

Liberalizing Home-Based Business, Sumit Agarwal, Tien Foo Sing, Changcheng Song, Jian Zhang

Research Collection Lee Kong Chian School Of Business

Working at home benefits entrepreneurs by lowering fixed costs and allowing them to engage in joint market and household production. We evaluate a large-scale reform in Singapore, the Home Office Scheme, that allowed business creation at one's residential property and study whether home-based entrepreneurship spurs entrepreneurial activities. The difference-in-differences estimate shows that the reform led to a significantly higher level of business creation and that the firms newly created in response to the reform had a higher survival rate. The effect is more pronounced for low-income female individuals and industries with high startup capital, implying that financial constraints and nonpecuniary …


Social Capital, Post-Industrial Society, And Faulty Industry Experience: Higher Education’S Engagement Opportunity In Applied Disciplines, Asa B. Wilson, Steven A. Stovall, Edward Crowley Nov 2024

Social Capital, Post-Industrial Society, And Faulty Industry Experience: Higher Education’S Engagement Opportunity In Applied Disciplines, Asa B. Wilson, Steven A. Stovall, Edward Crowley

Journal of the North American Management Society

Higher education faces two currents - declining social capital support and the post-industrial transition. Both impact the academy and its students. The associated challenges are discussed as engagement opportunities for the academy in applied disciplines. Also, the instructional value of faculty industry experience (IE) is defined as an attribute of social capital. It fosters student engagement while building an experiential learning bridge from the classroom to the workplace. A composite case based on faculty social capital backgrounds illustrates how faculty IE augments program development, academic rigor, student readiness, research creativity, industry linkages, and community impact. Follow-up research opportunities are identified.


Journal Management, Administration, And Promotion: The Power And Impact Of The Jnams Relaunch, Michael Dobbs, Heather S. Mcmillan Nov 2024

Journal Management, Administration, And Promotion: The Power And Impact Of The Jnams Relaunch, Michael Dobbs, Heather S. Mcmillan

Journal of the North American Management Society

No abstract provided.


On-The-Go Dining In America: Comparing Convenience, Service Quality, And Satisfaction In Qsr Versus Gas Station Food, Shiva Jahani, Mohammed Lefrid, Lorie A. Tuma Oct 2024

On-The-Go Dining In America: Comparing Convenience, Service Quality, And Satisfaction In Qsr Versus Gas Station Food, Shiva Jahani, Mohammed Lefrid, Lorie A. Tuma

Journal of Tourism Insights

Purpose

The objective of this multi-group study is to examine the influence of service quality and convenience on customer satisfaction in quick service restaurants (QSRs) versus gas stations.

Design/methodology/approach

Data were collected online from 552 participants in the USA and analyzed using partial least square structure equation modeling (SmartPLS).

Findings

Service quality and convenience are strong predictors of customer satisfaction in both QSR restaurants and gas station food outlets. In addition, this study concluded significant differences between QSRs and gas stations in terms of these relations.

Research limitations/implications

This study makes a significant contribution to the foodservice and consumer behavior …


Refereed Research - Religiosity And Sociality As Sources Of Resilience For Women Subsistence Entrepreneurs During The Pandemic, Rozina Akther Oct 2024

Refereed Research - Religiosity And Sociality As Sources Of Resilience For Women Subsistence Entrepreneurs During The Pandemic, Rozina Akther

Subsistence Marketplaces

This study examines challenges faced by subsistence women entrepreneurs during COVID-19, the crisis of 2020, and their resilience in addressing the circumstances. The results of qualitative interviews with 13 subsistence marketplace women entrepreneurs in Bangladesh are presented in this article. In the current study, two themes are found to best capture the experiences and resilience of women business owners in the subsistence marketplaces. Furthermore, the study provides important insights from informant interviews, showing how women business owners navigate their operations during a pandemic. It highlights attributes such as relational strength and faith in a higher power that contribute to their …


Review Of “Social Entrepreneurship In India: Quarter Idealism And A Pound Of Pragmatism” By Madhukar Shukla (2020), Meena Raghunathan Oct 2024

Review Of “Social Entrepreneurship In India: Quarter Idealism And A Pound Of Pragmatism” By Madhukar Shukla (2020), Meena Raghunathan

Markets, Globalization & Development Review

The article is a review of ‘Social Entrepreneurship in India: Quarter Idealism and a Pound of Pragmatism’ by Madhukar Shukla. It summarizes and offers clarification and elaboration of key concepts covered in the book. These include the definition of social entrepreneurship, the taxonomy of social entrepreneurs, what characterizes them, various forms that such organizations may take, and whether social entrepreneurs are fundamentally different from other entrepreneurs or similar in many ways.

The review points out the value of the book for those in social development, argues that the book is for India as well as of universal interest, and …


Research Report: Economy And Trade Policy, Heather Akin, Cheryl A. Burkhart-Kriesel, Mary Emery, Katelyn Larson, Bradley Lubben, L. J. Mcelravy, Timothy Meyers, Rebecca J. Vogt Oct 2024

Research Report: Economy And Trade Policy, Heather Akin, Cheryl A. Burkhart-Kriesel, Mary Emery, Katelyn Larson, Bradley Lubben, L. J. Mcelravy, Timothy Meyers, Rebecca J. Vogt

Nebraska Rural Poll

Most rural Nebraskans are somewhat or very concerned about their household’s cost of living, their household income, and their household’s financial situation. This was particularly true for certain groups, including persons with lower household incomes, younger persons, and persons with construction, installation, or maintenance occupations.

When asked about the impacts of international trade, most rural Nebraskans think it is good for Nebraska’s economy. Residents of the Panhandle are the regional group least likely to think trade is good for the state’s economy.

Many rural Nebraskans think international trade is good for creating jobs in Nebraska, for their own standard of …


The 2021 Kansas Rural Grocery Survey: Revaluating Extension’S Role In Rural Grocery Issues, Jacob A. Miller-Klugesherz, Jessica Ramirez, Rial Carver, Erica Blair, Leah J. Tsoodle, Lauren Scheufler Sep 2024

The 2021 Kansas Rural Grocery Survey: Revaluating Extension’S Role In Rural Grocery Issues, Jacob A. Miller-Klugesherz, Jessica Ramirez, Rial Carver, Erica Blair, Leah J. Tsoodle, Lauren Scheufler

Journal of Extension

Kansas State University’s Rural Grocery Initiative, housed under research and extension, surveyed rural Kansas grocery stores in 2021 (N = 48). This is the second RGI survey, following up on the ownership and customer surveys in 2008. This survey broadly assesses owner characteristics, store features, and challenges. Using descriptive and thematic analyses, we identified two topline conclusions for grocers and their respective Extension services. First, grocers need to identify transition plans earlier and more often. Second, grocers can overcome competition and distribution challenges by diversifying their sourcing, supply, and offerings.


Research Report: Civil Discourse, Heather Akin, Cheryl A. Burkhart-Kriesel, Mary Emery, Katelyn Larson, Bradley Lubben, L. J. Mcelravy, Timothy Meyer, Rebecca J. Vogt Sep 2024

Research Report: Civil Discourse, Heather Akin, Cheryl A. Burkhart-Kriesel, Mary Emery, Katelyn Larson, Bradley Lubben, L. J. Mcelravy, Timothy Meyer, Rebecca J. Vogt

Nebraska Rural Poll

Most rural Nebraskans believe the lack of civil or respectful discourse in our political system is either a very serious or a somewhat serious problem. The responses were fairly similar to those received last year.

In addition, most rural Nebraskans think Americans are more divided over politics than they were 10 years ago. The responses are similar to those received last year.

Despite that feeling, most rural Nebraskans have friends who have political views that are very different from their own. Yet, some rural Nebraskans are no longer able to talk to friends or family members because of their views …


Take Action To Address Virginia’S Dental Workforce Needs, Ryan Dunn Aug 2024

Take Action To Address Virginia’S Dental Workforce Needs, Ryan Dunn

Virginia Dental Journal

This article lays out the facts about the dental workforce situation in Virginia and offers potential solutions. The state's dental workforce is under pressure, with rising demand for dental assistants and hygienists and ongoing hiring challenges exacerbated by the pandemic. Despite having more dentists than the national average, rural areas still face shortages. The Virginia Dental Association (VDA) encourages members to support local dental programs, share their workforce challenges, and participate in advocacy efforts. The VDA is actively involved in finding both short-term and long-term solutions to meet the state's dental care needs.


Influences On Small Business Leaders’ Decisions About Supportive Policies And Practices For Employees Who Have Experienced Intimate Partner Abuse, Marilyn Lucille Brock Aug 2024

Influences On Small Business Leaders’ Decisions About Supportive Policies And Practices For Employees Who Have Experienced Intimate Partner Abuse, Marilyn Lucille Brock

Electronic Theses and Dissertations

Intimate partner abuse affects millions of individuals from all segments of society, and existing literature demonstrates that it has extensive impacts on American companies through loss of workplace productivity, reduced workplace safety, and employee turnover. While several supportive policies and practices have been suggested for implementation in business environments, many business leaders do not perceive the utilization of such measures as having business value. Thus, this study addresses the question, What influences business leaders’ decisions about whether and to what degree to adopt policies and practices for responding to employees’ experiences of intimate partner abuse? This dissertation is a qualitative …


Prototypically Small: An Exploration Of Consumers’ Small Business Prototypes, Michael R. Jenkins Aug 2024

Prototypically Small: An Exploration Of Consumers’ Small Business Prototypes, Michael R. Jenkins

Publications

Purpose

As consumers interact with various small businesses, they develop a mental image, called a prototype, to represent what small businesses are as a generalized, conceptual category. However, prior research has said little about what this small business prototype entails. Thus, the aim of this study is to explore consumers’ perceptions of the prototypical small business by identifying common attributes among small businesses that differentiate them from large businesses.

Design/methodology/approach

This study undertakes a thorough review of the relevant consumer research literature for the attributes that consumers use to evaluate small businesses. Then, using a contemporary parallel analysis approach, it …


Using Keyword Analysis For Market Validation Research, Zoeanna A. Mayhook Aug 2024

Using Keyword Analysis For Market Validation Research, Zoeanna A. Mayhook

Libraries Faculty and Staff Scholarship and Research

Market validation is essential for assessing the feasibility of a business idea, product, or service but can involve extensive and costly primary and secondary research. Business librarians are well-positioned to support entrepreneurs and researchers but may be constrained by pricey subscriptions for business resources. While most often associated with search engine marketing, keyword research proves to be beneficial for market validation. This paper proposes integrating keyword analysis into market validation practices. It outlines the process of conducting keyword analysis and opportunities for business librarians to incorporate these strategies in their resource guides and programming.