Entrepreneurial and Small Business Operations Commons^™

Motivations Of One Small Business Community To Implement Environmental Sustainability As A Business Practice, Ruth C. Hughes, Marleen Troy

Journal of Environmental Sustainability

Small businesses in the Central Business District of Wilkes-Barre, Pennsylvania were surveyed to determine their familiarity with and attitudes towards environmental sustainability, including obstacles and motivators for implementation as well as current business practices. While publications on similar topics existed for small businesses in other countries, there appeared to be little recent published research for small business communities in the United States. The research used a combination of online surveys and interviews with business owners and managers to gather data, as well as an extensive literature review for the basis of the analysis. Research results from the local survey …