Entrepreneurial and Small Business Operations Commons^™

Motivations Of One Small Business Community To Implement Environmental Sustainability As A Business Practice, Ruth C. Hughes, Marleen Troy

Journal of Environmental Sustainability

Small businesses in the Central Business District of Wilkes-Barre, Pennsylvania were surveyed to determine their familiarity with and attitudes towards environmental sustainability, including obstacles and motivators for implementation as well as current business practices. While publications on similar topics existed for small businesses in other countries, there appeared to be little recent published research for small business communities in the United States. The research used a combination of online surveys and interviews with business owners and managers to gather data, as well as an extensive literature review for the basis of the analysis. Research results from the local survey …

Visual Brand Identity Of Food Products: A Customer’S Perspective, Panagiota Moutaftsi Ms, Panagiotis Kyratsis Dr

Journal of Applied Packaging Research

Purpose – The aim of this research is to explore the benefits of a customer based approach on food packaging design. A case study of a small production honey brand is used.

Design/methodology/approach – For the design process, a survey that involved visual elements was conducted as an online questionnaire. The final size of the sample consists of 285 questionnaires.

Findings – The research findings indicate that packaging is a great influencer for consumers and the synergy of consumers with companies can be a catalyst for the product design process resulting in package designs, which engage potential customers and drive …

Strategy Formulation For Performance Improvement Of Indian Corrugated Industry: An Application Of Swot Analysis And Qspm Matrix, Mahima Gupta, Charu Shri Dr., Anshu Agrawal Dr.

Journal of Applied Packaging Research

Strategy formulation and implementation is one of the most important tasks that managers in every organization need to perform. This process has emerged with a range of approaches that enjoyed different levels of support and recognition over time. But, somehow in Indian unorganized SMEs, it has not been applied effectively. The aim of the present study is to develop an appropriate strategy for Indian corrugated firms. To reach this object, the study suggests SWOT analysis along with QSPM and SPACE matrix. Vast literature survey was done to explore different factors for SWOT Analysis and then the weight and importance of …