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Entrepreneurial and Small Business Operations Commons

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Marketing

2016

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Full-Text Articles in Entrepreneurial and Small Business Operations

Parallel Session: Founder Characteristics And Small Firm Performance In Pakistan, Ejaz Mian, Osman Mohamad Dec 2016

Parallel Session: Founder Characteristics And Small Firm Performance In Pakistan, Ejaz Mian, Osman Mohamad

International Conference on Marketing

Although there is a large body of research on small firms, there is dearth of studies on small firms in developing countries. Developing countries present new sets of challenges which need new approach. Small firm founders in developing countries often lack marketing and general management knowledge, have low levels of literacy, lack training facilities for various types of skills, and have weak government support and infra-structure. Literature suggests founder characteristics have profound effect on the performance of small firms. This study seeks to investigate role of founder characteristics in performance of small firms in Pakistan. Small firms are defined as …


How Female Online Businesses And Brands Are Using Instagram Stories, Hannah N. Vanderslice Dec 2016

How Female Online Businesses And Brands Are Using Instagram Stories, Hannah N. Vanderslice

College of Journalism and Mass Communications: Theses

Instagram is one of the newest forms of social media that impacts its audience on a visual level, since the content is centered on photos and videos. Their newest feature, Instagram stories, is temporary videos and/or photos strung together to form a gallery, which has been compared to Snapchat’s version of live stories. Instagram stories offer a unique opportunity for businesses to take advantage of the temporary, 24-hour platform that shows specific frame-by-frame analytics that help create efficient and compelling content to repost permanently that helps organic search engine optimization. As a cost-effective means of advertising, early adopter large and …


The Scent Of Change: A Case Study, William K. Foxx, Melissa C. Northam, Corlette S. Burns Oct 2016

The Scent Of Change: A Case Study, William K. Foxx, Melissa C. Northam, Corlette S. Burns

Atlantic Marketing Journal

Decisions about entering into a new business venture involve a variety of considerations, despite the level of experience an entrepreneur has. This case presents the story of a business owner Bennett Gage and his decisions concerning whether or not he should enter into a business where canines are used to detect bed bugs in hotels. This case study gives the reader an opportunity to wrestle with some of the many questions that are part of entering into the creation of a new service.


Plastic Fantastic: The Fiberglass Boatbuilding Industry In Holland, Michigan, Geoffrey D. Reynolds Oct 2016

Plastic Fantastic: The Fiberglass Boatbuilding Industry In Holland, Michigan, Geoffrey D. Reynolds

Faculty Publications

Plastic Fantastic: The Fiberglass Boatbuilding Industry in Holland, Michigan is a chapter concerning the use of fiberglass reinforced plastic (FRP) to build boats starting in the 1940s. In the 1950s boat builders discovered that fiberglass would allow them to design boats that would lead to new boat sales and increased profit margins for years to come. This technology steadily spread throughout American boat manufacturing plants, including Holland, Michigan, placing the town among the leaders in the industry.


From Woods To Water: Reviving A G-W Invader, Geoffrey D. Reynolds Sep 2016

From Woods To Water: Reviving A G-W Invader, Geoffrey D. Reynolds

Faculty Publications

From Woods to Water: Reviving a G-W Invader is an article concerning the full restoration of a 1972 G-W Invader 10.3' Rally fiberglass boat by high school students Peter Reynolds, Gurjinder Sandhu, and instructor Geoffrey Reynolds, during May and June 2016.


Sheep Updates 2016, Mick Keogh, David Cornish, Michael Chilvers, Gerry Hinkley, Danielle England, Rosemary Bartle, Brad Wooldridge, Norm Santich, John Young, Ashley Herbert, Jamie Heinrich, Graeme Howie, Bruce Mullan Aug 2016

Sheep Updates 2016, Mick Keogh, David Cornish, Michael Chilvers, Gerry Hinkley, Danielle England, Rosemary Bartle, Brad Wooldridge, Norm Santich, John Young, Ashley Herbert, Jamie Heinrich, Graeme Howie, Bruce Mullan

Sheep Updates

This session covers eleven papers from different authors:

1. Forward, Dr Bruce Mullan, Director Sheep Industry Development, Department of Agriculture and Food Western Australia

2. The Australian sheep industry in 2025, Mick Keogh, Australian Farm Institute

3. Decision making in a risky environment, David Cornish, Cornish Consulting

4. Business Transitioning, Michael Chilvers, Nile Tasmania

5. Advisory Boards in WA Agriculture - making life 'easier' for everyone, Gerry Hinkley, Producer, Tincurrin and Danielle England, Aginnovate

6. Principles of Successful Family Business Succession Strategies, Rosemary Bartle, Succession Planning Facilitator, Rabobank

7. Diversifying the Feedbase...is the …


Do Rigid Labor Laws Mean Higher Unemployment In Developing Countries?, Terence Lau Aug 2016

Do Rigid Labor Laws Mean Higher Unemployment In Developing Countries?, Terence Lau

Terence Lau

No abstract provided.


Management And Market Reactions To Litigation: Do Shareholders Win When The Company Loses?, Terence Lau Aug 2016

Management And Market Reactions To Litigation: Do Shareholders Win When The Company Loses?, Terence Lau

Terence Lau

This research brief summarizes a study on how markets react to settlements and judgments. Prior research suggests that when companies refuse to settle and instead take on litigation, they are rewarded by markets even when they lose the case. Why this occurs has tremendously important significance for senior management.


Executive Noncompetes: Keeping Talent In House Or At Bay?, Terence Lau Aug 2016

Executive Noncompetes: Keeping Talent In House Or At Bay?, Terence Lau

Terence Lau

No abstract provided.


Distinguishing Fiction From Reality: The Asean Free Trade Area And Implications For The Global Auto Industry, Terence Lau Aug 2016

Distinguishing Fiction From Reality: The Asean Free Trade Area And Implications For The Global Auto Industry, Terence Lau

Terence Lau

This Article explores the ASEAN Free Trade Agreement ("AFTA") and its implications for the regional and global auto industry. Section I of this article provides a brief history of ASEAN and its attempts to integrate regionally. It outlines the reasons for regional economic integration, and traces the current literature in this area. Section II provides an overview of the current auto industry in each of the major auto-producing countries in ASEAN: Thailand, Philippines, Indonesia, Vietnam, and Malaysia. It will also explain Malaysia's protected auto industry and Malaysia's attempts to delay implementation of AFTA, and its neighboring countries' reactions. Section III …


Observations On The Folly Of Using Student Evaluations Of College Teaching For Faculty Evaluation, Pay, And Retention Decisions And Its Implications For Academic Freedom, Terence Lau, William Wines Aug 2016

Observations On The Folly Of Using Student Evaluations Of College Teaching For Faculty Evaluation, Pay, And Retention Decisions And Its Implications For Academic Freedom, Terence Lau, William Wines

Terence Lau

Research on student teaching evaluations is vast. An examination of this research demonstrates wide disagreements but also substantial consensus of authority for the proposition that student evaluations should be used only with extreme care, if at all, in making personnel decisions. A number of reasons cause administrators to use teaching evaluations for personnel decisions. The literature, however, is virtually unanimous in its condemnation of norming student evaluations in order to rank classroom performances. Current cases on academic freedom indicate some retrenchment by the Circuits from broader pronouncements in earlier Supreme Court cases. This paper concludes that the use of non-validated …


Cross-Functional Integration And New Product Performance: An Empirical Analysis And Findings, Lisa C. Troy, Tanawat Hirunyawipada, Audhesh K. Paswan Aug 2016

Cross-Functional Integration And New Product Performance: An Empirical Analysis And Findings, Lisa C. Troy, Tanawat Hirunyawipada, Audhesh K. Paswan

Tanawat "Tom" Hirunyawipada

Although cross-functional integration is often considered an important element in a successful new product development program, a great deal of variance exists in extant literature regarding how integration is defined and implemented and how relevant studies are conducted.

The authors attempt to bring clarity to a diverse set of 25 studies that investigate cross-functional integration by empirically analyzing 146 correlations between integration and aspects of new product success. The authors examine the impact of 12 potential moderators that affect the integration–success link using meta-analysis techniques.

The findings indicate that though cross-functional integration may indeed have a direct impact on success, …


Why You Should Add Entrepreneurs To Your Board, Singapore Management University Aug 2016

Why You Should Add Entrepreneurs To Your Board, Singapore Management University

Perspectives@SMU

The markets love successful entrepreneurs – investors follow them and back them with their money.


International Management: Strategic Opportunities And Cultural Challenges, Paul B. Sweeney, Dean B. Mcfarlin Jul 2016

International Management: Strategic Opportunities And Cultural Challenges, Paul B. Sweeney, Dean B. Mcfarlin

Paul B. Sweeney

As the economies of many countries become more interrelated, international managers are facing huge challenges and unique opportunities associated with their roles. Now in its fifth edition, Sweeney and McFarlin's International Management embodies a balanced and integrated approach to the subject, emphasizing the strategic opportunities available to firms on a global playing field, as well as exploring the challenges of managing an international workforce. Integrating theory and practice across all chapter topics, this book helps students to learn, grasp, and apply the underlying principles of successful international management: Understanding the broad context of international business, including the critical trends impacting …


Creating Cultural Capital: Cultural Entrepreneurship In Theory, Pedagogy And Practice, Olaf Kuhlke Ed., Annick Schramme Ed., René Kooyman Ed., A. Erin Bass, Ivana Milosevec, Dale Eesley Jul 2016

Creating Cultural Capital: Cultural Entrepreneurship In Theory, Pedagogy And Practice, Olaf Kuhlke Ed., Annick Schramme Ed., René Kooyman Ed., A. Erin Bass, Ivana Milosevec, Dale Eesley

Faculty Books and Monographs

Editor: Olaf Kuhlke, Annick Schramme, and René Kooyman

Chapter, Examining and reconciling identity issues among artist-entrepreneurs, co-authored by A. Erin Bass, UNO faculty member.

In recent years, the global creative economy has experienced unprecedented growth. Considerable research has been conducted to determine what exactly the creative economy is, what occupations are grouped together as such, and how it is to be measured. Organizations on various scales, from the United Nations to local governments, have released ‘creative’ or ‘cultural’ economy reports, developed policies for creative urban renewal, and directed attention to creative placemaking – the purposeful infusion of creative activity into …


Machinery Management For Small- And Medium-Sized Horticultural Farms, Georgeanne M. Artz, William M. Edwards, Darren H. Jarboe Jul 2016

Machinery Management For Small- And Medium-Sized Horticultural Farms, Georgeanne M. Artz, William M. Edwards, Darren H. Jarboe

William Edwards

Machinery and equipment needs are far different for vegetable farms than for commodity production units. This project explored the unique machinery access options for small and mid-sized horticulture operations.


Machinery Management For Small- And Medium-Sized Horticultural Farms, Georgeanne M. Artz, William M. Edwards, Darren H. Jarboe Jul 2016

Machinery Management For Small- And Medium-Sized Horticultural Farms, Georgeanne M. Artz, William M. Edwards, Darren H. Jarboe

William Edwards

Machinery and equipment needs are far different for vegetable farms than for commodity production units. This project explored the unique machinery access options for small and mid-sized horticulture operations.


Machinery Management For Small- And Medium-Sized Horticultural Farms, Georgeanne M. Artz, William M. Edwards, Darren H. Jarboe Jul 2016

Machinery Management For Small- And Medium-Sized Horticultural Farms, Georgeanne M. Artz, William M. Edwards, Darren H. Jarboe

William Edwards

Machinery and equipment needs are far different for vegetable farms than for commodity production units. This project explored the unique machinery access options for small and mid-sized horticulture operations.


Machinery Management For Small- And Medium-Sized Horticultural Farms, Georgeanne M. Artz, William M. Edwards, Darren H. Jarboe Jul 2016

Machinery Management For Small- And Medium-Sized Horticultural Farms, Georgeanne M. Artz, William M. Edwards, Darren H. Jarboe

William Edwards

Machinery and equipment needs are far different for vegetable farms than for commodity production units. This project explored the unique machinery access options for small and mid-sized horticulture operations.


Machinery Management For Small- And Medium-Sized Horticultural Farms, Georgeanne M. Artz, William M. Edwards, Darren H. Jarboe Jul 2016

Machinery Management For Small- And Medium-Sized Horticultural Farms, Georgeanne M. Artz, William M. Edwards, Darren H. Jarboe

William Edwards

Machinery and equipment needs are far different for vegetable farms than for commodity production units. This project explored the unique machinery access options for small and mid-sized horticulture operations.


Visual Brand Identity Of Food Products: A Customer’S Perspective, Panagiota Moutaftsi Ms, Panagiotis Kyratsis Dr Jul 2016

Visual Brand Identity Of Food Products: A Customer’S Perspective, Panagiota Moutaftsi Ms, Panagiotis Kyratsis Dr

Journal of Applied Packaging Research

Purpose – The aim of this research is to explore the benefits of a customer based approach on food packaging design. A case study of a small production honey brand is used.

Design/methodology/approach – For the design process, a survey that involved visual elements was conducted as an online questionnaire. The final size of the sample consists of 285 questionnaires.

Findings – The research findings indicate that packaging is a great influencer for consumers and the synergy of consumers with companies can be a catalyst for the product design process resulting in package designs, which engage potential customers and drive …


Regional And Multilateral Institutional Arrangements In Africa: Rethinking The Imperatives Of Economic Diversification And Trade Development In Nigeria., Harrison O. Okafor Jun 2016

Regional And Multilateral Institutional Arrangements In Africa: Rethinking The Imperatives Of Economic Diversification And Trade Development In Nigeria., Harrison O. Okafor

Bullion

This paper critically assesses the implications of the multilateral trading system along the increasing but asymmetric interface between multilateral and regional institution on African economies with particular evidence for Nigeria. The issues relating to market access, export diversification and supply response to incentives derived from the various agreements provided basis for this reasoned analysis vis-à-vis the implications for growth and trade development imperatives. lt is revealed that the multilateral trading system has not benefited the SSA particularly Nigeria, relative to other regions like Asia. Perhaps. internal and external constraints associated with poor economic fundamentals, asymmetries between the rules of the …


Simpliflying: From Blog To International Consultancy, Singapore Management University Jun 2016

Simpliflying: From Blog To International Consultancy, Singapore Management University

Perspectives@SMU

Shashank Nigam grew a passion for aviation into an international marketing agency.


Micro & Small Enterprises In Ireland: A Brand Management Perspective, Bobby Kennedy, Angela Wright May 2016

Micro & Small Enterprises In Ireland: A Brand Management Perspective, Bobby Kennedy, Angela Wright

Dept. of Organisation & Professional Development Publications

Branding aids companies in the acquisition of new customers, allows them to build a favourable reputation, leads to increased customer loyalty and, ultimately, is a driver of profitability. Although there is an impressive quantity of academic literature related to both large corporate and product line branding, there has been less focus regarding the research on branding of small businesses, despite their economic importance.

In the specific case of SMEs in Ireland, branding studies are scant. There is little understanding of the branding practices of SME founder-owners in Ireland, and, moreover, a lack of clarity as to their knowledge levels apropos …


Getting Hooked On Gnarly Rods, Cody A. Nelson May 2016

Getting Hooked On Gnarly Rods, Cody A. Nelson

Marketing Undergraduate Honors Theses

At Gnarly Rods, our objective is to supply builders and fishermen alike with the quality gear, components, and service necessary to catch everything life has to offer. From providing rod building parts, to repairs, to fully customized fishing rods, we are the destination for all things in custom fishing. Conceptualized in 2015, Gnarly Rods will be based out of Springdale, AR, and started by Robert and Cody Nelson, a father and son pair as passionate for fishing as they are family and the influence the outdoors can have in life. As of now, we will be the only two employees …


The Four-Hour Film Festival, James Christopher Agan May 2016

The Four-Hour Film Festival, James Christopher Agan

Chancellor’s Honors Program Projects

No abstract provided.


College News Apr 2016

College News

Business Exchange

Forum Highlights the Value of Diversity in the Classroom and Boardroom; Marketing Professor Wins Teaching Accolades; DePaul Business Programs Earn Rankings


Entrepreneurial Marketing: A Historical Exploration And Implications For Practice, Sofia Victoria Ramos Apr 2016

Entrepreneurial Marketing: A Historical Exploration And Implications For Practice, Sofia Victoria Ramos

Selected Honors Theses

In an increasingly turbulent market, marketers are having difficulty predicting consumer demands, and academics are finding that traditional marketing theory is no longer highly effective in making educated marketing decisions. With the growth of Entrepreneurial Marketing (EM) research over the past several decades, researchers have found these practices to be effective not only for SME’s but also for larger firms. Because of this, researchers are offering Entrepreneurial Marketing theory as a solution for all firms seeking a competitive advantage in a volatile market. Entrepreneurial Marketing, which is the innovative, opportunity seeking approach most entrepreneurs and small and medium enterprises (SMEs) …


2016 Ijbe Front Matter, Tamra Connor Apr 2016

2016 Ijbe Front Matter, Tamra Connor

International Journal for Business Education

  1. Editorial Board
  2. President's Letter
  3. SIEC-ISBE International


Tons: A Guide To Teaching On-Line Sales Courses, Cindy B. Rippé, Suri Weisfeld-Spolter, Shannon Cummins, Barbara Dastoor Apr 2016

Tons: A Guide To Teaching On-Line Sales Courses, Cindy B. Rippé, Suri Weisfeld-Spolter, Shannon Cummins, Barbara Dastoor

Marketing & Entrepreneurship Faculty Publications

Purpose of the Study: This study describes a creative solution to teaching on-line sales(TONS). On-line education is increasingly in demand; yet, many sales instructors are unsure of how to transfer this interactive, skills-based course from face-to-face to an on-line format. The on-line course is described in detail, with weekly topics, assignments, rubrics, and teaching materials available. The skills-based active learning format develops student knowledge and know-how while building to a final project. Importantly, the technological and time considerations for instructors are kept to a minimum.

Method/Design and Sample: This study tests the use of the on-line TONS teaching …