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Entrepreneurial and Small Business Operations Commons™
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Full-Text Articles in Entrepreneurial and Small Business Operations
God’S Will, The Matrix, And The Chinese Bamboo Tree, Singapore Management University
God’S Will, The Matrix, And The Chinese Bamboo Tree, Singapore Management University
Perspectives@SMU
Suresh Shankar took the figurative red pill, went down the entrepreneurial rabbit hole and discovered the need to mesh the right-brain with the left
Why You Should Add Entrepreneurs To Your Board, Singapore Management University
Why You Should Add Entrepreneurs To Your Board, Singapore Management University
Perspectives@SMU
The markets love successful entrepreneurs – investors follow them and back them with their money.
Simpliflying: From Blog To International Consultancy, Singapore Management University
Simpliflying: From Blog To International Consultancy, Singapore Management University
Perspectives@SMU
Shashank Nigam grew a passion for aviation into an international marketing agency.
Would You Pay Extra To Support A Local Brand?, Singapore Management University
Would You Pay Extra To Support A Local Brand?, Singapore Management University
Perspectives@SMU
Global has more appeal but there is a home-country advantage
Growing In Asia: P&G Turns To Market Research, Singapore Management University
Growing In Asia: P&G Turns To Market Research, Singapore Management University
Perspectives@SMU
“Create excitement in the market with new products; entice the competitors to play, and together, we can grow the market,” said Medhee Jarumaneeroj, the 'influencer marketing & external relations leader' for Procter & Gamble (P&G) Asia's male grooming outfit. Speaking at the Marketing Excellence Speaker Series, a monthly talk organised by SMU's Centre of Marketing Excellence, Jarumaneeroj expressed excitement about Asia as a huge growth market for the American multinational.