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Business and Corporate Communications

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Articles 121 - 150 of 426

Full-Text Articles in Entrepreneurial and Small Business Operations

Go Green: Make Green, Sam Montague Aug 2020

Go Green: Make Green, Sam Montague

Marriott Student Review

While cost might seem like an obstacle to some, adopting sustainable practices can turn out to be profitable for most companies. Recent research find positive correlation between business efforts and the consumer response, showcase direct benefits to the business, and provide suggestions to put the findings into practice.


Ethical Branding, Lane Gibbons Jul 2020

Ethical Branding, Lane Gibbons

Marriott Student Review

In this article, BYU senior Lane Gibbons outlines the details of ethical branding and emphasizes the importance of corporate social responsibility in the modern era.


Specialization: Do Your Job Well Helping Students Who Are Considering A Career In Programming Know How To Invest Their Time., Scott Pulley Jul 2020

Specialization: Do Your Job Well Helping Students Who Are Considering A Career In Programming Know How To Invest Their Time., Scott Pulley

Marriott Student Review

The article examines the effects of specialization on the hiring process for undergraduates studying programming whether in information systems or computer science.


Lgbt+ Discrimination In The Workplace, Rachel Winters Jul 2020

Lgbt+ Discrimination In The Workplace, Rachel Winters

Marriott Student Review

Although nearly everyone has faced some kind of unfair treatment in the workplace, members of the LGBT community often deal with much worse treatment—to the point of discrimination. After learning about the benefits of anti-discrimination policies for your employees and the company, you will realize that there is no reason you shouldn't—and every reason you should—implement LGBT-supportive policies at your company. The benefits include increase profitability, productiveness, work satisfaction, and employee retention.


How To Take Advantage Of Your Entire Group And Avoid Groupthink, Ian Belloli Jul 2020

How To Take Advantage Of Your Entire Group And Avoid Groupthink, Ian Belloli

Marriott Student Review

Brainstorming solutions as a group is a great idea, but often falls prey to groupthink, in which group members agree to the first idea that is presented to avoid conflict. Groupthink can be avoided using specific phases during the brainstorming process: divergence and convergence.


The Growing Importance Of Customer Experience, Cassidy Jones Jul 2020

The Growing Importance Of Customer Experience, Cassidy Jones

Marriott Student Review

In order to retain and satisfy customers, the modern business must refine it's customer experience (CX). Good CX occurs when a company focuses on the needs of its customers as individuals, allowing each person to have a positive experience. This dedication to the customer is rewarded through positive reviews and continued success.


Federal Grant Applications: What You Need To Know Before You Start Writing, Steve Richards Jul 2020

Federal Grant Applications: What You Need To Know Before You Start Writing, Steve Richards

Agribusiness

Sometimes disaster relief arrives as a US Department of Agriculture (USDA) grant, and there may be more grants resulting from the COVID-19 pandemic. While obtaining a grant is appealing, many producers overlook grant application details causing many grant proposals to be rejected immediately, before they are read or considered. The checklist provided by this brief will help producers prepare grant applications and avoid common pitfalls.


Millionaire Secrets, Jonathan Chia Jul 2020

Millionaire Secrets, Jonathan Chia

Marriott Student Review

Many people want to be rich, but don't know how real millionaires manage to amass wealth. In order to become rich, many people live extremely frugally, actively invest their net worth in a variety of places, and maintain an attitude of carefully planned perseverance in their busy and risk-filled careers. Every person who strives to do these things is on the path to become a millionaire themselves.


Unpopular Opinion: Employees Don't Need Ping Pong Tables To Be Motivated, Katelyn Poulson Jul 2020

Unpopular Opinion: Employees Don't Need Ping Pong Tables To Be Motivated, Katelyn Poulson

Marriott Student Review

Waking up in the morning is difficult. The Sleep Review reported that 57% of Americans hit the snooze button and stay in bed for at least five extra minutes a day. If we struggle to motivate ourselves, how do we even begin to understand how to motivate others? Many businesses have resorted to placing large amounts of money into building fun and interactive break rooms, providing unlimited snacks and drinks, and even offering unlimited vacation days. Read this article to find out why companies should ditch the new, “innovative” way of motivating employees and turn to intrinsic motivators instead.


College Of Business Dean's Report: 2019-2020, Ryan Butt Jul 2020

College Of Business Dean's Report: 2019-2020, Ryan Butt

College of Business Dean’s Reports

No abstract provided.


A Proposal Digital Marketing Strategy For Marcheluzzo Srl: Training And Evaluating A Prediction Model For The Number Of Adv. Impressions, Charles Alves De Castro Jun 2020

A Proposal Digital Marketing Strategy For Marcheluzzo Srl: Training And Evaluating A Prediction Model For The Number Of Adv. Impressions, Charles Alves De Castro

Articles

This research aims to describe a digital marketing strategy elaborated to be deployed in the MarcheluzzoSrl Company located in Italy. In addition, it intends to give a wide range of information to the company about its customers, target, competitors, market, digital marketing strategy, and potential recommendations. It is also important to highlight that this strategy is focused on the Brazilian market. Most of the information collected for the situational analysis and many other components for this research were gathered through the author`s perception during his internship in the company. The methodology includes secondary data collected through field observation in the …


Communication Competence Training Within Minority-Owned Small Businesses, Shirleena Racine Baggett Jun 2020

Communication Competence Training Within Minority-Owned Small Businesses, Shirleena Racine Baggett

Electronic Theses, Projects, and Dissertations

Business ownership is imperative in correcting economic issues for demographic groups subjugated to discrimination, inequality, poverty, and other harmful disadvantages. This project supports the idea that building communication competence within minority-owned small businesses and nonprofit organizations, will significantly increase achievement of long-term sustainability and success. The solution is not only creating communication training tailored for minority entrepreneurs, but to allow access in feasible and tangible ways. This study begins by defining communication and explaining its function to assist in moving past the narrative of communication interaction as “talking and listening,” but instead a concept rooted in logic, theoretical analysis, and …


“For Richer Or Poorer” Impact Of Marriage On Career Outcomes By Kaden Lefevre, Kaden Lefevre May 2020

“For Richer Or Poorer” Impact Of Marriage On Career Outcomes By Kaden Lefevre, Kaden Lefevre

Marriott Student Review

Discussion of affects of marriage on career outcomes.


Six Steps To Starting A Successful Business, Chandler Allen May 2020

Six Steps To Starting A Successful Business, Chandler Allen

Marriott Student Review

For anyone who is interested in starting their own business, Chandler Allen provides a clear and concise overview outlining how successful startups are founded and managed. We all know that entrepreneurship is risky and that startups often fail, but following Allen’s formula can help entrepreneurs avoid potential pitfalls and achieve sought-after success in just six steps.


Business Ethics: Co-Opting Macro-Influences For Corporate Success, Aaron Loertscher May 2020

Business Ethics: Co-Opting Macro-Influences For Corporate Success, Aaron Loertscher

Marriott Student Review

Business ethics matter. Businesses can and should mitigate the macro-influences that their employees face to promote high ethical values which will in turn maximize shareholder value.


Five Ways To Motivate Yourself And Your Employees, Kimberly R. Tarnasky May 2020

Five Ways To Motivate Yourself And Your Employees, Kimberly R. Tarnasky

Marriott Student Review

Having trouble getting yourself or your employees excited for the work ahead of them? This article discusses five potential changes that could liven up the workplace and bring more energy to your business.


Make More, Work Less, Michael Sutton May 2020

Make More, Work Less, Michael Sutton

Marriott Student Review

Although the status quo in the business world is to work long hours and supposedly produce more each workweek, studies show that working less and taking appropriately regulated breaks actually lead to more productivity in individuals and businesses as a whole. Specifically companies would be wise to implement a limit of 50 work hours per week, encourage frequent breaks (about 15 minute every hour), and encourage patterns of sufficient sleep. By reducing mental fatigue in your employees, their productivity will increase.


2020 Ijbe Front Matter Apr 2020

2020 Ijbe Front Matter

International Journal for Business Education

  1. Editorial Board
  2. Letter from International President
  3. SIEC-ISBE International


The Future Of Taxes Is Now!, Andrew Duncan Mar 2020

The Future Of Taxes Is Now!, Andrew Duncan

Marriott Student Review

No abstract provided.


Creating The Virtuous Organization, Alyssa Clark Mar 2020

Creating The Virtuous Organization, Alyssa Clark

Marriott Student Review

No abstract provided.


Landscape Of The Data Industry, Porter Bagley Mar 2020

Landscape Of The Data Industry, Porter Bagley

Marriott Student Review

No abstract provided.


Liar's Poker, A Review, Mark Larson Mar 2020

Liar's Poker, A Review, Mark Larson

Marriott Student Review

No abstract provided.


Becoming, A Review, Jacob Hola Mar 2020

Becoming, A Review, Jacob Hola

Marriott Student Review

No abstract provided.


Podcast Reviews, Jennifer Stenquist, Michaela Tanne Mar 2020

Podcast Reviews, Jennifer Stenquist, Michaela Tanne

Marriott Student Review

No abstract provided.


Measuring Success Right And What That Means, Nathan Lake Mar 2020

Measuring Success Right And What That Means, Nathan Lake

Marriott Student Review

No abstract provided.


Buzzwords, Parker Gardner Mar 2020

Buzzwords, Parker Gardner

Marriott Student Review

No abstract provided.


The Rose: Artificial Intelligence In The Current Hiring Process, Denise Han Mar 2020

The Rose: Artificial Intelligence In The Current Hiring Process, Denise Han

Marriott Student Review

No abstract provided.


Inspiring Learning Through The Marriott Student Review, Ryan Stenquist Mar 2020

Inspiring Learning Through The Marriott Student Review, Ryan Stenquist

Marriott Student Review

No abstract provided.


The Ballard Center, Danica Nusink, Alyssa Clark Mar 2020

The Ballard Center, Danica Nusink, Alyssa Clark

Marriott Student Review

What social problem keeps you up at night? When you watch the news, what do you wish you could change? If you were to change one thing about the world, what would it be? Do you know where to start? The Ballard Center is BYU’s center for social impact, and it aims to help students learn how to solve social problems.


Editors Letter, Marianna Richardson Mar 2020

Editors Letter, Marianna Richardson

Marriott Student Review

No abstract provided.