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Entrepreneurial and Small Business Operations Commons™
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Full-Text Articles in Entrepreneurial and Small Business Operations
Spot(Ify) On: Streaming Music And Revenue, Singapore Management University
Spot(Ify) On: Streaming Music And Revenue, Singapore Management University
Perspectives@SMU
The Swedish music service is accumulating technical know-how and gaining customers at the forefront of the streaming revolution
Ueber-Brands: How To Make Your Brand Priceless?, J. P. Kuehlwein, Wolf Schaefer
Ueber-Brands: How To Make Your Brand Priceless?, J. P. Kuehlwein, Wolf Schaefer
Asian Management Insights
Ueber-Brands—brands that are valued beyond their price and esteemed beyond their size. These brands are unique in that they have captured not just the wallet but also the hearts of a huge, loyal and growing customer base.