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Entrepreneurial and Small Business Operations Commons™
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Full-Text Articles in Entrepreneurial and Small Business Operations
Spot(Ify) On: Streaming Music And Revenue, Singapore Management University
Spot(Ify) On: Streaming Music And Revenue, Singapore Management University
Perspectives@SMU
The Swedish music service is accumulating technical know-how and gaining customers at the forefront of the streaming revolution
Ueber-Brands: How To Make Your Brand Priceless?, J. P. Kuehlwein, Wolf Schaefer
Ueber-Brands: How To Make Your Brand Priceless?, J. P. Kuehlwein, Wolf Schaefer
Asian Management Insights
Ueber-Brands—brands that are valued beyond their price and esteemed beyond their size. These brands are unique in that they have captured not just the wallet but also the hearts of a huge, loyal and growing customer base.
Would You Pay Extra To Support A Local Brand?, Singapore Management University
Would You Pay Extra To Support A Local Brand?, Singapore Management University
Perspectives@SMU
Global has more appeal but there is a home-country advantage
Unilever Platinum Stores: Building A Brand For The Community, Singapore Management University
Unilever Platinum Stores: Building A Brand For The Community, Singapore Management University
Perspectives@SMU
Unilever's idea of assisting the owner of a flood-stricken mom and pop shop in Thailand has blossomed into a plan that seeks to benefit the local community
Once More With Feeling …The Art Of Wooing The Public, Singapore Management University
Once More With Feeling …The Art Of Wooing The Public, Singapore Management University
Perspectives@SMU
Public relations is an art, declares Rose Tan, the doyenne of Singapore’s own sports public relations industry. And although it’s changing rapidly as communications cross multiple platforms, it’s still something that needs to come from the heart.