E-Commerce Commons^™

Taxing E-Commerce In The Post-Wayfair World, David Gamage, Darien Shanske, Adam Thimmesch

Articles by Maurer Faculty

No abstract provided.

A Look Into Electronic Word-Of-Mouth: The Willingness Of Consumers To Write Online Reviews, Michelle Le

Honors Theses

The purpose of this study is to examine the willingness of a consumer to write an online review in relation to their love for a brand, their attachment to a brand and their satisfaction with shopping online for that brand. There are limited empirical studies that investigate the impact of Brand Love, Brand Attachment, and Electronic Shopping Experience Satisfaction on online reviews. Brand Love is the extent of emotional attachment that a content consumer feels for a certain brand or trade name whereas Brand Attachment measures the degree or strength to which consumers connects themselves with a brand. Lastly, a …

Airline Marketing, Blaise P. Waguespack

Publications

The role of airline marketing has now expanded to include a more expansive view of the travel planning process. The chapter utilises a classic four P's approach – product, place, promotion and price – while reviewing some of the possible legal and regulatory concerns that impact on how airline marketing is addressed today. Airlines must determine what is the right product for the premium passenger mix of the airline. The chapter examines the role of how a classic promotional tool, sponsorship, can be combined with the tools of social media to provide an overall promotion campaign to target audiences. As …

Strategic Excellence In Post-Digital Ecosystems: A B2c Perspective, Edin Güçlü Sözer, Mustafa Emre Civelek, Murat Çemberci

Zea E-Books Collection

The basic production of the digital economy is knowledge. As it becomes more important, traditional factors like labor and capital become less so. As technological innovation changes the nature of employment, the conversion of labor to consumption becomes increasingly difficult. E-commerce is the most important driving force of the digital economy. Using technology and information networks effectively allows brands or companies to effect rapid changes in competitive markets. The emergence of neo-consumers calls for a higher order of information exchange and interaction. Companies must reasses their complete business processes in a holistic way to ensure market prominence in an economy …

Combining Machine-Based And Econometrics Methods For Policy Analytics Insights, Robert J. Kauffman, Kwansoo Kim, Sang-Yong Tom Lee, Ai Phuong Hoang, Jing Ren

Research Collection School Of Computing and Information Systems

Computational Social Science (CSS) has become a mainstream approach in the empirical study of policy analytics issues in various domains of e-commerce research. This article is intended to represent recent advances that have been made for the discovery of new policy-related insights in business, consumer, and social settings. The approach discussed is fusion analytics, which combines machine-based methods from Computer Science (CS) and explanatory empiricism involving advanced Econometrics and Statistics. It explores several efforts to conduct research inquiry in different functional areas of Electronic Commerce and Information Systems (IS), with applications that represent different functional areas of business, as well …

Developments In The Law Affecting Electronic Payments And Financial Services, Sarah Jane Hughes, Stephen T. Middlebrook, Tom Kierner

Articles by Maurer Faculty

No abstract provided.

Private Lawmaking In Commercial Cyberspace, Eliza Mik

Research Collection Yong Pung How School Of Law

No discussion of “Law and Technology” would be complete without at least one essay centred on the Internet. While the Internet no longer captures our imagination with the same force as it did 20 years ago, we cannot assume that it no longer creates (or perpetuates?) multiple legal problems. When we talk about the Internet we must, however, refrain from the popular “Internet metanarrative” that often leads to superficial arguments and unhelpful generalisations.1 We must always remain aware of the multiplicity of the Internet’s technical applications and the wide range of legal contexts in which the term gains significance. Discussing …

Security Risk And Social Presence In E-Commerce, Amy I. Wright

Butler Journal of Undergraduate Research

The object is to investigate the relationship between consumers’ sense of security of a store and their purchasing intention from the store. This was investigated by evaluating how perceptions of security vary among pure play websites with no social presence on the one hand and with social presence on the other; and click and mortar websites with no social presence on the one hand, and social presence on the other. It was also investigated by evaluating how social presence might mitigate the risk of security perceived by consumers. The research method included a scenario given to each participant which requires …

The Erosion Of Autonomy In Online Consumer Transactions, Eliza Mik

Research Collection Yong Pung How School Of Law

Online businesses influence consumer behaviour by means of a wide range of technologies that determine what information is displayed as well as how and when it is displayed. This creates an unprecedented power imbalance between the transacting parties, raising questions not only about the permissible levels of procedural exploitation in contract law, together with the adequacy of existing consumer protections but also about the impact of technology on consumer autonomy. There is, however, no single technology that threatens the latter. It is the combined, mutually-enforcing effect of multiple technologies that influence consumer choices at different stages in the transacting process, …

A Structural Model Of Managing E-Commerce Transaction Quality And Perceived Online Transaction Value, Qian Xiao

EKU Faculty and Staff Scholarship

Conceptualizing e-service quality and understanding its performance implications have become an important research topic given the fast development of internet technologies and various business models of e-commerce by means of expanding online marketplaces. There are two common online platforms for e-commerce portals: Corporate companies’ own Web sites (e.g., Walmart.com and Dell.com) that offer the online purchase option as an alternative to the traditional retailing stores; and the third-party (T-P) Web sites (e.g., eBay.com and Amazon.com) that provide the online platforms to facilitate the transactions between buyers and sellers. This paper focuses on the e-commerce platforms that mainly function as third-party …

Managing E-Commerce Platform Quality And Its Performance Implication: Multiple-Group Structural Model Comparison, Qian Xiao

EKU Faculty and Staff Scholarship

This study develops a comprehensive e-service quality measure of e-commerce platforms as intermediaries which considers both the functionality of the website itself, and the performance assessment of independent sellers. The study further investigates the joint impacts of both the attributes of e-commerce platforms and the performance of independent sellers on users' online shopping experience - perceived online transaction value and the ensuing satisfaction. Finally, the study examines the effects of e-service quality on the outcome variables across two major e-commerce platforms as intermediaries, eBay and Amazon. The multiple-group structural model analysis provides important insights to understanding differing impacts of different …

Property Or Currency? The Tax Dilemma Behind Bitcoin, Scott A. Wiseman

Utah Law Review

At Bitcoin’s peak in November 2013, there were 93,000 global transactions made in a single day. These users purchased everyday items such as personal services, food, and real estate. This alone suggests that Bitcoin is not primarily used as a long-term investment tool, but rather is used as a currency and a vehicle for global transactions. Congress and the IRS should regulate it accordingly. Representative Stockman’s Virtual Currency Reform Act offered an attempt to negate the IRS decision and officially classify Bitcoin and other virtual currencies as currency instead of property. A tax reclassification would alleviate typical users’ many inconveniences …

Online Trust Cues: Perceptions And Application, Antonina A. Bauman

Journal of International Technology and Information Management

This qualitative study analyzes perceptions of online trust cues as identified by shoppers from three countries: Germany, Russia, and the USA. A novel approach of the repertory grid method is used to study online trust cues in business-to-consumers commercial online transactions. This study resulted in the list of web site elements and features that consumers recognize as trust cues and use to evaluate e-vendor’s trustworthiness. Findings show that out of fourteen categories of online trust cues, identified by online shoppers, three categories of online trust cues are found to be common across three cultures while eleven categories are culture specific. …

A Structural Model Of Managing E-Commerce Transaction Quality And Perceived Online Transaction Value, Qian Xiao

EKU Faculty and Staff Scholarship

A significant amount of online transactions have occurred through the widespread usage of e-commerce portals as intermediaries. These e-commerce portals such as www.ebay.com and www.amazon.com, manage the online exchange network, and facilitate the peer-to-peer business transactions. Researchers have developed different measures of e-commerce platform quality and explored its relationships to the user experience and firm performance. Built on the literature of online transaction quality, this study develops a conceptual framework that illustrates how the e-commerce platform quality and the transaction handling process will shape users’ perceived transaction value and the resulting experience evaluation.

Perceived Risk Reduction In E-Commerce Environments, C. Michael Powell, Chris Conca

Atlantic Marketing Association Proceedings

During the past three decades, the growth of e-commerce has presented marketers with many new arenas for research and application. Certainly e-commerce has become a significant portion of the world economy and in particular the consumer sector. As previous literature has consistently considered perceived risk as a major factor consumer purchase decisions, this research identifies several major components of consumer perceived risk (PR) and their normative implications in the e-commerce environment

China’S Digital Landscape: Breaking Barriers To Innovation, Srinivas K. Reddy, Zack Zheng Wang, Deckie He Dong

Research Collection Lee Kong Chian School Of Business

When e-commerce giant Alibaba went public on the New York Stock Exchange in September 2014, its market capitalisation rocketed to roughly US$219 billion - a sum greater than any record previously set by its American contemporaries, Facebook, eBay and Amazon. It was a historic event that led many to believe that China’s digital economy was echoing the Middle Kingdom’s own meteoric rise onto the world-stage. China ranks high in digital connectivity. In 2015, almost half of the country’s population, or 649 million people, were online. It’s fast-growing Internet economy generates about US$100 billion annually and is predicted to reach US$277 …

Security Risk And Social Presence In E-Commerce, Amy Isabelle Wright

Undergraduate Honors Thesis Collection

The object is to investigate the relationship between consumers' sense of security of a store and their purchasing intention from the store. This was investigated by evaluating how perceptions of security vary among pure play websites with no social presence on the one hand and with social presence on the other; and click and mortar websites with no social presence on the one hand, and social presence on the other. It was also investigated by evaluating how social presence might mitigate the risk of security perceived by consumers. The research method included a scenario given to each participant which requires …

Push Or Pull? A Website's Strategic Choice Of Content Delivery Mechanism, Dan Ma

Research Collection School Of Computing and Information Systems

Really simple syndication (RSS) technology enables an alternative delivery mechanism for online content. Instead of waiting passively for users to pull online content out, websites can push it to potential users through RSS. This is expected to significantly affect user behavior, website profitability, and market equilibrium. This research uses an economic model to study the impact of RSS adoption and examine whether it increases a website’s profit and competitive advantage. The findings are intriguing: they demonstrate that RSS can either increase or decrease website profit. In a competitive context, RSS adoption can actually be a disadvantage; in some cases, it …

Designing An E-Commerce Website For Summit Outdoor Supply (S.O.S.), Eliott Kentaro Mason

Graphic Communication

The purpose of this study was to design an appealing and easy to use e-commerce website for a startup company called Summit Outdoor Supply (S.O.S.) in order for them to expand their customer base and continue to grow. This new website will provide customers with a convenient online store to order S.O.S.’s unique survival gear products at the click of a button.

This study investigated the requirements to design a successful e-commerce website along with increasing visibility of the company through search engine optimization techniques. A usability testing questionnaire was sent out to students, faculty, and personal friends through e-mail …

Social Media Impact On Virtual Shopping, Tarah Soltis

Senior Honors Theses and Projects

The following senior honors thesis project was developed to look at the connections between the topics of social media and virtual shopping. The domains of technology and e-commerce have created a fast-paced and fluctuating retail environment. Both social media and virtual shopping are increasing in popularity and use across the country and are influential in how consumers shop virtually and in real time. The research on social media and virtual shopping informs how the topics impact one another and the larger retail market. Research that looks at the connection between social media and virtual shopping can help companies prepare to …

M-Commerce Development In Developing Country: Users’ Perspective, Hongjiang Xu

Scholarship and Professional Work - Business

M-commerce (mobile commerce) is growing increasingly popular, and China has a huge potential to develop m-commerce technology. This study focuses on users' perspectives of m-commerce development in China. The development of m-commerce was measured by the extent of m-commerce businesses adopting business intelligence. A research framework was developed for users' perceptions on m-commerce development, survey questionnaires were used to collect data, and ANOVA was used for data analysis.

A Potential Game Changer In E-Commerce Taxation, David Gamage, Andrew J. Haile, Darien Shanske

Articles by Maurer Faculty

In this essay, we evaluate recent legislative proposals for Congress to authorize state taxation of e-commerce. We argue that these proposals contain a potential game-changing innovation — the requirement that states provide remote sellers with “adequate software” for calculating use tax due within the state. Properly implemented, we explain how this innovation could force states to internalize the compliance costs of levying tax collection obligations on remote sellers, thereby incentivizing the states to simplify their sales and use tax statutes and resolving concerns about states overburdening interstate commerce.

Creating Business Value Through E-Marketplace Trading, Susan Standing

Theses: Doctorates and Masters

Electronic marketplaces (e-marketplaces) have been researched over many years from the study of electronic data interchange (EDI) systems to the current internet based trading platforms. Early e-marketplaces connected a buyer and supplier using proprietary systems that established a market hierarchy. The buyer was responsible for the system, established the terms of trade and the electronically enabled supplier could connect to the system. These systems were costly to build, which limited their use, and only organisations with an integrated system could use them. The web based e-marketplaces opened up the possibility of connecting many buyers and suppliers and enabling electronic transactions. …

Groupon, Inc., Kevin Beiles, Trip Humphrey, Ed Solarz, Jeffrey S. Harrison

Robins Case Network

Groupon’s CEO Andrew Mason made a terrible mistake when he refused to accept Google’s $6 billion dollar offer to acquire his company. About a year after its IPO in 2011, Groupon’s market capitalization was only $2.5 billion, and its main product was coming to be thought of as junk e-mail. The company has pursued growth through expanding into new services and products, with the goal of becoming an e-commerce platform that “locks in” the business of local merchants.

Comparative Analysis Of Dispersion Parameter Estimates In Loglinear Modeling: Applied To E-Commerce Sales And Customer Data, Scott Davis

Statistics

When loglinear models are applied to count data the issue of over-dispersion often arises. Moment and maximum likelihood estimation methods in accounting for over-dispersion are widely used because they allow for model checking tools such as Chi-square, F, and likelihood ratio tests. Here is a comparison between R functions that each uses one method; glm.nb uses MLE, and glm.poisson.disp uses MME. The Index of Dissimilarity and visual model selection (ECDF plots) are also incorporated. These are applied to sales data using product and customer information compiled over the last five years that was generously provided by an e-commerce company.

The Role Of Interactivity In Interent Business On Customer Experiential Values And Behavioral Intentions, So Ra Park

College of Business: Dissertations, Theses, and Student Research

Customers’ experiential value is based on holistic experience customers would have when they interact with a product/service. Experiential value is defined as “relativistic preference characterizing a subject’s experience with some object” (Holbrook, 1994). Internet is characterized for interactivity and it should have a role in customers’ experiential value. Therefore, this research investigates the role of interactivity (e-store interaction, C2C interaction, and content interaction) and web store utility on intrinsic and extrinsic customer experiential value. The final dependent variable is behavioral intentions. To test the research model, a survey was designed to capture online consumers’ perception of interactivity within e-stores, experiential …

Vertical Differentiation And A Comparison Of Online Advertising Models, Mei Lin, Xuqing Ke, Andrew B. Whinston

Research Collection School Of Computing and Information Systems

Designing business models that take into consideration the role of advertising support is critical to the success of online services. In this paper, we address the challenges of these business model strategies and compare different ad revenue models. We use game theory to model vertical differentiation in both monopoly and duopoly settings, in which online service providers may offer an ad-free service, an ad-supported service, or a combination of these services. Offering both ad-free and ad-supported services is the optimal strategy for a monopolist because ad revenues compensate for the cannibalistic effect of vertical differentiation. In a duopoly equilibrium, exactly …

An Exploration Of Engagement: A Customer Perspective, Laura M. Flynn

College of Science and Health Theses and Dissertations

This study examines a proposed framework for measuring customer engagement with support from employee engagement literature. Archival data was utilized to evaluate these relationships which included 4.530 participants that were customers of a business-to-business (B2B) organization and utilized the business' website. A similar factor structure resulted for the measurement of customer engagement. Structural equation modeling showed partial support for the hypothesized predictors of engagement (i.e. commitment, brand image, preference and decision making) because the relationship between satisfaction and engagement was not significant. The hypothesized outcome variables of engagement were also partially supported with loyalty, sales, average order value, and website …

Invasive Species And E-Commerce, Invasive Species Advisory Committee

National Invasive Species Council

ISSUE

Internet commerce (hereafter e-commerce) is a growing and vital part of the United States economy. Total e-commerce sales in the United States for 2011 totaled $194 billion, an increase of 16% over 2010. From 2002 to 2011, the proportion of reported e-commerce sales in the U. S. grew from about 1.4% to 5.5% of total retail sales (United States Census Bureau News 2012). Globally, e-commerce is expected to increase at a rate of 13.5% annually, amounting to $1.4 trillion in yearly sales by 2015 (Enright 2011). A portion of this activity includes the sale and trade of living organisms. …

Vendor Compensation As An Approach For State "Amazon" Laws: Part 2, David Gamage, Devin J. Heckman

Articles by Maurer Faculty

In this essay, the second of a two-part series, we propose an approach for the U.S. states to tax interstate e-commerce. If the states adequately compensate remote e-commerce vendors for all tax compliance costs, we argue that the states can constitutionally impose use tax collection obligations on the remote vendors in a manner compatible with the Quill framework.