E-Commerce Commons^™

How Augmented Reality Can - And Can't - Help Your Brand, Chandukala, Sandeep R., Karempudi Srinivas Reddy, Yong-Chin Tan

Research Collection Lee Kong Chian School Of Business

Customers want AR. But managers must have a proper understanding of how AR can help their brand before they invest in the technology. AR helps in entertaining and educating customers while also aiding them in evaluating products. AR can also promote online channel adoption while also encouraging category expansion. AR also benefits products that are less popular, less mainstream, and more expensive. But AR can also be expensive, time-consuming, and difficult to implement. Despite consumer demand, retailers must understand the costs and challenges associated with AR adoption before embarking on significant projects.

Functional Signatures: New Definition And Constructions, Qingwen Guo, Qiong Huang, Sha Ma, Meiyan Xiao, Guomin Yang, Willy Susilo

Research Collection School Of Computing and Information Systems

Functional signatures (FS) enable a master authority to delegate its signing privilege to an assistant. Concretely, the master authority uses its secret key sk(F) to issue a signing key sk(f) for a designated function f is an element of F-FS and sends both f and sk(f) to the assistant E, which is then able to compute a signature sigma(f) with respect to pk(F) for a message y in the range of f. In this paper, we modify the syntax of FS slightly to support the application scenario where a certificate of authorization is necessary. Compared with the original FS, our …

Pivot Or Perish: The Retail Reality, Anne Lepissier, Ryan Vaughan, Shantanu Bhattacharya

Perspectives@SMU

Brick-and-mortar retailers are adapting to meet the challenges posed by accelerating e-commerce adoption. Some are doing better than others, but supply chain obstacles could prove decisive

Technology Lends A Hand To Green E-Commerce, Hao Liang, Sin Mei Cheah

Research Collection Lee Kong Chian School Of Business

The world has witnessed an e-commerce boom in the past 2 decades, and Asia-Pacific is now driving the latest wave of growth. The Covid-19 pandemic has further accelerated consumers' growing preference for online consumption, with the Asia-Pacific region raking US$230 billion in online retail sales in 2020. This article is adapted from the authors' teaching case study - Alibaba Cainiao's Smart Green Logistics Strategy: Good for the Earth, Good for the Business.

Start Small. Do It Well. Then Expand Your Offerings., Binny Bansal

Asian Management Insights

An interview with Binny Bansal. Binny Bansal, co-founder of Flipkart, and co-founder and executive chairman of xto10x, talks about his entrepreneurial journey in the world of e-commerce.

Transforming Businesses With E-Commerce Intelligence, Yuanto Kusnadi, Gary Pan

Research Collection School Of Accountancy

2020 had been an extraordinary year as the Covid-19 pandemic struck almost all countries in the world and created an extraordinary impact on businesses worldwide. Singapore and many other Southeast Asian countries were not spared and had to implement lockdowns swiftly. To cope with physical store closures and the increased volume of online transactions, most businesses tried to revamp their business models and set up online stores to capitalise on the rise of the e-commerce wave. With the growing trend of online transactions, it has become imperative for companies operating in the Fast Moving Consumer Goods (FMCG) industry to track …

Greening E-Commerce In China, Singapore Management University

Perspectives@SMU

Cainiao, Alibaba’s logistics arm, is leading the charge to address e-commerce’s waste and carbon footprint issue

How Xiaomi Redefined What It Means To Be A Platform, Tony W. Wong, Yanting Guo, Liang Chen

Research Collection Lee Kong Chian School Of Business

Traditional platform businesses generally fall into one of two categories: Ecosystems, such as Apple’s App Store, which offer limited resources to a wide array of independently-run firms; and Corporate Venture Capital (CVC) companies, such as Intel Capital, which invest heavily into a small number of ventures that promise either financial or strategic returns. However, new research into Xiaomi’s growth strategy suggests that the Beijing-based electronics giant has developed a blended approach, borrowing elements of both traditional ecosystem and CVC firms to create a broad ecosystem of strongly-supported partner ventures. Based on a series of in-depth interviews with executives from both …

Impact On Revenue Generation Of Olist Ecommerce Company On The Basis Of Various Product Parameters, Trupti Sanjay Niwate

Electronic Theses, Projects, and Dissertations

E-commerce business is the most trending business in the entire world. Due to the COVID-19 pandemic, the global market of e-commerce is much more active than the traditional in-store market. Over the period, people used the internet more, which has incentivized them to shop online because it saves time and effort.

Specifically, in Latin America, the E-Commerce business is expanding at a tremendous rate. In particular, Brazil is a major business hub when we consider an e-commerce business since it has given a major impact on the world‘s total e-commerce business. Olist, the main e-commerce company which helps other marketers …

Gucci: Steering Into The Post-Covid Era, Singapore Management University

Perspectives@SMU

Marco Bizzarri and Alessandro Michele proved there is life after Tom Ford. COVID-19 could yet make Gucci’s revival a short-lived one

Intention To Adopt E-Commerce: A Comparative Review Across Developed And Developing Economies, Mousa Albashrawi

The African Journal of Information Systems

The purpose of this study is to conduct a comprehensive literature review of online purchase intention and present a comparative case between developed and developing economies over a 20-year period to reveal insightful implications for academia and industry. Online purchase intention refers to the intended behavior of an individual to buy a product or service from an online store. Prior research has failed to present a review that compares an individual’s online purchase intention across developed and developing economies in order to disclose the largest and smallest influencing factors, theories, and models in e-commerce. Our sample consists of 97 relevant …

Effect Of Augmented Reality On Consumer Behavior In E-Commerce, Chibuke Uzoechina, Fiona Fui-Hoon Nah

Research Collection School Of Computing and Information Systems

AR technology has been referred to as the future of e-commerce. In this paper, we propose to investigate the effect of AR on consumer behavior in e-commerce. Based on the theory of telepresence, we generated a set of hypotheses on their relationships. An experimental study is proposed to test the hypotheses. Our findings will be of interest to e-commerce companies that are looking at incorporating AR into their e-commerce platforms.

Covid-19 Pandemic And Opportunities For Digitalisation Of Smes, Yuanto Kusnadi, Gary Pan

Perspectives@SMU

The Covid-19 pandemic has brought about disruptions in all sectors of economy. With lockdown being implemented in most of the countries around the world, it has necessitated changes in the business models of SMEs. A glaring area of business opportunity focuses on online business. For instance, retailers who do not yet have an online presence or have not been paying much attention to conducting sales online were caught off-guard during the circuit breaker period which has resulted in decreased footfall and plummeting sales in most physical stores. Therefore, having an online retail presence has become critical for businesses, as they …

Revman: Revenue-Aware Multi-Task Online Insurance Recommendation, Yu Li, Yi Zhang, Lu Gan, Gengwei Hong, Zimu Zhou, Qiang Li

Research Collection School Of Computing and Information Systems

Online insurance is a new type of e-commerce with exponential growth. An effective recommendation model that maximizes the total revenue of insurance products listed in multiple customized sales scenarios is crucial for the success of online insurance business. Prior recommendation models are ineffective because they fail to characterize the complex relatedness of insurance products in multiple sales scenarios and maximize the overall conversion rate rather than the total revenue. Even worse, it is impractical to collect training data online for total revenue maximization due to the business logic of online insurance. We propose RevMan, a Revenue-aware Multi-task Network for online …

Online Shoppers’ Priority Attributes In Egypt, Sally Soliman

Theses and Dissertations

E-commerce and online shopping have been among the world's fast-growing trends in the past few years. Each year the number of e-commerce deals grows enormously. Furthermore, the tendency will continue because many people are constricted by work and household duties. Simultaneously, the Internet saves much time and allows having a full shopping experience from the comfort of one's home. With the improvement of technology and the continuous progression in web development, retailers are not only seeking e-commerce to expand their sales, but the trend of full online retailing with no physical existence is becoming widespread. Given the expansion, it is …

Similarity Measure Selection And Optimization For E-Commerce Product Matching, Maryetta Morris

Theses and Dissertations

Since its birth in 1979, e-commerce has grown to become a generation-defining phenomenon. There are millions of platforms from which online transactions can be made, and billions of products available for purchase. As these numbers continue to grow, there is an increased need to exchange, process, and store data about these products. There are also services such as review aggregators and price comparison sites that rely on collecting and integrating data from all over the web. When combining data from multiple sources, it is important to be able to identify which references refer to the same real-life product. Product matching, …

Amazon.Com, Inc Strategic Audit, Ningzhi Luo

Honors Program: Senior Projects (Public)

Amazon.com, Inc (Amazon) was founded by Jeff Bezos in 1994 as an online marketplace for books but later expanded to e-commerce, cloud computing, digital streaming, and artificial intelligence. This large variety of products and innovations has contributed to Amazon as one of the most influential economic and cultural forces in the world (Eugene Kim, 2018). This study would specifically focus on the e-commerce area and analyze Amazon's position in this market from an external and internal perspective by using three models: Porter's Five Forces, PESTEL, and the SWOT model. The report would identify Amazon's competitive advantages and the challenges it …

The Challenges And Opportunities Created By A Global Pandemic's Effects On Consumer Shopping Behavior Within The Fashion Retail Industry, Kate O'Connor

Undergraduate Honors Theses

The fashion retail industry has already been undergoing an extensive transformation since the introduction of e-commerce in the late 1990s. However, changes in consumer shopping behavior caused by the COVID-19 pandemic have fundamentally altered the industry in a matter of months. Because the COVID-19 pandemic is relatively recent, there is a lack of literature regarding the challenges and opportunities for fashion retailers in light of these changes in consumer behavior. This project will illuminate the challenges and opportunities created by the COVID-19 pandemic for the different distribution modes in the fashion retail industry: brick and mortar stores, e-commerce, and omnichannel …

Emarketplaces: Strategic Challenges And Considerations, Sam Too

Asian Management Insights

Building scale and volume rapidly is key to surviving the roller-coaster journey and staying the course for a digital entrepreneur.

The Future Of Retailing: When The Artificial Becomes Real, Jagdish Sheth

Asian Management Insights

Digital technology, including e-commerce and e-market exchanges, has been the most significant disruptive force for the retail industry in the last two decades.

Getting On The E-Commerce Carousell, Singapore Management University

Perspectives@SMU

Carousell has achieved impressive user numbers. Can the online marketplace now convert that into profitability?

Review-Guided Helpful Answer Identification In E-Commerce, Wenxuan Zhang, Wai Lam, Yang Deng, Jing Ma

Research Collection School Of Computing and Information Systems

Product-specific community question answering platforms can greatly help address the concerns of potential customers. However, the user-provided answers on such platforms often vary a lot in their qualities. Helpfulness votes from the community can indicate the overall quality of the answer, but they are often missing. Accurately predicting the helpfulness of an answer to a given question and thus identifying helpful answers is becoming a demanding need. Since the helpfulness of an answer depends on multiple perspectives instead of only topical relevance investigated in typical QA tasks, common answer selection algorithms are insufficient for tackling this task. In this paper, …

A Study Of Factors Influencing The Online Purchasing Intention Toward Online Shopping In Thailand, Howard W. Combs

Atlantic Marketing Association Proceedings

No abstract provided.

Entrepreneurial Proposal: Virtufit, Hannah Link

Honors Senior Capstone Projects

No abstract provided.

How To Derive Causal Insights For Digital Commerce In China? A Research Commentary On Computational Social Science Methods, David C.W. Phang, Kanliang Wang, Qiu-Hong Wang, Robert John Kauffman, Maurizio Naldi

Research Collection School Of Computing and Information Systems

The transformation of empirical research due to the arrival of big data analytics and data science, as well as the new availability of methods that emphasize causal inference, are moving forward at full speed. In this Research Commentary, we examine the extent to which this has the potential to influence how e-commerce research is conducted. China offers the ultimate in data-at-scale settings, and the construction of real-world natural experiments. Chinese e-commerce includes some of the largest firms involved in e-commerce, mobile commerce, social media and social networks. This article was written to encourage young faculty and doctoral students to engage …

Key Drivers Of Impulse Purchase Online: An Exploration In An Emerging Market, Avinash Mulky, Arimit Sarkar, Shreya Mukherjee

Atlantic Marketing Association Proceedings

No abstract provided.

Conceptualizing The Regulation Of Virtual Currencies And Providers: Friction Points In State And Federal Approaches To Regulating Providers Of Payments Execution And Custody Services And Products In The United States, Sarah J. Hughes

Cleveland State Law Review

This essay evaluates the state of regulation by the United States government and State legislatures of participants in emerging virtual-currency businesses. It points to friction points as both the federal government and the States experiment with their own regulatory authority over virtual-currency businesses and provides a taxonomy of differing approaches to regulating such businesses. The essay takes the position that the States need to act in the near term if they wish to maintain their longstanding role as regulators of non-depository providers of financial products and services—or they risk being preempted by Congress or federal regulatory actions. This essay also …

M-Pesa’S Failure In India: Why Couldn’T Vodafone Replicate Its Kenyan Success? An International Marketing Case Study (Addendum By Former And Current Executives At The Vodafone Group), Jackson Lott, Mona Sinha

The Kennesaw Journal of Undergraduate Research

Vodafone’s mobile wallet service, M-Pesa, was originally created in 2007 for Kenya and was extremely successful in providing millions with access to mobile-based financial services. Essentially, a mobile wallet service enables payments via digital money in the form of mobile airtime. According to industry estimates, the global mobile money market is expected to reach USD 112.3 billion in 2021, with a compounded annual growth rate of 39.6% since 2016. Vodafone launched M-Pesa in India in 2013, but by mid-2019 it had announced its plans to merge its mobile wallet business with an associate company or a third party. Clearly, Vodafone …

Assignment Of E-Commerce Orders To Fulfillment Warehouses, Ahmad Basem Zamka

Theses

For large e-commerce companies such as Amazon, when an order comes, this order might be available at more than one fulfillment centers. Therefore, the question of which fulfillment center this order should be fulfilled from would arise.

In a typical situation, customer demand is fulfilled from the closest fulfillment center. However, this approach does not always provide the optimal solution since there are so many factors that could be involved in making such a decision. These factors might include inventory balance, product correlations, and future demand.

Our decision model focuses on putting future orders in consideration while assigning orders to …

Assessment Of Adaptability Of A Supply Chain Trading Agent’S Strategy: Evolutionary Game Theory Approach, Yoon Sang Lee, Riyaz T. Sikora

Journal of International Technology and Information Management

With the increase in the complexity of supply chain management, the use of intelligent agents for automated trading has gained popularity (Collins, Arunachalam, B, et al. 2006). The performance of supply-chain agents depends on not just the market environment (supply and demand patterns) but also on what types of other agents they are competing with. For designers of such agents it is important to ascertain that their agents are robust and can adapt to changing market and competitive environments. However, to date there has not been any work done that assesses the adaptability of a trading agent’s strategy in the …