Business Intelligence Commons^™

Confusion Codified: Why Trademark Remedies Make No Sense, Mark A. Thurmon

Georgia Journal of Law & Technology

No abstract provided.

Clues From Networked Readiness Index: Business Imperatives And Challenges, Florenz C. Tugas

Center for Business Research and Development

In May 2016, President Benigno Aquino III signed into law Republic Act (RA) No. 10844 creating the Department of Information and Communications Technology (DICT). According to the new law, the newly-created department is mandated to formulate and implement policies that will promote the development and use of ICT, establish a free internet service that can be accessed in government offices and public areas, and protect the rights and welfare of consumers and business users to privacy, security and confidentiality in matters relating to ICT, among others (Alvarez, 2016).

Digital Engagement: Personality Is The Context Of The Text, Diane C. Spencer-Scarr

Proceedings from the Document Academy

This paper examines digital-technology as a tool and an environment with the individuals’ personality at the intersection of the two: Its impact on social memory and the unbound document. With the ubiquitous embedding of digital networked technology in society and the emergence of the unbounded document, humans increasingly obtain information by grasping snippets of decontextualized text sourced through non-human entities from globally dispersed databases that have stripped out context. Then in a Kafkian way humans’ have to build from the middle to make sense of the information snippets. The paper explores how the inherent nature of the individual can be …

Achieving Value Co-Creation In It Outsourcing, Szu-Yuan Sun, Li-Shan Chen

Journal of International Technology and Information Management

Over the past few decades, information technology outsourcing has become a widely used and researched means for enterprises to enhance their performance. As future collaboration is the most desirable outcome between enterprises and IT outsourcing vendors, the purpose of this study is to construct a new model to examine: 1) whether information technology outsourcing satisfaction impact future collaboration, 2) whether value co-creation impact outsourcing satisfaction, 3)which factors influence value co-creation, and 4) whether trust influence enterprises’ commitments. This research assumes that: 1) trust predicts enterprises’ commitments; 2) customer orientation and participation, service quality, communication culture, and enterprises’ commitment predicts value …

Identifying Four Key Means Of Business Value Creation Using Enterprise Systems: An Empirical Study, Prithvi Bhattacharya

Journal of International Technology and Information Management

Enterprise Systems (ES) is increasingly becoming the choice of IT platform for most large organizations in the world. As a result, the potential of such systems to create more business value is of key interest to both industry and academia. The aim of this study is to identify the key means of business value creation that Enterprise Systems can enable. The contribution of this paper is that it identifies and proposes four key means by which Enterprise Systems can create business value: (a) Operational Efficiency (b) Mergers and Acquisitions, (c) Innovation (in product and process), (d) Strategic Decision Making. This …

Choice Of Agile Methodologies In Software Development: A Vendor Perspective, Sriram Rajagopalan, Saji K. Mathew

Journal of International Technology and Information Management

The purpose of this research was to develop understanding about how vendor firms make choice about agile methodologies in software projects and their fit. Two analytical frameworks were developed from extant literature and the findings were compared with real world decisions. Framework 1 showed that the choice of XP for one project was not supported by the guidelines given by the framework. The choices of SCRUM for other two projects, were partially supported. Analysis using the framework 2 showed that except one XP project, all others had sufficient project management support, limited scope for adaptability and had prominence for rules.

Enhancing The Use Of Web 2.0 Technologies In Higher Education: Students’ And Lectures’ Views, Razep Echeng, Abel Usoro

Journal of International Technology and Information Management

Learning quality enhancement with Web 2.0 tools needs good implementation framework and lessons from best practice. However, there is not much research on what constitutes best practice in the implementation of Web 2.0 in learning activities. This research seeks to fill this gap by seeking the views of students and lecturers on increased adoption of Web 2.0 social tools in learning activities. The research reports on the quantitative and qualitative study carried out in UK. This research reveals that improved learning experience with the use of Web 2.0 tools in higher education is positively related to perceived usefulness, perceived ease …

Trends In Commercial-Off-The-Shelf Vs. Proprietary Applications, Vijay K. Agrawal, Vipin K. Agrawal, A. Ross Taylor

Journal of International Technology and Information Management

This study examines factors valued by IS managers in deciding if COTS software is a viable alternative to proprietary software. The results indicate managers who anticipate increased usage of COTS packages in 5 years used the same top three factors in the formation of their decisions to adopt COTS as their colleagues who anticipated either zero change in COTS usage or an increased usage of proprietary software used in deciding not to adopt COTS software. Managers anticipating increased COTS usage had a statistically significant higher value for each of those items compared to managers not anticipating growth in COTS software.

Online Trust Cues: Perceptions And Application, Antonina A. Bauman

Journal of International Technology and Information Management

This qualitative study analyzes perceptions of online trust cues as identified by shoppers from three countries: Germany, Russia, and the USA. A novel approach of the repertory grid method is used to study online trust cues in business-to-consumers commercial online transactions. This study resulted in the list of web site elements and features that consumers recognize as trust cues and use to evaluate e-vendor’s trustworthiness. Findings show that out of fourteen categories of online trust cues, identified by online shoppers, three categories of online trust cues are found to be common across three cultures while eleven categories are culture specific. …

Evaluation Of Classification And Ensemble Algorithms For Bank Customer Marketing Response Prediction, Olatunji Apampa

Journal of International Technology and Information Management

This article attempts to improve the performance of classification algorithms used in the bank customer marketing response prediction of an unnamed Portuguese bank using the Random Forest ensemble. A thorough exploratory data analysis (EDA) was conducted on the data in order to ascertain the presence of anomalies such as outliers and extreme values. The EDA revealed that the bank data had 45, 211 instances and 17 features, with 11.7% positive responses. This was in addition to the detection of outliers and extreme values. Classification algorithms used for modelling the bank dataset include; Logistic Regression, Decision Tree, Naïve Bayes and the …

The Perceived Business Benefit Of Cloud Computing: An Exploratory Study, Thomas Chen, Ta-Tao Chuang, Kazuo Nakatani

Journal of International Technology and Information Management

The objective of the research is to study the benefits of cloud computing perceived by adopters and examine the impact of moderating factors on the relationship between the type of cloud computing and the perceived benefit. The moderating factors include firm size and value-chain activities. A measurement instrument of a 5-point Likert scale was administered on businesses of different sizes in Taiwan. The benefit of cloud computing measured in the study were: cost reduction, improved capability and enhanced scalability. The results show that the perceived benefit of cloud computing varies depending on the type of cloud computing, the value chain …

It Governance-An Integrated Framework And Roadmap: How To Plan, Deploy And Sustain For Improved Effectiveness, Gad J. Selig

Journal of International Technology and Information Management

The issues, opportunities and challenges of effectively managing and governing an organization’s Information Technology (IT) demands, investments and resources has become a major concern of the Board and executive management in enterprises on a global basis. A rapidly growing number of organizations have become increasingly dependent on a broad array of technologies to manage and grow their businesses. IT is an integral part of most organizations today and will certainly become more critical in the future. This paper proposes a comprehensive and integrated IT governance framework and roadmap which identifies the appropriate current and emerging best practices methodologies for each …

Usability Test Of Personality Type Within A Roommate Matching Website: A Case Study, Mrinalini Shekhawat, Shilpa Deshmukh, Gabriel Monroy, Anupriya Tiwari, Xiaoyun He, Heechang Shin, Yuan Hong, Haibing Lu

Journal of International Technology and Information Management

We designed and built a roommate matching website, exclusively for students, which allow students to have a central point in which they can meet credible roommate candidates, search for verified housing, and easily reach out to these individuals to further their relationship, and eventually share living space. Our website aims to allow a user to search for compatible roommates not just by living habits, but by tying in the personality of candidates in reference to their own personality type. This type of personality matching in conjunction with a standard behavioral survey is the basis of the algorithm used for roommate …

Table Of Contents

Journal of International Technology and Information Management

Table of Contents for Volume 25 Number 4

Conceptual Models On The Effectiveness Of E-Marketing Strategies In Engaging Consumers, Cheristena Bolos, Efosa C. Idemudia, Phoebe Mai, Mahesh Rasinghani, Shelley Smith

Journal of International Technology and Information Management

Effective marketing has always been an important factor in business success. Without the ability to identify customers and convince them to purchase the product or service being offered, businesses would not survive. Recent advancements in technology have given rise to new opportunities to engage customers through the use of electronic marketing (e-marketing). E- marketing draws from traditional marketing principles, while also expanding the types of strategies available to companies. Websites, social media, and online marketplaces are just some examples of how businesses are leveraging e-marketing approaches to connect with potential customers. In formulating sound e-marketing strategies, it is important for …

Healthcare System-Use Behavior: A Systematic Review Of Its Determinants, Jiming Wu

Journal of International Technology and Information Management

To understand patient and physician behavior, researchers have investigated the determinants of using healthcare information systems. Although this stream of research has produced important findings, it has yet to appreciably advance our understanding of system-use behavior in healthcare. To fill this gap, the current paper employs a systematic review to synthesize past research, reveal the key determinants of healthcare system usage, and illuminate a deeper understanding of the topic. This study thus helps healthcare researchers expand their baseline knowledge of these core determinants and conduct more fruitful future research on system-use behavior in healthcare.

Qualitative Data Mining And Sensitivity Analysis, Brian R. Kinard

Atlantic Marketing Association Proceedings

In today’s consumer centric environment, there is no shortage of outlets for consumers to express their level of satisfaction with a company, employee, product and/or service. For instance, websites such as Amazon, Rotten Tomatoes, TripAdvisor, Yelp, and Expedia allow customers the opportunity to provide feedback specific to a product, service, and/or organization. Such feedback is vitally important to business firms, as customer reviews are shown to be more trustworthy than descriptions that come direct from manufacturers. For instance, 73 percent of people trust online reviews and 63 percent of people actively seek out online reviews when making a purchase decision. …

Business Framing For Analytics, Beverly Wright

Atlantic Marketing Association Proceedings

Both the academic and business practitioner communities are faced with the challenges of discovery, innovation, and constant learning of their field, particularly within the marketing discipline, where content, processes, and even structure are dynamic in nature, with constantly evolving interests and focus. A solid research agenda with excellent analytics to address pertinent business questions is crucial for successfully expanding our understanding of the marketing function.

Cutting The Cord: An Examination Of Changing Tv Viewership, John Crawford

Atlantic Marketing Association Proceedings

On October 2, 1925, John Baird successfully transmitted the first television image. Since the early days of the new medium, television technology has constantly changed. Similarly, as the decades have passed the means for receiving television programming has also changed. Today, programs are delivered to millions of customers via cable connections and by satellite transmissions as those technologies were chosen by consumers to replace antennas as a means for receiving signals. The newer delivery mechanisms also provided many more channels to consumers compared to the handful of channels they could access in the antenna-only days.

The television programming delivery industry …

The Impact Of Social Media On The Sales Cycle And Prospecting, Mike Serkedakis, Gary L. Selden, R. Keith Tudor

Atlantic Marketing Association Proceedings

Sharing information and networking with business contacts are the crux of social media in sales. The use of social media platforms (e.g., LinkedIn, Facebook and Twitter) for all phases of the sales cycle is a relatively new technique, about 20 years since the arrival of the internet and associated technologies. Research to measure the impact of social media on the sales cycle time is not adequately addressed in the current literature. Our research highlights the impacts of social media on this important business function and examines individual performance aspects associated with the use of social media.

Updating A Research Tradition By Examining The Effect Of New High Tech Channels On Consumer Search And Integrated Marketing: A Framework For Teaching, Deborah Fain, Mary Long

Atlantic Marketing Association Proceedings

As computers became more powerful in the late 80s and early 90s, large marketers began to try to push what became known as customer relationship management . Specifically, they began to evaluate various channels and how consumers navigated among them when making purchase decisions. Most of the examples at that time were anecdotal, and obviously considered traditional channels, both retail and direct. These included retail, direct mail, print, television, radio, telephone, early email, and a small amount of Internet. The impact of the Internet on new ways consumers navigate among the channels to collect information and make purchase decisions was …

"You Can Count On It!" Using County Auditors' Data For Marketing Research Group Projects, Julie M. Szendrey

Atlantic Marketing Association Proceedings

Marketing educators who teach research-based courses face several challenges in the designing and teaching of analytical-based group projects. The “ideal” research project contains all the elements of the research process as shown in Figure 1 (Neuman 2009, Zeis, Shah, Regassa, & Ahmadian 2001). Fewer pedagogical limitations would exist, such as a limited 16-week semester and time constraints relating to selecting a topic, survey development and distribution, institutional review board approvals, and of course data collection to name a few.

College Students Use Social Networking Sites For Sharing With Friends, But Guess Who Else Is Looking?, Liz Alexander, Fred Mader, Deanna Mader

Atlantic Marketing Association Proceedings

Jobvite, a recruiting platform for the social web, reports from their annual 2012 survey of recruiters that 92% of U.S. companies are using social networking sites (SNS) for hiring purposes (Jobvit, 2012). Career Builder reported in 2009 that 45% of employers were using SNS to screen and research applicants (CareerBuilder, 2009). It is important that faculty and support staff working to place students, and the students themselves, understand the developments and practices in the use of social networking sites for job search and recruiting and the best methods, as well as detriments when marketing themselves. This study examines corporate recruiters’, …

Exploring Motivations And Usage Patterns Of Social Media Users, Anita Whiting

Atlantic Marketing Association Proceedings

Social media is an important aspect of marketing today. According to Hanna et al (2011), social media is not an optional part of marketing strategy but a mandatory component for most companies today. Social media usage is rapidly growing. Facebook, the largest global social network, has over 1.19 billion users with an annual growth rate of eighteen percent (Aichner & Jacob 2015).

Using Focus Groups And Correspondence Analysis To Explore The Relationship Between Millennials' Online Behavior And Their Opinions Of Online Reviews, James E. Stoddard, Michael J. Dotson, Neel Das

Atlantic Marketing Association Proceedings

Consumer decision-making regarding a purchase is usually influenced by feedback received from other people in addition to prior experiences/beliefs/attitudes and marketer dominated information. Such diverse sources of influence are collectively referred to as the influence mix (Simonson and Rosen 2014). Of the different sources in the influence mix, word-of-mouth (i.e., feedback received from other people) is one of the most impactful sources of information (Duan, Gu, and Whinston 2008). With the advent of e-tailers on the Internet, the influence of word-of-mouth communication has grown significantly in the form of online consumer reviews (Schindler ad Bickart 2012). Research has shown that …

Profile Of Corporate Social Media Consumer Segments, Beverly Wright, Aberdeen Leila Borders, Paul H. Schwager, S. Scott Nadler

Atlantic Marketing Association Proceedings

The trade and academic literature is replete with commentary about the need for companies to develop promotional strategies and to adopt media platforms that are more engaging and conversational with customers than the traditional top-down company directed one-way communication strategies of the past (Thomas, Peters, Howell and Robbins, 2012; Foster, West and Francescucci 2011; Deighton and Kornfeld, 2009). This viewpoint is supported by Christodoulides (2008) who reported that many customers view information about a company or brand that they obtained from blogs, social networking sites and the like as being more relevant, believable and important to them in their interactions …

Q&A With Brad Peters, Chairman And Founder, Birst, Singapore Management University

Perspectives@SMU

The man behind one of Silicon Valley’s leading Cloud Business Intelligence and Analytics firms shares his thoughts on the future of the data business

Sustainability Reporting Practices Of Group Iii U.S. Air Carriers, Lukas Rudari, Mary E. Johnson

International Journal of Aviation, Aeronautics, and Aerospace

Once a side note, sustainability reporting has become an important issue for companies and airlines globally and in the U.S. This exploratory study examined the sustainability reporting practices of U.S. passenger and cargo air carriers with total revenues exceeding $1 billion classified as Group III air carriers by the U.S Department of Transportation. The results showed that 53% of Group III air carriers published sustainability reports. Out of these 53%, all except one referenced the Global Reporting framework in their sustainability reports. Forty percent or 6 out of 15 carriers participated in at least one Carbon Disclosure Project questionnaire. Based …

7 Tips To Grow Your Rural Business With Purpose And Meaning, Connie I. Reimers-Hild, Alyssa Dye

Community Vitality Initiative

No one can predict the future; however, rural entrepreneurs and business owners can use a future-focused leadership approach, which includes examining megatrends, to shape the future of their businesses. Megatrends are global shifts that influence society, the economy and the environment. The purpose of this article is to help rural entrepreneurs discover ways to grow their businesses with Living with Purpose and Meaning Megatrend.

From The Desk Of The Editor

Journal of International Technology and Information Management

No abstract provided.