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Articles 1 - 5 of 5
Full-Text Articles in Business Intelligence
Experts-Driven Design: A Framework For Measuring Social Influence In Online Social Networks, Shyamala N. Chalakudi, Dildar Hussain Dr., Gnana Bharathy Dr, Dakshinamurthy Kolluru Dr
Experts-Driven Design: A Framework For Measuring Social Influence In Online Social Networks, Shyamala N. Chalakudi, Dildar Hussain Dr., Gnana Bharathy Dr, Dakshinamurthy Kolluru Dr
Association of Marketing Theory and Practice Proceedings 2024
In our interconnected and ever-changing social landscape, influence is pivotal in molding individuals’ decisions, perspectives, and behaviors. Measuring Social Influence (SI) in Online Social Networks (OSNs) faces significant gaps, notably needing more integration with human behaviors. Our literature review has unveiled twelve psychological theories rooted in human behavior that are fundamental for assessing SI in OSNs. We have further elucidated how human behaviors interact in shaping the influence potential of social media users through exploratory interviews with experts from consulting, industry, and academia. Our study culminated in developing a novel framework designed to encompass the intricacies that not only nurture …
Ai-Assisted Stakeholder Management And Organizational Learning: Evidence From The U.S. Intelligent Service Community, Jiyoon An
Association of Marketing Theory and Practice Proceedings 2024
Artificial intelligence (AI) has changed business practices, including stakeholder management and organizational learning. Scant research attention has been dedicated to examining methodology to implement for workflow-aware and skillset-savvy, AI-assisted stakeholder management. This paper has conducted natural language processing (bigram) and network analysis to understand AI-assisted stakeholder management practices in the U.S. intelligent service community. Theoretical and managerial implications are discussed.
Application Of Big Data Technology, Text Classification, And Azure Machine Learning For Financial Risk Management Using Data Science Methodology, Oluwaseyi A. Ijogun
Application Of Big Data Technology, Text Classification, And Azure Machine Learning For Financial Risk Management Using Data Science Methodology, Oluwaseyi A. Ijogun
Electronic Theses and Dissertations
Data science plays a crucial role in enabling organizations to optimize data-driven opportunities within financial risk management. It involves identifying, assessing, and mitigating risks, ultimately safeguarding investments, reducing uncertainty, ensuring regulatory compliance, enhancing decision-making, and fostering long-term sustainability. This thesis explores three facets of Data Science projects: enhancing customer understanding, fraud prevention, and predictive analysis, with the goal of improving existing tools and enabling more informed decision-making. The first project examined leveraged big data technologies, such as Hadoop and Spark, to enhance financial risk management by accurately predicting loan defaulters and their repayment likelihood. In the second project, we investigated …
Cloud-Based Machine Learning And Sentiment Analysis, Emmanuel C. Opara
Cloud-Based Machine Learning And Sentiment Analysis, Emmanuel C. Opara
Electronic Theses and Dissertations
The role of a Data Scientist is becoming increasingly ubiquitous as companies and institutions see the need to gain additional insights and information from data to make better decisions to improve the quality-of-service delivery to customers. This thesis document contains three aspects of data science projects aimed at improving tools and techniques used in analyzing and evaluating data. The first research study involved the use of a standard cybersecurity dataset and cloud-based auto-machine learning algorithms were applied to detect vulnerabilities in the network traffic data. The performance of the algorithms was measured and compared using standard evaluation metrics. The second …
Investigating The Influence Of A Web Based Logistics Tool On The Effectiveness Of Operations For The Center Of Innovation For Logistics Of Georgia, David Vaughn
Honors College Theses
Research suggests a correlation between advancements in logistics infrastructure and the development rate of regional economies. Some states have identified this correlation and have taken steps to create specialized entities aimed at catalyzing the growth of logistics within their state. In the state of Georgia, the Center of Innovation for Logistics is the entity responsible for coordinating logistic development activities. As part of their responsibilities, they are tasked with fulfilling information requests regarding logistics infrastructure availability throughout the state. However, the system is used to process these requests is antiquated and extremely inefficient. In an attempt to ameliorate this process, …