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Full-Text Articles in Business Intelligence

Aspect-Based Sentiment Analysis Of Movie Reviews, Samuel Onalaja, Eric Romero, Bosang Yun Dec 2021

Aspect-Based Sentiment Analysis Of Movie Reviews, Samuel Onalaja, Eric Romero, Bosang Yun

SMU Data Science Review

This study investigates a comparison of classification models used to determine aspect based separated text sentiment and predict binary sentiments of movie reviews with genre and aspect specific driving factors. To gain a broader classification analysis, five machine and deep learning algorithms were compared: Logistic Regression (LR), Naive Bayes (NB), Support Vector Machine (SVM), and Recurrent Neural Network Long-Short-Term Memory (RNN LSTM). The various movie aspects that are utilized to separate the sentences are determined through aggregating aspect words from lexicon-base, supervised and unsupervised learning. The driving factors are randomly assigned to various movie aspects and their impact tied to …


Leveraging Reviews To Improve User Experience, Anthony Schams, Iram Bakhtiar, Cristina Stanley May 2019

Leveraging Reviews To Improve User Experience, Anthony Schams, Iram Bakhtiar, Cristina Stanley

SMU Data Science Review

In this paper, we will explore and present a method of finding characteristics of a restaurant using its reviews through machine learning algorithms. We begin by building models to predict the ratings of individual reviews using text and categorical features. This is to examine the efficacy of the algorithms to the task. Both XGBoost and logistic regression will be examined. With these models, our goal is then to identify key phrases in reviews that are correlated with positive and negative experience. Our analysis makes use of review data publicly made available by Yelp. Key bigrams extracted were non-specific to the …


Yelp’S Review Filtering Algorithm, Yao Yao, Ivelin Angelov, Jack Rasmus-Vorrath, Mooyoung Lee, Daniel W. Engels Aug 2018

Yelp’S Review Filtering Algorithm, Yao Yao, Ivelin Angelov, Jack Rasmus-Vorrath, Mooyoung Lee, Daniel W. Engels

SMU Data Science Review

In this paper, we present an analysis of features influencing Yelp's proprietary review filtering algorithm. Classifying or misclassifying reviews as recommended or non-recommended affects average ratings, consumer decisions, and ultimately, business revenue. Our analysis involves systematically sampling and scraping Yelp restaurant reviews. Features are extracted from review metadata and engineered from metrics and scores generated using text classifiers and sentiment analysis. The coefficients of a multivariate logistic regression model were interpreted as quantifications of the relative importance of features in classifying reviews as recommended or non-recommended. The model classified review recommendations with an accuracy of 78%. We found that reviews …