Business and Corporate Communications Commons^™

The Role Of Public Relations In Digital Era: Storytelling Strategy To Develop Corporate Reputation, Nike Putri Yunandika, Cendera Rizky Anugrah Bangun

Jurnal Vokasi Indonesia

Storytelling can be a tool to create persuasive communication and provide personal engagement among its public. Storytelling strategy also can be applied in various digital communication channels, which is a flexible strategy to be implemented even in a niche digital business sector. Based on a rapid digital business competition, this study aims to discuss the use of storytelling strategy by Public Relations at DQLab.id, one of an active online Data Science Education Technology (Edtech) industry in Indonesia, as a tool to develop corporate reputation. The method used in this study is qualitative descriptive by providing depth interview, observation, supporting data, …

Scoring Success: Aidan Byrnes Composes Music For Shakespeare's 'The Winter's Tale', Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Leaders Of Tomorrow: Students Participate In Missouri Governor's Leadership Forum, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Guinness Is The "Pumpkin Spice Latte" Of St. Patrick's Day, Jin-A Choi, Bond Benton, Yi Luo

College of Communication and Media Scholarship and Creative Works

This study by a team of faculty from the Joetta Di Bella and Fred C. Sautter III Center for Strategic Communication in the School of Communication and Media at Montclair State University shows that Guinness was the most-discussed brand on social media leading up to St. Patrick’s Day, and not just in the traditional ways people share how they drink the popular beer brand. The volume of social media conversations related to Guinness beer and St. Patrick’s Day saw a 25% increase. Most social chats exhibited a happy mood as evidenced by a 62% joyful sentiment.

While the Shamrock Shake …

National Taiwan University Becomes Global Exchange Partner, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Bruce Hornsby And Ymusic To Perform At Scheidegger Center, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Engineering Together: Lindenwood And Washu Form Dual Degree Agreement, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Ada News - 03/04/2024, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Can Recyclable Packaging Enhance Consumers’ Willingness To Buy? The Mediating Role Of Corporate Social Responsibility Perception, Haifeng Shi

Dissertations and Theses Collection (Open Access)

The usage of recyclable packaging is a manifestation of corporate social responsibility and conforms to the trend of green and sustainable development. In recent years, with the rapid growth of the environmental awareness, consumers tend to choose more environmentally friendly and recyclable packaged products. Therefore, in order to better promote the usage of recyclable packaging, it is necessary to conduct in-depth research on why consumers choose recyclable packaging. Aiming to explore the impact of recyclable packaging on consumer behavior and its underlying mechanism, this study receives 314 questionnaire surveys all over the country, and adopts ANOVA and process model analyses …

2024 March, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for March of 2024.

Examining Employees Under Stress By Pandemic, Hurricane, And Bridge Closure, Hilmi A. Atadil, Alison J. Green, Nestor M. Arguea

Journal of Global Business Insights

As researchers, recognizing and capturing once-in-a-lifetime events in real-time is essential. The researchers felt compelled to document the impacts of the natural disasters, pandemics, and bridge closures that directly affected the geographical area in which they lived. These sequential crises touched countless lives in the region. Most critically, disseminating and recording these rapid developments has been vital so that others may learn from this time when faced with similar situations. It is the duty of researchers immersed in such extraordinary circumstances to acknowledge and examine the implications in the moment, given the singularity of living through consecutive disasters of this …

Theory Advancing Practice: The Contingency Theory In The Strategic Management Of Crises, Conflicts, And Complex Public Relations Issues, Pang, A., Yan Jin

Research Collection Lee Kong Chian School Of Business

If the news headlines are to be believed in their entirety, the world seems to be traversing from one crisis to another. COVID-19 was the black swan no one predicted. Even before the world emerged from the worst parts of the pandemic, Russia’s unprovoked invasion of Ukraine triggered global security concerns. In addition to the ongoing tensions between the United States (US) and China, US and Russia, Mainland China and Taiwan, and at the point of writing, the crisis between Ukraine and Poland over grain imports, one gets the impression that the world is in a fiery cauldron of turmoil. …

Trip Of A Lifetime: Lindenwood's Jack Gietl Awarded Gilman Scholarship, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lindenwood Introduces New Ai-Centered Programs And Degrees, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lindengiving Receives Volunteer Of The Year Award From Boys & Girls Clubs, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Celebrating Diversity: Lindenwood Presents 2024 Mlk Awards, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lindenwood Alumnus David Horvath Thriving As Paralympian, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Mercy Signs As Official Medical Provider For Lindenwood, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Midwest Entrepreneurship Case Competition Game Rules, Zoeanna A. Mayhook, Ilana Stonebraker, Annette H. Bochenek, Terence O'Neill, Liz Grauel

Libraries Faculty and Staff Supplemental Materials

These are the game rules for the Midwest Entrepreneurship Case Competition (MECC), a regional undergraduate event collaboratively organized by Midwest business librarians.

The Use Of Personal Disruption Strategies By Female Executives In The Property Management Industry For Career Advancement, Lorri Oliver

Dissertations

Purpose: This explanatory mixed-method study aimed to identify and describe the perceived impact of Johnson and Mohr’s (2019) five disruptive career skills on female property managers’ advancement to executive leadership positions.

Methodology: This mixed method study identified and described the impact of the disruptive behaviors of eight female executives in the property management industry across the United States. The researcher gained a transparent view of female property management executives using quantitative and qualitative research methods.

Findings: Females who challenge and influence authority are more likely to challenge authority figures by providing indisputable facts and using influence tactics. Females are typically …

New Grant To Bolster Duree Center For Entrepreneurship, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

An Analysis Of Online Perceptions In Response To Microsoft’S And Google’S Scandals., Roxana Maiorescu

Emerson Authors, Researchers, & Creators

This study contributes to the literature on corporate diversity and crisis management by analyzing stakeholder perceptions in the aftermath of Google’s and Microsoft’s sexual harassment scandals. The results reveal that both scandals were construed from the perspective of activism, an inherent feature of social media communication. While users made demands for additional corrective action from both companies, Google’s scandal was predominantly defined from the frames of controllability and perceived injustice, possibly eroding corporate reputation. By contrast, the frame of severity prevailed in the online discourse around Microsoft and showed a delineation between perceptions of senior leadership and HR. The findings …

Lindenwood's Pride Grant Fuels Esports Performance Research, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Ada News - 02/05/2024, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Lindenwood Faculty Partners With Wentzville School District For Pd Day, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Mda Foundation: What A Difference A Smile Makes, Anne Berquist

The Journal of the Michigan Dental Association

The 2023 round of scholarships awarded by the MDA Foundation totaled $31,000, more than twice the amount awarded in 2022. As a recipient of the MDA Foundation's Dr. George L. Bletsas Scholarship, Maya Scott, now a dental student, is dedicated to advocating for underserved minorities. Scott's journey into dentistry was shaped by her personal experiences with dental care and her desire to address health disparities. Growing up in challenging circumstances, orthodontic treatment transformed her smile and ignited her interest in dentistry. Her scholarship facilitates participation in dental missions and eases living expenses. With aspirations for general dentistry in underserved areas, …

2024 February, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for February of 2024.

Lindenwood Partners With Qaspir To Advance Education, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lindenwood Students Win Chevy Marketing Competition, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Retired Sgt. First Class Mike Elam Gives Back To Lindenwood, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.