Business and Corporate Communications Commons^™

Rcap Solutions Breach Management - Case Study, Eugene Adu-Gyamfi, Gio Al Muarrawi, Kwame Ofori

School of Professional Studies

Companies get hacked every day, and our in-scope company for this case study, RCAP Solution, was not an exception. Security incidents have increased both in volume and range in recent years, and cyber-attacks have become more sophisticated than ever before. There are so many reasons that drive this fact; one is that our infrastructure was not protected efficiently, but also attackers have become more knowledgeable in initiating advanced attacks at a scale. Additionally, the entrance of emerging technologies such as blockchain, machine learning, and the internet of things, added additional complexity to the already complex scene. Cybercriminals are using various …

Cvs Covid-19 Screening Website: Test Automation, Savya Rawat

School of Professional Studies

CVS Pharmacy is an American retail corporation, also known as, and originally named, the Consumer Value Store owned by CVS Health, it is headquartered in Woonsocket, Rhode Island. CVS Pharmacy is currently the largest pharmacy chain in the United States by number of locations over 9,600 and total prescription revenue. CVS sells prescription drugs and a wide assortment of general merchandise, including over-the-counter drugs.

Now, coming to the reason why I have selected CVS pharmacy’s website cvs.com as my case study topic is because of CVS’s response to the covid-19 pandemic’s no-cost testing strategy. Whole of the world is suffering …

The Impact Of Special Interest Groups On The Federal Dietary Guidelines: Consequences For American Health, Dory Mcmillan

School of Professional Studies

This research paper explores the impact of relationships between lobbyists and both the USDA and HSS, and the impact these relationships have on the Dietary Guidelines for Americans that the agencies work together to create. The paper focuses specifically on the information the guidelines present in regard to red meat consumption, and the impacts this may have on American health, and healthcare costs associated. It was hypothesized that a relationship would be found between special interest groups and the U.S. Department of Health and Human Services and/or the U.S. Department of Agriculture. Research found there was a relationship between special …

The Killingly Mascot Case Study, Jordan Lumpkins

School of Professional Studies

In the summer of 2019, in Killingly, Connecticut the local Board of Education voted to retire the "Redmen" mascot name it had used for nearly a century. This legislation was widely opposed and received extensive media coverage. Within a few months, the town experienced a massive political referendum where several local Board of Education members and Councilmen were replaced by single issue politicians promising to reinstate the "Redmen" name. Now holding a majority on the Board of Education, these Board members made Killingly the first school in U.S. history to reinstate a mascot after being deemed "derogatory."

It is the …

Higher Education Responses To Crisis: A Case Study Of Clark University And The Pandemic Of 2020, Lisa Gillingham

School of Professional Studies

The COVID-19 pandemic has delivered an existential challenge to universities and other academic institutions at a time when they are already grappling with other weighty issues that may alter the fabric of higher education. COVID-19 has forced these institutions to consider and employ new ways of conducting its work with a sense urgency that is unprecedented in the recent history of the academy. The rate of learning around these models is rapid, and Higher Education is ripe for change.

Clark University has addressed the pandemic with a plan to protect and pivot using strategies that support the continuation of its …

Molly Hudgins Named Dean, Plaster School Of Business And Entrepreneurship, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Social Media Influencers And Instagram Storytelling: Case Study Of Singapore Instagram Influencers, Mark Chong, Gottipati Swapna

Research Collection Lee Kong Chian School Of Business

While the use of social media influencers (SMIs) by brands is becoming more widespread, the academic literature about SMI communication is still scarce. This is one of the first studies on SMI brand storytelling, using data mining and natural language processing to understand how SMIs tell brand stories on Instagram, what kinds of stories they tell, and the impact they have on follower engagement. The findings show that the "rise-fall" emotional arc was the most common story arc used by SMIs. In addition, SMIs frequently used the first-person perspective and featured themselves as the protagonists in their stories. Last, SMIs …

2020 December, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for December of 2020.

More Than Just A Tie: The Role Of Content And Context In Firm Alliance Networks, Holly Loncarich

Graduate Theses and Dissertations

Researchers often rely on social network theory to understand both the structural antecedents and outcomes of strategic alliances. However, many alliance studies only emphasize the existence of a tie and rarely theorize further about their efficacy. This failure to consider the role and variation of content in alliance ties (e.g. resource commitment, trust, information exchange) may hinder the application of various network theories at the interorganizational level. Further, interorganizational network studies have largely neglected the role of the external environment, or context, in interfirm collaboration and often fail to consider how the external environment shapes firm network actions and outcomes. …

Public Relations Education In Singapore: Educating The Next Generation Of Practitioners On Ethics, Eugene Yong Sheng Woon, Augustine Pang

Research Collection Lee Kong Chian School Of Business

This study examines if PR education adequately prepares students for the workplace, particularly in the practice of ethics in the context of Singapore, which has been described as one of “Asia’s economic tigers” (BBC, 2018). This study, thus, aims to first, elucidate the state of PR education specifically in relation to how PR ethics is taught in Singapore. Second, it examines how ethics education prepares students for the workplace in Singapore. Data comes from examining the syllabi of 14 universities in Singapore, both local and international, and interviews with 20 academics and practitioners. Findings suggest there are varying degrees in …

Reputation Matters: Building Internal Trust And Resilience With Effective Communication, Su Lin Yeo

Research Collection Lee Kong Chian School Of Business

Reputation is a crucial driver of business performance. In today’s crisis-ridden business environment, this corporate quality has never been more prized in organizations. Research has time and again demonstratedthat a favorable reputation offers long-term value for organizations. Reputation impacts everything from financial to relationships represented by public’s confidence in brand equity, human capital, earnings and future growth. Reputation-led companies have been shown to set the standard by leading the pack for other businesses to follow, and in times of a crisis, the reputation capital that they have amassed enable them to better recover from economic storms. However, unlike other business …

The Effect Of Information Technology Audit For E-Health Of Indonesia Using Itil Framework V.3 Domain Service Design, Eva Mufidah, Ilham M, Anis Eliyana, Tanti Handriana, Indrianawati Usman

Library Philosophy and Practice (e-journal)

This study explain about E-Health Surabaya is a web-based health service technology application that is used to help people register as patients in hospitals and health centers. Although its function is very useful, there are also people who still do not understand how to use this application, there are also some shortcomings that cause inconvenience in its use. So that research is conducted in which the application uses ITIL V.3 framework with Domain Service Design to conduct an audit of the maturity level of this E-Health Surabaya Web Application. ITIL (Information Technology Infrastructure Technology) is a framework used to manage …

Lindenwood Provides 100 Thanksgiving Meals, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

November 17th Is Virtual Gis Day, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Professor Jon Grant Hargate Receives 2020 Emerson Excellence In Teaching Award, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lindenwood Business Students Mentored By Rbc Executives, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lindenwood Creative Writing Club Takes On National Novel Writing Month Challenge, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

December Virtual Commencement Ceremony, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Ada News - 11/16/2020, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

University Sponsors Virtual Blue Note 5k, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Plans For Spring 2021 Return To Campus, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lindenwood Religion Professor Dr. Travis W. Mcmaken Adds Another Published Work To His Resume, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Flash Forms Festival Returns For An Exciting Second Year, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Exeercise And Performance Nutrition Laboratory Has Research Published, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lindenwood Ranks Nationally For Online Digital Marketing Program, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lindenwood Leases Large Tent To Aid Social Distancing In Classes, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lindenwood Professors Spearhead Youth Voting Initiative, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Professor Tara Vansell Receives Gstedc Certification, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Professor Andrew Smith And Vaporspacestl: Supporting Local Artists And Raising Money For Charity, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lindenwood Sponsors Regional Spelling Bee, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.