Business and Corporate Communications Commons^™

2020 May, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for May of 2020.

Global Public Relations And Multinational Corporations: The Influence Of Culture On Public’S Reactions To H&M, Dove, And Nivea’S Media Campaigns In The United States And Nigeria, Olayinka Makanjuola

Electronic Theses and Dissertations

This study examined the significant impact of culture on global public relations practices using a case study analysis of Dove, H&M, and Nivea’s media campaigns between 2017 and 2019. The analysis was carried out through a structural comparison between the public’s reaction from the United States and Nigeria. Cultural variations between the two countries were examined, and how the variations impact GPR practices were explored. Social judgment theory, apologia, and image restoration theory were used as the theoretical frameworks alongside Hofstede’s cultural dimensions. This study demonstrates that understanding cultural dimensions as it applies to diverse countries operating in the global …

What Consumers Don’T Know They’Re Giving Away (Data And Privacy Concerns), Bayleigh Reeves

Marketing Undergraduate Honors Theses

The modern world leverages technology and information captured by it in ways the inventors of these technologies likely never imagined. Phones and other devices are gathering information about consumers in the background when they do not even realize it. Pew Research Center found that about 77% of Americans own a smartphone and 88% use the internet. This mass access to technology and information tracking raises many privacy concerns. Basic demographic information is being tracked as well as more in-depth information like shopping tendencies, financial information, and information about known associates. While most of this data is being used for marketing …

Essays On Corporate Social Responsibility And Strategic Leadership, Li Tong

Dissertations and Theses Collection (Open Access)

This dissertation two issues related to business ethics: how corporate social responsibility (CSR) affects the value creation in an acquisition and how corporate decoupling behaviors are driven by the CEO narcissism, consisting of two essays. The first essay examines how target corporate social responsibility affects the economic gains for acquirers, as reflected in market reaction to acquisition announcement, from two distinct perspectives: stakeholder preservation versus stakeholder appropriation. The stakeholder preservation perspective suggests that positive market reaction to an acquisition stems from potential new value creation by honoring implicit contracts and maintaining good relationships with target stakeholders. By contrast, the stakeholder …

Arbor Day Foundation Consultation, Frances Munro, Drew Spadaro, Trevor Lockard, Mason Smalley, Leigh Hanson, Demi Van Reeuwijk

Honors Program: Senior Projects (Public)

Over the past 4 months, our team at the University of Nebraska-Lincoln Business Honors Academy has been working directly with Nebraska’s own, Arbor Day Foundation, or Arbor Day, in hopes of applying our skill sets and mindsets to solve a pressing problem Arbor Day currently faces. We have been tasked with the challenge of identifying creative, scalable, and profitable new business ventures for Arbor Day that will aid the generation of new revenue sources. With these sources of revenue, Arbor Day desires to further inspire people to plant, nurture, and celebrate trees and in turn solve some of the …

Lindenlink Takes 16 Awards In State Journalism Competition, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lindenwood Recognized As One Of The Healthiest Companies In America, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lindenlink Wins Six Regional Awards Including Top Online Publication, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Hammond Institute Fellow Publishes Retrospective On Nobel Prize Winner Samuelson, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Belleville Student Academic Awards Announced For 2020, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Student Academic Awards Announced For 2020, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Collegiate Dance Club Marketing Plan, Aubrie Malhoit

Honors Theses

The objective of this thesis is to develop a marketing plan to support the creation and implementation of a new dance club at Western Michigan University (WMU). A situational analysis was conducted that established that there are currently no dance-related opportunities on campus that offers a low time commitment and multiple styles of dance for all skill levels of dancers. Based on primary research, this marketing plan outlines a strategy for the inauguration of a dance club that encompasses what current dance-related activities at WMU are lacking and incorporates the features students are looking for in a new dance club. …

Mark Falkowski Named General Counsel For Lindenwood, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Ada News - 04/20/2020, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Linguistic Complexity And The Post-Earnings Announcement Drift, Johnathan Youngs

DU Undergraduate Research Journal Archive

In this paper, I investigate the relationship between the verbal complexity of annual earnings announcement conference calls and the Post-Earnings Announcement Drift. I determine the degree of linguistic complexity in conference calls of large public companies in the S&P 500 using the Fog Index from computational linguistics. Consistent with my hypotheses, I find that both the timeliness and magnitude of the market’s reaction to qualitative information in annual conference calls exhibit evidence of a price drift. This research may be relevant to analysts, investors, managers, and regulators that wish to standardize how information within earnings conference calls is presented.

Alumna Centini And Professor Mcmaken Publish Co-Authored Book Review, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Elmes Publishes Collection Of Arthurian Poetry, Wins Competition, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Reynolds Paper On Title Ix Wins Top Undergraduate Prize At Siue Conference, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Intelligent.Com Ranks Lindenwood Online Mpa Seventh In Country, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lindenwood To Host Virtual Man Event For Admitted Students, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

School Of Health Sciences Donates Personal Protective Equipment To Ssm Health, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Centene Community Ice Center To Host 2022 Acha National Championships, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Summer Classes To Be Held Virtually Due To Continuing Covid-19 Threat, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Ada News - 04/06/2020, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

When And How Frontline Service Employee Authenticity Influences Purchase Intentions, Lynn Matthews, Meike Eilert, Les Carlson, James W. Gentry

Department of Marketing: Faculty Publications

In this manuscript, we investigate the central role of perceived frontline service employee (FSE) authenticity and the process by which it impacts purchase intentions, taking into account the represented brand's authenticity. While brand authenticity has previously been shown to enhance consumer outcomes, we find that FSE authenticity is a separate significant predictor of purchase intentions. Further, we find that FSE authenticity enhances purchase intentions by increasing perceived trust and perceived quality. However, this finding only holds for brands that do not emphasize their authenticity, indicating that brand managers should differentially emphasize FSE authenticity based on their brand's positioning. Furthermore, we …

Understanding The Impact Of Cross-Cultural Communication Between American And Japanese Businesses, Scott Jenkins

Senior Theses

This thesis aims to investigate the cultural differences between American and Japanese society most relevant to successful business collaboration in relation to SIOS Technology Group. First, by providing an examination of the issues SIOS Technology Group has experienced as a company with businesses in both Japan and the United States, this case will provide context for the use of relevant frameworks for researching cultural differences. Second, this thesis analyzes relevant theories of cross-cultural research such as the CAGE Distance Framework, Hall’s Cultural Elements, Hofstede’s Cultural Dimensions, and Schwartz’s Cultural Values in order to apply their concepts to SIOS Technology Group’s …

2020 April, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for April of 2020.

Emotions In Social Media: An Analysis Of Tweet Responses To Mh370 Search Suspension Announcement, Su Lin Yeo, Augustine Pang, Michelle L. F. Cheong, Tye Shi Jerome Quincy Yeo

Research Collection Lee Kong Chian School Of Business

Considered one of the deadliest incidents in the history of aviation crises and labelled a “continuing mystery,” the ongoing search for the missing Malaysia Airlines Flight 370 offers no closure. With endless media attention, and negative reactions of stakeholders to every decision made by the airline, this study investigates the types of emotions found in social media posted by publics to the MH370 search suspension announcement. It content analyzed 5,062 real-time tweet messages guided by the revised integrated crisis mapping model. Our findings indicated that, in addition to the four original emotions posited, there was a fifth emotion because of …

2020 Ijbe Front Matter

International Journal for Business Education

1. Editorial Board
2. Letter from International President
3. SIEC-ISBE International

Lions Relief Fund Created For Students In Need From Covid-19, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.