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Articles 151 - 180 of 353
Full-Text Articles in Business and Corporate Communications
Developing Consumer-Based Service Brand Equity (Cbsbe): An Airline Industry Perspective, Sarker Md Moniruzzaman
Developing Consumer-Based Service Brand Equity (Cbsbe): An Airline Industry Perspective, Sarker Md Moniruzzaman
Student Works (2020-2029)
The competitive challenges facing airline companies such as consolidation, merger, acquisition and passengers’ dynamic buying behaviour require sound branding strategies that may help organisations survive and thrive effectively. Although contemporary brand equity models have been acknowledged and tested in the service branding context, they are not quite adaptable to the airline sector. A critical review of the literature also confirms that earlier models are more appropriate for product-dominant brands, as they ignore the crucial roles of direct service experience, which is the nucleus of service organisations. Besides, the two essential elements of brand asset (i.e., brand consistency and perceived value) …
Risk Invulnerability : The Impact Of A Desirable Background Risk, Sai Kit Hui
Risk Invulnerability : The Impact Of A Desirable Background Risk, Sai Kit Hui
Lingnan Theses (MPhil & PhD)
I extend the classical risk vulnerability definition proposed by Gollier and Pratt (1996) and suggest a new definition namely risk invulnerability, which is to say a desirable background risk that has a positive mean value exceeding the precautionary saving premium makes a decision maker less risk averse with respect to other independent risk. While the value function used in Milne and Robertson (1996) is comparable to the von Neumann Morgenstern utility function used in risk invulnerability, I follow the literature and show that a corporate under stochastic wealth and threat of liquidation is risk invulnerable when the wealth level of …
Credibility And Nationalism In Narrative Economics, Dong Wang
Credibility And Nationalism In Narrative Economics, Dong Wang
Lingnan Theses (MPhil & PhD)
Narratives such as news, messages and stories can affect people’s thinking and become significant factors in decision-making. Shiller (2017) uses the term “narrative economics” to describe a new economic subfield that studies how stories people tell each other affect economic fluctuations. This thesis considers the economic and political role of narratives in newspapers and social media. It consists of three chapters. Chapter 2 examines how information credibility affects the asset pricing of stocks and cryptocurrencies under news shocks. We first apply well-trained multiclassification algorithms in machine learning to analyse data drawn from newspapers and social media. Then we calculate the …
Possible Communications And Power Disruptions On Friday, June 26 For Scheduled Maintenance, Lindenwood University
Possible Communications And Power Disruptions On Friday, June 26 For Scheduled Maintenance, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Rob Westervelt Named Vice President Of Strategy And Innovation, Lindenwood University
Rob Westervelt Named Vice President Of Strategy And Innovation, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Ada News - 06/15/2020, American Dental Association, Publishing Division
Ada News - 06/15/2020, American Dental Association, Publishing Division
ADA News
Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.
Lindenwood, Missouri Foundation For Health To Mobilize Generation Z Voters, Lindenwood University
Lindenwood, Missouri Foundation For Health To Mobilize Generation Z Voters, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
The Plaster School Of Business And Hammond Institute Rank Among World's Top Economic Institutions, Lindenwood University
The Plaster School Of Business And Hammond Institute Rank Among World's Top Economic Institutions, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Hustle Culture And The Implications For Our Workforce, Arianna Balkeran
Hustle Culture And The Implications For Our Workforce, Arianna Balkeran
Student Theses and Dissertations
This study defines hustle culture as an unspoken agreement between supervisors and employees concerning a designated workplace commitment compliance, which determines the minimum expectation of an employee's productivity capability. As such, this research paper aims to explore hustle culture within the workforce and how employee engagement, or lack of, affects the quality of professional relationships within the workplace. By doing so, we can begin a broader discourse on employee and managerial accountability in the relational aspect of supervisor-employee relationships and work dyads. With current changes to employment opportunities, such as the sudden influx of remote corporate workers resulting from COVID-19, …
A Message Of Community Support From President John R. Porter, Lindenwood University
A Message Of Community Support From President John R. Porter, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Biological Sciences Alumna On Frontlines Combatting Virus, Lindenwood University
Biological Sciences Alumna On Frontlines Combatting Virus, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
2020 June, Morehead State University. Office Of Communications & Marketing.
2020 June, Morehead State University. Office Of Communications & Marketing.
Morehead State Press Release Archive, 1961 to the Present
Press releases for June of 2020.
Ada News - 06/01/2020, American Dental Association, Publishing Division
Ada News - 06/01/2020, American Dental Association, Publishing Division
ADA News
Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.
Juxtaposing Impacts Of Social Media Interaction Experiences On E-Commerce Reputation, Xinchen Li, Qinyu Liao, Xin Luo, Yaoyu Wang
Juxtaposing Impacts Of Social Media Interaction Experiences On E-Commerce Reputation, Xinchen Li, Qinyu Liao, Xin Luo, Yaoyu Wang
Information Systems Faculty Publications
E-commerce enterprises use different social media channels to build their online reputation through customers’ rich interaction experiences, but no study has differentiated the individual impact of consumer-to-consumer and business-to-consumer interaction features on e-commerce online reputations. This study investigates the linkage between five interaction characteristics, consumers’ perceived values, and e-commerce online reputations. The results of our study show that only the perceived hedonic value has a significant influence on e-commerce online reputations. Perceived control, reciprocity, and responsiveness have a positive and significant influence on both perceived utilitarian value and perceived hedonic value. Sociability only shows a significant and negative influence on …
A Proposal Digital Marketing Strategy For Marcheluzzo Srl: Training And Evaluating A Prediction Model For The Number Of Adv. Impressions, Charles Alves De Castro
A Proposal Digital Marketing Strategy For Marcheluzzo Srl: Training And Evaluating A Prediction Model For The Number Of Adv. Impressions, Charles Alves De Castro
Articles
This research aims to describe a digital marketing strategy elaborated to be deployed in the MarcheluzzoSrl Company located in Italy. In addition, it intends to give a wide range of information to the company about its customers, target, competitors, market, digital marketing strategy, and potential recommendations. It is also important to highlight that this strategy is focused on the Brazilian market. Most of the information collected for the situational analysis and many other components for this research were gathered through the author`s perception during his internship in the company. The methodology includes secondary data collected through field observation in the …
Communication Competence Training Within Minority-Owned Small Businesses, Shirleena Racine Baggett
Communication Competence Training Within Minority-Owned Small Businesses, Shirleena Racine Baggett
Electronic Theses, Projects, and Dissertations
Business ownership is imperative in correcting economic issues for demographic groups subjugated to discrimination, inequality, poverty, and other harmful disadvantages. This project supports the idea that building communication competence within minority-owned small businesses and nonprofit organizations, will significantly increase achievement of long-term sustainability and success. The solution is not only creating communication training tailored for minority entrepreneurs, but to allow access in feasible and tangible ways. This study begins by defining communication and explaining its function to assist in moving past the narrative of communication interaction as “talking and listening,” but instead a concept rooted in logic, theoretical analysis, and …
The Use Of Mobile Instant Messaging For Organizational Communication In The Malaysian Army, Abd Halim Saiful Azuwar
The Use Of Mobile Instant Messaging For Organizational Communication In The Malaysian Army, Abd Halim Saiful Azuwar
Student Works (2020-2029)
The adoption of a good communication strategy is crucial to ensure the efficient flow of information and to stimulate active participation in the organization. Policymaker needs to develop communication strategies by considering the fit between the richness of the media and the working environment. Mobile instant messaging (MIM) is the most favoured medium of communication in many organizations, including the military. It is immediate, low-cost, permits real-time communication, and provides group discussion capabilities. However, the use of MIM has created issues in the military work in the aspects of command function, irregularities in the flow of information, work distraction, and …
Smith Publishes Chapter In Scholarly Volume 'Till Death Do Us Part', Lindenwood University
Smith Publishes Chapter In Scholarly Volume 'Till Death Do Us Part', Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Lindenwood Upgrades Classrooms For Fall 202 Semester With 360 Video New Hybrid Courses, Lindenwood University
Lindenwood Upgrades Classrooms For Fall 202 Semester With 360 Video New Hybrid Courses, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Online Master's In Public Administration Ranked Among Best In The Country, Lindenwood University
Online Master's In Public Administration Ranked Among Best In The Country, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Professor Cohen Book Published By Cambridge University Press, Lindenwood University
Professor Cohen Book Published By Cambridge University Press, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Nohara Leclair Recognizes Students With Covid-19 Special Teamwork Award, Lindenwood University
Nohara Leclair Recognizes Students With Covid-19 Special Teamwork Award, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Hammond Institute Expands Its Covid-19 Resources, Lindenwood University
Hammond Institute Expands Its Covid-19 Resources, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Lindenwood Advertising Class Helps Saint Louis Crisis Nursery Reach Record Donations For Give Stl Day, Lindenwood University
Lindenwood Advertising Class Helps Saint Louis Crisis Nursery Reach Record Donations For Give Stl Day, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Ada News - 05/18/2020, American Dental Association, Publishing Division
Ada News - 05/18/2020, American Dental Association, Publishing Division
ADA News
Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.
Advertising And Strategic Communications Students Professor Receives Aaf Awards, Lindenwood University
Advertising And Strategic Communications Students Professor Receives Aaf Awards, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Gangloff Murphy Prunty Win Lindenwood Belleville Faculty Awards, Lindenwood University
Gangloff Murphy Prunty Win Lindenwood Belleville Faculty Awards, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Lindenwood Alpha Chi Chapter Named Outstanding Chapter At National Convention, Lindenwood University
Lindenwood Alpha Chi Chapter Named Outstanding Chapter At National Convention, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Advertising And Strategic Communications Students Awarded The Gold Addy, Lindenwood University
Advertising And Strategic Communications Students Awarded The Gold Addy, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Deemed Unsafe, Brick Water Tower Near Spellmann Center To Be Removed, Monument To Be Built In Its Place, Lindenwood University
Deemed Unsafe, Brick Water Tower Near Spellmann Center To Be Removed, Monument To Be Built In Its Place, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.