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Business and Corporate Communications Commons

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2019

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Articles 181 - 210 of 343

Full-Text Articles in Business and Corporate Communications

Hiv/Aids In The Latino Community Of San Francisco: Past And Present, Jessica Da Silva May 2019

Hiv/Aids In The Latino Community Of San Francisco: Past And Present, Jessica Da Silva

School of Professional Studies

There are approximately 122,000 people of Latino origin in San Francisco, which account for 15% of the total population (Census, 2010). Historically, Latinos have and still face several barriers to access healthcare and improvements in health (Aguirre-Molina, Molina & Zambrana, 2001). When the world was exposed to the spread of a new and unknown virus, the broader population suffered from the epidemic. The Latino community in San Francisco was and still is one of the hardest hit by the virus.


Changing The Current Perception Of Affordable Housing In Worcester, Simone Mcguinness, William Roberts, Vaske Gjino, Tong Zhou, Mengxin Ma, Sarawadee Sonpuak May 2019

Changing The Current Perception Of Affordable Housing In Worcester, Simone Mcguinness, William Roberts, Vaske Gjino, Tong Zhou, Mengxin Ma, Sarawadee Sonpuak

School of Professional Studies

One of Worcester Interfaith’s goals is to eradicate the stigma of affordable housing in Worcester. Currently, the perception of affordable housing is of an image of unkept and old residences filled with destitute citizens who cannot afford basic needs to live in a city, let alone housing. This image is perpetuated by media, stigma, and a lack of education of the true reality of affordable housing and who its recipients are. Affordable housing-qualified citizens represent a range of educations, professions, age, race, and income levels. Affordable housing units, too, represent a variety of homes, many of which are extremely well-kept …


The Performance Of Military Defense Contracted Companies After September 11th, 2001: The Case Of Politically Connected Companies, Derek J. Larsen May 2019

The Performance Of Military Defense Contracted Companies After September 11th, 2001: The Case Of Politically Connected Companies, Derek J. Larsen

All Graduate Plan B and other Reports, Spring 1920 to Spring 2023

This paper examines the effect that the terrorist attacks on September 11th, 2001 had on the stock prices of companies within the military defense industry. In addition, this paper studies the effect of the defense firms’ political engagement (through lobbying activities) and how this affected the stock price response to the terrorist attacks. Our study finds that the cumulative abnormal returns of these companies are positively significant and that companies who lobbied experienced higher returns relative to those who did not lobby.


Consumers’ Reactions To Multiple Instances Of Negative Publicity: The Role Of Publicity Domain Similarity, Berna Basar May 2019

Consumers’ Reactions To Multiple Instances Of Negative Publicity: The Role Of Publicity Domain Similarity, Berna Basar

Dissertations, Theses, and Capstone Projects

Although it is very typical for consumers to be exposed to multiple instances of negative publicity about a brand, existing research has focused on consumers’ reactions to one-time negative publicity instances. Given the important role of self-brand connection in consumers’ reactions to negative brand-related information, the current study investigates how consumers with different self-brand connection levels react to multiple instances of negative publicity in a single domain versus across different domains. Specifically, I suggest that consumers with high self-brand connection might be defense motivated, which in return, might result in justification of one-time instances unless consistency in behavior is signaled. …


2019 May, Morehead State University. Office Of Communications And Marketing May 2019

2019 May, Morehead State University. Office Of Communications And Marketing

Morehead State Press Release Archive, 1961 to the Present

Press releases for May of 2019.


Deca Team Performs Well At International Competition, Lindenwood University Apr 2019

Deca Team Performs Well At International Competition, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


Give Stl Day On May 1 To Benefit Lions' And Lynx Reserve Fund, Lindenwood University Apr 2019

Give Stl Day On May 1 To Benefit Lions' And Lynx Reserve Fund, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


Retention, Matthew Molinaro Apr 2019

Retention, Matthew Molinaro

The Review: A Journal of Undergraduate Student Research

Employee retention in the 21th century reflects how companies keep their employees motivated and well prepared for the challenges in the workplace. In this paper, I apply the concepts of motivation and how employers keep their employees. I also emphasize the costly effects of a employee leaving the organization, both as a dollar and emotional standpoint.


A Critique Of Advertisements For Female Hygiene Products: A Silent Crisis In America, Laura Schulte Apr 2019

A Critique Of Advertisements For Female Hygiene Products: A Silent Crisis In America, Laura Schulte

Senior Honors Theses

Female hygiene advertisements can be ambiguous due to the intimate nature of menstruation. This can result in a lack of information and invoke the need to hide signals of menstruation. Further, understanding the target audience’s desires and needs is crucial. Just like any other advertisement campaign, the women buying female hygiene products desire to know the benefits of one type over another. Adding an emotive appeal or a creative method to the advertisement is not wrong. This thesis does not suggest for a dull advertisement; however, there is a balance—a campaign designed to care for and inform women while meeting …


Lindenwood To Sponsor Later Tales For Adults, Lindenwood University Apr 2019

Lindenwood To Sponsor Later Tales For Adults, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


Book Review: Seeds Of Greatness By Denis Waitley, Jennifer Maynard Apr 2019

Book Review: Seeds Of Greatness By Denis Waitley, Jennifer Maynard

Marriott Student Review

Book review of Seeds of Greatness by Denis Waitley, personal anecdotes and summaries of research on the secrets to success in life and in the business world.


Collaboration: How Leaders Avoid The Traps, Create Unity, And Reap Big Results, Ryan Stenquist Apr 2019

Collaboration: How Leaders Avoid The Traps, Create Unity, And Reap Big Results, Ryan Stenquist

Marriott Student Review

From the federal government to long-standing investment banks to small startups, every organization needs sensible and effective collaboration. Morten Hansen’s book, published by the Harvard Business Review Press, offers great frameworks for understanding what disciplined collaboration looks like and how our organizations are performing now.


Book Review: The Innovator's Method, Jennifer Ann Goldsberry Apr 2019

Book Review: The Innovator's Method, Jennifer Ann Goldsberry

Marriott Student Review

No abstract provided.


Take The Busy Out Of Business, Sarah Romney Apr 2019

Take The Busy Out Of Business, Sarah Romney

Marriott Student Review

No abstract provided.


The Genius Of Good Questions, Matthew Erickson Apr 2019

The Genius Of Good Questions, Matthew Erickson

Marriott Student Review

No abstract provided.


Beginning Of The New Smartphone Era, Braden Terry Apr 2019

Beginning Of The New Smartphone Era, Braden Terry

Marriott Student Review

No abstract provided.


Executive Spotlight: Whitney Johnson, Andrea Cabrera Apr 2019

Executive Spotlight: Whitney Johnson, Andrea Cabrera

Marriott Student Review

No abstract provided.


The Futurist, Ryan Stenquist Apr 2019

The Futurist, Ryan Stenquist

Marriott Student Review

Ubiquitous self-driving cars, robot workers, and massive political shifts may seem far away and irrelevant to our day to day lifestyles. However, Mr. Schenker proves that these changes are fast-approaching and come as timely responses to the problems and opportunities of today.


Buzzwords, Michaela Tanne Apr 2019

Buzzwords, Michaela Tanne

Marriott Student Review

No abstract provided.


Cultural Intelligence In Business Settings, Tanner Wegrowski Apr 2019

Cultural Intelligence In Business Settings, Tanner Wegrowski

Marriott Student Review

No abstract provided.


Why Following Your Passion Might Not Be Right For You, Hunter Muse Apr 2019

Why Following Your Passion Might Not Be Right For You, Hunter Muse

Marriott Student Review

No abstract provided.


Editor’S Letter, Marianna Richardson Apr 2019

Editor’S Letter, Marianna Richardson

Marriott Student Review

No abstract provided.


Full Issue: Uncharted (Volume 3: Issue 1), Marianna Richardson Apr 2019

Full Issue: Uncharted (Volume 3: Issue 1), Marianna Richardson

Marriott Student Review

No abstract provided.


Ada News - 04/15/2019, American Dental Association, Publishing Division Apr 2019

Ada News - 04/15/2019, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.


Online Master's Degreee Recognized Among Best In The Country For Organizational Leadership, Lindenwood University Apr 2019

Online Master's Degreee Recognized Among Best In The Country For Organizational Leadership, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


Take Back The Night Rally And Fair Moved To Evans Commons, Lindenwood University Apr 2019

Take Back The Night Rally And Fair Moved To Evans Commons, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


Student Human Resources Club To Hold 'Support Our Local Heroes' Event, Lindenwood University Apr 2019

Student Human Resources Club To Hold 'Support Our Local Heroes' Event, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


Annual Easter Egg Hunt Scheduled For Sunday, Lindenwood University Apr 2019

Annual Easter Egg Hunt Scheduled For Sunday, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


A Night With Sam Kean, Lindenwood University Apr 2019

A Night With Sam Kean, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


Kichkha Selected As 2019 Acbsp Teaching Excellence Award Recipient, Lindenwood University Apr 2019

Kichkha Selected As 2019 Acbsp Teaching Excellence Award Recipient, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.