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Business and Corporate Communications Commons™

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2018

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Articles 331 - 347 of 347

Full-Text Articles in Business and Corporate Communications

American Dental Association And Cvs Pharmacy® Collaborate To Expand Oral Health Education, American Dental Association Jan 2018

American Dental Association And Cvs Pharmacy® Collaborate To Expand Oral Health Education, American Dental Association

News Releases

This collection includes standard news releases, information kits and other documents distributed for publicity, information, announcements of events, etc. as issued from the ADA. Items included in this collection are archival and any costs, links, contact information, or other figures may be out of date. Please contact the ADA to verify information.

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Senate Bill Increases Health Care Options Through Marketplace Competition, American Dental Association Jan 2018

Senate Bill Increases Health Care Options Through Marketplace Competition, American Dental Association

News Releases

This collection includes standard news releases, information kits and other documents distributed for publicity, information, announcements of events, etc. as issued from the ADA. Items included in this collection are archival and any costs, links, contact information, or other figures may be out of date. Please contact the ADA to verify information.

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You Can Run But You Can’T Hide: The Advance Of Shareholder Activism, Kendall Greenberg Jan 2018

You Can Run But You Can’T Hide: The Advance Of Shareholder Activism, Kendall Greenberg

CMC Senior Theses

Shareholder activism has exploded in popularity since the turn of the century, due in large part to impressive relative returns generated by its major participants. The result has thus been a surge in assets invested in the category, to in excess of $170 billion today up from less than $3 billion in 2000 (Inglis 2015; Romito 2015). This influx of capital, in absolute dollars and pace of growth, has caused many to wonder whether activists truly create shareholder value and, if so, if the value generated is sustainable. Numerous studies of activist interventions prior to 2009 reveal significant stock price …

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Marketing Leadership In A Knowledge Economy, Myles Bassell, Sonia Lambert Jan 2018

Marketing Leadership In A Knowledge Economy, Myles Bassell, Sonia Lambert

Atlantic Marketing Journal

Often the most valuable assets of a marketing driven firm are intangible assets such as a brand name, intellectual capital, and the expertise and knowledge of employees. The new breed of marketing leaders understand that it is important for employees to collaborate and be engaged and that leaders must be agents of change, creative, ethical, and global thinkers who can create learning organizations. The research reveals that organizations that are going to thrive in the knowledge economy are those that have marketing leaders who can build learning organizations, encourage diversity, and ensure employees are engaged in meaningful work.

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Buyer-Seller Communications: Trusted Advisor Constructs And Measurement, Stephen C. Carlson 6425540 Jan 2018

Buyer-Seller Communications: Trusted Advisor Constructs And Measurement, Stephen C. Carlson 6425540

Atlantic Marketing Journal

Attainment of the “trusted advisor” role for sales representatives in a complex sales environment is considered the pinnacle of buyer-seller relationships. This study also examines whether pervasive smartphone use particularly among the millennial generation has substantially altered behaviors in the form of communications in the buyer-seller relationship. Does replacement of face-to-face and direct verbal communications by impersonal technology based communications that removes verbal and non-verbal or behavioral forms of communications have an impact on perceptions of communication quality and trust building among the parties. As use of smartphones for text based communications is more prevalent among younger generations, can generational …

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A Course Project Designed To Aid Students’ Understanding Of The Structure Of Advertisements: An Application Of The Who Says What To Whom Over What Channel With What Effect Model, Paul J. Costanzo Jan 2018

A Course Project Designed To Aid Students’ Understanding Of The Structure Of Advertisements: An Application Of The Who Says What To Whom Over What Channel With What Effect Model, Paul J. Costanzo

Atlantic Marketing Journal

The author describes a project using a classic communication and attitude-change model and explains how instructors teaching a course in promotional strategy, advertising, or integrated marketing communications can use it to help students better understand the critical elements of an effective advertisement. The author provides an overview of the research on the classic model and describes how the model is still useful today. One benefit for the instructor who adopts this project in their respective course is that students are required to synthesize knowledge of the model with information provided in the current advertising literature and then use this knowledge …

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Corporate Social Media: A Typology Of Consumers, Beverly Wright, Scott Nadler, Aberdeen L. Borders, Paul H. Schwager, Ashley Sasnett Jan 2018

Corporate Social Media: A Typology Of Consumers, Beverly Wright, Scott Nadler, Aberdeen L. Borders, Paul H. Schwager, Ashley Sasnett

Atlantic Marketing Journal

Abstract - This consumer segmentation schema is developed using 1) number of businesses followed and 2) companies’ social posts as direct influence toward purchase decisions, as defining behaviors. The use of a theoretical progression prospective, which tracks the development of the customer engagement construct, is central to our development. A combination of qualitative and quantitative research methods reveals types of consumer groups and their interactions, perceptions, and involvement with Corporate Social Media (CSM). Cluster analysis produces five distinct consumer segments, and a process to help managers more effectively achieve marketing goals. The use of additional consumer metrics are recommended for …

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Microfinance: Combating World Poverty One Small Business At A Time, Alison Basney Jan 2018

Microfinance: Combating World Poverty One Small Business At A Time, Alison Basney

Senior Honors Theses

Poverty is a major problem that reaches millions of people around the world. Although many organizations and individuals work daily to combat this, much of the work done to reduce poverty lacks sustainability and serves only to remedy to the effects of poverty, rather than create a solution to the causes of poverty. Microfinance can be very basically defined as the provision of banking to the impoverished who would not otherwise have access to these services. This purpose of this thesis is to show that microfinance is the ideal solution to the poverty problem by using research and evidence from …

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2018 January, Office Of Communications & Marketing, Morehead State University. Jan 2018

2018 January, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases from January of 2018.

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2018 February, Morehead State University. Office Of Communications And Marketing Jan 2018

2018 February, Morehead State University. Office Of Communications And Marketing

Morehead State Press Release Archive, 1961 to the Present

Press releases for February of 2018.

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Are Social Networks A Double-Edged Sword? A Case Study Of Defense Contractors, Xiaobing Shuai, Christine Chmura Jan 2018

Are Social Networks A Double-Edged Sword? A Case Study Of Defense Contractors, Xiaobing Shuai, Christine Chmura

School of Professional and Continuing Studies Faculty Publications

Utilizing a survey of defense contractors in the New England region, this study explores the effect of social networks on business performance—measured by annual employment growth and market diversification—during a time when defense spending in the United States was contracting. In contrast to prevailing literature focusing on entrepreneurial firms, this study offers insights on how social networks function in defense contractors, which tend to be mature firms. The main conclusion is that having more network connections is associated with faster short-term employment growth (from 2014 to 2015) for defense contractors, but there is a limit to that benefit. The analysis …

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Crisis Communication And Ethics: The Role Of Public Relations, Yan Jin, Augustine Pang, Joshua Smith Jan 2018

Crisis Communication And Ethics: The Role Of Public Relations, Yan Jin, Augustine Pang, Joshua Smith

Research Collection Lee Kong Chian School Of Business

Purpose: The purpose of this paper is to explore the veracity of the contingency model of ethical crisis communication by examining the factors of influence in a time of crisis including what constitutes ethics in a time of crisis; the role of public relations (PR) practitioners as the “moral conscience” of an organization and perceptions of the PR’ role within top management. Design/methodology/approach: In-depth interviews were conducted among ten senior PR managers with crisis communication experience in North America. Findings: This research identifies and investigates six ethical variables – the nature of the crisis, the role of top management, the …

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The Indigenization Of Crisis Response Strategies In The Context Of China, Augustine Pang, Yang Hu Jan 2018

The Indigenization Of Crisis Response Strategies In The Context Of China, Augustine Pang, Yang Hu

Research Collection Lee Kong Chian School Of Business

Crisis communication, which has been dominated by a practical perspective, has become a nexus where theory meets application. Despite mounting interest in theoretical studies, crisis communication lacks cultural contextualization. Asian communication researchers have advocated for the need to indigenize communication, drawing relevance to cultural influences. In this study, the authors explored indigenous corporate crisis response strategies in the context of China through nine cases. Three Chinese indigenous strategies were identified through qualitative content analysis of corporate crisis responses. These strategies are “barnacle,” “third-party endorsement,” and “setting up new topics.” The differences with Western frameworks were also discussed.

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Building Relationships Through Dialogic Communication: Organizations, Stakeholders, And Computer-Mediated Communication, Augustine Pang, Wonsun Shin, Zijian Lew, Joseph B. Walther Jan 2018

Building Relationships Through Dialogic Communication: Organizations, Stakeholders, And Computer-Mediated Communication, Augustine Pang, Wonsun Shin, Zijian Lew, Joseph B. Walther

Research Collection Lee Kong Chian School Of Business

Online media are integral to daily life, and while many organizations use them to reach broad audiences, others still appear to be uncomfortable with online media because they do not understand how to maximize their potential to interact effectively with stakeholders. Numerous organizations use online media for one-way communication to disseminate information, despite the affordances of the media platforms for two-way, dialogic communication. This article draws on two dominant interpersonal theories of computer-mediated communication—social information processing theory and the hyperpersonal model—to propose dialogic strategies that organizations can use to improve their online communication with their stakeholders. We illustrate the application …

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Good Game, Greyory Blake Jan 2018

Good Game, Greyory Blake

Theses and Dissertations

This thesis and its corresponding art installation, Lessons from Ziggy, attempts to deconstruct the variables prevalent within several complex systems, analyze their transformations, and propose a methodology for reasserting the soap box within the display pedestal. In this text, there are several key and specific examples of the transformation of various signifiers (i.e. media-bred fear’s transformation into a political tactic of surveillance, contemporary freneticism’s transformation into complacency, and community’s transformation into nationalism as a state weapon). In this essay, all of these concepts are contextualized within the exponential growth of new technologies. That is to say, all of these semiotic …

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Can Restitution Save Fragile Spiderless Networks?, Ariel Porat, Robert E. Scott Jan 2018

Can Restitution Save Fragile Spiderless Networks?, Ariel Porat, Robert E. Scott

Faculty Scholarship

This Article examines the dramatic increase in business networks in recent decades and considers whether the law can play a useful role in supporting the efficient functioning of these inter-firm relationships for coordination and cooperation. Repeat play, reputational sanctions, and norms of trust and reciprocity are the common explanations for the flourishing of networks in many industries and places. But the evidence also shows that a certain class of networks often fails to survive or function effectively and beneficial cooperation among these network members is impaired. These fragile networks develop organically without a controlling party or hierarchy at the center …

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The Role Of Customer Attitudes In Building The Reputation Of A Company Sponsoring Sport Events, Dong Jun Rew, Jin-Woo Kim, Yong-Chae Rhee Jan 2018

The Role Of Customer Attitudes In Building The Reputation Of A Company Sponsoring Sport Events, Dong Jun Rew, Jin-Woo Kim, Yong-Chae Rhee

Teaching and Learning Faculty Publications

This study examines the relationship between sponsorship-fit and customer’s attitude toward the sponsorship, and explains the effect of customer’s attitude on the relationship between sponsorship-fit and firm reputation. Specifically, the effect of customer’s attitude is analyzed as mediator in the relationship between sponsorship-fit and customer-based firm reputation. Regression analysis and Partial Least Square Structural Equation Modeling (PLSSEM) are employed to test the research hypotheses. Empirical findings show the importance of sponsorship-fit affects change in customer attitude customer’s attitude mediates the relationship between sponsorship fit and firm reputation.

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