Business and Corporate Communications Commons^™

Ada News Convention Daily - 2017 Day 4, American Dental Association, Publishing Division

ADA News

The ADA News Daily (also called the ADA News Convention Daily) is a special edition of the ADA News published each day during American Dental Association Annual Sessions.

Ada News Convention Daily - 2017 Day 2, American Dental Association, Publishing Division

ADA News

The ADA News Daily (also called the ADA News Convention Daily) is a special edition of the ADA News published each day during American Dental Association Annual Sessions.

For The King, Mary Maeve Mcgeorge

Canterbury Scholars

No abstract provided.

Ada News Convention Daily - 2017 Day 1, American Dental Association, Publishing Division

ADA News

The ADA News Daily (also called the ADA News Convention Daily) is a special edition of the ADA News published each day during American Dental Association Annual Sessions.

“Integrated Reporting Is Like God: No One Has Met Him, But Everybody Talks About Him.” The Power Of Myths In The Adoption Of Management Innovations, Delphine Gibassier, Michelle Rodrigue, Diane-Laure Arjaliès

Business Publications

Purpose: This paper analyzes the process through which an IIRC (International Integrated Reporting Council) pilot company adopted “integrated reporting” (IR), a management innovation that merges financial and non-financial reporting.

Design/methodology/approach: We use a seven-year longitudinal ethnographic study based on semi-structured interviews, observations, and documentary evidence to analyze this multinational company’s IR adoption process from its decision to become an IIRC pilot organization to the publication of its first integrated report.

Findings: We demonstrate that the company envisioned IR as a “rational myth” (Hatchuel, 1998; Hatchuel and Weil, 1992). This conceptualization acted as a springboard for IR adoption, with the …

Annual Report Readability: The Case Of Small-Cap Companies, Cecilia W. Ricci

Department of Accounting and Finance Faculty Scholarship and Creative Works

This study proposes to fill a gap in the literature on the readability of annual reports submitted to the SEC by focusing on an area that has not be studied previously: small cap companies. Seven passages of approximately 100 words each were randomly selected from the annual reports of a random sample of fifty companies in the S&P Small Cap 600. The testing of the passages finds that small cap companies’ 10-Ks have readability scores similar to or worse than large cap companies.

Beauty Brand Versus New Media: How Have Communications Tactics Changed Within A Large Cosmetic Brand & How Have They Incorporated New Media Pr Tactics, Ruth Walsh

Theses

This research study aims to investigate and analyse what is working in the cosmetic PR industry for beauty brands; bloggers; and beauty consumers. There has been limited research conducted into this important topic and less so into the PR tactics used by large cosmetic brands. This thesis first examines that said limited scope of literature that relates to the cosmetic PR industry but not well and it further examines the viewpoints of well-known PR professionals. From this research, a triangulation approach to data collecting was outlined and conducted that included two interviews with beauty industry experts; a PR professional, a …

Ada News Convention Daily - 2017 Day 3, American Dental Association, Publishing Division

ADA News

The ADA News Daily (also called the ADA News Convention Daily) is a special edition of the ADA News published each day during American Dental Association Annual Sessions.

Tensions In Aspirational Csr Communication—A Longitudinal Investigation Of Csr Reporting, Lisa Koep

Conference papers

A recent emergence of academic discourse within organisation and management scholarship is encouraging organisations to embrace the performative power of aspirational talk within corporate social responsibility (CSR) communication. However, there has been no empirical study to date to investigate the appropriateness of such encouragement. This paper analyses CSR reporting and underlying sensemaking processes to trace how far this academic departure from the dominant discourse of verification and standardisation is reflected and accepted within this practice. The process-focused, longitudinal study is based on a discursive analysis of Nestlé CSR reports, revealing the struggles between forward and backward facing statements, and tracing …

Communication Styles: Increasing Awareness Between Genders In The Workforce, Tammie Bellephant

All Capstone Projects

Communication differences between males and females that exist often leads to miscommunication. Miscommunication, especially in the workplace, can create negative behavior resulting in low productivity. Identifying problems and implementing solutions learned through research to improve relationships and create mindful interpersonal communication. This research will analyze how different communication styles can interfere or hinder the message sent and evaluate how this information is perceived. Training on this topic will not only educate people on how to improve workplace relationships, but it will also identify a clear path for effective communication to travel. Through effective communication skills and clear expectations, individuals will …

Labor Management Principles In The Communication Discipline: Developing A Communication Plan Based On An Organization Analysis, Michelle J. Williams

All Capstone Projects

The purpose of this research and workshop is to identify how the communication science discipline affects specific areas of the organization ranks and provide options to consider when measuring structural growth. The benefit of this analysis demonstrates how the rudimentary function of a core mission is able to work together and be compartmentalized for measurement but also explains how the implementation of communications theory and methods are able to assist in workplace diagnostics, training and development for an organization's communication plan. The importance of this workshop and literary analysis is to assist stakeholders and managers that maintain communication between organizational …

Annual Report Readability: The Case Of The Fortune 500, Cecilia W. Ricci

Department of Accounting and Finance Faculty Scholarship and Creative Works

This study adds to the literature on the readability of annual reports submitted to the SEC by assessing current readability, and contemporizing similar studies conducted between 1950 and 1991. The results show that the sample’s 10-Ks are “Very Difficult” to read, and have scores lower than previous research. The study also examines the sample by economic sector, and finds that readability levels are similar among sectors with one exception. These outcomes raise several issues, including the usefulness of the information transfer of 10-Ks, and whether the goals of the SEC are met if 10-Ks are virtually unreadable

Convincing The Crowd: Entrepreneurial Storytelling In Crowdfunding Campaigns, Stephan Manning, Thomas A. Bejarano

Management and Marketing Faculty Publication Series

This study examines the structure of entrepreneurial stories in pursuit of mobilizing resources from crowds. Based on a comparative analysis of Kickstarter crowdfunding campaigns, we examine in particular how, across different project types, project histories and potential futures are framed and interlinked in narratives to appeal to funders. We find that projects are narrated in different styles – as ‘ongoing journeys’ or ‘results-in-progress’ – to convey project value. The former style narrates projects as longer-term endeavors powered by creative initial ideas and a bold vision, inviting audiences to ‘join the journey’; the latter narrates projects more narrowly as a progression …

The Power Of Word-Of-Mouth: A Study On The Impact Of Interpersonal Communication Using Arts Festivals As A Case Study, Holly Ní Ghráda

Theses

The purpose of this study is to investigate the importance of interpersonal communication tactics in building and maintaining key relationships in the arts festival context, using two Irish traditional music festivals as its case studies. The main objective of this research is to demonstrate the effectiveness of word-of-mouth endorsements among stakeholders for small organisations.

This research undertook three stages of study. The first stage of this thesis took the form of a literature review - also known as the secondary research phase. Throughout this stage the author found relevant academic opinions and definitions based on selected public relations, culture, and …

Bringing Talent Off The Bench And Into The Game: The Underrepresentation Of Women In The Boardroom, Rachel Orbach

Fordham Journal of Corporate & Financial Law

While women have expanded their footprint in corporate America in recent years, they are still underrepresented in the upper echelons of corporate governance, specifically in boardrooms, which dictate the direction of a company. At the current rate, it will take more than four decades before women’s representation on corporate boards reaches parity with that of men. Women face obstacles that make it difficult to rise in the ranks of corporate America. This can be attributed to numerous factors that collectively burden women with expectations that are at odds with success. These factors include low representation of women in traditional pipelines …

How Organizational Turbulence Shapes The Broker Vision Advantage, Jesse Fagan

Theses and Dissertations--Management

Research on social networks has established that those who bridge the gaps between dense social groups (i.e. structural holes) are granted a “vision advantage” compared to those who are embedded in dense groups. A common explanation for the advantage is that bridging a structural hole provides the broker with access to diverse information. What is less clear is how this process performs when the organizational context is turbulent. I propose that in a turbulent organizational context, when the organization is experiencing dramatic changes, employees benefit less from building a repertoire of diverse information and instead benefit more from adopting socially …

The Risk-Return Characteristics And Diversification Benefits Of Fine Wine Investment, Tania Salomon

CMC Senior Theses

This thesis evaluates the risk-return characteristics and diversification benefits of fine wine investment. It compares the historical performance of wine to that of equity, fixed income, real estate, and commodities. I calculate the correlation, volatility, and expected returns of these assets to examine whether adding wine to a portfolio increases its risk-adjusted return. I do this through the Markowitz portfolio optimization technique. The findings suggest that wine has a low correlation with traditional assets, providing diversification benefits. My results also show that adding wine to a portfolio increases its risk-adjusted return only when there is an allocation constraint of 0 …

William Shakespeare As A Purveyor Of Re-Productions: Understanding Shakespeare’S Plays As Profitable Products, Giannina Ong

Canterbury Scholars

This project, “Recasting William Shakespeare in The Business of Playwriting,” works to reinvigorate the value gained by reading Shakespeare by:

• Beginning with espousing the importance of reading Shakespeare as a practical businessman first, instead of the mythological literary genius that men decades and now centuries after Shakespeare marketed and herald him as. Although this is not the primary focus of this paper, it is an important framework that begins to enable us to shift our presumptions of the canonical text, Romeo and Juliet .
• The next section sets the backdrop, i.e. the environment, in which Shakespeare used an emerging profession …

A Corporate Ethical Compass Tool To Measure Public Relations Decision Making, Lian Qing Luo

Masters

Corporate Public Relations (PR) Ethics is always a top research topic in theory and practice as PR practitioners often have numerous ethical choices to make when addressing controversial issues. However, how to quantify or measure the ethical alternatives of PR decision making and help public relations practitioners make more ethically correct decisions is an open problem. To address this problem, this thesis proposes the PR "Ethical Compass" as a measuring tool or technique to help corporations justify and evaluate the consequences of their ethical public relations decision making. To investigate the advantages and disadvantages of the Ethical Compass technique, qualitative …

Product Safety Failure And Restoring Reputation Across Markets: Fonterra's Management Of The 2013 Bacterial Contamination Crisis, Augustine Pang

Research Collection Lee Kong Chian School Of Business

Modern distribution systems often stretch beyond national borders such that a highly-visible product failure in a single country may negatively influence the reputation and market share of all identifiable supply chain members-even those that are blameless-in multiple countries, especially when the product is related to food safety. This study considers how Fonterra's response to its 2013 bacterial contamination crisis influenced its own reputation and that of the New Zealand dairy milk industry. It first traces how the crisis started in March 2013 and how it ended in August when investigations showed that the bacteria found did not cause botulism, a …

Technological Disruption In Entertainment: Navigating The Film Industry's Dynamic Relationship To The Consumer, Samantha Mea Simon

Scripps Senior Theses

The following thesis acts as a critical cultural progression report surrounding the current technological disruption in the entertainment industry and its impact on consumers. This begins with a study of the history starting in 1910 and covers the urbanization of America during the Industrial Revolution, the developing fan experience, a history of consumer demands in relation to oligopolistic principles and the blockbuster method, the invention and influence of the television, and the current effect of technological advancement in the entertainment industry. Following this historical overview, four chapters will study different methods of analysis covering the intricacies of the current technological …

Investigating Industry Expert Discourses On Aspirational Csr Communication, Lisa Koep

Articles

Purpose – The purpose of this paper is to investigate industry expert discourses on aspirational corporate social responsibility (CSR) communication. Analysing CSR managers’ and communication consultants’ talk about aspirational talk as constitutive of aspirational CSR communication, the data provide valuable insights into the dominant discourses, and draw attention to the manifold elements in the process of aspirational CSR communication. Design/methodology/approach – Data gathered during 11 in-depth, qualitative interviews with food industry experts in CSR and CSR communication roles in Ireland, the UK and the USA are studied. Findings – The analysis of industry expert discourses suggests that communicating CSR, and …

Millennials On The Move, But To Where?, Zach Kisor, Shelby Hoge, Ashley Cosher, Bethany Gump, Derek Carson, Kristi Mitchell

Williams Honors College, Honors Research Projects

The following reports discuss the geographical preferences of Millennials in relation to job selection preferences. Our team analyzed the moving trends of Millennials in both Ohio and the United States to determine what factors influence this decision. Collectively, our team concluded that in order to successfully recruit Millennials, companies must offer benefit packages that center around work-life balance. This entails not just highlighting what a job requires technically, but opportunities for leadership development, social activities outside of work, and more. To recruit this upcoming talent, companies need a holistic approach that convinces Millennials that working for their company creates a …

Ohio Student Government Summit Planning, Megan Bodenschatz

Williams Honors College, Honors Research Projects

This paper will detail the process of planning this event such as organizing the logistics, developing content and materials, maintaining a budget, and running an effective planning committee. It will also address the objectives of the Ohio Student Government Summit and how to implement those objectives into the content of the event.

The purpose of the Ohio Student Government Summit is to bring student governments of various Ohio universities and colleges together for an open and candid discussion about issues their respective schools face, what role they play in facing those issues, and how they can help resolve those issues …

2017 January, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for January of 2017.

Nationalism And International Disputes In China: Implications For Transnational Corporations As Corporate Diplomats, Lisa Tam, Soojin Kim

Research Collection Lee Kong Chian School Of Business

For decades, the territorial dispute between China and Japan over the sovereignty of the Senkaku Islands has caused diplomatic deteriorations in Sino-Japanese relations. When there is extensive media coverage on news about the dispute, nationalist sentiments in both two countries would be triggered and could be expressed through detrimental behaviors towards transnational corporations (hereinafter TNCs). While TNCs play a significant political function as corporate diplomats for their home countries, they are subject to the risk of crises when their home countries are involved in political and economic conflicts with the foreign countries in which they have operations. Against this backdrop, …

How Crisis Managers Define Ethical Crisis Communication In Singapore: Identifying Organizational Factors That Influence Adoption Of Ethical Stances, Augustine Pang, Yan Jin, Benjamin Meng-Keng Ho

Research Collection Lee Kong Chian School Of Business

This study explores the veracity of the six ethical variables proposed in the contingency theory of strategic conflict management – the role of PR practitioner, the role of top management, nature of the crisis, the activism of stakeholders; government regulation/intervention; diversity to different cultures and exposure external business environments. In-depth interviews with 10 communication professionals in Singapore were conducted. In line with the patriarchal management structure, the top management plays a critical role in determining ethical stances, with practitioners playing important consultative positions. Also, the role of the relevant government almost predisposes the organization toward certain ethical stances. The study …

The Visual And Performing Arts In The Technical Communication Classroom: Reinforcing The University's Internal Community Literacy Via Service-Learning, Richard L. Ward

Dissertations, Master's Theses and Master's Reports

This report details a class taught that was an exploration into the value of STEAM or science, technology, engineering, arts, and mathematics within the confines of Technical Communication as it applies to the business and industry of theatre. It was an experiment in service learning as it could be tied into the Arts via differing technai, as described by John Wild in “Plato’s Theory of Texnh a Phenomenological Interpretation,” demonstrating a necessity for Arts as they pertain to STEM-centric universities. This report discusses a section of Technical and Professional Communication taught at Michigan technological University that consisted of twenty-five students …