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2013

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Articles 181 - 188 of 188

Full-Text Articles in Business and Corporate Communications

Neutrosophic Emergencies And Incidences, Florentin Smarandache, Stefan Vladutescu Jan 2013

Neutrosophic Emergencies And Incidences, Florentin Smarandache, Stefan Vladutescu

Branch Mathematics and Statistics Faculty and Staff Publications

No abstract provided.

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The Personal, Political, And The Virtual? Redefining Female Success And Empowerment In A Post-Feminist Landscape, Linda Elizabeth Chardon Jan 2013

The Personal, Political, And The Virtual? Redefining Female Success And Empowerment In A Post-Feminist Landscape, Linda Elizabeth Chardon

Honors Theses and Capstones

No abstract provided.

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How Strong Is The Pull Of The Past? Measuring Personal Nostalgia Evoked By Advertising, Altaf Merchant, Kathryn Latour, John B. Ford Jan 2013

How Strong Is The Pull Of The Past? Measuring Personal Nostalgia Evoked By Advertising, Altaf Merchant, Kathryn Latour, John B. Ford

Marketing Faculty Publications

Marketers frequently evoke personal nostalgia in their advertising. To date, scales have been developed to measure the propensity to get nostalgic but not the actual dimensions of personal nostalgia. Results from four studies show that advertising-evoked personal nostalgia comprises four correlated but distinct dimensions: past imagery, positive emotions, negative emotions, and physiological reactions. This multidimensional scale showed a high level of validity and reliability. Moreover, due to careful choice of sampling frames, the study demonstrates a high level of external generalizability. Evaluating nostalgia-based advertising using the study's multidimensional scale may provide marketers with strategic insights for developing and fine-tuning advertising …

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The Search For Externally Sourced Knowledge: Clusters And Alliances, Stephen Tallman Jan 2013

The Search For Externally Sourced Knowledge: Clusters And Alliances, Stephen Tallman

Management Faculty Publications

External sources of knowledge have become more important to firms as they have dispersed their value-adding operations around the globe and outsourced them to alliances. The global network firm has access to a rich store of external knowledge – but what do we know about accessing this treasure trove? The purpose of this paper is to summarize key ideas behind the research on alliance networks with clusters to better understand when, how, and why firms would use one or the other, or both, approaches to accessing external sources of knowledge, and to suggest new directions for both practice and scholarship.

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Determinants Of Corporate Environmental And Social Disclosure In Chinese Listed Mining, Electricity Supply And Chemical Companies Annual Reports, Junru Zhang Jan 2013

Determinants Of Corporate Environmental And Social Disclosure In Chinese Listed Mining, Electricity Supply And Chemical Companies Annual Reports, Junru Zhang

Theses: Doctorates and Masters

As the environmental and social disclosing systems have been developed over decades, the climate of corporate environmental and social responsibility is becoming mature nowadays globally. What and how environment-sensitive companies (i.e. companies that are more likely to do environmental damages) disclose such information voluntarily are extensively concerned by the public, especially in China, where strong debatable issues constantly raise as a result of the rapid economic growth. Corporate environmental and social responsibility is no longer an international obligation but a domestic demand for China. This study will enhance our understanding of a very important issue in arguably the world's most …

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2013 January, Office Of Communications & Marketing, Morehead State University. Jan 2013

2013 January, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for January of 2013.

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2013 Web Features, Office Of Communications & Marketing, Morehead State University. Jan 2013

2013 Web Features, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Web features for 2013.

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The Transfer Of Military Culture To Private Sector Organizations: A Sense Of Duty Emerges, Janet K. Tinoco, Anke Arnaud Ph.D. Jan 2013

The Transfer Of Military Culture To Private Sector Organizations: A Sense Of Duty Emerges, Janet K. Tinoco, Anke Arnaud Ph.D.

Publications

As a government institution, the United States (US) Department of Defense (DOD) wields powerful influence on private sector organizations in the defense industry beyond the implications of public policy. In our conceptual research, we study the DOD as a key customer stakeholder in these organizations and investigate the influence of its military culture on these private sector organizations. By analyzing the culture of the DOD, we uncover a new dimension, sense of duty, not previously studied in mainstream organization literature. We propose that this dimension transfers from the DOD to its private sector suppliers in the defense industry via interorganizational …

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