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Articles 91 - 115 of 115
Full-Text Articles in Business and Corporate Communications
Ada News - 01/08/2007, American Dental Association, Publishing Division
Ada News - 01/08/2007, American Dental Association, Publishing Division
ADA News
Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.
Intercultural Club To Hold Mlk Day Observance, Lindenwood University
Intercultural Club To Hold Mlk Day Observance, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Lu Offers Americorps Scholarships, Lindenwood University
Lu Offers Americorps Scholarships, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Msu Update, 2007, Office Of Communications & Marketing, Morehead State University.
Msu Update, 2007, Office Of Communications & Marketing, Morehead State University.
Communications and Marketing Publications Archive
MSU Update Newsletters for 2007.
Relationship-Building And Sales Success: Are Climate And Leadership Key?, Clive Muir
Relationship-Building And Sales Success: Are Climate And Leadership Key?, Clive Muir
Faculty Publications
No abstract provided.
Ada News Convention Daily - 2007 Day 3, American Dental Association, Publishing Division
Ada News Convention Daily - 2007 Day 3, American Dental Association, Publishing Division
ADA News
The ADA News Daily (also called the ADA News Convention Daily) is a special edition of the ADA News published each day during American Dental Association Annual Sessions.
Ada News Convention Daily - 2007 Day 4, American Dental Association, Publishing Division
Ada News Convention Daily - 2007 Day 4, American Dental Association, Publishing Division
ADA News
The ADA News Daily (also called the ADA News Convention Daily) is a special edition of the ADA News published each day during American Dental Association Annual Sessions.
Ada News Convention Daily - 2007 Day 2, American Dental Association, Publishing Division
Ada News Convention Daily - 2007 Day 2, American Dental Association, Publishing Division
ADA News
The ADA News Daily (also called the ADA News Convention Daily) is a special edition of the ADA News published each day during American Dental Association Annual Sessions.
Consumer-Generated Media (Cgm): An Exploratory Study Of Various Forms, Value To Consumers, And Marketing Practitioners, And Global Implications, Irene J. Dickey, William F. Lewis
Consumer-Generated Media (Cgm): An Exploratory Study Of Various Forms, Value To Consumers, And Marketing Practitioners, And Global Implications, Irene J. Dickey, William F. Lewis
Management and Marketing Faculty Publications
This paper examines consumer-generated media (CGM), also called user-generated Web sites or social media. The Internet is clearly dynamic in nature, and CGM will be of interest to marketers as e-commerce races ahead. The basis for the growth and the importance of such sites will be explored to improve our understanding of their development and use by marketers. Our research will consider the domestic and global behaviors, and findings will be useful for both researchers and marketing practitioners who seek to understand issues relevant to CGM and associated marketing tactics and their ability to accomplish marketing objectives, particularly related to …
Perceived Importance And Future Use Of Online Channels Of Distribution By Small Businesses In The United States And Australia: An Exploratory Study, Irene J. Dickey, William F. Lewis, John Vanbeveren
Perceived Importance And Future Use Of Online Channels Of Distribution By Small Businesses In The United States And Australia: An Exploratory Study, Irene J. Dickey, William F. Lewis, John Vanbeveren
Management and Marketing Faculty Publications
Online marketing is important to small-business owners and operators because they are typically faced with limited budgets to design and implement traditional marketing programs. This paper compares the perceived importance of specific online marketing tactics and their anticipated future use of online marketing tactics by small businesses in the United States and Australia. Results of the study reveal that both in the United States and in Australia, there is a growing use of online marketing tactics to accomplish marketing objectives. While most online marketing tactics were effective in both the United States and Australia, there were some statistically significant differences.
Improving Call Center Operations Using Performance-Based Routing Strategies, J. Stanley, R. Saltzman, Vijay Mehrotra
Improving Call Center Operations Using Performance-Based Routing Strategies, J. Stanley, R. Saltzman, Vijay Mehrotra
Business Analytics and Information Systems
The article presents a simulation study of performance-based call routing strategies using a variety of routing rules based on historic data such as average handling time and first call resolution rate. We demonstrate the relative benefits of various performance-based call routing strategies using actual data from a financial call center. In particular, our modeling results indicate that call routing based on adjusted average handle time (AAHT) and z-scores of AAHT are two strategies that can substantially improve overall call center performance and customer satisfaction.
Towards A Conceptual Framework Of Corporate Branding In Retailing, Edmund O'Callaghan
Towards A Conceptual Framework Of Corporate Branding In Retailing, Edmund O'Callaghan
Conference proceedings
The view that corporate brand building in retailing is different to any other context (Burt and Sparks, 2002) is predicated in the belief that ‘goods’ retailers need to manage a range of corporate components, its multiple relationships with customers and its dependence on employees to personify and deliver much of the corporate identity. These differences in operations are perceived as adding a degree of complexity to an already challenging process of corporate brand development. This paper proposes a conceptual framework for the corporate brand building process within an SME retail context. It develops on the work of Hatch & Schultz’s …
Ada News Convention Daily - 2007 Day 1, American Dental Association, Publishing Division
Ada News Convention Daily - 2007 Day 1, American Dental Association, Publishing Division
ADA News
The ADA News Daily (also called the ADA News Convention Daily) is a special edition of the ADA News published each day during American Dental Association Annual Sessions.
Go Green: Making The Case For Eco-Friendly Printing At Your Organization, Roger Munger
Go Green: Making The Case For Eco-Friendly Printing At Your Organization, Roger Munger
English Literature Faculty Publications and Presentations
Relying on 100-percent virgin paper and petroleum-based inks, traditional printing strategies leave a large and damaging ecological footprint on our planet. Green minded consumers concerned about our environment are pressuring businesses to adopt green printing practices and rewarding those who do so with their dollars. The development of new eco-friendly inks, paper, and print processes have made it easier for professional communicators to take their companies in a green direction and print eco-friendly documents. This paper discusses strategies for being an advocate for environmentally responsible printing practices and describes some of the eco-friendly and price-competitive print options now available.
Is Support For Top Managers' Dynamic Capabilities, Environmental Dynamism, And Firm Performance: An Empirical Investigation, Michael J. Zhang
Is Support For Top Managers' Dynamic Capabilities, Environmental Dynamism, And Firm Performance: An Empirical Investigation, Michael J. Zhang
WCBT Faculty Publications
Despite a continual interest in developing information systems (IS) to support the work of top managers, assessing the impact of IS support for top managers and their capabilities on the bottom-line performance of firms has received little attention in existing literature. Drawing upon the resource based view of competitive advantage, this paper argues that firms that provide IS support for their top managers’ dynamic capabilities may enjoy competitive advantage and superior firm performance. The performance impact of IS support for two key dynamic capabilities of top managers (fast response and mental model building) under different (dynamic vs. stable) external environments …
Professional Product Review Vol. 2 No. 1, American Dental Association, Council On Scientific Affairs
Professional Product Review Vol. 2 No. 1, American Dental Association, Council On Scientific Affairs
Professional Product Review
A user-friendly newsletter from the ADA Council on Scientific Affairs offering scientifically sound, unbiased, and clinically relevant information to member dentists about professional dental products tested by the ADA. This collection is historical and may not reflect current standards. For up-to-date information contact the ADA.
Regulation Fair Disclosure And Its Effect On Corporate Information: A Checkup On A Controversial Rule & Content Analysis Of Hewlett-Packard News Release Habits, Michael E. Maguire
Regulation Fair Disclosure And Its Effect On Corporate Information: A Checkup On A Controversial Rule & Content Analysis Of Hewlett-Packard News Release Habits, Michael E. Maguire
Seton Hall University Dissertations and Theses (ETDs)
On October 23, 2000, the Securities and Exchange Commission (SEC) instituted Regulation Fair Disclosure (Reg FD), which mandated that all public companies give stock-moving information to all investors simultaneously. What seems simple in concept has actually been difficult for many companies to interpret and has resulted in some falling victim to sanctions from the SEC. Siebel Systems, ImClone Systems, Tyco International, Adelphia Communications and Raytheon are some examples of companies who have recently engaged in corporate fraud that has misled investors. Reg FD is in existence today to stop companies from hand-picking who gets their news first. This study will …
The Relevance Of Feenberg's Critical Theory Of Technology To Critical Visual Literacy: The Case Of Scientific And Technical Illustrations, Kathryn M. Northcut
The Relevance Of Feenberg's Critical Theory Of Technology To Critical Visual Literacy: The Case Of Scientific And Technical Illustrations, Kathryn M. Northcut
English and Technical Communication Faculty Research & Creative Works
Andrew Feenberg's critical theory of technology is an underutilized, relatively unknown resource in technical communication which could be exploited not only for its potential clarification of large social issues that involve our discipline, but also specifically toward the development of a critical theory of illustrations. Applications of critical theory help strengthen our discipline by forcing us to delineate extant approaches and consider whether democratic goals are being achieved through those approaches. If a critical theory of illustrations can be built from Feenberg's critical theory of technology, it should be useful for classroom instructors and researchers as well as theorists.
Introduction: Visual Communication In Life Sciences, Kathryn M. Northcut
Introduction: Visual Communication In Life Sciences, Kathryn M. Northcut
English and Technical Communication Faculty Research & Creative Works
No abstract provided.
Individual Moral Development And Ethical Climate: The Influence Of Person-Organization Fit On Job Attitudes, Maureen L. Ambrose, Anke Arnaud, Marshall Schminke
Individual Moral Development And Ethical Climate: The Influence Of Person-Organization Fit On Job Attitudes, Maureen L. Ambrose, Anke Arnaud, Marshall Schminke
Management, Marketing and Operations - Daytona Beach
This research examines how the fit between employees’ moral development and the ethical work climate of their organization affects employee attitudes. Person–organization fit was assessed by matching individuals’ level of cognitive moral development with the ethical climate of their organization. The influence of P–O fit on employee attitudes was assessed using a sample of 304 individuals from 73 organizations. In general, the findings support our predictions that fit between personal and organizational ethics is related to higher levels of commitment and job satisfaction and lower levels of turnover intent. Ethical P–O fit was related to higher levels of affective commitment …
Relationship Among Supervisors' Transformational And Transactional Leadership Styles, And Teachers' Job Satisfaction In Taiwan Higher Education, Chi-Ling Sung
Graduate Student Dissertations, Theses, Capstones, and Portfolios
This study examined the influence of supervisors' transformational and transactional leadership styles on job satisfaction of college and university in Taiwan. The purpose of this study was to examine the relationship between supervisors' transformational and transactional leadership styles, and the satisfaction of Taiwan's higher education instructors. The number of teachers at the university level in Taiwan rose 36.8% from 1951 to 2004; therefore faculty job satisfaction is an important issue. Schools want to keep their faculty and reputation to maintain a competitive edge. This non-experimental, quantitative, explanatory correlation and explanatory comparative survey research explores the relationship between supervisors' transformational and …
A Design Science Approach To Developing And Determining Web Site Quality Dimensions For The Public Accounting Profession, Casty K. Nyaga
A Design Science Approach To Developing And Determining Web Site Quality Dimensions For The Public Accounting Profession, Casty K. Nyaga
Theses: Doctorates and Masters
Public Accounting (PA) firms play an important role in both the local and the international business environment. Their accounting and business services functions cut across organisations, sectors and industries. Like other professional service firms, PA firms are becoming concerned about the World Wide Web (web) since the services they offer can be delivered via the web more efficiently (eg. at a lower cost) and effectively (24/7). Thus there is a need to assess the quality of their web site. This study developed an instrument for measuring PA web site quality based on an extensive literature review which identified the previously …
Communication Counts, Christine G. Springer
Communication Counts, Christine G. Springer
Public Policy and Leadership Faculty Research
The author discusses the necessity of communications in a business setting. She cited the implementation of Plain Talk by the Annie E. Cassey Foundation which proves the fact that policy works best when decision makers, community residents and citizen customers communicate effectively. She also revealed that to surely achieve success in the business, it is suggested to never underestimate the emotional power of human nature and build a sense of community through continual communication.
Integrated Crisis Mapping: Towards A Publics-Based, Emotion-Driven Conceptualization In Crisis Communication, Yan Jin, Augustine Pang, Glen T. Cameron
Integrated Crisis Mapping: Towards A Publics-Based, Emotion-Driven Conceptualization In Crisis Communication, Yan Jin, Augustine Pang, Glen T. Cameron
Research Collection Lee Kong Chian School Of Business
Extending current situation-based conceptualizations of crisis response, this paper develops a more generic and systemic approach tounderstanding the role of emotions in crisis situations. Taking an integrated approach, the authors propose a public-based, emotion-drivenperspective to crisis communication modeling, mapping different crisistypes, and underpinning them with two continua, the organization’s involvement with the crisis issue and primary public’s coping strategy. Thepaper further argues that the appropriate crisis response and tools tomanage a crisis should address the full range of emotions for optimal effectiveness at both strategic and tactical levels.
2007 January, Office Of Communications & Marketing, Morehead State University.
2007 January, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for January of 2007.