Business and Corporate Communications Commons^™

New Student-Focused Tv Station Debuts, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Diaries Of Lindenwood Founder To Be Published, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Ada News - 02/03/2003, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

2003 February, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for February of 2003.

Ada News - 01/20/2003, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Lu Dominates In First-Ever Ice Hockey Game, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Ada News - 01/06/2003, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Tuition Frozen, Room And Board Reduced!, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Book Review For Achieving Success Through Social Capital, Clive Muir

Faculty Publications

Book Review of Achieving Success Through Social Capital by Wayne Baker. San Francisco" Jossey-Bass, Inc. 2000. 256pp.

Building Literacy For Knowledge Economies: Reading And Writing About Trends And Issues In Business Week, Clive Muir

Faculty Publications

Knowledge economies require highly skilled workers to perform complex, information-based tasks with minimum supervision. Yet, studies in Canada and the United States show that even college educated workers often lack the information literacy skills necessary to perform their jobs. In this session, we will discuss how reading and writing about business trends and issues can help to improve business students’ analytical and critical thinking abilities.

Enterprise Ireland: Stimulating Creativity Through Design Strategies, Peter Dee

Other resources

Stimulating Creativity through Design Strategies: A seminar organised by Enterprise Ireland for business organisations to explore a holistic approach to the design / marketing interface.

Peter Dee - Strategic Design and Marketing Consultant, specialises in the creation of brand development strategies for Enterprise Ireland’s Design Unit. Peter was responsible for the design and development of the brand identity for the Enterprise Ireland Stimulating Creativity through Design Strategies Seminar in Dublin.

Design is an excellent expression of innovation. It can provide product differentiation, gain and hold onto competitive market advantage and assist in the building of strong brands through creative packaging …

Msu Update, 2003, Office Of Communications & Marketing, Morehead State University.

Communications and Marketing Publications Archive

MSU Update Newsletters for 2003.

Leadership In Reaching Global Consensus On Technologicl Standardization, Carol Oak Tierney

Dissertations

Problem. Today there is an environment in our organizations represented by “islands” of information. Information cannot be exchanged easily. The information is stored in computers that cannot talk to each other. Archaic paper processes, lack of non-proprietary international standards, and computer interoperability deficiencies have created cumbersome industry productivity problems. The purpose of the study was to determine whether differences exist between organizations in the acceptance and implementation of non-proprietary international standards and the required processes for change. This purpose was addressed through an examination of one example of a model for the exchange of data-The Standard for the Exchange …

Public Relations For Small Business: A Communication Application To Business Management, Diane J. Morton

Theses

Large corporations and businesses in the public eye employ public relations professionals or commission public relations agencies to manage efforts that protect business reputation and mediate relationships between a business and its publics. To succeed, small businesses need similar relationships with their publics, but many business owners do not dedicate time or resources to public relations functions. Relatively little information is available in the public relations literature specifically for small businesses. The purpose of this thesis is to identify the applicability of corporate public relations functions for small businesses, and to formulate a public relations plan for entrepreneurs and small …

"People Just Don't Seem To Be Listening": A Case For A Functional Approach To Reputation Management, Stephen E. Gustafson

Theses

This paper focuses on the growing study of corporate reputation management and the potential benefits of focusing management attention on building, sustaining, and defending the corporate brand's reputation. Specifically, the purpose of the paper is to provide a logical justification for major corporations to add the role of chief reputation officer to their organizational structures in order to properly manage this significant intangible asset.

Secondary research of print and electronic news media coverage was conducted to document a case history of the reputation crisis and ultimate demise of Big Five accounting firm Andersen (more commonly known as Arthur Andersen). The …

2003 January, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for January of 2003.