Business and Corporate Communications Commons^™

The Effects Of Corporate Social Responsibility On Consumer Behavior And Buyer Attitudes, Bailey Dial

Marketing Undergraduate Honors Theses

With the size and scope of Corporate Social Responsibility’s (CSR’s) presence in corporate America and beyond, this thesis dives into the history, composition, and application of a CSR framework within an organization. This thesis also reports the results of a survey of students to apprehend the framework’s external impacts on consumers, including brand perceptions and purchase decisions. Most individuals have experienced some degree of exposure to CSR in their professional lives. Levels of awareness and liking towards both the CSR framework and its application demonstrate a direct impact on consumers’ buying processes and company judgements.

The Five Essential Building Blocks To Becoming A Top Twenty-Five Supply Chain Program, Phillip Necessary

Supply Chain Management Undergraduate Honors Theses

The overall intention of this research is to develop aspiring programs to reevaluate their institutions and begin growing their program with lessons from other leading institutions—the more comprehensive, educated, and driven students in the Supply Chain industry, the better.

The Supply Chain Management sector has grown substantially in the last fifteen to twenty years; the current placement rate of undergraduates is eighty-five to one hundred percent after graduation (Damast, 2015). This phenomenon correlates with international and domestic interest in information technology, economic dynamics, flexibility, and product availability, all of which have grown industry demand (Rob O'Byrne, 2020). In the last …

Three Essays On The Performance Evaluation Of Actively Managed Investment Funds, Qing Yan

Graduate Theses and Dissertations

This dissertation investigates the performance of hedge funds and actively managed U.S. equity mutual funds.

The first chapter examines the relation between hedge funds and the low beta anomaly. Different conditions in the mutual fund and hedge fund industries should lead to different approaches with respect to the low beta anomaly. I find that, unlike most mutual funds, the average hedge fund tends to benefit considerably from the anomaly. About 2.3% per year of apparent alpha for the average hedge fund can be attributed to the low beta anomaly rather than manager skill. Low skill managers are the most reliant …

More Than Just A Tie: The Role Of Content And Context In Firm Alliance Networks, Holly Loncarich

Graduate Theses and Dissertations

Researchers often rely on social network theory to understand both the structural antecedents and outcomes of strategic alliances. However, many alliance studies only emphasize the existence of a tie and rarely theorize further about their efficacy. This failure to consider the role and variation of content in alliance ties (e.g. resource commitment, trust, information exchange) may hinder the application of various network theories at the interorganizational level. Further, interorganizational network studies have largely neglected the role of the external environment, or context, in interfirm collaboration and often fail to consider how the external environment shapes firm network actions and outcomes. …

What Consumers Don’T Know They’Re Giving Away (Data And Privacy Concerns), Bayleigh Reeves

Marketing Undergraduate Honors Theses

The modern world leverages technology and information captured by it in ways the inventors of these technologies likely never imagined. Phones and other devices are gathering information about consumers in the background when they do not even realize it. Pew Research Center found that about 77% of Americans own a smartphone and 88% use the internet. This mass access to technology and information tracking raises many privacy concerns. Basic demographic information is being tracked as well as more in-depth information like shopping tendencies, financial information, and information about known associates. While most of this data is being used for marketing …

The Political Preference Of Arkansas Farmers And Ranchers, Rachel J. Barry, Donna L. Graham

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

Access to information is critical to improving production efficiency, but little is known about how farmers are informed on the policy or issues influencing programs related to farming. This research sought to determine the sources of communication used by farmers and ranchers to form opinions about agricultural policy and candidates, identify the issues important in voting, and their level of participation in the political process. Face-to-face interaction was the preferred form of communication in farm organization meetings, with friends, or farm agencies. Magazines were the preferred source of print communication, and university/extension websites were preferred for internet sources. Broadcast media …

Illuminating Pay Secrecy: Construct Clarification And An Exploration Of Effects Via The Incentive And Sorting Tracks, Sarah Holtzen

Graduate Theses and Dissertations

Pay secrecy is a burgeoning debate in compensation research. On one side of the debate, it is argued that pay secrecy is a useful and beneficial practice because it can prevent potential dissatisfaction and destructive competition possible when people make unfavorable pay comparisons. On the other side, it is argued that pay secrecy is undesirable because it obscures the motivational properties of pay and does not prevent people from making pay comparisons, nor safeguard them from the resulting dissatisfaction. Despite the popularity of pay secrecy in organizations today, extant research has failed to provide any definitive answers as to whether …

Extending The Boundaries Of Supply Chain Transparency: Supplier Monitoring Activity Disclosure, Consumer Evaluations, And Brand Equity, Yanji Duan

Graduate Theses and Dissertations

Socially responsible policy makers and consumers are pressuring firms to make their supply chains more transparent by disclosing information about their supplier monitoring activities (SMA). Yet, high monitoring costs and the complexity of supply chains pose challenges for firms to effectively monitor their extended supply chain, including both first-tier and lower-tier suppliers. In order to comprehensively evaluate the net benefit from SMA, it is therefore critical to consider potential effects on drivers of additional revenues that may accrue from the disclosure of SMA to consumers.

Prior research on SMA has examined the associated cost, risk, and supplier relational implications on …

One Year Later: An Analysis Of New Horizons, Lancaster Richmond

Finance Undergraduate Honors Theses

New Horizons is a poultry farm located right outside of Nampula, Mozambique. New Horizons growth has continued to flourish since their merge with Frango King. Recently, New Horizons gained a shareholder and created a new partnership with Philafrica Foods. With these new partnerships, New Horizons is committed to maintaining their continuous growth over the coming years by leading with the importance of remaining unified in their mission. The process of integrating perspectives, enhancing managerial oversight, transferring valuable skills, and sharing valuable capacities, as are vital to a merger’s success. This process broken down to the simplest level, involves communication, transparency, …

Essays On Performance Implications Of Social Media For Established And Nascent Firms, Alireza Golmohammadi

Graduate Theses and Dissertations

The possibility of large-scale communication with stakeholders brought about by social media has made these new channels of communication an important arena for spending marketing budgets. Despite the increasing share of social media in firms’ marketing budget, there is significant heterogeneity in firms’ social media communication practices even within the same venue and among firms from the same industry. As such, there is need for more research on how firms can leverage social media to achieve better performance. In order to address this broad question, two essays have been designed and executed.

The first essay utilizes integrated marketing communication as …

Investigating The Impact Of Corporate Social Responsibility On Conative Loyalty In Collegiate Sports, Sunyoong Kim

Graduate Theses and Dissertations

Corporate social responsibility (CSR) has been an important topic in business and other disciplines due to its various benefits for both society (e.g., contributing to public health, safety, education, human rights, community well-being, environment) and organizations (e.g., attracting new customers, enhancing sales of products, developing positive brand image or reputation) (Inoue, 2011; Kim, 2015; Kotler & Lee, 2005; Smith & Westerbeek, 2007). Many consumers expect corporate organizations to demonstrate their commitments and contributions to the community (Marin, Ruiz, & Rubio, 2009; Walker & Heere, 2011). Thus, it is important to satisfy their expectations through social activities since consumers are considered …

Kinder Morgan’S Master Limited Partnership Reorganization, Brett Doyel

Finance Undergraduate Honors Theses

The main objective of this paper is to investigate the reorganization of Kinder Morgan’s (KMI) master limited partnership (MLP) structure. In October 2014, four publicly traded companies – Kinder Morgan, Inc. (NYSE: KMI), Kinder Morgan Energy Partners, L.P. (NYSE: KMP), Kinder Morgan Management, LLC (NYSE: KMR), and El Paso Pipeline Partners, L.P. (NYSE: EPB) – were merged under the Kinder Morgan, Inc. name. This study analyzes the consolidation of KMI through the use of qualitative and quantitative research. The qualitative research involves the study of the company’s 10-K reports, earnings call transcripts, and energy sector reports. The quantitative research includes …

The Determinants And Consequences Of Ceo Cheap Stock In Ipos, Michael Dennis Stuart

Graduate Theses and Dissertations

The term "cheap stock" describes undervalued stock options granted to CEOs and other key employees prior to initial public offerings (IPOs). Pre-IPO firms have incentives to issue cheap stock as compensation because it results in lower compensation expense on the income statement and in large cash windfalls to CEOs subsequent to the IPO. Because cheap stock results in an overstatement of earnings, the Securities and Exchange Commission frequently challenges the valuations of these grants, which makes cheap stock a key accounting issue in many IPOs. Using a sample of firms that completed IPOs between 2004 and 2007, I investigate the …

Your Media Speak So Loud I Can't Hear A Word You're Saying: Impact Of Media And Media Selection On Performance, Martin Hassell

Graduate Theses and Dissertations

With the proliferation of communication media and technologies available, it is important for teams to understand the influence of these media on the performance of their communications. Additionally, it is important for researchers to understand how teams choose and use media. Literature on communication media impacts and communication performance has been somewhat fragmented, and researchers have used different theories and paradigms to study this problem. Researchers still do not have a full understanding of how media influences communication, whether teams recognize and select appropriate media for their communication needs, and what makes some communication more effective, irrespective of the communication …

Three Essays On External Sources Of Corporate Governance, Kevin K. Lee

Graduate Theses and Dissertations

Corporate governance is the system by which corporations are controlled. External sources of governance include regulatory and market mechanisms as well as the interplay of goals between managers, the board, and shareholders. Other external sources can include informal institutions which can shape goals as well as suggested by institutional theory, effectively constrain human behavior. In my first essay, I argue that foreign direct investors can act as agents of change in corporate governance. Investigating changes in ownership and control of Swedish firms, I find that active foreign investors' participation move firms away from a Swedish stakeholder orientation toward an Anglo-American …

Essays On Mergers And Acquisitions And Governance, Rwan Ibrahim Talib El-Khatib

Graduate Theses and Dissertations

There is a recent strand of corporate finance literature that explores the impact of executives and directors' Social connections on firm value, performance, and governance. Those studies document that such Social connections could be beneficial when they enhance the sharing of information and knowledge, but could also be detrimental when associated with CEOs, as they could provide the CEO with a source of influence that makes her more entrenched and powerful.

In the first essay, I use four common measures of network centrality to compute the position of the CEO within the Social network of all executives and directors of …

A Study Of Standard Setting And Productivity Measurements Using Learning Curves, Don William Finn

Graduate Theses and Dissertations

Performance standards encompass information characteristics which decay over time. Consequently, it is worthwhile to identify factors affecting information decay. In Chapter I, the objectives of this study were discussed. They are restated: (1) determine if production worker performance has changed over time, (2) provide broad guidelines and recommendations for production type industries concerning performance evaluation of employees during training, (3) find evidence that standards and environmental factors for production workers can be linked and provide information to the firm for budgeting and planning purposes, and (4) provide a basis for further research associated with identifying variables related to improving worker …

Some Laboratory Experiments To Test The Unity Of Command Principle, James Miller Wilson

Graduate Theses and Dissertations

This study reports on three separate laboratory experiments designed to test the validity of the principle of unity of command. This principle of classical organization theory had its popular beginning with Henri Fayol and is based on common sense and experience, but has apparently never been scientifically tested using objective measures of performance. The null hypothesis was stated as follows: "There is no significant difference in the performance or morale of individuals who work under conditions of unity of command and individuals who work under conditions of disunity of command".

Subjects in each experiment performed tasks under controlled conditions in …