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Articles 121 - 150 of 210
Full-Text Articles in Business and Corporate Communications
Acknowledging Individual Responsibility While Emphasizing Social Determinants In Narratives To Promote Obesity-Reducing Public Policy: A Randomized Experiment, Jeff Niederdeppe, Sungjong Roh, Michael A. Shapiro
Acknowledging Individual Responsibility While Emphasizing Social Determinants In Narratives To Promote Obesity-Reducing Public Policy: A Randomized Experiment, Jeff Niederdeppe, Sungjong Roh, Michael A. Shapiro
Research Collection Lee Kong Chian School Of Business
This study tests whether policy narratives designed to increase support for obesity-reducing public policies should explicitly acknowledge individual responsibility while emphasizing social, physical, and economic (social) determinants of obesity. We use a web-based, randomized experiment with a nationally representative sample of American adults (n = 718) to test hypotheses derived from theory and research on narrative persuasion. Respondents exposed to narratives that acknowledged individual responsibility while emphasizing obesity’s social determinants were less likely to engage in counterargument and felt more empathy for the story’s main character than those exposed to a message that did not acknowledge individual responsibility. Counterarguing and …
Parody Social Media Accounts: Influence And Impact On Organizations During Crisis, Sarah Wan, Regina Koh, Andrew Ong, Augustine Pang
Parody Social Media Accounts: Influence And Impact On Organizations During Crisis, Sarah Wan, Regina Koh, Andrew Ong, Augustine Pang
Research Collection Lee Kong Chian School Of Business
With the uptake of the use of social media, the communication field has seen a rise in a new phenomenon: parody social media accounts. Through study of five such accounts, this paper shows how parody social media accounts can arise from a crisis or paracrisis, which is “a publicly visible crisis threat” that is triggered online (Coombs & Holladay, 2012, p. 409). The study also examines the behavior of these accounts and how they enforce negative perceptions and impede an organization's efforts and initiatives. Using the social-mediated crisis communication model as its theoretical lens, this study seeks to examine parody …
Building Relationships Through Integrated Online Media Platforms: Analysis Of Top 100 Global Brands, Wonsun Shin, Augustine Pang, Hyo Jung Kim
Building Relationships Through Integrated Online Media Platforms: Analysis Of Top 100 Global Brands, Wonsun Shin, Augustine Pang, Hyo Jung Kim
Research Collection Lee Kong Chian School Of Business
Many studies have examined organizations’ use of specific types of online media, but few studies have examined how organizations generate dialogues and develop relationships by using multiple online communication platforms. This study takes an integrated approach by examining how top global organizations incorporate brand Web sites, Facebook, and Twitter to cultivate relationships with stakeholders. Its findings suggest that those particular online media are used similarly, that is, more for information dissemination than user engagement and more for one-way than two-way communication. The findings also suggest that the types of products promoted can affect the way that organizations use different online …
Mncs And Csr Engagement In Asia: A Dialectical Model, Angela Ka Ying Mak, Suwichit Chaidaroon, Augustine Pang
Mncs And Csr Engagement In Asia: A Dialectical Model, Angela Ka Ying Mak, Suwichit Chaidaroon, Augustine Pang
Research Collection Lee Kong Chian School Of Business
Using the Circuit of Culture as a guiding framework, this study highlighted how MNCs in Asian developing countries engage and negotiate with local stakeholders as they implement their CSR initiatives. Twenty-one qualitative semi-structured interviews were conducted with PR practitioners responsible for CSR projects in Asia. Thematic analysis was used to identify themes related to the framework elements. Results demonstrated how MNCs practice CSR in Asia through the five moments (identity, regulations, production, representations, and consumption). MNCs faced a number of dialectical tensions (e.g. following the country's laws, lack of CSR comprehension among employees, and resistance from the stakeholders). Effective strategies …
The Business Of Creative Industries, Chong, Mark
The Business Of Creative Industries, Chong, Mark
Research Collection Lee Kong Chian School Of Business
Creative industries worldwide are an important driver of economic growth and cultural influence. In addition to creating numerous jobs for the economy, creative industries can also shape public perception of countries, regions and cities (and hence place brand). Singapore, too, understands the potential for creative ideas to transform the economy. Among its more high-profile projects include attracting Lucasfilm and video gaming giant Ubisoft to set up base in the country.
Communicating Corporate Social Responsibility In Singapore: Towards More Effective Media Relations, A. Pang, Angela Ka Ying Mak, Joanne M. H. Lee
Communicating Corporate Social Responsibility In Singapore: Towards More Effective Media Relations, A. Pang, Angela Ka Ying Mak, Joanne M. H. Lee
Research Collection Lee Kong Chian School Of Business
Organizations face several impediments when it comes to communicating their corporate social responsibility (CSR) engagement to the public via the media. This paper examines practitioners’ and journalists’ perception of CSR communication using the agenda-building model (Qiu Q, Cameron GT, Communicating health disparities: building a supportive media agenda. VDM Verlag, Saarbruecken, 2008) by examining news coverage of how practitioners and journalists understand CSR, what types of CSR stories get covered in the media, and how are CSR stories portrayed in the media. News coverage of Singapore’s mainstream publications, The Straits Times, The Business Times, and The New Paper, were analyzed. The …
Where There’S A Will: Can Highlighting Future Youth-Targeted Marketing Increase Support For Soda Taxes?, Sungjong Roh, Jonathon P. Schuldt
Where There’S A Will: Can Highlighting Future Youth-Targeted Marketing Increase Support For Soda Taxes?, Sungjong Roh, Jonathon P. Schuldt
Research Collection Lee Kong Chian School Of Business
Objective: Amid concern about high rates of obesity and related diseases, the marketing of nutritionally poor foods to young people by the food industry has come under heavy criticism by public health advocates, who cite decades of youth-targeted marketing in arguing for reforms. In light of recent evidence that the same event evokes stronger emotional reactions when it occurs in the future versus the past, highlighting youth-targeted marketing that has yet to occur may evoke stronger reactions to such practices, and perhaps, greater support for related health policy initiatives. Method: In a between-subjects experiment, Web participants (N = 285) read …
Should Singapore Adopt ‘Say On Pay’, Clarence Goh
Should Singapore Adopt ‘Say On Pay’, Clarence Goh
Research Collection School Of Accountancy
In the corporate setting, the remuneration of chief executive officers (CEOs) and senior executives is typically determined by the board of directors. In many countries, corporate governance codes have been developed to provide guidance on such remuneration practices. However, there has been a recent trend of countries adopting regulations which allow shareholders some form of voting rights on executive remuneration. Such voting rights are commonly referred to as Say on Pay (SoP) votes.
Moving Forward With Echoes From The Past, Singapore Management University
Moving Forward With Echoes From The Past, Singapore Management University
Perspectives@SMU
A company’s history can build a corporate identity and branding, as well as overcome a crisis
Toward An Historically Informed Asian Model Of Public Relations, Gregor Halff, Anne Gregory
Toward An Historically Informed Asian Model Of Public Relations, Gregor Halff, Anne Gregory
Research Collection Lee Kong Chian School Of Business
This paper undertakes a meta-analysis of the 51 historiographies of public relations in Asia-Pacific countries to identify common themes, threads and theoretical insights. The authors propose a set of necessary components for the study of Asia-Pacific public relations drawn from a historical perspective that differs from the paradigmatic underpinnings of the major Western models. They draw conclusions about epistemological and practice differences between public relations in the West and in the Asia-Pacific region in a globalizing world.
Impact Of Social Media On Power Relations Of Korean Health Activism, Kyu Jin Shim
Impact Of Social Media On Power Relations Of Korean Health Activism, Kyu Jin Shim
Research Collection Lee Kong Chian School Of Business
This case study explores how the Korea Leukemia Patient Group (KLPG) uses social media in its internal communication strategy and how that empowers its relationship with external counterparts. The findings of this study indicate that the local health NGO’s communication strategy is changing in response to the increased effectiveness and impact of social media. With the use of social media like Twitter, the KLPG can construct an issue-based advocacy group quickly and effectively. Consequently, more legitimacy and representativeness through collected support from general publics has further empowered the KLPG. Yet, the sustainability component in the relationships built through social media …
Activist Directors: Determinants And Consequences, Ian D Gow, Sa-Pyung Sean Shin, Suraj Srinivasan
Activist Directors: Determinants And Consequences, Ian D Gow, Sa-Pyung Sean Shin, Suraj Srinivasan
Research Collection School Of Accountancy
This paper examines the determinants and consequences of hedge fund activism with a focuson activist directors, i.e., those directors appointed in response to demands by activists.Using a sample of 1,969 activism events over the period 2004–2012, we identify 824 activistdirectors. We find that activists are more likely to gain board seats at smaller firms and thosewith weaker stock price performance. Activists remain as shareholders longer when they haveboard seats, with holding periods consistent with conventional notions of “long-term” institutionalinvestors. As in prior research, we find positive announcement-period returns of around4–5% when a firm is targeted by activists, and a 2% …
Of Accessibility And Applicability: How Heat-Related Primes Affect Belief In “Global Warming” And “Climate Change”, Jonathon P. Schuldt, Sungjong Roh
Of Accessibility And Applicability: How Heat-Related Primes Affect Belief In “Global Warming” And “Climate Change”, Jonathon P. Schuldt, Sungjong Roh
Research Collection Lee Kong Chian School Of Business
Research shows that exposure to heat-related cues (e.g., warm temperatures, “fry” and “boil”) influences the belief that global warming exists and poses a serious threat to humans. Drawing on social-cognitive principles of concept accessibility and applicability, we hypothesized that these effects may depend on how the issue is framed, given that heat-related concepts are more compatible with “global warming” than “climate change.” Exploring this possibility, we asked campus passersby about their belief in global warming or climate change shortly after a real-life unseasonably cold weather event (i.e., snowfall during Spring; Study 1). A controlled Web experiment …
Media Frames And Cognitive Accessibility: What Do "Global Warming" And "Climate Change" Evoke Partisan Minds?, Jonathon P. Schuldt, Sungjong Roh
Media Frames And Cognitive Accessibility: What Do "Global Warming" And "Climate Change" Evoke Partisan Minds?, Jonathon P. Schuldt, Sungjong Roh
Research Collection Lee Kong Chian School Of Business
Decades of research demonstrate that how the public thinks about a given issue is affected by how it is framed by the media. Typically, studies of framing vary how an issue is portrayed (often, by altering the text of written communication) and compare subsequent beliefs, attitudes, or preferences—taking a framing effect as evidence that a media frame (or frame in communication) instantiated a particular audience frame (or frame in thought). Less work, however, has attempted to measure frames in thought directly, which may illuminate cognitive mechanisms that underlie framing effects. In this vein, we describe a Web experiment (n = …
Making Money From Mobile Phone Service At Sea, Singapore Management University
Making Money From Mobile Phone Service At Sea, Singapore Management University
Perspectives@SMU
It takes expertise and talent to build a new business; it takes capital and speed to maximise returns.
Speaking Of Corporate Social Responsibility, Hao Liang, Christopher Marquis, Luc Renneboog, Sunny Li Sun
Speaking Of Corporate Social Responsibility, Hao Liang, Christopher Marquis, Luc Renneboog, Sunny Li Sun
Research Collection Lee Kong Chian School Of Business
We argue that the language spoken by corporate decision makers influences their firms’ social responsibility and sustainability practices. Linguists suggest that obligatory future-time-reference (FTR) in a language reduces the psychological importance of the future. Prior research has shown that speakers of strong FTR languages (such as English, French, and Spanish) exhibit less future-oriented behavior (Chen, 2013). Yet, research has not established how this mechanism may affect the future-oriented activities of corporations. We theorize that companies with strong-FTR languages as their official/working language would have less of a future orientation and so perform worse in future-oriented activities such as corporate social …
Enduring Image: Capturing Defining Moments In Crises, Benjamin Ho, Augustine Pang, Grace Xiao-Pei Auyong, Liang-Tong Lau
Enduring Image: Capturing Defining Moments In Crises, Benjamin Ho, Augustine Pang, Grace Xiao-Pei Auyong, Liang-Tong Lau
Research Collection Lee Kong Chian School Of Business
In today’s media environment, crises are magnified as media events and are rich sites for theinception ofimages. Particular images, like a photograph or a sound bite are found to endureas representations of defining moments of crises. This study seeks to examine the concept ofan enduring image, how it is engendered and how it impacts crisis communication efforts.The study utilizes five case studies of crisis with an inherent enduring image. An enduringimage constitutes a prime representation of the accused in a given crisis. These images areloaded with symbolic potential and exhibit a sense of permanence in public consciousness.Understanding the implications of …
Media Relations In An Evolving Media Landscape, Augustine Pang, Vivien H. E. Chiong, Nasrath Begam Binte Abul Hassan
Media Relations In An Evolving Media Landscape, Augustine Pang, Vivien H. E. Chiong, Nasrath Begam Binte Abul Hassan
Research Collection Lee Kong Chian School Of Business
Purpose – The purpose of this paper is to test the viability of the media relations framework, Mediating the Media model (Pang, 2010), and ascertains its relevance to practitioners in a changing media landscape in Singapore where social media is emerging as an alternative source of information tool. Design/methodology/approach – In-depth interviews with 20 media relations practitioners who were former journalists. Practitioners with journalism experience were chosen as they perform better at media relations (Sallot and Johnson, 2006a; Sinaga and Callison, 2008). Findings – The model posits two sets of influences, i.e. internal (journalist mindset, journalist routines and newsroom routines) …
Divided We Stand: Defying Hegemony In Global Public Relations And Practice?, Gregor Halff, Anne Gregory
Divided We Stand: Defying Hegemony In Global Public Relations And Practice?, Gregor Halff, Anne Gregory
Research Collection Lee Kong Chian School Of Business
The last decade has seen the world becoming increasingly complex. One way of dealing with complexity, according to Schwab (2010a, is to look for certainties or solutions that impose order by simplifying. The authors contend that this is a risk in public relations practice and the academy. While recognizing their benefits they warn against attempts to produce global models which also seek to impose hegemony and argue for maintaining a diversity that reflects reality. They take the cases of the UK and Singapore as respective exemplars where hegemony has arguably occurred and where it can still be resisted. They call …
Effects Of Messages Emphasizing Environmental Determinants Of Obesity On Intentions To Engage In Diet And Exercise Behaviors, Jeff Niederdeppe, Sungjong Roh, Michael A. Shapiro, Hye Kyung Kim
Effects Of Messages Emphasizing Environmental Determinants Of Obesity On Intentions To Engage In Diet And Exercise Behaviors, Jeff Niederdeppe, Sungjong Roh, Michael A. Shapiro, Hye Kyung Kim
Research Collection Lee Kong Chian School Of Business
Reducing rates of obesity will require interventions that influence both individual decisions and environmental factors through changes in public policy. Previous work indicates that messages emphasizing environmental determinants increases support for public policies, but some suspect this strategy may undermine motivation to engage in diet and exercise. Emphasizing factors outside of personal control appears to enhance rather than undermine motivations to engage in healthy diet and exercise behavior.
Social Media Hype In Times Of Crises: Nature, Characteristics And Impact On Organizations, Augustine Pang
Social Media Hype In Times Of Crises: Nature, Characteristics And Impact On Organizations, Augustine Pang
Research Collection Lee Kong Chian School Of Business
This article extends Vasterman’s (2005) concept of media hype by analyzing how it applies in the social media context. It then develops the concept of social media hype, its nature, characteristics through examination of five cases that attracted much social media attention. Social media hype can be defined as a netizen-generated hype that causes huge interest that is triggered by a key event and sustained by a self-reinforcing quality in its ability for users to engage in conversation. It involves a trigger event, followed by interest waves, and sustaining of the interests on different social media platforms. In response, organizations …
Derailed: Communicating Singapore’S Mass Transit Crises [Case Study], Pang, A.
Derailed: Communicating Singapore’S Mass Transit Crises [Case Study], Pang, A.
Research Collection Lee Kong Chian School Of Business
The case: In December 2011, one of Singapore’s main mass transit rail lines came to a standstill for several hours on two separate days. While occasional public transport breakdowns are unavoidable, the rail operator came under intense criticism for its poor handling of the incidents, including its failure in crisis communication. Its value: This case can be used to illustrate a number of perspectives and concepts from the literature on crisis and organisational communication. Of particular contemporary interest is what the case shows about how communication technologies, including social media, should and should not be used by organisations.
The Presentation Of Ceos In Economic Downturn, Gregor Halff
The Presentation Of Ceos In Economic Downturn, Gregor Halff
Research Collection Lee Kong Chian School Of Business
Media coverage of CEOs has significantly increased in recent decades, and many CEOs have come to accept that interacting with a dispersed audience via the media has become a leadership activity. However, the discourse about leadership communication is almost exclusively linked to growth. Very little is known about the presentation of CEOs in the media when their corporations are shrinking in value, or when the economy is in a downturn. News factor theory would suggest what the average consumer of business news already suspects: during an economic downturn, more CEOs become harbingers of negative corporate news and the personification of …
The Asian Century: But What Do Comparative Histories Tell Us About Practice?, Gregor Halff, Anne Gregory
The Asian Century: But What Do Comparative Histories Tell Us About Practice?, Gregor Halff, Anne Gregory
Research Collection Lee Kong Chian School Of Business
No abstract provided.
Coke’S Secret Ingredient: The Power Of Storytelling, Singapore Management University
Coke’S Secret Ingredient: The Power Of Storytelling, Singapore Management University
Perspectives@SMU
Coca-Cola was a product developed during the manufacturing era of the second industrial revolution. In its 120-year history, the world has changed. How does Coca-Cola compete and stay relevant in the 21st century with technology brands like Google and Facebook dominating people’s attention? According to Leonardo O’Grady, Director ASEAN Integrated Marketing & Communications, Coca-Cola Asia Pacific, the key to success is engaging the market with great story-telling.
Once More With Feeling …The Art Of Wooing The Public, Singapore Management University
Once More With Feeling …The Art Of Wooing The Public, Singapore Management University
Perspectives@SMU
Public relations is an art, declares Rose Tan, the doyenne of Singapore’s own sports public relations industry. And although it’s changing rapidly as communications cross multiple platforms, it’s still something that needs to come from the heart.
Corporate Governance: The Role Of Independent Directors, Singapore Management University
Corporate Governance: The Role Of Independent Directors, Singapore Management University
Perspectives@SMU
Companies in Singapore may now have to spend more time and resources to look for independent directors for their firms after the recent revised Corporate Governance Code, but the efforts will be worth it, said Jeremy Goh, associate professor of finance at SMU at a panel discussion during the 3rd Singapore Corporate Governance Week.
Divided We Stand: Defying Hegemony In Theory And Practice, Anne Gregory, Gregor Halff
Divided We Stand: Defying Hegemony In Theory And Practice, Anne Gregory, Gregor Halff
Research Collection Lee Kong Chian School Of Business
The last decade has seen the world becoming increasingly complex. One way of dealing with complexity, according to Schwab (2010a), is to look for certainties or solutions that impose order by simplifying. The authors contend that this is also happening in public relations practice and the academy. They criticise attempts to produce global models which lead to hegemony and argue for maintaining a diversity that reflects reality. They take the cases of the UK and Singapore as respective exemplars where hegemony has succeeded and where it needs to be resisted. They call for a professional and epistemological stand against hegemony.
Melbourne Mandate: Key Document Defining The Direction Of The Global Pr Industry And Endorsed By 160 000 Professionals, Jurrien Gregor Halff, Daniel Tisch, Anne Gregory, Jean Valin
Melbourne Mandate: Key Document Defining The Direction Of The Global Pr Industry And Endorsed By 160 000 Professionals, Jurrien Gregor Halff, Daniel Tisch, Anne Gregory, Jean Valin
Research Collection Lee Kong Chian School Of Business
No abstract provided.
Communicating In Markets: Is It Worthy To Be Wordy?, Singapore Management University
Communicating In Markets: Is It Worthy To Be Wordy?, Singapore Management University
Perspectives@SMU
In the midst of on-going discussions around complex financial concepts, it is perhaps time to step back and look at the importance of communication, said David G Fernandez, head of JP Morgan’s Emerging Asia Research team, at the Sim Kee Boon Institute for Financial Economics (SKBI) Annual Conference. He notes the importance for policy makers to communicate with market participants in light of the increase in volatility and tail risks in financial markets