Business and Corporate Communications | Open Access Articles

New Student-Focused Tv Station Debuts, Lindenwood University

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Diaries Of Lindenwood Founder To Be Published, Lindenwood University

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Lu Dominates In First-Ever Ice Hockey Game, Lindenwood University

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Tuition Frozen, Room And Board Reduced!, Lindenwood University

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Public Relations For Small Business: A Communication Application To Business Management, Diane J. Morton

Theses

Large corporations and businesses in the public eye employ public relations professionals or commission public relations agencies to manage efforts that protect business reputation and mediate relationships between a business and its publics. To succeed, small businesses need similar relationships with their publics, but many business owners do not dedicate time or resources to public relations functions. Relatively little information is available in the public relations literature specifically for small businesses. The purpose of this thesis is to identify the applicability of corporate public relations functions for small businesses, and to formulate a public relations plan for entrepreneurs and small …

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"People Just Don't Seem To Be Listening": A Case For A Functional Approach To Reputation Management, Stephen E. Gustafson

Theses

This paper focuses on the growing study of corporate reputation management and the potential benefits of focusing management attention on building, sustaining, and defending the corporate brand's reputation. Specifically, the purpose of the paper is to provide a logical justification for major corporations to add the role of chief reputation officer to their organizational structures in order to properly manage this significant intangible asset.

Secondary research of print and electronic news media coverage was conducted to document a case history of the reputation crisis and ultimate demise of Big Five accounting firm Andersen (more commonly known as Arthur Andersen). The …

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