Business and Corporate Communications Commons^™

2012 April, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for April of 2012.

Us Government Efforts To Repair Its Image After The 2008 Financial Crisis, Andrea A. Chua, Augustine Pang

Research Collection Lee Kong Chian School Of Business

Globalization has intensified the interaction and interdependency among countries. The need to maintain good reputation and establish good relationships should dominate public diplomacy efforts (Hiebert, 2005). Using the US financial crisis 2008 as a case study, this study examines how the world's only superpower repaired its image when it was accused of triggering the financial meltdown that impacted the world economy. Few studies have examined repair strategies by nations. The need to undertake more empirical research to understand how the image-rebuilding rhetoric can aid diplomatic efforts remains relevant today.

2012 March, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for March of 2012.

Enhancing Internal Communications: How Microsoft Cuts Through The Clutter, Singapore Management University

Perspectives@SMU

How do you communicate with 5,000 employees across 17 countries in a simple yet effective and compelling way? This was a question that Jovina Ang had to answer back in 2010, when she joined Microsoft Services Asia as marketing communications director.

2012 February, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for February of 2012.

The Ethnocentric Bias: Why One Size Does Not Fit All In The World Of Digital Communication, Michael A. Netzley

Research Collection Lee Kong Chian School Of Business

In this chapter Michael Netzley, PhD at Singapore Management University, discusses the opportunity to see beyond traditional markets. Asia is filled with diverse and fragmented markets, more so than we typically find in the West's mature markets. The larger social media conversation reflects values and market assumptions of these mature markets, and all too often the needs of Asia's many emerging markets go unrepresented. Professional communicators must stop relying on advice crafted within different market conditions and instead lead the way forward by producing solid research as the basis for data-driven communication decisions.

Workplace Dignity In A Total Institution: Examining The Experiences Of Foxconn’S Migrant Workforce, Kristen Lucas, Dongjing Kang, Zhou Li

Department of Communication Studies: Faculty Publications

In 2010, a cluster of suicides at the electronics manufacturing giant Foxconn Technology Group sparked worldwide outcry about working conditions at its factories in China. Within a few short months, 14 young migrant workers jumped to their deaths from buildings on the Foxconn campus, an all-encompassing compound where they had worked, eaten, and slept. Even though the language of workplace dignity was invoked in official responses from Foxconn and its business partner Apple, neither of these parties directly examined workers’ dignity in their ensuing audits. Based on our analysis of media accounts of life at Foxconn, we argue that its …

Strategic Discourse Across Organizational Meetings:Towards A Systems Perspective., Brendan K. O'Rourke, Martin Duffy

Conference Papers

Strategic Discourse across Organizational meetings: Towards a Systems Perspective Abstract This paper presents a tentative theoretical conception of how organizational meetings may be viewed as a system rather than as individual events. Perspectives from process metaphysics(Langley and Tsoukas, 2010), meso-discourse analysis (Alvesson and Karreman, 2000, 2011) and systems thinking (von Bertalanffy, 1969) are adopted, to explore and expand the theoretical resources available to conceptualise a ‘system of meetings’. The primary data draws from 130+ hours of recorded meeting proceedings, spanning 58 meeting events, from multiple sub-groups within a medium sized company.

Dynamic Crisis Modifiers: Bp's Gulf Of Mexico Oil Spill, Catherine G. Bocke

Masters Theses

When an organizational crisis emerges, crisis communicators must craft specific messages for their stakeholders and the public. While an organization is attempting to shape how the public perceives it during a crisis, the media work to frame the public's perception of the crisis through news coverage. Situational crisis communication theory (SCCT) is a prescriptive theory that assesses a crisis situation to determine which crisis response will best protect the organization's reputation. Two factors, crisis history and severity, serve as modifiers that can affect the crisis situation, and ultimately influence the best response. BP's Gulf of Mexico oil spill serves as …

Nissan: Innovation For All -- Hard To Explain, Easy To Experience, Unl Nsac 2012 Agency

College of Journalism and Mass Communications: Student Advertising Projects

The demographic landscape of the United States is changing. Now more than ever, larger populations of multicultural individuals are present and fully integrated into all parts of American society. As such, building a market share in the African American, Hispanic, and Chinese Millennial markets is absolutely necessary. Nissan recognizes the need to connect with these audiences and will do so by generating increased awareness about its innovative brand. The University of Nebraska-Lincoln NSAC Team has devised an effective, buzz-stimulating campaign to target these audiences.

Nissan offers many innovative features that appeal to Multicultural Millennials. This target audience, however, does not …

2012 January, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for January of 2012.

Teaching Public Relations To Students With A Confucian Cultural Background, Jurrien Gregor Halff

Research Collection Lee Kong Chian School Of Business

This paper explores how the Confucian cultural background of students influences their perceptions of and reaction to the dominant public relations curriculum from the ‘West’. Using focus groups of Asian students, three heuristics that affect the students’ affinity to learn public relations are identified. Instructors working with students from a Confucian cultural background are advised to incorporate these heuristics when planning their curriculum.

Requirements Specification For Dsic: Distribution System For Information And Collaboration, Alex Abrahamian

Computer Science and Software Engineering

There seems to exist an invisible barrier between people that should be connected but for whatever reasons (don't hang out in the same circles, don't go to the same meetings, or are geographically separated) haven't met each other yet.

Normally these people will only meet when others bring them together or they are thrown together on a project. DSIC aims to preempt the person discovery process by allowing a way for people to post ideas, events, and other collaborations in a single place that can then be searched by other users.

The system utilizes postings, user profiles, and a tagging …

2011 December, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for December of 2011.

2011 November, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for November of 2011.

2011 October, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for October of 2011.

Examining The Chinese Approach To Crisis Management: Cover-Ups, Saving Face, And Taking The “Upper Level Line”, Lan Ye, Augustine Pang

Research Collection Lee Kong Chian School Of Business

In 2008, the Sanlu Group, a former giant in the Chinese dairy industry and a quintessential Chinese organization, was confronted with the melamine-contaminated milk crisis. Its products were blamed for causing at least six babies' deaths and damaging the kidneys of about 294,000 babies. Sanlu was criticized for its crisis handling, which resulted in its collapse several months later. Using the contingency theory of strategic conflict management and Coombs' typology of crisis communication strategies, this study explored Sanlu's crisis management as a mirror to understanding the Chinese approach to crisis management. Findings showed that influenced by political, social, and cultural …

2011 September, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for September of 2011.

Communication, Organizing And Organization: An Overview And Introduction To The Special Issue, Francois Cooren, Timothy Kuhn, Joep P. Cornelissen, Timothy Adrian Robert Clark

Research Collection Lee Kong Chian School Of Business

This paper provides an overview of previous work that has explored the processes and mechanisms by which communication constitutes organizing (as ongoing efforts at coordination and control of activity and knowledge) and organizations (as collective actors that are 'talked' into existence). We highlight differences between existing theories and analyses grounded in communication-as-constitutive (CCO) perspectives and describe six overarching premises for such perspectives; in so doing, we sharpen and bound the explanatory power of CCO perspectives for organization studies more generally. Building on these premises, we develop an agenda for further research, call for greater cross-fertilization between the communication and organization …

Knowledge Management In A Project Environment: Organisational Ct And Project Influences, Taya Polyaninova

Articles

During a project implementation various forms of information and experience are generated within the organization. If this accumulated knowledge is not recorded and shared amongst other projects, this knowledge will be lost and no longer be available to assist future projects. This may lead to increased future projects costs as resources, time and money will be wasted on redefining the knowledge that once existed within the company. By not capturing and redeploying this knowledge, the quality of a project’s deliverables may adversely suffer. First the publication reviews the concept of project knowledge management. It defines the reasons for managing project …

2011 Fall Convocation Program, Office Of Communications & Marketing, Morehead State University.

Communications and Marketing Publications Archive

Fall convocation program held on August 17, 2011.

Communicating Crisis: How Culture Influences Image Repair In Western And Asian Governments, Yvonne Siew‐Yoong Low, Jeni Varughese, Augustine Pang

Research Collection Lee Kong Chian School Of Business

Purpose: The purpose of this paper is to seek to understand the differences in image repair strategies adopted by two governments that operate in the Western and Asian societies when faced with similar crises. Design/methodology/approach: Textual analyses are presented of communication of Hurricane Katrina and Typhoon Morakot by the Taiwanese and US governments, respectively. Findings: Faced with similar accusations of slow response, the Asian culture, represented by the Taiwanese Government, used predominantly mortification and corrective action strategies. The Western culture, represented by the US Government, used predominantly bolstering and defeasibility and a mixed bag of other strategies such as shifting …

2011 August, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for August of 2011.

Advanced Meeting Facilitation Techniques, Carol A. Watson, Wendy Moore

Presentations

As many librarians learned in last year's AALL presentation on facilitation, a well-facilitated meeting can transform a regular work session into an extraordinarily productive event. Participants learned that a well-crafted agenda, thoughtful ground rules, optimal meeting space, and detailed minutes can all set the stage for a successful meeting.

However, meetings can still go awry. A poorly facilitated meeting can make everyone dread meetings even if the meeting has been well-planned. Managing or facilitating behaviors is the final essential ingredient for success. Have you ever been in a meeting that is monopolized by one individual? Or someone offers a suggestion …

2011 July, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for July of 2011.

Digitisation's Impacts On Publics: Public Knowledge And Civic Conversation, Alessandro Lovari, Soojin Kim, Kelly Vibber, Jeong-Nam Kim

Research Collection Lee Kong Chian School Of Business

This paper proposes a new way of classifying publics in terms of their adoption and use of digitalised communication technologies. A CATI (computer aided telephone interview) survey of 1,014 citizens revealed that people in Siena, Italy, show different patterns and gaps in adopting new media and technologies as well as in using them in their civic participation and engagement. Based on the survey results, four types of publics are suggested (inactive, analogical, hybrid, and digital publics) and a demographic profile of each public including age, gender, and education is provided. The relationships among public types, level of education, and gender …

2011 June, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for June 2011.

Conflict Management Education In Medicine: Considerations For Curriculum Designers, Jeffery Kaufman

Online Journal for Workforce Education and Development

It is important to address conflict in the medical field for a variety of reasons ranging from reducing turnover to increasing the quality of care received by patients. One way to assist with the management of medical conflict is by teaching resolution techniques to medical personnel. There is an opportunity for conflict management curriculum to address many of the issues facing physicians, administrators, staff and patients, however, it is also necessary for those developing that curriculum to understand the nature of the environment and appropriate conflict management tools to be used in that environment as part of the design process. …

2011 May, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for May 2011.

Different Means To The Same End: A Comparative Contingency Analyses Of Singapore And China’S Management Of The Severe Acute Respiratory Syndrome (Sars) Crisis, Yan Jin, Augustine Pang, Glen T. Cameron

Research Collection Lee Kong Chian School Of Business

For months in 2003, the world lay under siege by a strain of virus that masqueraded as pneumonia but inflicted a far more lethal effect. By all accounts, the mystery of how the severe respiratory acute syndrome (SARS) virus came to be has remained largely unsolved (Bradsher & Altman 2003). What began as routine fever and cough in a Chinese physician, later identified as a super-carrier, rapidly spread to people who had cursory contacts with him, spiralling into a worldwide crisis that spanned Asia and the North Americas (Rosenthal 2003).