Business and Corporate Communications Commons^™

How The Level Of Job Complexity Impacts The Gender Wage Gap Across Occupations, Zytlaly Magaña Corona

Electronic Theses, Projects, and Dissertations

The present study focused on unpacking the social and structural aspects of job complexity to better understand its effects on the gender wage gap. Previous research on the job complexity-compensation dynamic has primarily focused on cognitive complexity. Job complexity across occupations were examined using work activity data from O*NET and merging it with the Current Population Survey data sponsored by the U.S. Bureau of Labor Statistics (N=67,003). Results revealed that higher complexity jobs in this study yielded greater wage disparities across different occupations as predicted. Furthermore, physical activities and gaining knowledge from the Generalized Work Activities were the two most …

2021 May, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for May of 2021.

A Tale Of Two Companies: The Importance Of Public Relations Amidst The Shift Towards Corporate Activism, Olivia Schwab

Honors Theses

By comparing the controversies that stemmed from Papa John’s John Schnatter and CrossFit’s Greg Glassman, some obvious public relations strategies stand out, including but not limited to understanding an audience, adapting to a changing environment, establishing a crisis communications plan, and taking controversial stands on issues close to the audience’s hearts. Most importantly though, if companies preach messages of social change, they must follow up on their stances with corrective action to do their best to help facilitate it in society.

While examining the history of corporate activism, it is clear why and how some corporations become the victims of …

Human-Machine Communication: Complete Volume. Volume 2

Human-Machine Communication

This is the complete volume of HMC Volume 2.

A Systematic Literature Review : Information Technology Capital And Performance, Ilham M, Anis Eliyana, Tri Siwi Agustina

Library Philosophy and Practice (e-journal)

This study aims to conduct a systematic literature review of research in the field of Information Technology Capital and Performance with data from all international research publications. The data obtained in this study amounted to 113 academic documents published from 1994 to 2020 globally. Research has discussed a lot about the causal relationship between information technology capital and company performance, the results of empirical studies vary to some extent with the exception of Information Technology business partnerships which are referred to as Information Technology business and strategic alignment. To that end, strategic alignment has emerged as one of the most …

Com 210: Writing At Work, Cuny School Of Professional Studies

Open Educational Resources

An overview of professional workplace writing, including audience assessment, preparation for writing and research, design, editing, and collaborative writing. Models of effective writing and practice in preparing business correspondence, reports, instructions, proposals, presentations, and web content, development of competence in creating documents routinely required of professionals in organizations. Relevant for a wide variety of professions.

The Evolution Of Women's Opportunities In The Workplace: A Look At The Past To Interpret The Present, Emily Milich

Senior Honors Projects

No abstract provided.

2021 April, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for April of 2021.

Impact Of Moral Ethics On Consumers’ Boycott Intentions: A Cross-Cultural Study Of Crisis Perceptions And Responses In The United States, South Korea, And Singapore, Kyujin Shim, Hichang Cho, Soojin Kim, Su Lin Yeo

Research Collection Lee Kong Chian School Of Business

This study investigates the effects of individuals’ ethics on perceptions and responses to a company’s crisis. Drawing on Moral Foundations Theory, it empirically tests a theoretical model of crisis attribution and emotional reaction with two antecedents (i.e., individualizing moral and binding moral) on three outcomes (i.e., crisis attribution, emotions, and boycott intentions), using more than 3000 samples from three culturally-diverse countries - the U.S., South Korea, and Singapore. The study finds that individualizing and binding moral foundations have significant effects on attribution, emotional reaction, and behavioral intentions related to corporate irresponsibility, but that their effects are distinct and vary across …

Towards New Strategies For Improving The Transfer Of Innovation Between University And The Food Industry, Gwilym A. Williams

Level 3

All commerce relies on effective strategies for completing a deal, but conducting the transaction at the university-industry interface with an intangible asset represented by research results remains a difficult proposition. Beyond differences of mission and culture, it is usually assumed that the established language of technology transfer can permit productive communication by a university across a wide diversity of industries. However, the experience of the authors indicates that an appreciation of aspects such as subtleties of language, conflicting goals, and market understanding must also be brought to bear in successfully completing a transaction. Information asymmetry remains a key challenge to …

Mobile Application Development For University Library Services (Case Study: Library Of Uin Sunan Ampel Surabaya), Heri Cahyo Bagus, Firza Hardy Nugraha, Ilham M.Said, Yusuf Amrozy

Library Philosophy and Practice (e-journal)

This study was conducted to develop library services at UIN Sunan Ampel Surabaya by developing a system using the Rapid Application Development (RAD) method and the Mobile Library. This is done to complement the website services which can be accessed through catalog.uinsby.ac.id. Many users, especially students, experience restlessness in returning the book because there is no reminder feature for the deadline to return the book. As well as resulting in the number of fines that increase in number for each day. The purpose of this research is to make users more free to use the library services of UIN Sunan …

2021 March, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for March of 2021.

Conflict Resolution In The Virtual World: The Impact Of Covid-19 On New Ways Of Doing Business, Eileen P. Petzold-Bradley

Peace and Conflict Studies Journal Conference

Overview

The world-wide-web development in the 1990s has led to the Online Dispute Resolution (ODR) movement over the last two decades. As digital and internet technology has become globally widespread, discovering new ways of using online tools for dispute resolution is becoming more prevalent. Living in a digital culture, “also known as digitality or digitalism,” has become a norm for our post-modern society. As we continue to witness in the conflict resolution field, incorporating technology into the dispute resolution processes is becoming more commonplace for practitioners.

As ODR continues to be seen ripe for innovation and as a valuable tool …

Review Of Corporate Peace: How Global Business Shapes A Hostile World, Deborah J. Pembleton

The Journal of Social Encounters

No abstract provided.

2021 February, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for February of 2021.

The Role Of Social Networks In Delay Of University Students Academics In Pakistan, Liaquat Ali Rahoo Mr

Library Philosophy and Practice (e-journal)

The purpose of the study is to investigate the role of social network in academic delay of University students of Pakistan. The study design was the quantitative and applied descriptive. The population of the study was students of under graduate program of universities. Multistage cluster sampling techniques was used to select the respondents of the study. The size of sample was 375 participants of study. Primary data collection through questionnaire which was adopted in this study, from previous studies of Solomon and Rothblum Academic Procrastination Questionnaire (1984) and Social Networks Questionnaire developed by the authors. Data analyses for required data …

The Effect Innovation Of Information Technology, Product, Work, And Service Toward Development Performance Academic Business Laboratory In Indonesia, Ilham M, Tanti Handriana, Fendy Suhariadi

Library Philosophy and Practice (e-journal)

This study was conducted to compile a work plan and create an integrated laboratory information system and improve academic services at Uin Sunan Ampel Surabaya based on the implementation of work programs towards a world class university. The purpose of this research activity is to design and implement a system capable of providing work information for each manager of the integration laboratory and maximizing the utilization of the integration laboratory so that the use of the integration laboratory is better and more precise. The results of this research can form an integrated laboratory information system that can optimize the performance …

Effect Of Information Technology Capital: Technology Infrastructure, Database, Software, And Brainware Toward Optimize The Use Of Information Technology (Case Study : Uin Sunan Ampel Of Surabaya), Rismawati Br Sitepu, Ilham M.Said, Tanti Handriana, Praptini Yulianti

Library Philosophy and Practice (e-journal)

This research was conducted to determine the extent of the influence of technology infrastructure costs, software costs, database costs and brainware costs to increase the information technology budget of the Sunan Ampel State Islamic University in Surabaya and efficient use of the budget. The purpose of this study is to prove that there is a positive and significant influence of technology infrastructure costs, software costs, database costs and brainware costs to increase information technology budgets by using validity and reliability tests and classic tests such as the Normality test, Multicollinearity test, autocorrelation test, Heteroskedasticity test , and Linearity test. This …

Ua25 Memoranda, Wku Strategy, Operations & Finance

WKU Administration Documents

Memoranda issued by WKU Strategy, Operations & Finance to faculty & staff via email.

• End of Semester Message
• Campus Update

Lighting Up The Black Box –Digital Transformation In German Lobbying, Kathrin Barabara Stürmer

Theses

Digital transformation, alongside social media channels, influences policymaking. The aim of this research is to build knowledge of the consequences of digital transformation on lobbying at German federal level. This analysis uncovers how digital lobbying works in Germany and how it changes classic communication within the political sphere. Taking a grounded theory approach, the study addresses both communicating sides: lobbyists, on the one hand, and members of the German Bundestag and their employees, on the other. A profound understanding of, and differentiation between, lobbying and digital lobbying is gained through a first data-gathering step of 15 interviews with representatives of …

Branding Small Businesses In Small Communities, Lacey Jenkins

Masters Theses

Branding has grown into a vital part of communicating a brand to its audience members. Unfortunately, large portions of branding tactics are geared towards large corporations in large communities. Small and mid-sized businesses require different tactics in order to create a brand that effectively communicates its purpose and values to its consumers. Because of this, this thesis is looking at the branding tactics of a small business in Charleston, Illinois. This business, Phoenix Elite, showed weaknesses in multiple areas of its branding package. Using a literature review, the goal is to create a better understanding of what branding is, as …

What You Do Or What You Say? An Examination Of Analyst Reactions To Prototypical And Non-Prototypical Ceos Linguistic And Competitive Behaviors, Courtney Hart

Theses and Dissertations--Management

Non-prototypical CEOs are those that process different demographic characteristics from a target reference group. In the US, a non-prototypical CEO is both white and male. While the negative responses to non-prototypical leaders based on race and gender have been well documented, we know less on what these leaders do that may influence biased evaluations. In this dissertation I took an impression management view to examine analysts’ evaluative bias (AEB) on prototypical and non-prototypical CEOs hiding linguistic behaviors and competitive aggressiveness. Specifically, I examined hiding linguistic behaviors on quarterly conference calls and two attributes of competitive repertoire will be researched. Drawing …

Importance-Performance Gap Analysis Of The University Brand Equity Dimensions, Tulay Girard, Musa Pinar

Atlantic Marketing Journal

This study examines the gaps between the importance students place on brand equity dimensions and their perceptions of how well their university performs on each dimension. It also assesses if the brand equity dimensions differ based on student demographics including gender, class level, and their living arrangement. Data were collected from a university in the Midwestern U.S. from undergraduate students. The findings reveal significant gaps between the importance and performance perceptions of students, and that females, students living on campus, and freshman require special

Modeling Austrian Consumer Responses To A Vignette Television Commercial Drama For A Vacation Resort Destination, Ozcan Kilic, Michael Stoica, Andreas Nachbagauer, Darryl Miller

Atlantic Marketing Journal

Abstract- This project involved the formulation and test of a model of Austrian consumers' cognitive and affective responses to a vignette television commercial drama for a vacation resort area, the Halkidiki region of Greece. Results indicate that response to the commercial was both cognitive and affective with sympathy and empathy, mediating the influence of verisimilitude on attitudes toward the ad and brand. These results were consistent with what was expected from a sample of consumers from a low power distance and moderate individualistic culture such as Austria. Results suggest that to promote tourism services effectively, a commercial's production value and …

Website Creation As A Means Of Fulfilling Muslim Funeral Information Needs Amid Covid-19 Pandemic, Witanti Prihatiningsih, Ninis Agustini Damayani, Asep Suryana, Susie Perbawasari

Library Philosophy and Practice (e-journal)

A website can serve as a means of fulfilling information needs on the internet. The need for websites as a source of information increased during the Covid-19 pandemic along with many people doing their activities at home. The Memorial Advisor sees this situation as an opportunity. They created a website to convey information about Muslim funeral products to the public. The purpose of this research is to examine website creation as a means of fulfilling the information needs of the public regarding Muslim funerals amid the Covid-19 Pandemic. This research uses the descriptive qualitative method. This research concludes that Memorial …

On The Influence Of Incentive Mechanisms For China’S Current Mixed Ownership Reform On Corporate Performance, Hui Yong Ren

Dissertations and Theses Collection (Open Access)

Since the Central Economic Work Conference set the mixed ownership reform as where China’s state-owned enterprises (SOE) can make breakthroughs on reforms in early 2017, enterprises at all levels, from central to local state-owned, have continuously introduced new measures and new deployments involving the reform. The mixed ownership reform (hereinafter referred to as the “mixed reform”) introduces flexible market response mechanisms and innovative management systems from private enterprises into state-owned enterprises to enhance the market awareness of state-owned enterprises, to increase their own competitiveness, vitality and creativity. It aims to build a system that conforms to modern corporate governance and …

2021 January, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for January of 2021.

Love The Customers: Principles Of Interpersonal Relationships Applied To Social Media, Tracey Kyles

UNF Graduate Theses and Dissertations

Social media has changed communication, and its influence is far-reaching. Companies have adapted and tweaked their marketing strategies to more personal approaches to reach their audiences. This is especially evident in recent years. It can be observed, for example, by fast-food Twitter accounts attracting the attention of online users through witty personas and sarcastic tweets. This phenomenon is the motivation of this research looking into relationships between brands and their social media followers. Here, interpersonal relationship theories are referenced to uncover what encourages these kinds of relationships as well as discover which methods deliver the most positive responses, likes, and …

Startups And Human Capital Management In Egypt: In Search Of Decent Jobs, Maryham Abdel Malak, Ibrahem El Sayed Hassan, Fayrouz El Dabbagh, Laila M. El Baradei

Papers, Posters, and Presentations

While startups are considered an important potential contributor to Egypt’s economic growth, they encounter myriad challenges that hinder their ability to reach their potential, sustain their market presence, and their capacity to provide decent job opportunities. Challenges include the difficulty of locating and sustaining funding, the complicated legal and regulatory framework that governs them, the conservative social norms and culture, and the lack of data and information regarding market dynamics and existing opportunities. The research findings revealed that many startups face challenges with their Human Capital Management (HCM), in the planning, acquisition, development, or sanction functions. This policy paper examines …

Video Meetings In A Pandemic Era: Emotional Exhaustion, Stressors, And Coping, Betty J. Johnson

Antioch University Dissertations & Theses

In the first quarter of 2020, societal upheavals related to the COVID-19 pandemic included employers’ work-from-home mandates and an almost overnight adoption of video meetings to replace in-person meetings no longer possible due to contagion fears and social distancing requirements. This exploratory study aimed to address, in part, the scientific knowledge gap about video meetings as a source of emotional labor. The study used mixed methods to explore three hypotheses concerning how the contemporary use of video meetings related to emotional exhaustion, stressors, and coping. Data were gathered through an online survey questionnaire. Emotional exhaustion, the dependent variable in the …