Open Access. Powered by Scholars. Published by Universities.®
Business and Corporate Communications Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Institution
-
- Morehead State University (686)
- Clark University (69)
- Singapore Management University (14)
- University of Nevada, Las Vegas (6)
- University of Central Florida (4)
-
- Yale University (4)
- Pittsburg State University (3)
- Embry-Riddle Aeronautical University (2)
- Technological University Dublin (2)
- University of Massachusetts Boston (2)
- University of Nebraska - Lincoln (2)
- University of Rhode Island (2)
- American University in Cairo (1)
- Brigham Young University (1)
- California Polytechnic State University, San Luis Obispo (1)
- City University of New York (CUNY) (1)
- College of Saint Benedict and Saint John's University (1)
- Eastern Illinois University (1)
- Edith Cowan University (1)
- Georgia Southern University (1)
- Loyola Marymount University and Loyola Law School (1)
- Macalester College (1)
- Penn State Dickinson Law (1)
- Pepperdine University (1)
- Population Council (1)
- Salve Regina University (1)
- San Jose State University (1)
- The Catholic University of America, Columbus School of Law (1)
- The University of San Francisco (1)
- The University of Southern Mississippi (1)
- Keyword
-
- MPA (33)
- MSIT (17)
- MSPC (13)
- Social media (8)
- Marketing (4)
-
- COVID-19 (3)
- Communication (3)
- Communications (3)
- Singapore (3)
- Strategic planning (3)
- Transportation (3)
- Trauma (3)
- Administrative agencies (2)
- Clark University (2)
- Climate Change (2)
- Climate change (2)
- Crisis communication (2)
- Developing countries (2)
- Economic development (2)
- Framing (2)
- Framing effects (2)
- Government productivity (2)
- Management (2)
- Motivated reasoning (2)
- Non profits (2)
- Obesity (2)
- Organizational change (2)
- Pandemic (2)
- Service dogs (2)
- Social media marketing (2)
- Publication Year
- Publication
-
- Morehead State Press Release Archive, 1961 to the Present (568)
- Communications and Marketing Publications Archive (118)
- School of Professional Studies (69)
- Research Collection Lee Kong Chian School Of Business (14)
- Public Policy and Leadership Faculty Research (5)
-
- International Crisis and Risk Communication Conference (4)
- Faculty Submissions (3)
- Journal of Financial Crises (3)
- Articles (2)
- Dissertations (2)
- Senior Honors Projects (2)
- 2025 Awards for Excellence in Student Research and Creative Activity - Documents (1)
- ADVANCE Reports (1)
- Art and Art History Honors Projects (1)
- Catholic University Journal of Law and Technology (1)
- Department of Agricultural Leadership, Education, and Communication: Dissertations, Theses, and Student Research (1)
- Department of Marketing: Faculty Publications (1)
- Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences (1)
- Dissertations, Theses, and Capstone Projects (1)
- Education Division Scholarship (1)
- Electronic Theses and Dissertations (1)
- Emerging Leaders Program Team Projects (1)
- Faculty and Staff - Articles & Papers (1)
- Finding Aids (1)
- Graduate Theses, Dissertations, and Problem Reports (ETD) (1)
- Honors Theses and Capstones (1)
- Honors Thesis (1)
- International Bulletin of Political Psychology (1)
- Journal of Business & Technology Law (1)
- Journal of Humanities and Social Sciences (1)
- Publication Type
Articles 271 - 300 of 826
Full-Text Articles in Business and Corporate Communications
Best Practices To Increase Efficacy Of Graduate School Admissions Communications At Clark University, Diana Curran, Nikki Feinberg, Mitchell Kelley, Ruiqi Li, Anning Zhou
Best Practices To Increase Efficacy Of Graduate School Admissions Communications At Clark University, Diana Curran, Nikki Feinberg, Mitchell Kelley, Ruiqi Li, Anning Zhou
School of Professional Studies
Within the period of time that a graduate student deposits and subsequently arrives at their academic institution, receiving timely information is important for their preparation. This process has been deemed by the Deans of the Enterprise Schools at Clark University as one that needs further investigation. As such, this Capstone looks at the array of communication that goes out to each graduate student during this four-month period. The purpose of examining this communication is to analyze its effectiveness in engaging students. To analyze the effectiveness of this communication, surveys were distributed to current students in these schools to gather data …
The Word Outside And The Pictures In Our Heads: Contingent Framing Effects Of Labels On Health Policy Preferences By Political Ideology, Sungjong Roh, Jeff Niederdeppe
The Word Outside And The Pictures In Our Heads: Contingent Framing Effects Of Labels On Health Policy Preferences By Political Ideology, Sungjong Roh, Jeff Niederdeppe
Research Collection Lee Kong Chian School Of Business
This study uses data from systematic Web image search results and two randomized survey experiments to analyze how frames commonly used in public debates about health issues, oper- ationalized here as alternative word choices, influence public support for health policy reforms. In Study 1, analyses of Bing (N = 1,719), Google (N = 1,872), and Yahoo Images (N = 1,657) search results suggest that the images returned from the search query “sugar-sweetened beverage” are more likely to evoke health-related concepts than images returned from a search query about “soda.” In contrast, “soda” search queries were more likely to incorporate brand-related …
Male Breadwinner Ideology And The Inclination To Establish Market Relationships: Model Development Using Data From Germany And A Mixed-Methods Research Strategy, Michaela Haase, Ingrid Becker, Alexander Nill, Clifford J. Shultz Ii, James W. Gentry
Male Breadwinner Ideology And The Inclination To Establish Market Relationships: Model Development Using Data From Germany And A Mixed-Methods Research Strategy, Michaela Haase, Ingrid Becker, Alexander Nill, Clifford J. Shultz Ii, James W. Gentry
Department of Marketing: Faculty Publications
A pattern found in many marketing systems, “male breadwinning,” is contingent upon overlapping and shared ideologies, which influence the economic organization and thus the type and number of relationships in those systems. Implementing a mixed-methods research methodology, this article continues and extends previous work in macromarketing on the interplay of markets, ideology, socio-economic organization, and family. A qualitative study illuminated the main ideologies behind male breadwinning and a model was developed to advance the theoretical analysis of the phenomenon of male breadwinning. An experiment in the form of a vignette study was subsequently designed and administered. The qualitative study and …
Corporate Social Responsibility/Sustainability Reporting Among The Fortune Global 250: Greenwashing Or Green Supply Chain?, John K. Lewis
Corporate Social Responsibility/Sustainability Reporting Among The Fortune Global 250: Greenwashing Or Green Supply Chain?, John K. Lewis
Faculty and Staff - Articles & Papers
The sustainability reporting efforts of MNCs who are members of the Fortune Global 250 (FG250) was investigated. The focus was on sustainability reporting by MNCs of supply chain impacts. The reporting of FG250 MNCs was examined to determine if greenwashing was occurring or whether MNCs had committed to operating a green supply chain. A mixed methodology was used consisting of quantitative analysis of twenty-five MNC CSR/sustainability reports which were randomly selected from the FG250 listing. Qualitative analysis using content analysis was also conducted on the reports. Both methodologies concentrated on the sustainability reporting of the selected MNCs in regard to …
2016 January, Office Of Communications & Marketing, Morehead State University.
2016 January, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for January of 2016.
2016 Web Features, Office Of Communications & Marketing, Morehead State University.
2016 Web Features, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Web features for 2016.
Capstone Revival, Mary Mesele, Ruochen Lu, Quilin Jiang
Capstone Revival, Mary Mesele, Ruochen Lu, Quilin Jiang
School of Professional Studies
The capstone project is a culminating experience whereby students choose to research a topic that is relevant in their field of study and have been highly regarded as important learning activities. The capstone allows students to use research, analytical, problem solving and evaluation skills they have learned in the course of the graduate program. McGill indicates the benefit of the completion of a capstone project not only in gaining knowledge in capstone but also in learning how to apply the knowledge gained in other courses in the major (McGill, 2012). Currently, COPACE (College of Professional and Continuing Education) has three …
2015 December, Office Of Communications & Marketing, Morehead State University.
2015 December, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for December of 2015.
Inquiring Into Activist Publics In Chronic Environmental Issues: Use Of The Mutual Gains Approach For Breaking A Deadlock, Soojin Kim, Jeong-Nam Kim, Laishan Tam, Gwang Tae Kim
Inquiring Into Activist Publics In Chronic Environmental Issues: Use Of The Mutual Gains Approach For Breaking A Deadlock, Soojin Kim, Jeong-Nam Kim, Laishan Tam, Gwang Tae Kim
Research Collection Lee Kong Chian School Of Business
This study aims to understand different publics’ communicative behaviors for problem solving surrounding an oil spill issue in Korea. Specifically, it explores the differences between chronic activists and other types of publics who were affected by this chronic environmental issue. A total of 24 interviews were conducted, from which five different types of publics were identified. The findings suggest that the majority of activists who are currently working on the issue are closed-chronic activists, which are slightly different from Ni and Kim’s findings on chronic activists’ communicative behaviors. Interviews were also conducted with five communication experts to propose viable conflict …
2015 November, Office Of Communications & Marketing, Morehead State University.
2015 November, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for November of 2015.
2015 October, Office Of Communications & Marketing, Morehead State University.
2015 October, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for October of 2015.
2015 September, Office Of Communications & Marketing, Morehead State University.
2015 September, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for September of 2015.
2015 Fall Convocation Program, Office Of Communications & Marketing, Morehead State University.
2015 Fall Convocation Program, Office Of Communications & Marketing, Morehead State University.
Communications and Marketing Publications Archive
Fall convocation program held on August 12, 2015.
2015 August, Office Of Communications & Marketing, Morehead State University.
2015 August, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for August of 2015.
Communicating About Marine Disease: The Effects Of Message Frames On Policy Support, Katherine A. Mccomas, Jonathon P. Schuldt, Colleen A. Burge, Sungjong Roh
Communicating About Marine Disease: The Effects Of Message Frames On Policy Support, Katherine A. Mccomas, Jonathon P. Schuldt, Colleen A. Burge, Sungjong Roh
Research Collection Lee Kong Chian School Of Business
Oceans are suffering from the dual climatic pressures of warming temperatures and acidification, increasing the presence of disease risks that affect marine organisms and public health. Through a randomized field-based experiment, this study examines the effects of communicating about risks to marine organisms and public health on people’s support for policies aimed at mitigating those risks as a function of different message frames. To maximize the salience of these issues, participants were recruited from ferry passengers (N1⁄4543) in the San Juan Islands of Washington State in the summer of 2013 and randomized to read one of four fictitious news articles …
2015 July, Office Of Communications & Marketing, Morehead State University.
2015 July, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for July of 2015.
How Motivated Reasoning And Temporal Frames May Polarize Opinions About Wildlife Disease Risk, Sungjong Roh, Katherine A. Mccomas, Laura N. Rickard, Daniel J. Decker
How Motivated Reasoning And Temporal Frames May Polarize Opinions About Wildlife Disease Risk, Sungjong Roh, Katherine A. Mccomas, Laura N. Rickard, Daniel J. Decker
Research Collection Lee Kong Chian School Of Business
We draw from theories of motivated reasoning, dual-processing models, and attribution of responsibility to examine how scientific messages may increase public polarization with respect to emerging risk issues such as Lyme disease. A nationally representative sample of Americans (N = 460) read messages about Lyme disease that varied the framing of responsibility for the prevalence of the disease (human/wildlife vs. wildlife only) and when its effects will occur (today vs. in the next 10 years). The influence of framing was contingent on participants’ partisanship, which resulted in a boomerang effect among Republicans and increased the degree of political polarization regarding …
2015 June, Office Of Communications & Marketing, Morehead State University.
2015 June, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for June of 2015.
2015 May, Office Of Communications & Marketing, Morehead State University.
2015 May, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for May of 2015.
2015 April, Office Of Communications & Marketing, Morehead State University.
2015 April, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for April of 2015.
Questionnaire Design Effects In Climate Change Surveys: Implications For The Partisan Divide, Jonathon P. Schuldt, Sungjong Roh, Norbert Schwarz
Questionnaire Design Effects In Climate Change Surveys: Implications For The Partisan Divide, Jonathon P. Schuldt, Sungjong Roh, Norbert Schwarz
Research Collection Lee Kong Chian School Of Business
Despite strong agreement among scientists, public opinion surveys reveal wide partisan disagreement on climate issues in the united States. we suggest that this divide may be exaggerated by questionnaire design variables. Following a brief literature review, we report on a national survey experiment involving U.S. Democrats and Republicans (n = 2,041) (fielded August 25–September 5, 2012) that examined the effects of question wording and order on the belief that climate change exists, perceptions of scientific consensus, and support for limiting greenhouse gas emissions. wording a questionnaire in terms of “global warming” (versus “climate change”) reduced Republicans’ (but not Democrats’) existence …
2015 March, Office Of Communications & Marketing, Morehead State University.
2015 March, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for March of 2015.
Acknowledging Individual Responsibility While Emphasizing Social Determinants In Narratives To Promote Obesity-Reducing Public Policy: A Randomized Experiment, Jeff Niederdeppe, Sungjong Roh, Michael A. Shapiro
Acknowledging Individual Responsibility While Emphasizing Social Determinants In Narratives To Promote Obesity-Reducing Public Policy: A Randomized Experiment, Jeff Niederdeppe, Sungjong Roh, Michael A. Shapiro
Research Collection Lee Kong Chian School Of Business
This study tests whether policy narratives designed to increase support for obesity-reducing public policies should explicitly acknowledge individual responsibility while emphasizing social, physical, and economic (social) determinants of obesity. We use a web-based, randomized experiment with a nationally representative sample of American adults (n = 718) to test hypotheses derived from theory and research on narrative persuasion. Respondents exposed to narratives that acknowledged individual responsibility while emphasizing obesity’s social determinants were less likely to engage in counterargument and felt more empathy for the story’s main character than those exposed to a message that did not acknowledge individual responsibility. Counterarguing and …
2015 February, Office Of Communications & Marketing, Morehead State University.
2015 February, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for February of 2015.
2015 Spring Convocation Program, Office Of Communications & Marketing, Morehead State University.
2015 Spring Convocation Program, Office Of Communications & Marketing, Morehead State University.
Communications and Marketing Publications Archive
Spring convocation program held on January 7, 2015.
2015 January, Office Of Communications & Marketing, Morehead State University.
2015 January, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for January of 2015.
2015 Web Features, Office Of Communications & Marketing, Morehead State University.
2015 Web Features, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Web features for 2015.
2014 December, Office Of Communications & Marketing, Morehead State University.
2014 December, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for December of 2014.
2014 November, Office Of Communications & Marketing, Morehead State University.
2014 November, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for November of 2014.
2014 October, Office Of Communications & Marketing, Morehead State University.
2014 October, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for October of 2014.