Business and Corporate Communications Commons^™

The Story As A Cultural Transmitter: Applications For Business Education, Carol Blaszczynski, Ph.D.

International Journal for Business Education

Stories assist in transmitting cultural wisdom, including wisdom about the business community. The role of stories in various contexts such as education (including international management), management, and marketing, as well as the job search is explained. The article concludes by presenting instructional activities for business education that develop cultural competence through stories.

Corporate Communication In The Twenty-First Century, Susan Laws

Other Graduate Scholarship

Corporate communication represents an evolving area of study within the increasing puzzle of global growth in the twenty-first century. The theoretical history of public relations originated in North America and the United Kingdom before the ubiquitous presence of technology and the internet. Since the 1950s, numerous approaches and models of corporate communication have emerged. The focus of this study is to contribute to the development of a new theory of corporate constructs of identity, image and reputation, formulating competitive advantage with strategy formulation, within the framework of the new political economy – these economies do not and cannot operate in …

The Nature And Influence Of Relationship On Success In A Virtual Work Environment, Carol Locher Ransone

Antioch University Dissertations & Theses

The evolution of technology in the 21st century has led to a greater understanding of the benefits and the challenges of expanding work relationships across geographical boundaries. This expansion has contributed to the development of a global society with over three million employee teleworkers (Global Workplace Analytics and the Telework Research Network, 2013). In spite of the advances in connecting across the globe technologically, the importance of successfully working together in a virtual work environment is grounded in relationships that foster individual growth and group cohesion. The human elements of connectivity are primary to the success of organizations as well …

2013 Ijbe Front Matter, Tamra Connor

International Journal for Business Education

1. Editorial Board
2. President's Letter
3. SIEC-ISBE International

The Search For Externally Sourced Knowledge: Clusters And Alliances, Stephen Tallman

Management Faculty Publications

External sources of knowledge have become more important to firms as they have dispersed their value-adding operations around the globe and outsourced them to alliances. The global network firm has access to a rich store of external knowledge – but what do we know about accessing this treasure trove? The purpose of this paper is to summarize key ideas behind the research on alliance networks with clusters to better understand when, how, and why firms would use one or the other, or both, approaches to accessing external sources of knowledge, and to suggest new directions for both practice and scholarship.

F.A.C.E.S. (Faculty Academic Community Education Showcase): Professional Growth Experiences In A Career University, Paul J. Colbert, Ph.D.

MBA Faculty Conference Papers & Journal Articles

Institutes of higher education exist for the purpose of developing, fostering, nurturing, and stimulating the intellectual growth and development of students. The core values of a college education provide students conceptual and practical educational opportunities that focus on improving their skills and knowledge. These skills and knowledge translate into purposeful, real-life learning experiences. However, in the academic community, learning is not restricted to students. Faculty, too, must be supported and provided opportunities for personal and professional growth and development. Although professional development is not a novel concept in the education profession, schools often take up the gauntlet, but fall short …

2012 Ijbe Front Matter, Tamra Connor

International Journal for Business Education

1. Editorial Board
2. President's Letter
3. SIEC-ISBE International

2011 Ijbe Front Matter, Tamra Connor

International Journal for Business Education

1. Editorial Board
2. President's Letter
3. SIEC-ISBE International

Mystery Shopping In Singapore’S Retail Sector: A Case Study, Iynee Low

UNLV Theses, Dissertations, Professional Papers, and Capstones

As mystery shopping becomes an increasingly popular tool to measure service quality, there is a need to ascertain its return of investment for the company. However, there is a paucity of academic research on the impact of mystery shopping results on a company’s sales performance. This professional paper develops a case study on two retail companies in Singapore which adopted and implemented mystery shopping to improve service quality and sales performance. The case study identifies the key service interventions implemented to improve mystery shopping results, and explores the relationship between mystery shopping results and sales performance. The findings in this …

Cross Cultural Variables: Evaluating Employee Attitudes Across Four Regions Of Asia, Europe, North And Latin America, Martin Brockerhoff, Jeanine K. Andreassi Ph.D.

WCBT Working Papers

There has been an explosion of businesses moving operations overseas, setting up international joint ventures and establishing multinational enterprises. This trend has led organizational researchers as well as corporations to explore the implications of cultural differences in managing a workforce. Can the same Western management practices be used as effectively with employees in Asia as in North America? Does the application of Western management principles in multinationals affect aspects of job satisfaction in non-Western countries? This poster reports the findings from two exploratory analyses on the relationship between job attitudes and the geographic/cultural setting of business organizations. The first analysis …

“Choice Of Service, Choice Of Cost”- A Transformational Change Program In It - The Case Of A Global Consumer Products Company: Case Study, Barbara M. Tarasovich, Bridget Lyons

WCBT Faculty Publications

This paper presents a framework for development of a transformational change management program (Flamholtz and Randle, 2008) in an information technology (IT) organization of a global Fortune 200 consumer products company. The goal of the transformation was to build leading edge global IT service offerings, to internal and ultimately external customers. The program played a pivotal role in the company’s "Path to Growth" Strategy. This strategy included very specific targets for sales, margins and earnings growth over a five-year period. The case illustrates how a well conceived change program, integrated with an organization’s overall strategic plan, is a competitive advantage.

The Next Catalyst For Change: How Corporate Shared Value Is Reshaping Capitalism, Emily Davenport

CMC Senior Theses

Both corporations and their global conglomerates are looking into the face of an evolving idea of capitalism.  As businesses become more intertwined with society, this special relationship is becoming increasingly deterministic of the condition of the world.  This paper explores the possibility that if businesses integrate shared value -- a way to combine economic and social value -- into their long-term business plans, that not only will society be better off, but the businesses themselves may be able to explore previously unrecognized potential for profits.

An Evaluation Of Corporate Social Responsibility Initiatives Implemented By Alcoa, Votorantim, And Vale As A Means To Aid In Poverty Alleviation In The Brazilian Regions These Mining Companies Operate, Emily A. Coleman

CMC Senior Theses

This thesis evaluates the corporate social responsibility (CSR) initiatives implemented by Alcoa, Votorantim, and Vale as a means to aid in poverty alleviation in the Brazilian regions these mining companies operate. Even though Brazil is ranked as the eighth largest economy in the world, 50 million Brazilians are living on less than US$1 per day. The presence of large mining corporations in Brazil’s poorest regions represents an opportunity for corporate social responsibility investments to improve social, economic, and environmental conditions in these locations. This research highlights the importance of designing corporate social responsibility programs according to the specific characteristics of …

Developing A Culturally Responsive Classroom Collaborative Of Faculty, Students, And Institution, Paul J. Colbert

MBA Faculty Conference Papers & Journal Articles

Culture is integral to the learning process. It is the organization and way of life within the community of students and teachers and directs the way they communicate, interact, and approach teaching and learning. Although founded in particular values and principles, the academy, like most organizations, is impacted day-to-day by its culture. Yet, the traditional higher education institution has not been designed to operate within a racially or ethnically diverse student population. The social, political, economic, and cultural forces that support the institution influence the teaching and learning environments. To better address cultural diversity in the classroom, faculty must first …

Discourse At The Edge: Enterprise Discourse In Ireland, Brendan O'Rourke

Conference papers

Ireland is an economy, society and culture at the edge. It is at the edge of Europe and at the edge of both USA/UK and more mainland European or EU variants of capitalism. More recently it has been at the edge of economic crisis. Yet enterprise discourse is still central in Ireland. Enterprise discourse in Ireland is influenced by global and European Union (EU) developments. However, Irish enterprise discourse is not merely a ‘local adoption’. For example, high Irish economic growth rates during the ‘Celtic Tiger’ period have coincided with the development of the EU’s enterprise policy, thus giving the …

2010 Ijbe Front Matter, Tamra Connor

International Journal for Business Education

1. Editorial Board
2. President's Letter
3. SIEC-ISBE International

Revisiting Doing Business In The Middle East, David Desplaces, Nancy K. Mcintyre

New England Journal of Entrepreneurship

This case engages students on a number of issues common to doing business in other countries, specifically in the Middle East. It is intended to be a basis for class discussion rather than to illustrate either effective or ineffective handling of the situation. The case seeks to integrate issues of international management and cross-cultural conflict and negotiation. Students are challenged to diagnose a cross-culturally sensitive situation and develop solutions in a team environment under limiting time restraints. This case is also designed to help students understand the cultural aspects of a situation and how different solutions could have major consequences …

Informational Advantages In An International World—Kurtzman & Yago's Global Edge: Using The Opacity Index To Manage The Risks Of Cross-Border Business, Ilmr Editors

Brigham Young University International Law & Management Review

No abstract provided.

Brink's Entry Into China 2007, Roger R. Schnorbus, Littleton M. Maxwell

Robins School of Business White Paper Series, 1980-2022

This case was prepared from various referenced sources and was developed solely for classroom discussion; the case is not intended to serve as an endorsement, source of primary data or an illustration of either effective or ineffective handling of a business situation.

Ron Rokosz, the President of Brink's International was both pleased and distressed as he reviewed the financial results of International operations for fiscal 2006. Revenue had increased by 14% to $1,568.6M, driven by strong gains in both EMEA (Europe, Middle East, Africa) and LA (Latin America). In addition, operating profit in International was up by 68%. (Exhibit 1) …

International Venturing By Emerging Economy Firms: The Effects Of Firm Capabilities, Home Country Networks, And Corporate Entrepreneurship, Daphne W. Yiu, Chungming Lau, Garry D. Bruton

Research Collection Lee Kong Chian School Of Business

Past literature on foreign direct investment generally supports an economics perspective that there is a direct relationship between firm-specific ownership advantages and international expansion. However, in emerging economies, with their institutional environment context characterized by low resource munificence and continuous economic liberalization, a theoretical extension of the current perspective is needed. This paper introduces new parameters by focusing on specific ownership advantages and strategic actions that firms have to develop in response to the institutional characteristics of the emerging economies when they decide to pursue outward FDI. The focus here is on international venturing that requires a firm to engage …

Anheuser-Busch And The Eu, Keith Tolbert

Undergraduate Theses and Capstone Projects

The following paper provides analysis of Anheuser-Busch, its current position within the European Union (EU), and its opportunities/threats that exist in the EU. Included is background information about Anheuser-Busch containing its products, financial condition, and major competitors within the EU. I have provided extensive analysis o f the areas of concern for Anheuser-Busch in the EU as well as recommendations for the company to consider. The major market for opportunity covered is Germany. Anheuser-Busch is not a current competitor in Germany, however, possible expansion opportunities into the country is addressed. Additionally, a realistic outlook of Anheuser-Busch’s future other EU countries …

The Influence Of Training Evaluations On The Training Transfer: An Experience In A Multinational Venezuelan - American Corporation, Nerza Rey De Polanco

Graduate Student Dissertations, Theses, Capstones, and Portfolios

Literature in the area recognizes that one of the best ways to reach training effectiveness is by increasing the rate of training transfer. However, people often are not able to successfully apply what they learn in training back to their work. This study proposes that to achieve a positive training transfer rate it is necessary to develop and implement a formal evaluation training system, which is able to track all factors individual and organizational- affecting transfer effectiveness before and after training occurs. In order to empirically demonstrate the influence of the pre and post- training evaluations on the transfer rate, …

Obesity, Educational Attainment, And State Economic Welfare, Martin W. Sivula Ph.D.

MBA Faculty Conference Papers & Journal Articles

For the first time in history, estimates of the overweight people in the world rival estimates of those malnourished. The World Health Organization (WHO, 2002) ranked obesity among the top 10 risks to human health worldwide. In the early 1960s, nearly half of the Americans were overweight and 13% were obese. Today some 64% of U.S. adults are overweight and 30.5% are obese. Even more alarming, twice as many U.S. children are overweight than were twenty years ago, a 66% increase. Non-communicable diseases impose a heavy economic burden on already strained health systems. Health is a key determinant of development …

The Balanced Scorecard At Philips Electronics, Andra Gumbus, Bridget M. Lyons

WCBT Faculty Publications

The drive to implement the balanced scorecard at Philips Electronics came from the top down - as a directive from the Board of Management in Europe to all Philips divisions and companies worldwide. The directive went to each of the companies and their quality departments, with the effort in the medical division headed by the Quality Steering Committee that reports to the president of Philips Medical Systems. Philips Electronics has used the balanced scorecard to align company vision, focus employees on how they fit into the big picture, and educate them on what drives the business. An essential aid to …

Sampling Concepts, Paul Boyd, Ph.D.

MBA Faculty Conference Papers & Journal Articles

The usefulness of any research is dependent upon how well the group studied represents the group about which decisions are to be made or conclusions drawn. That is, it depends upon how well the sample reflects relevant characteristics of the population. When it is possible to study every member of that group there is no problem, for on these occasions we can easily calculate the exact attribute (parameter) of interest for our population.

For example, if we were interested in determining the average number of gallons of gasoline sold to customers at our service station yesterday, we …

No. 130 1997 November

International Journal for Business Education

SIEC Historical Documents

No. 129 1997 April

International Journal for Business Education

SIEC Historical Documents

No. 128 1996 November

International Journal for Business Education

SIEC Historical Documents

No. 127 1996 April

International Journal for Business Education

SIEC Historical Documents

No. 126 1995 November

International Journal for Business Education

SIEC Historical Documents