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Full-Text Articles in Business and Corporate Communications

Eureka: Identifying What It Means To Practice Student- Centered Teaching In A Hypermodern Age, Audra Diers-Lawson Sep 2021

Eureka: Identifying What It Means To Practice Student- Centered Teaching In A Hypermodern Age, Audra Diers-Lawson

Journal of Communication Pedagogy

Contemporary professional reports and research suggest that in corporate communication and related programs, we are not creating environments for modern students to thrive nor are we meeting the industry’s expectations in a ‘hypermodern’ world. Using personal ethnography, this article to analyzes industry-articulated limitations in the knowledge and skill sets of new communication practitioners, reviews contemporary literature identifying the learning needs of today’s students, and proposes a set of best practices based on the literature and the author’s own journey as a higher education practitioner of 20 years. Best practices identified incorporate elements of entertainment, engagement, and an ‘open-world’ approach that …


2021 September, Morehead State University. Office Of Communications & Marketing. Sep 2021

2021 September, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for September of 2021.


2021 August, Morehead State University. Office Of Communications & Marketing. Aug 2021

2021 August, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for August of 2021.


2021 July, Morehead State University. Office Of Communications & Marketing. Jul 2021

2021 July, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for July of 2021.


2021 June, Morehead State University. Office Of Communications & Marketing. Jun 2021

2021 June, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for June of 2021.


Arbor Day Foundation Tree Programs Recommendations Report, Lane Knott, Mary Morton, Peyton Walker, Haley Faust, Kyler Caverzagie, Alex Sanchez May 2021

Arbor Day Foundation Tree Programs Recommendations Report, Lane Knott, Mary Morton, Peyton Walker, Haley Faust, Kyler Caverzagie, Alex Sanchez

Honors Program: Senior Projects (Public)

Executive Summary

Project Description

We explored ways for the Arbor Day Foundation (ADF) to increase the value proposition for Tree Cities and Tree Campuses through application addendums and existing organizations.

Recommendation

We propose including an addition to the Tree City application for a grant awarded to Tree Cities that plant trees in underserved areas of the community.

We also recommend inviting Tree Campus to join the Alliance for Community Trees (ACT). Through membership, they will attend and participate in the Partners in Community Forestry Conference.

Rationale

The Tree City program is being under-utilized in connecting resources with communities. ADF can …


2021 May, Morehead State University. Office Of Communications & Marketing. May 2021

2021 May, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for May of 2021.


2021 April, Morehead State University. Office Of Communications & Marketing. Apr 2021

2021 April, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for April of 2021.


2021 March, Morehead State University. Office Of Communications & Marketing. Mar 2021

2021 March, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for March of 2021.


2021 February, Morehead State University. Office Of Communications & Marketing. Feb 2021

2021 February, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for February of 2021.


Importance-Performance Gap Analysis Of The University Brand Equity Dimensions, Tulay Girard, Musa Pinar Jan 2021

Importance-Performance Gap Analysis Of The University Brand Equity Dimensions, Tulay Girard, Musa Pinar

Atlantic Marketing Journal

This study examines the gaps between the importance students place on brand equity dimensions and their perceptions of how well their university performs on each dimension. It also assesses if the brand equity dimensions differ based on student demographics including gender, class level, and their living arrangement. Data were collected from a university in the Midwestern U.S. from undergraduate students. The findings reveal significant gaps between the importance and performance perceptions of students, and that females, students living on campus, and freshman require special


2021 January, Morehead State University. Office Of Communications & Marketing. Jan 2021

2021 January, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for January of 2021.


Organizational Stressors As Predictors Of Burnout, Kristen Albritton Dec 2020

Organizational Stressors As Predictors Of Burnout, Kristen Albritton

Dissertations

The purpose of this study is to determine if organizational stress, measured by role conflict and role ambiguity, predicts burnout among employees. A review of the related literature identified variables that demonstrate a relationship with burnout, supported by the Maslach (1998) theory of burnout and Katz and Kahn’s (1966) organizational role theory. The researcher also examined whether organizational level and demographic variables (gender, education level, and job tenure) moderate the relationships between role conflict, role ambiguity, and burnout.

The study follows a non-experimental, cross-sectional design using data collected from a survey. Results of linear regression analyses reveal role conflict and …


2020 December, Morehead State University. Office Of Communications & Marketing. Dec 2020

2020 December, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for December of 2020.


2020 November, Morehead State University. Office Of Communications & Marketing. Nov 2020

2020 November, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for November of 2020.


2020 October, Morehead State University. Office Of Communications & Marketing. Oct 2020

2020 October, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for October of 2020.


2020 September, Morehead State University. Office Of Communications & Marketing. Sep 2020

2020 September, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for September of 2020.


2020 August, Morehead State University. Office Of Communications & Marketing. Aug 2020

2020 August, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for August of 2020.


2020 July, Morehead State University. Office Of Communications & Marketing. Jul 2020

2020 July, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for July of 2020.


2020 June, Morehead State University. Office Of Communications & Marketing. Jun 2020

2020 June, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for June of 2020.


Q2s Enhanced Pedagogy: Developing Critical Listening Skills In Business School Students To Enhance On-The-Job Performance, Matthew Habich May 2020

Q2s Enhanced Pedagogy: Developing Critical Listening Skills In Business School Students To Enhance On-The-Job Performance, Matthew Habich

Q2S Enhancing Pedagogy

A common complaint heard from many business managers and executives is that while recent business school graduates are relatively well-equipped for the technical aspects of their jobs, they often lack critical communication-related skills, thus limiting their organizational effectiveness. This article describes feedback received from a group of Southern California business executives indicating that "active listening" is one of the most important of these communication skills - and one often lacking in recent business school graduates - and offers one classroom exercise that can be used to help students practice this critical communication skill.


2020 May, Morehead State University. Office Of Communications & Marketing. May 2020

2020 May, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for May of 2020.


2020 April, Morehead State University. Office Of Communications & Marketing. Apr 2020

2020 April, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for April of 2020.


2020 March, Morehead State University. Office Of Communications & Marketing. Mar 2020

2020 March, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for March of 2020.


Evaluation Of Unm's Parental Leave Policy, Julia Fulghum, Karlyn A. Edwards, Charlie Christian, Steven Verney, Lisa A. Marchiondo, Teagan Mullins Feb 2020

Evaluation Of Unm's Parental Leave Policy, Julia Fulghum, Karlyn A. Edwards, Charlie Christian, Steven Verney, Lisa A. Marchiondo, Teagan Mullins

ADVANCE Reports

Experiences with UNM’s parental leave policy C215 have been evaluated using the ADVANCE 2018 Main Campus Faculty Climate Survey, a series of junior faculty interviews, and concerns brought to the ADVANCE leadership. Key findings are:

  • Women and STEM faculty are more hesitant to use family-leave policies, and perceive greater disadvantage in using them than men and non-STEM faculty
  • Sharing of information about, and implementation of, parental leave varies significantly between units
  • The attitude of the department chair and senior faculty strongly influence the experience of faculty who use parental leave
  • Appropriately implemented, the parental leave policy contributes to faculty recruitment …


2020 February, Morehead State University. Office Of Communications & Marketing. Feb 2020

2020 February, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for February of 2020.


2020 Spring Convocation Program, Morehead State University. Office Of Communications And Marketing. Jan 2020

2020 Spring Convocation Program, Morehead State University. Office Of Communications And Marketing.

Communications and Marketing Publications Archive

Spring convocation program held on January 8, 2020.


Rhetorical Analysis Of Statements Of Purpose (Sps) For Admission To Graduate School: A Shared-Understanding Perspective Of The Sp Genre, Priyanka Ganguly Jan 2020

Rhetorical Analysis Of Statements Of Purpose (Sps) For Admission To Graduate School: A Shared-Understanding Perspective Of The Sp Genre, Priyanka Ganguly

Masters Theses

"In this study, I analyzed twenty-four statements of purpose (SPs) submitted to the Department of English and Technical Communication at Missouri University of Science and Technology (Missouri S&T) by current and former students. My goal was to determine the applicants' shared understanding of the SP genre. I analyzed the SPs from three dimensions: rhetorical moves, rhetorical appeals (pisteis), and rhetorical style (elocutio).

To understand the rhetorical moves used by the applicants, I analyzed the content of their SPs according to the categories (moves) and codes (steps) validated in my pilot study. To understand the arguments used by the …


2020 January, Morehead State University. Office Of Communications & Marketing. Jan 2020

2020 January, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for January of 2020.


2019 December, Morehead State University. Office Of Communications And Marketing. Dec 2019

2019 December, Morehead State University. Office Of Communications And Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for December of 2019.