Open Access. Powered by Scholars. Published by Universities.®
Business and Corporate Communications Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Institution
-
- Morehead State University (849)
- Illinois State University (83)
- University of Nebraska - Lincoln (6)
- Purdue University (4)
- Singapore Management University (4)
-
- Western Michigan University (3)
- Kennesaw State University (2)
- Technological University Dublin (2)
- University of Massachusetts Boston (2)
- University of New Mexico (2)
- Bowling Green State University (1)
- California Polytechnic State University, San Luis Obispo (1)
- California State University, San Bernardino (1)
- City University of New York (CUNY) (1)
- Claremont Colleges (1)
- East Tennessee State University (1)
- Fort Hays State University (1)
- Georgia Southern University (1)
- Liberty University (1)
- Louisiana Tech University (1)
- Missouri University of Science and Technology (1)
- Ohio University (1)
- Otterbein University (1)
- Pittsburg State University (1)
- SUNY Buffalo State University (1)
- Sacred Heart University (1)
- Salve Regina University (1)
- Stephen F. Austin State University (1)
- Stony Brook University (1)
- The University of San Francisco (1)
- Keyword
-
- SIEC Historical Documents (82)
- Education (5)
- Business (3)
- Business communication (3)
- Higher education (3)
-
- Research (3)
- Social Media (3)
- Business Communications (2)
- Collaboration (2)
- Colombia-Purdue (2)
- Communication (2)
- Development (2)
- El desarrollo (2)
- Higher Education (2)
- La educación (2)
- La investigación (2)
- Pedagogy (2)
- Recommendations (2)
- Social sciences (2)
- Strategic Audit (2)
- University (2)
- Acadmia (1)
- Accelerate (1)
- Accessibility disclosure statements (1)
- Accessible research design (1)
- Aceleran (1)
- Active Listening (1)
- Administrator (1)
- Alumni (1)
- América Latina (1)
- Publication Year
- Publication
-
- Morehead State Press Release Archive, 1961 to the Present (567)
- MSU Clip Sheet Archives (175)
- Communications and Marketing Publications Archive (106)
- International Journal for Business Education (83)
- Honors Program: Senior Projects (Public) (4)
-
- PPRI Digital Library (4)
- Research Collection Lee Kong Chian School Of Business (4)
- Journal of Communication Pedagogy (3)
- ADVANCE Reports (2)
- Atlantic Marketing Journal (2)
- Dissertations (2)
- UNL Faculty Course Portfolios (2)
- Articles (1)
- CMC Senior Theses (1)
- Conference Papers (1)
- Creativity and Change Leadership Graduate Student Master's Projects (1)
- Doctoral Dissertations (1)
- Electronic Theses and Dissertations (1)
- Emerging Leaders Program Team Projects (1)
- English Faculty Publications (1)
- Faculty Publications (1)
- Faculty Submissions (1)
- Faculty and Staff - Articles & Papers (1)
- Georgia International Conference on Information Literacy (1)
- Graduate School (1)
- HIST 4798/5798: Recording Memory: Methods and Uses of Oral History (1)
- Information Systems Undergraduate Honors Theses (1)
- Journal of Humanities and Social Sciences (1)
- Journal of Student Financial Aid (1)
- Journalism (1)
- Publication Type
- File Type
Articles 151 - 180 of 983
Full-Text Articles in Business and Corporate Communications
2018 Spring Convocation Program, Office Of Communications & Marketing, Morehead State University.
2018 Spring Convocation Program, Office Of Communications & Marketing, Morehead State University.
Communications and Marketing Publications Archive
Spring convocation program held on January 10, 2018.
A Course Project Designed To Aid Students’ Understanding Of The Structure Of Advertisements: An Application Of The Who Says What To Whom Over What Channel With What Effect Model, Paul J. Costanzo
Atlantic Marketing Journal
The author describes a project using a classic communication and attitude-change model and explains how instructors teaching a course in promotional strategy, advertising, or integrated marketing communications can use it to help students better understand the critical elements of an effective advertisement. The author provides an overview of the research on the classic model and describes how the model is still useful today. One benefit for the instructor who adopts this project in their respective course is that students are required to synthesize knowledge of the model with information provided in the current advertising literature and then use this knowledge …
2018 January, Office Of Communications & Marketing, Morehead State University.
2018 January, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases from January of 2018.
2018 February, Morehead State University. Office Of Communications And Marketing
2018 February, Morehead State University. Office Of Communications And Marketing
Morehead State Press Release Archive, 1961 to the Present
Press releases for February of 2018.
2017 December, Office Of Communications & Marketing, Morehead State University.
2017 December, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases from December of 2017.
2017 November, Office Of Communications & Marketing, Morehead State University.
2017 November, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases from November of 2017.
Viewbook, 2017-2018, Office Of Communications & Marketing, Morehead State University.
Viewbook, 2017-2018, Office Of Communications & Marketing, Morehead State University.
Communications and Marketing Publications Archive
Viewbook of Morehead State University for 2017-2018.
2017 October, Office Of Communications & Marketing, Morehead State University.
2017 October, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases from October of 2017.
2017 September, Office Of Communications & Marketing, Morehead State University.
2017 September, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for September of 2017.
2017 Fall Convocation Program, Office Of Communications & Marketing, Morehead State University.
2017 Fall Convocation Program, Office Of Communications & Marketing, Morehead State University.
Communications and Marketing Publications Archive
Fall convocation program held on August 9, 2017.
2017 August, Office Of Communications & Marketing, Morehead State University.
2017 August, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for August of 2017.
Understanding The Role Of Social Media On A Student's College Choice Process And The Implications On A University's Enrollment And Marketing Strategies, Kimberly C. Thornton
Understanding The Role Of Social Media On A Student's College Choice Process And The Implications On A University's Enrollment And Marketing Strategies, Kimberly C. Thornton
Doctoral Dissertations
With decreasing state funds, a sluggish economy, and increased competition, universities are finding new ways to recruit prospective students to their institutions (Campbell, 2013; Sandlin & Pena, 2014). One way to create relationships and recruit prospective students to a university is through the use of social media platforms (Han, 2014; Joly, 2016). The purpose of this study, using the theoretical framework of Perna's (2006) Conceptual College Choice model, was to understand how social media impacted student college choice process by analyzing how universities used social media sites to market their universities to prospective students using the qualitative method of content …
2017 July, Office Of Communications & Marketing, Morehead State University.
2017 July, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for July of 2017.
Creating A Crisis Communication Plan For Small Or Mid-Sized Community Colleges With Monroe County Community College As The Model, Verkennes Joe
Creating A Crisis Communication Plan For Small Or Mid-Sized Community Colleges With Monroe County Community College As The Model, Verkennes Joe
Master of Arts in Media and Communication Plan II Graduate Projects
Community colleges need to develop crisis communication plans to protect themselves from the ramifications of crises. While colleges and universities have been diligent about ensuring that they have crisis management plans in place, the same cannot be said for crisis communication plans. The effects of crises on the reputations, operations, and finances of community colleges can include losses of enrollment, decreases in donations, reductions in government funding, accreditation issues, and the severing of key partnerships. This is because crises can negatively impact organizational reputations, which are widely recognized as valuable, intangible assets. Having a solid crisis communication plan can help …
Collaborative Leadership In Action, Maureen Scully, Katie Bates
Collaborative Leadership In Action, Maureen Scully, Katie Bates
Emerging Leaders Program Team Projects
The 46 fellows in the 2017 cohort of the UMass Boston Emerging Leaders Program worked with seven community partners on projects of strategic importance to these nonprofit and government organizations. The fellows contribute their professional skills and discover collaborative leadership through practice. The theme of our public symposium is “Collaborative Leadership in Action.” The fellows shared their insights about what collaborative leadership involves – its challenges and benefits – and what they take back to their workplaces.
2017 June, Office Of Communications & Marketing, Morehead State University.
2017 June, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for June of 2017.
2017 May, Office Of Communications & Marketing, Morehead State University.
2017 May, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for May of 2017.
2017 April, Office Of Communications & Marketing, Morehead State University.
2017 April, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for April of 2017.
2017 March, Office Of Communications & Marketing, Morehead State University.
2017 March, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for March of 2017.
2017 February, Office Of Communications & Marketing, Morehead State University.
2017 February, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for February of 2017.
What Case Studies Can Teach Us In International Public Relations, Gregor Halff
What Case Studies Can Teach Us In International Public Relations, Gregor Halff
Research Collection Lee Kong Chian School Of Business
No abstract provided.
2017 Spring Convocation Program, Office Of Communications & Marketing, Morehead State University.
2017 Spring Convocation Program, Office Of Communications & Marketing, Morehead State University.
Communications and Marketing Publications Archive
Spring convocation program held on January 11, 2017.
2017 January, Office Of Communications & Marketing, Morehead State University.
2017 January, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for January of 2017.
2016 December, Office Of Communications & Marketing, Morehead State University.
2016 December, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for December of 2016.
Simulations For Crisis Communication: The Use Of Social Media, Siyoung Chung
Simulations For Crisis Communication: The Use Of Social Media, Siyoung Chung
Research Collection Lee Kong Chian School Of Business
Simulations have been widely used in crisis and emergency communication for practitioners but have not reached classrooms in higher education. The purpose of this study was to investigate the effects that simulations using social media have on learning of crisis communication among college students. To explore the effects, a real-time crisis simulation activity using social media are created for 132 undergraduate students enrolled at a business school. Both quantitative and qualitative data collected from pre- and post-simulation surveys are used to investigate the benefits of simulations on learning and identify the challenges the participants experienced.
2016 November, Office Of Communications & Marketing, Morehead State University.
2016 November, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for November of 2016.
2016 October, Office Of Communications & Marketing, Morehead State University.
2016 October, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for October of 2016.
2016 September, Office Of Communications & Marketing, Morehead State University.
2016 September, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for September of 2016.
2016 Fall Convocation Program, Office Of Communications & Marketing, Morehead State University.
2016 Fall Convocation Program, Office Of Communications & Marketing, Morehead State University.
Communications and Marketing Publications Archive
Fall convocation program held on August 10, 2016.
2016 August, Office Of Communications & Marketing, Morehead State University.
2016 August, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for August of 2016.