Business and Corporate Communications Commons^™

7 Habits Of High Effective People Book Review, Ian Bristol Whatcott

Marriott Student Review

A book review of 7 Habits of Highly Effective People.

Book Review: The Fearless Mind By Dr. Craig Manning, Kylan Rutherford

Marriott Student Review

A review of Dr. Craig Manning's The Fearless Mind. Manning provides understanding of and strategies for high mental performance. With a sports psychology background, he provides concrete examples that can be applied in any setting, be it on the field, in school, or at the office.

Option B Book Review, Shelby J. Anderson

Marriott Student Review

Review of "Option B."

Originals, Tanner Hafen

Marriott Student Review

A book review of Adam Grant's Originals.

Faculty Interview With Scott Petersen, Jacob Thorpe

Marriott Student Review

Scott Petersen serves as the Director of the Rollins Center for Entrepreneurship and Technology at BYU. He is a remarkable man with an impressive resume. Nonetheless he is humble and selfless, always looking to lift and elevate others. This is an interview with him, discussing what he views to be vital in budding business people as well in life in general.

Where Are The Women Of Silicon Slopes?, Wyatt Pagano

Marriott Student Review

No abstract provided.

Standing Out: Women In The Marriott School, Shelby J. Anderson

Marriott Student Review

No abstract provided.

Unsung Hero Of The Tanner - Tina Ashby, Elisabeth J. Andersen

Marriott Student Review

Tina Ashby's work in the Finance Department at BYU is applauded.

Market Analysis, Management Consulting, And Miscommunication, Brian W. Stout

Marriott Student Review

This article attempts to inform the audience of the importance of market analysis in management consulting. The article states that consulting firms can utilize the power of market analysis as they commit to understand technology, collaborate with researchers to conduct action research, and align market strategies within the consulting firm. This article concludes that by doing these steps consulting firms will lead in their market.

The Perks Of Being A Young Professional, Elisabeth J. Andersen

Marriott Student Review

Perks and company culture can improve employee satisfaction and the ability to achieve work/life balance. The trends and issues a young professional should look for when finding a job are discussed.

The Myth Of The Millennial, Tanner Hafen, Matthew D. Fudge

Marriott Student Review

Explores perceptions of millennials in the workplace and what is and can be done to better integrate millennials employees into the workplace.

What I Wish I Would've Known, Jacob Thorpe, Matthew Stradley

Marriott Student Review

Starting school can be intimidating. At BYU, there are hundreds of resources available to help incoming students acclimate and prepare themselves for business majors. This article highlights resources and keys to success that will help any student be more successful.

Buzzwords: Jargon That Will Keep You Going Through The Year, Hayoung Lee

Marriott Student Review

Business jargon to help you throughout the year.

Marriott Student Review Volume I Issue 2: Women And Millennials In Business, Marianna Richardson

Marriott Student Review

Our second edition of MSR is dedicated to two populations – millennials and women. Currently, millennials comprise approximately 35%[1] of the United States’ workforce. Women hold 51.7% of the jobs in the U.S. job market.[2] This MSR issue focuses on the status of these groups in the business world. The reason for this emphasis is that most MSR writers and readers are millennials (which is defined as people between the ages of 18-24) and all of us work with or for women (as well as some of us are women).

Bitcoin And The Blockchain As Possible Corporate Governance Tools: Strengths And Weaknesses, Fiammetta S. Piazza

Penn State Journal of Law & International Affairs (2012 - Present)

No abstract provided.

Collaborative Leadership In Action, Maureen Scully, Katie Bates

Emerging Leaders Program Team Projects

The 46 fellows in the 2017 cohort of the UMass Boston Emerging Leaders Program worked with seven community partners on projects of strategic importance to these nonprofit and government organizations. The fellows contribute their professional skills and discover collaborative leadership through practice. The theme of our public symposium is “Collaborative Leadership in Action.” The fellows shared their insights about what collaborative leadership involves – its challenges and benefits – and what they take back to their workplaces.

Business Model: California Agriculture Marketing Agency, Mary M. Alameda, Emma L. Larson

Agricultural Education and Communication

The importance of creating a marketing agency specializing in agriculture is to bridge the gap between producers and consumers. The lack of transparency from the producer has created a torn industry causing the average consumer to be questioning his or her food, or simply not understanding the agricultural way of life. An agricultural marketing firm in California can represent and advocate for local businesses to start closing the producer to consumer gap.

The American farmer excels at many things, but lacks in public communications. Modern day farmers have been able to produce more food than ever despite fewer resources and …

Leadership: A Mixed-Method Case Study To Explore The Behaviors A Consultancy Firm Managing Partner Uses To Create Meaning In Their Leadership—For Themselves And Their Followers—Through Character, Relationships, Inspiration, Vision, And Wisdom, Robert J. Mancuso

Dissertations

Purpose: The purpose of this mixed-method case study was to identify and describe the behaviors that exemplary consulting-firm Managing Partners use to create personal and organizational meaning for themselves and their followers through character, vision, relationships, wisdom and inspiration. In addition, it was the purpose of this study to determine the degree of importance which followers assign to the behaviors related to vision, character, relationships, wisdom and inspiration help to create personal and organizational meaning. Methodology: This study is part of a thematic exploratory mixed-methods case study. Its focus is exemplar consulting-firm Managing Partners, and it is conducted in two …

The Interaction Of Involvement, Message Framing, And Brand-Cause Fit In A Cause-Related Marketing Context, Jessica L. Kosak

Senior Honors Projects

Over the past few years, cause-related marketing has become a prevalent aspect of brand building in many businesses. Cause-related marketing (CRM) can be defined as “a strategic positioning and marketing tool which links a company or brand to a relevant social cause or issue, for mutual benefit” (Pringle & Thompson, 1999, pg.1). The key word in this definition is “strategic” because a brand must think strategically about which cause they want to associate with their brand in order to differentiate their brand and be relevant to consumers. In today’s world, consumers want to have a connection and feel confident in …

Implementation Of A Supply Chain Management "Intern For A Day" Program, Erin K. Mcconnell

Honors Projects

This program was developed to send students to local corporations to attain a better understanding of a business professional environment and the Supply Chain Management departments at those companies. Students were sent to Therma Tru Doors, in Maumee, Ohio to be "interns for a day". They received the chance to shadow employees in all aspects of the Supply Chain field and learn about what their day to day job responsibilities entail. There are many benefits to this externship program for both the students and Therma Tru. Students gain valuable experience and knowledge while Therma Tru gains access to some of …

Leader Behaviors For Sustaining The Implementation Of Lean Methodologies In Multi-National Companies: A Qualitative Case Study, Gary Vance

Doctoral Dissertations and Projects

Increasing global competition has led many business leaders to implement Lean methodologies to drive operational improvement and deliver increased customer satisfaction. However, not all business leaders have been successful in sustaining Lean implementation with the majority failing within the first three years. In addition, the challenge related to implementing Lean in multi-national companies is exacerbated by the cultural differences associated with the various business units involved. Recent research has suggested that business leaders who have sustained their Lean implementations have utilized specific behaviors to do so. Therefore, this study explored how leaders of multi-national companies utilized specific behaviors to sustain …

#Keepvolunteeringcool - A Marketing Analysis Of The Uri Service Corps, Caroline L. Hacunda

Senior Honors Projects

Since 2009, the University of Rhode Island has offered Alternative Spring Break trips to students who are passionate about service and want to become more involved within the community doing meaningful and engaging volunteer work. These trips are completely student planned and fundraised with the guidance of a group of student leaders for each trip. Over the years, this program has exponentially grown, leading to our biggest year yet with two trips staying in Rhode Island and three out of state trips offered in 2017. In the past, the spring break trips were hosted by URI S.A.V.E.S and URI Habitat …

Effectively Alleviating Poverty Requires Economic Development: The Role Non-Profits Serve In This Endeavor, Dustin Michael Lape

Senior Honors Theses

The aim of this paper is to analyze the role that nonprofit organizations can play in utilizing economic development to alleviate poverty. The thesis components will be analyzed by answering six research questions (RQ): (1) What is economic development in developing countries? (2) What is the connection between economic development and poverty alleviation? (3) What are some examples of economic development lessening poverty? (4) What are the essential features of a nonprofit organization? (5) What can nonprofit organizations do to create economic development? and finally, (6) What are archetypical examples of nonprofits creating economic development and reducing poverty? To understand …

David And Goliath, Jacob Thorpe

Marriott Student Review

Book review of David and Goliath by Malcolm Gladwell.

Work Rules! Insights From Inside Google, Krista Johnson

Marriott Student Review

Book review of Work Rules! Insights from Google written by Laszlo Bock.

Book Review Of "Multipliers: How The Best Leaders Make Everyone Smarter", Hannah Salzl

Marriott Student Review

This is a book review of "Multipliers: How the Best Leaders Make Everyone Smarter", by Liz Wiseman, with Greg McKeown.

Professor Q+A: Jim Brau, Annie Pond

Marriott Student Review

Get to know Brigham Young University's Joel C. Peterson Professor of Finance, Jim Brau.

An Unsung Hero Of The Tanner--Jeffrey Subramanian, Kempton Cox

Marriott Student Review

Jeffrey Subramanian beautifies the grounds surrounding the Tanner Building, but he also writes poetry and plays the cello. The author calls Jeffrey an "unsung hero" because he is, in fact, the author's hero.

Two Perspectives On Violence In Business, Ian Bristol Whatcott, Karson Fronk

Marriott Student Review

Violence has become common place in business strategy, taking on many forms. Some use violence in rhetoric as they compete with other companies while others use sell violence as entertainment. Many people are familiar with violence in their organizations. This article looks more into how effective violence is to a company's performance. It examines recent research done by professors at different universities on the subject. It offers two perspectives, looking first at violent rhetoric and then how violence advertisements affects a firm's bottom line. The article finds that exposure to violent rhetoric outside a firm affects employee's ethics more than …

The Power Of Inclusion: What Gay And Lesbian Employees Want Marriott School Students To Know, Lisa Love Snyder, Hannah Salzl

Marriott Student Review

Extensive research has shown that diverse workplaces are more effective than homogenous workplaces; however, gay and lesbian employees still often face discrimination or exclusion in the workplace. In order to initiate discussion about inclusion and diversity in the workplace, the authors interviewed five gay employees (four women and one man). This article contains a brief introduction and conclusion, as well as excerpts from the interviews. The interviewees confirmed that they had experienced discrimination in the workplace themselves or had seen it happen with others. They offered advice to future employees and managers, including the importance of creating an environment of …