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Articles 271 - 300 of 768

Full-Text Articles in Business and Corporate Communications

Podcast Review: Amy Antonelli On Vision And Purpose, Mckayla Lindman Aug 2020

Podcast Review: Amy Antonelli On Vision And Purpose, Mckayla Lindman

Marriott Student Review

A review of Amy Antonelli's podcast.

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Book Review - Contagious: Why Things Catch On, Christy Swatling Aug 2020

Book Review - Contagious: Why Things Catch On, Christy Swatling

Marriott Student Review

In his New York Times Bestseller, Contagious: Why Things Catch On, Jonah Berger delves into what makes products and ideas go viral. Through hundreds of intriguing and sometimes jaw-dropping stories, Berger identifies six key components to make everything—from a YouTube video to a new tech gadget—become contagious.

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Putt Yourself Out There! Golf As An Upper Hand In The Business World, Allysha M. Mateo Aug 2020

Putt Yourself Out There! Golf As An Upper Hand In The Business World, Allysha M. Mateo

Marriott Student Review

Most everyone is aware that networking and relationship building hold the keys to success within the business world. But just how are these networks so carefully cultivated? Recent statistics suggest that golf is a major player in cutting behind-the-scenes business deals. Approximately 90% of Fortune 500 CEOs play golf, and executives who play golf earn 17% more than those who don’t. Golf is a networking tool available to virtually anyone: the old and young, male and female, athletic and unathletic alike. It aids in building relationships with clients, customers, vendors, and colleagues, simultaneously advancing the golfer’s career and helping to …

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Buzzwords: Jargon That Will Keep You Going Throughout The Year, Sarah Romney Aug 2020

Buzzwords: Jargon That Will Keep You Going Throughout The Year, Sarah Romney

Marriott Student Review

Five buzzwords including advertainment, "go live," pivot, customer journey, and mashup.

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Learning From The Swiss, Aubrey Wright Aug 2020

Learning From The Swiss, Aubrey Wright

Marriott Student Review

The trades are in trouble. With less students choosing a vocational education, the United States is facing a rapidly growing gap in skilled vocational labor. The answer: the mighty apprenticeship program, courtesy of the Swiss. The Swiss model of apprenticeships help the bottom line of companies. It also trains students for promising careers. By taking clues from the Swiss, the US can begin solving its vocational trade woes.

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Fashion Copycats And Copyright Law, Rowena Natasha Aug 2020

Fashion Copycats And Copyright Law, Rowena Natasha

Marriott Student Review

Is fashion an art? Or a utilitarian part of our life? Thanks to US copyright laws, "fast fashion" companies like H&M and Zara are making windfall gains by copying new designs, even at the expense of small start-ups. But don't start writing legislation yet. Without "fashion copycats" making affordable yet trendy products, the fashion industry would be left dependent on a small-pool of upper-class consumers.

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Building Information Modeling: Risks, Benefits, And Trends In Construction, Tanner Duron Aug 2020

Building Information Modeling: Risks, Benefits, And Trends In Construction, Tanner Duron

Marriott Student Review

Welcome to the information age. Building Information Technology (BIM) offers the construction industry a way to manage everything, from sourcing to construction to maintenance. BIM has significant risks, but also boasts enough benefits to make every firm in the AEC industry ready to start integrating its use. As digital natives, it is up to the rising generation of workers to spearhead the wide-spread use of BIM.

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Interior Design In The Workplace, Bryce Cindrich Aug 2020

Interior Design In The Workplace, Bryce Cindrich

Marriott Student Review

While people generally spend much of their time in their home, time spent in the workplace is usually a close second. Why should people care less about how their office is set up than their home? A well-designed interior at the workplace can help promote employee productivity and support their well-being, build a sense of community, improve team collaboration, and attract and retain talent.

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Editor's Letter: Expectations Aug 2020

Editor's Letter: Expectations

Marriott Student Review

This issue of Marriott Student Review (MSR) is all about developing greater expectations for the future, finding new ways of accomplishing our dreams, and fostering relationships, even in the digital world of Zoom and Team meetings. Even though our expectations have been unexpectedly altered, in the end, the shape of our lives may be ultimately better.

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Mindfulness: A Promising Practice To Reduce Accountant Stress, Abigail Anderson Aug 2020

Mindfulness: A Promising Practice To Reduce Accountant Stress, Abigail Anderson

Marriott Student Review

This article considers the practice of mindfulness as an approach to reduce stress within the lives of accountants. Mindfulness has existed for centuries as a Buddhist tradition and has only recently become popular in the Western world as a stress-reduction technique that can lead to improved mental and emotional well-being. This article also examines the prevalence of mindfulness within the Top 10 accounting firms in the United States and some results regarding employee performance. As more and more firms begin to utilize mindfulness as a low-cost method to better employee performance and well-being, university accounting programs should consider incorporating the …

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Make Amazon Your Servant, Not Your Master, Lisa Takabori Aug 2020

Make Amazon Your Servant, Not Your Master, Lisa Takabori

Marriott Student Review

This article explains how consumers can make better purchasing decisions by recognizing how benefits of local brick-and-mortar stores, such as Target, surpass the perceived benefits of e-commerce giant, Amazon.

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The Problem With Government Bailouts, Nathan Scott Aug 2020

The Problem With Government Bailouts, Nathan Scott

Marriott Student Review

Americans are told to have 6 months of expenses saved for difficult times, but businesses are told not to worry; the government will take care of them. Past bailouts have set a nasty precedent that must change; government bailouts need reform if they are to continue in the future.

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Values Create Values, Chase M. Geertsen Aug 2020

Values Create Values, Chase M. Geertsen

Marriott Student Review

The days of companies focusing solely on maximizing shareholder value are over. In today's world, profitable companies create value by meeting the needs of their stakeholders.

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Internships Shape Students' Future Career, Maria F. Arrayan Aug 2020

Internships Shape Students' Future Career, Maria F. Arrayan

Marriott Student Review

Finding an internship has been more difficult than before due to COVID-19. For many, the search for an internship may be frustrating or pointless during this difficult time. Students need to empower themselves with the right tools to find an internship. Maria Fernanda Arrayan talks about the benefits of an internship and four ways to find one. Read this article to find motivation in your search for an internship and try a new way to find your next internship!

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Go Green: Make Green, Sam Montague Aug 2020

Go Green: Make Green, Sam Montague

Marriott Student Review

While cost might seem like an obstacle to some, adopting sustainable practices can turn out to be profitable for most companies. Recent research find positive correlation between business efforts and the consumer response, showcase direct benefits to the business, and provide suggestions to put the findings into practice.

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Navigating Corporate Social Responsibility, Benjamin Bates Aug 2020

Navigating Corporate Social Responsibility, Benjamin Bates

Marriott Student Review

In this article, Ben Bates provides future business leaders with an introduction to the tools necessary to navigate difficult issues surrounding corporate social responsibility. HIs article outlines the two main theories on corporate social responsibility and discusses how business leaders can decide which theory to apply in a given situation.

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Ethical Branding, Lane Gibbons Jul 2020

Ethical Branding, Lane Gibbons

Marriott Student Review

In this article, BYU senior Lane Gibbons outlines the details of ethical branding and emphasizes the importance of corporate social responsibility in the modern era.

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Specialization: Do Your Job Well Helping Students Who Are Considering A Career In Programming Know How To Invest Their Time., Scott Pulley Jul 2020

Specialization: Do Your Job Well Helping Students Who Are Considering A Career In Programming Know How To Invest Their Time., Scott Pulley

Marriott Student Review

The article examines the effects of specialization on the hiring process for undergraduates studying programming whether in information systems or computer science.

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Lgbt+ Discrimination In The Workplace, Rachel Winters Jul 2020

Lgbt+ Discrimination In The Workplace, Rachel Winters

Marriott Student Review

Although nearly everyone has faced some kind of unfair treatment in the workplace, members of the LGBT community often deal with much worse treatment—to the point of discrimination. After learning about the benefits of anti-discrimination policies for your employees and the company, you will realize that there is no reason you shouldn't—and every reason you should—implement LGBT-supportive policies at your company. The benefits include increase profitability, productiveness, work satisfaction, and employee retention.

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Leader Influence: A Research Review Of French & Raven’S (1959) Power Dynamics, Mary Kovach Jul 2020

Leader Influence: A Research Review Of French & Raven’S (1959) Power Dynamics, Mary Kovach

The Journal of Values-Based Leadership

After reviewing nearly 70 years of research, this manuscript seeks to compile study results to better understand leader influence by employing French and Raven’s (1959) power dynamics. Divided into two categories (i.e. formal and informal), these five power dynamics include referent, expert, legitimate, coercive, and reward power. Each power dynamic is categorized accordingly and dissected between scholarly research and applicable workplace settings between supervisors (i.e. leaders) and employees. Behavioral outcomes from a subordinate standpoint are discussed, and this manuscript concludes that the power dynamic that characterizes different workplace relationships between supervisors and employees has significant effects on work productivity and …

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Organizational Intentions Versus Leadership Impact: The Flexible Work Experience, Susan R. Vroman Jul 2020

Organizational Intentions Versus Leadership Impact: The Flexible Work Experience, Susan R. Vroman

The Journal of Values-Based Leadership

Working mothers with dependent aged children currently represent a significant portion of the workforce. In order to attract and retain this valuable demographic, employers are introducing and maintaining flexible work arrangements (FWA) to enable employees to manage their work and life commitments. However, having an FWA program and effectively supporting it are not synonymous, and this bears impact on employees. This article highlights opportunities and implications for FWA management based on findings from a recent New England healthcare organization case study which illustrates how working mothers experience enacted flexible work arrangement policies. This article identifies methods for organizations and managers …

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How To Take Advantage Of Your Entire Group And Avoid Groupthink, Ian Belloli Jul 2020

How To Take Advantage Of Your Entire Group And Avoid Groupthink, Ian Belloli

Marriott Student Review

Brainstorming solutions as a group is a great idea, but often falls prey to groupthink, in which group members agree to the first idea that is presented to avoid conflict. Groupthink can be avoided using specific phases during the brainstorming process: divergence and convergence.

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The Growing Importance Of Customer Experience, Cassidy Jones Jul 2020

The Growing Importance Of Customer Experience, Cassidy Jones

Marriott Student Review

In order to retain and satisfy customers, the modern business must refine it's customer experience (CX). Good CX occurs when a company focuses on the needs of its customers as individuals, allowing each person to have a positive experience. This dedication to the customer is rewarded through positive reviews and continued success.

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Millionaire Secrets, Jonathan Chia Jul 2020

Millionaire Secrets, Jonathan Chia

Marriott Student Review

Many people want to be rich, but don't know how real millionaires manage to amass wealth. In order to become rich, many people live extremely frugally, actively invest their net worth in a variety of places, and maintain an attitude of carefully planned perseverance in their busy and risk-filled careers. Every person who strives to do these things is on the path to become a millionaire themselves.

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Unpopular Opinion: Employees Don't Need Ping Pong Tables To Be Motivated, Katelyn Poulson Jul 2020

Unpopular Opinion: Employees Don't Need Ping Pong Tables To Be Motivated, Katelyn Poulson

Marriott Student Review

Waking up in the morning is difficult. The Sleep Review reported that 57% of Americans hit the snooze button and stay in bed for at least five extra minutes a day. If we struggle to motivate ourselves, how do we even begin to understand how to motivate others? Many businesses have resorted to placing large amounts of money into building fun and interactive break rooms, providing unlimited snacks and drinks, and even offering unlimited vacation days. Read this article to find out why companies should ditch the new, “innovative” way of motivating employees and turn to intrinsic motivators instead.

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College Of Business Dean's Report: 2019-2020, Ryan Butt Jul 2020

College Of Business Dean's Report: 2019-2020, Ryan Butt

College of Business Dean’s Reports

No abstract provided.

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A Proposal Digital Marketing Strategy For Marcheluzzo Srl: Training And Evaluating A Prediction Model For The Number Of Adv. Impressions, Charles Alves De Castro Jun 2020

A Proposal Digital Marketing Strategy For Marcheluzzo Srl: Training And Evaluating A Prediction Model For The Number Of Adv. Impressions, Charles Alves De Castro

Articles

This research aims to describe a digital marketing strategy elaborated to be deployed in the MarcheluzzoSrl Company located in Italy. In addition, it intends to give a wide range of information to the company about its customers, target, competitors, market, digital marketing strategy, and potential recommendations. It is also important to highlight that this strategy is focused on the Brazilian market. Most of the information collected for the situational analysis and many other components for this research were gathered through the author`s perception during his internship in the company. The methodology includes secondary data collected through field observation in the …

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Communication Competence Training Within Minority-Owned Small Businesses, Shirleena Racine Baggett Jun 2020

Communication Competence Training Within Minority-Owned Small Businesses, Shirleena Racine Baggett

Electronic Theses, Projects, and Dissertations

Business ownership is imperative in correcting economic issues for demographic groups subjugated to discrimination, inequality, poverty, and other harmful disadvantages. This project supports the idea that building communication competence within minority-owned small businesses and nonprofit organizations, will significantly increase achievement of long-term sustainability and success. The solution is not only creating communication training tailored for minority entrepreneurs, but to allow access in feasible and tangible ways. This study begins by defining communication and explaining its function to assist in moving past the narrative of communication interaction as “talking and listening,” but instead a concept rooted in logic, theoretical analysis, and …

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Trading Up: Exchanging Our Data For A Better Life, Nathan Turner May 2020

Trading Up: Exchanging Our Data For A Better Life, Nathan Turner

Marriott Student Review

We live in a data-driven economy. Many people feel like consumers are on the losing end of an economic data-battle with tech giants, but this is simply not true; our data can drive innovation. That’s right—personal data collected from you and me can influence new technologies that will improve our lives. This should excite us, but our fear of losing data privacy can quell our excitement for progress and even restrict innovation. Our quality of life has already begun to improve through data driven innovation, and technological progress is not slowing down. If we let our fear of losing data …

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“For Richer Or Poorer” Impact Of Marriage On Career Outcomes By Kaden Lefevre, Kaden Lefevre May 2020

“For Richer Or Poorer” Impact Of Marriage On Career Outcomes By Kaden Lefevre, Kaden Lefevre

Marriott Student Review

Discussion of affects of marriage on career outcomes.

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