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Articles 31 - 60 of 117
Full-Text Articles in Leadership
The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina
Student Theses and Dissertations
Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.
Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …
Staff Matters: Attracting Qualified Candidates, Jodi Schafer Sphr, Shrm-Scp
Staff Matters: Attracting Qualified Candidates, Jodi Schafer Sphr, Shrm-Scp
The Journal of the Michigan Dental Association
In the current competitive job market, dental practices face challenges in recruiting qualified staff. This Staff Matters column explores strategies to stand out and attract candidates, addressing the impact of the "great resignation" and the projected growth in dental openings. Suggestions include offering part-time positions for increased flexibility, considering evening appointments, providing additional benefits like childcare support, attending to the practice's image through positive online reviews and marketing, and building a future workforce through partnerships with educational institutions.
Dentistry And The Law: Responding To Internet Criticism And Hipaa Considerations, Dan Schulte Jd
Dentistry And The Law: Responding To Internet Criticism And Hipaa Considerations, Dan Schulte Jd
The Journal of the Michigan Dental Association
This Dentistry and the Law column addresses the challenge of responding to online criticism as a healthcare professional, particularly dentists. The question involves a patient posting false and damaging information online, leading to concerns about reputation and the desire to set the record straight. The response outlines the limitations imposed by HIPAA on using patient information for such purposes and explores the legal complexities in pursuing recourse. The column advises against responding directly to negative online posts, emphasizing proactive reputation management through online advertising and patient testimonials.
J Mich Dent Assoc November 2021
J Mich Dent Assoc November 2021
The Journal of the Michigan Dental Association
Every month, The Journal of the Michigan Dental Association brings news, information, and features about Michigan dentistry to our state's oral health community and the MDA's 6,200+ members. No publication reaches more Michigan dentists!
In this issue, the reader will find the following original content:
- Cover stories with a “Focus on Advocacy: Helping Dentistry Succeed”, including “MDA Dental PAC: What It Is and Why It Matters “, “2021 Advocacy Success — and More to Come “, and “Dental Programs Maintained in 2021-22 State Budget”.
- A feature article on “The Anishinaabe Dental Outreach Program”.
- A feature article, “How Your Website and …
J Mich Dent Assoc June 2021
The Journal of the Michigan Dental Association
Every month, The Journal of the Michigan Dental Association brings news, information, and features about Michigan dentistry to our state's oral health community and the MDA's 6,200+ members. No publication reaches more Michigan dentists!
In this issue, the reader will find the following original content:
- A cover story “Team-Based Treatment of Oral Cancer: The U-M Experience”.
- A feature article, “Dental Management of the Head and Neck Cancer Patient Treated with Radiation Therapy: Update 2021”.
- A feature article on “Understanding Cyber Threats and the Risk they Pose to Your Practice”.
- "A Train-the-Trainer Education Model and Rural Dental Opioid Prescribing Outcomes”, a …
Establishing And Maintaining A Buyer/Supplier Relationship Within The Product Development Industry For Model-Making And Prototyping, Kelly Vukad
Honors Capstones
Capstone submitted as a graduation requirement for the BSU Honors Program.
No. 130 1997 November
International Journal for Business Education
SIEC Historical Documents
No. 129 1997 April
International Journal for Business Education
SIEC Historical Documents
No. 128 1996 November
International Journal for Business Education
SIEC Historical Documents
No. 127 1996 April
International Journal for Business Education
SIEC Historical Documents
No. 126 1995 November
International Journal for Business Education
SIEC Historical Documents
No. 125 1995 April
International Journal for Business Education
SIEC Historical Documents
No. 124 1994 November
International Journal for Business Education
SIEC Historical Documents
No. 123 1994 April
International Journal for Business Education
SIEC Historical Documents
No. 121 1993 April
International Journal for Business Education
SIEC Historical Documents
No. 120 1992 November
International Journal for Business Education
SIEC Historical Documents
No. 119 1992 April
International Journal for Business Education
SIEC Historical Documents
No. 118 1991 November
International Journal for Business Education
SIEC Historical Documents
No. 117 1991 April
International Journal for Business Education
SIEC Historical Documents
No. 116 1990 November
International Journal for Business Education
SIEC Historical Documents
No. 115 1990 April
International Journal for Business Education
SIEC Historical Documents
No. 114 1989 November
International Journal for Business Education
SIEC Historical Documents
No. 113 1989 April
International Journal for Business Education
SIEC Historical Documents
No. 112 1988 November
International Journal for Business Education
SIEC Historical Documents
No. 111 1988 April
International Journal for Business Education
SIEC Historical Documents
No. 110 November 1987
International Journal for Business Education
SIEC Historical Documents
No. 109 1987 April
International Journal for Business Education
SIEC Historical Documents
No. 108 1986 November
International Journal for Business Education
SIEC Historical Documents
No. 106 1985 November
International Journal for Business Education
SIEC Historical Documents
No. 104 1984 November
International Journal for Business Education
SIEC Historical Documents