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Full-Text Articles in Leadership

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina May 2022

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …


Staff Matters: Attracting Qualified Candidates, Jodi Schafer Sphr, Shrm-Scp Apr 2022

Staff Matters: Attracting Qualified Candidates, Jodi Schafer Sphr, Shrm-Scp

The Journal of the Michigan Dental Association

In the current competitive job market, dental practices face challenges in recruiting qualified staff. This Staff Matters column explores strategies to stand out and attract candidates, addressing the impact of the "great resignation" and the projected growth in dental openings. Suggestions include offering part-time positions for increased flexibility, considering evening appointments, providing additional benefits like childcare support, attending to the practice's image through positive online reviews and marketing, and building a future workforce through partnerships with educational institutions.


Dentistry And The Law: Responding To Internet Criticism And Hipaa Considerations, Dan Schulte Jd Apr 2022

Dentistry And The Law: Responding To Internet Criticism And Hipaa Considerations, Dan Schulte Jd

The Journal of the Michigan Dental Association

This Dentistry and the Law column addresses the challenge of responding to online criticism as a healthcare professional, particularly dentists. The question involves a patient posting false and damaging information online, leading to concerns about reputation and the desire to set the record straight. The response outlines the limitations imposed by HIPAA on using patient information for such purposes and explores the legal complexities in pursuing recourse. The column advises against responding directly to negative online posts, emphasizing proactive reputation management through online advertising and patient testimonials.


J Mich Dent Assoc November 2021 Nov 2021

J Mich Dent Assoc November 2021

The Journal of the Michigan Dental Association

Every month, The Journal of the Michigan Dental Association brings news, information, and features about Michigan dentistry to our state's oral health community and the MDA's 6,200+ members. No publication reaches more Michigan dentists!

In this issue, the reader will find the following original content:

  • Cover stories with a “Focus on Advocacy: Helping Dentistry Succeed”, including “MDA Dental PAC: What It Is and Why It Matters “, “2021 Advocacy Success — and More to Come “, and “Dental Programs Maintained in 2021-22 State Budget”.
  • A feature article on “The Anishinaabe Dental Outreach Program”.
  • A feature article, “How Your Website and …


J Mich Dent Assoc June 2021 Jun 2021

J Mich Dent Assoc June 2021

The Journal of the Michigan Dental Association

Every month, The Journal of the Michigan Dental Association brings news, information, and features about Michigan dentistry to our state's oral health community and the MDA's 6,200+ members. No publication reaches more Michigan dentists!

In this issue, the reader will find the following original content:

  • A cover story “Team-Based Treatment of Oral Cancer: The U-M Experience”.
  • A feature article, “Dental Management of the Head and Neck Cancer Patient Treated with Radiation Therapy: Update 2021”.
  • A feature article on “Understanding Cyber Threats and the Risk they Pose to Your Practice”.
  • "A Train-the-Trainer Education Model and Rural Dental Opioid Prescribing Outcomes”, a …


Establishing And Maintaining A Buyer/Supplier Relationship Within The Product Development Industry For Model-Making And Prototyping, Kelly Vukad Apr 2002

Establishing And Maintaining A Buyer/Supplier Relationship Within The Product Development Industry For Model-Making And Prototyping, Kelly Vukad

Honors Capstones

Capstone submitted as a graduation requirement for the BSU Honors Program.


No. 130 1997 November Nov 1997

No. 130 1997 November

International Journal for Business Education

SIEC Historical Documents


No. 129 1997 April Apr 1997

No. 129 1997 April

International Journal for Business Education

SIEC Historical Documents


No. 128 1996 November Nov 1996

No. 128 1996 November

International Journal for Business Education

SIEC Historical Documents


No. 127 1996 April Apr 1996

No. 127 1996 April

International Journal for Business Education

SIEC Historical Documents


No. 126 1995 November Nov 1995

No. 126 1995 November

International Journal for Business Education

SIEC Historical Documents


No. 125 1995 April Apr 1995

No. 125 1995 April

International Journal for Business Education

SIEC Historical Documents


No. 124 1994 November Nov 1994

No. 124 1994 November

International Journal for Business Education

SIEC Historical Documents


No. 123 1994 April Apr 1994

No. 123 1994 April

International Journal for Business Education

SIEC Historical Documents


No. 121 1993 April Apr 1993

No. 121 1993 April

International Journal for Business Education

SIEC Historical Documents


No. 120 1992 November Nov 1992

No. 120 1992 November

International Journal for Business Education

SIEC Historical Documents


No. 119 1992 April Apr 1992

No. 119 1992 April

International Journal for Business Education

SIEC Historical Documents


No. 118 1991 November Nov 1991

No. 118 1991 November

International Journal for Business Education

SIEC Historical Documents


No. 117 1991 April Apr 1991

No. 117 1991 April

International Journal for Business Education

SIEC Historical Documents


No. 116 1990 November Nov 1990

No. 116 1990 November

International Journal for Business Education

SIEC Historical Documents


No. 115 1990 April Apr 1990

No. 115 1990 April

International Journal for Business Education

SIEC Historical Documents


No. 114 1989 November Nov 1989

No. 114 1989 November

International Journal for Business Education

SIEC Historical Documents


No. 113 1989 April Apr 1989

No. 113 1989 April

International Journal for Business Education

SIEC Historical Documents


No. 112 1988 November Nov 1988

No. 112 1988 November

International Journal for Business Education

SIEC Historical Documents


No. 111 1988 April Apr 1988

No. 111 1988 April

International Journal for Business Education

SIEC Historical Documents


No. 110 November 1987 Nov 1987

No. 110 November 1987

International Journal for Business Education

SIEC Historical Documents


No. 109 1987 April Apr 1987

No. 109 1987 April

International Journal for Business Education

SIEC Historical Documents


No. 108 1986 November Nov 1986

No. 108 1986 November

International Journal for Business Education

SIEC Historical Documents


No. 106 1985 November Nov 1985

No. 106 1985 November

International Journal for Business Education

SIEC Historical Documents


No. 104 1984 November Nov 1984

No. 104 1984 November

International Journal for Business Education

SIEC Historical Documents