Business Administration, Management, and Operations Commons^™

Low Textbook Cost Syllabus For Mgt 9600 (Strategy And Competitive Advantage), Helaine J. Korn

Open Educational Resources

This course examines how to gain advantage against competitors in the complex and dynamic global marketplace. Core business strategy themes include how to analyze the business environment, assess resources and capabilities, and choose competitive strategies. The course also considers how to create corporate value through configuring and coordinating multibusiness activities. Core corporate strategy themes include how to analyze scale and scope, evaluate corporate competencies, manage the multibusiness corporation, assess global strategies, and choose corporate strategies.

The Impact Of Environmental Turbulence On The Strategic Decision-Making Process In Irish Quantity Surveying (Qs) Professional Service Firms (Psfs), Roisin Murphy Dr, Oluwasegun Seriki

Articles

Construction firms operate within a business environment characterized by uncertainty and a lack of predictability, increasing the complexity of strategic decision-making. Construction contractor firms’ strategic response to environmental turbulence is appropriately documented but evidence regarding Construction Professional Service Firms (CPSF’S) remains scarce. CPSF’s are characteristically different from contractor organizations due to the intangibility of services and high knowledge intensity. The purpose of the study is to ascertain the impact of environmental turbulence on strategic decision-making process characteristics in CPSF’s, specifically Irish Quantity Surveying (QS) practices. Using a mixed-methods research strategy, data collected over two dissimilar stages on the economic cycle …

Investigating The Relationship Between The James C. Kennedy Center And The Utilization Of The Harvard Policy Model: A Strategic Planning Process, Neely Griggs

Honors Theses

This thesis aims to understand the relationship between the James C. Kennedy Wellness Center and the utilization of the Harvard Policy Model. The Wellness Center in Tallahatchie county, Mississippi has a profound impact in the community by working to decrease the prevalence of preventable diseases, and the Wellness Center’s leadership has decided to engage in the development of a strategic plan. The researchers led the Wellness Center through the first four steps in the Harvard Policy Model of strategic planning. Through focus groups and data analysis, the Wellness Center’s vision and mission statements were re-conceptualized, the core values of the …

Allianz Life Strategic Audit, Evan Powell

Honors Program: Senior Projects (Public)

Allianz Life is a company that specializes in creating life insurance and annuity products to wholesale to financial professionals. The company is based out of Minneapolis, MN, and is a subsidiary of the parent company Allianz SE. Allianz SE is the 46th largest company in the world and ranks number one for assets managed by an insurance company. Allianz SE is based out of Munich, Germany. This report aims to learn more about Allianz Life through internal and external analysis. The following analytical tools will be included: PESTEL, Porter’s Five Forces, and SWOT analysis. These tools help to explain the …

Competitive Strategy And Firm Performance In Multinational Manufacturing Organizations: A Focus On Strategic Alignment, Kianoosh Ebrahimi

Dissertations

The purpose of this research is to study to examine the impact of strategic alignment and the concept of fit on manufacturing firm performance in order to achieve its strategic objectives. This study also examines the impact of market concentrate, manufacturing competitive dimensions, and corporate link strategies on firm performance. The design for this research is correlational research following a quantitative, deductive approach. Data collected through a survey based on completed questionnaires to measure perspectives of leadership teams about strategic directions discussed in this research. The survey was designed based on the drawn framework from the literature review. A quantitative …

Organizational Dissonance In The Context Of Organizational Decline And Turnaround Of A Security Printer: A Quantitative Case Study, Tina Marie Ramirez-Dominguez

Theses and Dissertations

The purpose of this non-experimental, quantitative study was to examine organizational identity dissonance experienced by an organization's social actors in the context of organizational decline and turnaround utilizing factor structures from five years of pre-existing, employee surveys to determine whether differences in factor scores occurred over the 5-year time frame. Organizational identity dissonance is the psychological stress or discomfort experienced by an organization's social actors from holding two or more contradictory attitudes, beliefs, or behaviors (McLead, 2008) in relation to the organization's identity. A social actor is an individual participating in a communal environment (Whetten & Mackey, 2002). A communal …

Strategic Audit Of Optum, Connor Crow

Honors Program: Senior Projects (Public)

Optum is a large American-based pharmacy benefit manager, healthcare consultant, healthcare delivery service, and business analytics corporation that has dominated the industry with sister-company UnitedHealthcare underneath the umbrella UnitedHealthGroup. This report seeks to understand through internal and external analyses how Optum’s business model and strategies have allowed them to gain and sustain competitive advantages in the everchanging, volatile environment of healthcare. Specific tools used to highlight this include Porter’s Five Forces, PESTEL, and SWOT analyses. Additionally, strategic recommendations are given for Optum’s next steps.

Clarifying The Relationship Of Design Thinking To The Military Decision-Making Process, Thomas S. Fisher

USF Tampa Graduate Theses and Dissertations

The complexity of today’s operational environment where military organizations are conducting campaigns to address some of the nation’s most urgent problems has grown exponentially. To address this expanding complexity, the Defense Department introduced ‘design’ into its problem-solving doctrine as a method to understand the new and dynamic challenges associated with this increasingly complex environment and provide a tool to augment its current doctrinal military decision-making process. However, it appears military ‘design’ as prescribed by the Department may be only marginally effective at producing viable solutions for solving the complex, ill-structured problems that current military campaigns were developed to resolve. This …

Leveraging Technology Through Crowdfunding To Ease Barriers Of Entry Into The Marketplace, Amye Melton, Terry Damron, Vikkie Mccarthy, William Rupp

International Journal of Applied Management and Technology

Small businesses and entrepreneurs face barriers to entering new markets, such as access to capital. Crowdfunding is one method for financing new ventures. The purpose of this article is to explore how crowdfunding can ease barriers of entry into new markets. Drawing from strategic management, planning, marketing, and technology acceptance literature, we present a conceptual model to explain the use of crowdfunding by small businesses and entrepreneurs. Factors that impact individuals’ propensity to utilize crowdfunding as a source of capital include ease of use, intention to use, attitudes toward use, and effectiveness.

The Effects Of Firm Age And Firm Size On Strategic Agility And Performance, Jonathan Henry Reed

Theses and Dissertations

Strategic agility is a relatively new construct in the field of strategic management which describes the degree to which a firm is flexible with its business strategy. Strategically agile firms are able to change their market focus, product mix, key resources, or business models quickly in order to exploit opportunities. This study advances our understanding of strategic agility by empirically testing the Doz and Kosonen (2010) model of the construct in a cross-section of firms in multiple industries with several contingency factors including firm age, firm size, and environmental turbulence. Using CEO-level survey data, the model is validated, and nine …

The Macroeconomic And Cultural Microcosms Of Global Groceries, Emily C. Mccluskey, Stephanie A. Barton

Senior Theses

The aim of this thesis is to understand the global grocery market and to present a framework to assist sector players in developing go-to-market strategies as they expand abroad. In order to holistically study the cultural and economic implications of grocery stores across the world, we first selected six unique countries to focus our research: Singapore, Brazil, Chile, Australia, Germany, and the United States. In addition to having personally traveled to each of these countries, we chose to analyze these six very different markets in order to include a wide range of cultures and levels of economic development. We found …

Analyzing Local Alcohol Vendor Inventory Management Strategy, Angelo J. Amore

Senior Theses

This paper attempts to analyze how local alcohol vendors maintain their inventory throughout the year in Columbia, attempting to manage factors such as the season, sporting events, and other public gatherings and events. The research question resulted in contacting over 30 local alcohol vendors in Columbia, to ask them questions regarding their strategy in alcohol inventory management. The responses to these questions were then used to organize the vendors into groups by whether or not they utilize a reorder point to purchase/brew alcohol, or if they utilize periodic ordering. The vendors were also asked to rank the seasons from most …

Implementing The Malcolm Baldrige Process For A Financial Institution: An Insiders Perspective, Scott Murray

Electronic Theses, Projects, and Dissertations

The Malcolm Baldrige Framework for Performance Excellence outlines best practices for strategic and operational processes. Enterprises that achieve the award do so not for the award itself – but for the transformation that takes place along the way. Although the fifty-page summaries of Malcolm Baldrige award winning organizations are posted on the National Institute of Science and Technology (NIST) (https://www.nist.gov/baldrige/award-recipients), the process and effort used to create such applications has not been documented. This project documents and provides an internal perspective and lessons learned from the early stages of the Malcolm Baldrige journey for a medium size financial institution. The …

Design Thinking & Strategic Product Planning For Highly Engineered Products, Shannon Dare Wayne

Wayne State University Dissertations

This paper offers an integrated framework to systematically address routine challenges plaguing early product development for highly engineered and complex products, such as automobiles. The framework includes up-front strategic product planning leveraging ‘design thinking’ and ‘design execution’ through a structured process to enable adaptation under uncertainties in the product development lifecycle for customer delight and program success. Included is product planning, from fuzzy front-end until product launch, and prioritizing aligned strategic initiatives while integrating design thinking throughout the process. We also discuss two real-world case studies to emphasize the efficacy of the framework and to demonstrate practical examples of how …

Strategic Success: The Ansoff Matrix Vs. The Balanced Scorecard, Christian Cleberg

Honors Program: Senior Projects (Public)

Academic and professional research has proven that strategic planning and management frameworks have tremendous impact on an organization’s success. However, these studies do not opine on the usability and fit of strategic frameworks within an organization. This paper examines the composition of two popular frameworks, the Ansoff matrix and the balanced scorecard, and illustrates the various ways that these frameworks have found success in the corporate world. It also compares and contrasts the frameworks’ differing structures and offers recommendations for how these frameworks may be applied to companies with diverse goals and missions.

A Strategic Audit Of Google, Timothy Knaak

Honors Program: Senior Projects (Public)

Google is the premier tech company. One of the largest, most successful companies on the planet, Google derives the overwhelming majority of its revenue from Google AdWords to the tune of $136 billion last year. The following is an analysis of Google’s strengths, competition, and place in the market and society. Although Google needs no help dominating the ads industry — and thus no suggestion has been provided — should the digital ads industry falter, Google faces an existential threat. To counter this, various strategies to diversify Google’s sources of income, all of which leverage Google’s existing assets and competencies …

Strategic Audit Of Facebook Through The Lens Of International Reputation, Ryan M. Mcmanaman

Honors Program: Senior Projects (Public)

This report investigates the history and current situation of Facebook, an international social media firm based in Menlo Park, CA. Facebook faces a number of international controversies and growing resentment from its userbase. In an industry where people are synonymous with capital, a strategic recommendation will be made to help Facebook regain some of its users’ lost faith and hopefully recapture old markets.

This report will analyze Facebook’s internal situation using the framework of SWOT analysis, and the external environment Facebook exists in through PEST analysis. These tools will provide a helpful foundation to understand Facebook’s competitive advantages, and render …

Cboe Global Markets: Strategic Audit, Lambros Karkazis

Honors Program: Senior Projects (Public)

This thesis fulfills the requirement for the strategic audit in MNGT 475H/RAIK 476. It provides in depth analysis of Cboe and its competitors, with particular attention given to comparing net income, market cap, and share price. Informed by this analysis, there is discussion of Cboe’s acquisition of BATS, which appears to have had the best impact on share price of any decision made by an exchange operator in the last 5 years. Finally, this thesis provides a strategy recommendation for Cboe moving forward.

The Naa Challenge: Serving Millennials Through Subscription Boxes, Katie Gaul, Tommie Brechbill, Kylee Yakel, Grant Schirmer, Regan Burnham, Paris Gunderson

Honors Program: Senior Projects (Public)

As an older generation of University of Nebraska-Lincoln graduates phases out, capturing the attention of millennials becomes more and more important. Unfortunately for the Nebraska Alumni Association (NAA), many soon to be and recent UNL graduates do not see the value in spending hundreds of dollars to become a lifetime member. Although some people we interviewed saw an NAA membership as just a donation and are not expecting much in return.

We believe that the Nebraska Alumni Association can take advantage of its connections with the University of Nebraska-Lincoln to offer experiences through subscription boxes that will engage millennials and …

Strategic Audit: Spreetail, Jake Rehwoldt

Honors Program: Senior Projects (Public)

This report is an in-depth look at the history and trajectory of Spreetail, an ecommerce company based in Lincoln, Nebraska. As the ecommerce market itself grows rapidly, Spreetail is facing challenges and obstacles to success in the industry, especially since it is competing with Amazon. This report breaks down the factors affecting Spreetail both internally and externally (using SWOT and PEST analyses) and outlines several strategic possibilities for moving forward. The final strategy recommendation for Spreetail is to increase their catalog size and focus on exclusives.

Huskers Helping Huskers: A Corporate-Level Analysis Of The Nebraska Alumni Association, Rachel Kleist, Jordan Newsom, Jackson Grasz, Anne Conley, Anna Brodersen, Samantha Turco

Honors Program: Senior Projects (Public)

The Nebraska Alumni Association appears to have become distracted from serving the alumni and has instead focused its energy into advancing University interests. To graduating Huskers, it has become unclear what value the Nebraska Alumni Association provides to them and whose interests they are promoting. This has resulted in a declining alumni membership base and an unstable revenue source. Because of this, we recommend that the Nebraska Alumni Association refocus their resources into serving alumni first.

Adidas: A Strategic Audit, Rebekah Birch

Honors Program: Senior Projects (Public)

Adidas is a leader of today’s sportswear industry with its core competencies being footwear and apparel. Adidas employs various strategies to remain competitive in the industry against powerful companies including Nike and Under Armour. The industry is strongly defined by the high levels of competitive rivalry, among other forces. Adidas is directly affected by various factors in their external environment including political, economic, social, technological and environmental factors. It also has various opportunities and threats that affect its external environment and help determine the company’s success. Adidas’s internal environment explains the basis of their strategic decisions and why certain aspects …

Segmentation Of Quantity Surveying Professional Services For Focus Strategy And Diversification, Michael Adesi, De-Graft Owusu-Manu, Frank Boateng

Articles

Purpose – Notwithstanding that numerous studies have focused on strategy in quantity surveying (QS) professional service firms, there is a paucity of investigation on the segmentation of QS professional services. The purpose of this study is to investigate the segmentation of QS services for diversification and a focus strategy formation.

Design/methodology/approach – This study adopts the positivist stance and quantitative approach in which a simple random sampling technique was used to select participants. In total, 110 survey questionnaires were administered to registered professional QS, out of which 79 completed questionnaires were returned for analysis.

Findings – The paper identifies three …

Business Strategy For Potential Sustainability Organizations Of The Future, Randall Duffield

Williams Honors College, Honors Research Projects

The exponential acceleration of globalization in the modern economy has resulted in the creation of new, unexpected job positions. This article explores the possibility of merging strategic business practices with a potential sustainability effort in plastic removal from the world's oceans. Though the current paradigm of political involvement relegated research to focus on a governmental position, the research and organizational methods could, and should, be applied to future private market endeavors in the same field.

Strategies For Small Business Sustainability, Victor K. Adoukonou

Walden Dissertations and Doctoral Studies

Small businesses represent more than 99% of all employers in the United States, but more than 50% of small businesses have failed before 5 years. Climate change, digitization, and social media contribute to a paradigm shift in consumers' habits, as more consumers have become environmentally and social justice conscious. Business leaders who are unable to follow the consumers' trends and changes of habit may not succeed in sustaining their businesses. The purpose of this multiple case study was to explore strategies owners of small businesses in the District of Columbia use to sustain their businesses for longer than 5 years …

Effective Manufacturers' Strategies For Service Innovations, Zebulon Fox

Walden Dissertations and Doctoral Studies

In the United States, more than 50% of managers offering services in the manufacturing industry report failed service initiatives. The purpose of this multiple case study was to explore strategies that manufacturing managers used to sustain their business for longer than 5 years. The population consisted of 3 manufacturing organization managers offering business services to support petroleum and coal companies who have sustained their business operations in the mid-Atlantic region of the United States for longer than 5 years. Data were collected from semistructured interviews and organization documents were analyzed through the perspective of the strategic service innovation theory conceptual …

Employee Perceptions Of Succession Planning Within Higher Education: A Qualitative Case Study, Matthew Swanson

Doctoral Dissertations and Projects

Higher education institutions provide programs and services in support of personal, professional, and community development. The positive impact of higher education is threatened by the imminent departures of experienced employees responsible for implementing institutional programs and services. Research suggests succession planning assists organizations in responding to the potential departures of experienced employees while successfully serving stakeholders, yet a majority of higher education institutions do not possess adequate succession planning programs. Employee perceptions are essential to developing and evaluating programs, however, there is currently a lack of available insight into employee perceptions pertaining to succession planning within the field of higher …

Strategic Analysis Of Lifeloop, Llc: Current Positioning And Recommendations For Future Growth, Erin Dabbs

Theses/Capstones/Creative Projects

LifeLoop is a senior living software company that has the potential to gain market share in a new and growing industry. By making changes to current processes, business level strategy, and corporate level strategy, the company can grow organically, faster. LifeLoop must make these strategic changes to areas of marketing and sales processes now as the industry is changing life cycle stages; the company’s movement in this window of opportunity is critical to their future success. These findings outline where LifeLoop is currently positioned and the first steps needed to grow and develop into a reputation of excellence that will …

Nvidia Corporation: A Strategic Audit, Daric Teske

Honors Program: Senior Projects (Public)

NVIDIA is company that has been involved with the production of computer hardware known as a graphics processor units (GPUs) since the turn of the century. Over the past decade, NVIDIA has begun to explore other applications of its proprietary technology, including the fields of artificial intelligence (AI) and accelerated computing. Looking from a business perspective, this strategic audit analyzes the history of the company and its current state, as well as industry outlooks to provide a strategic recommendation. Annual reports, market reports, and press releases were all utilized to provide the best perspective of the industry possible. Though NVIDIA …

Divestment Of Strategic Resources In A Hypercompetitive, Capital Intensive, Knowledge Based Industry, Steven Robert Rivet

Theses and Dissertations

This dissertation creates a model explaining the factors that drive the decision by a semiconductor firm to divest a specific strategic resource. The dissertation is based on a case study of a medium size semiconductor firm that divested a competitively performing manufacturing facility in a low labor cost Asian country, and replaced the services it performed with contracted services. The study draws on competitive advantage, resource based view, transaction cost, divestment, international business, and asset-light model literature. The existing literature either fails to explain (or to explain completely) the reasons driving these type of divestiture decisions (resource based view, transaction …