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Full-Text Articles in Business Administration, Management, and Operations

Factors Affecting U.S. Marketers' Decisions On Latin America, James M. Frye Apr 1961

Factors Affecting U.S. Marketers' Decisions On Latin America, James M. Frye

Master's Theses

John Gunther's opening comment in his book titled Inside Latin America was, "The first thing to say about Latin America is that no such thing exists. What does exist are twenty independent and highly individual countries which differ from one another strikingly."

There are many who support this school of thought and it is true that the republics of Latin America vary drastically in size, wealth, culture, race, and population; and are presently involved in different stages of political, economic and social revolution.

However, there are many points of common ground for these groups of countries.


What Mrs. Hunter Told Her Daughter Jan 1947

What Mrs. Hunter Told Her Daughter

Historical Documents of Bryant University (1863-present)

Pamphlet designed to interest women in pursuing business-related studies at Bryant College through the story of a conversation between Janet, a theoretical prospective college student, and her mother.


Betty Comes To Bryant College Jan 1946

Betty Comes To Bryant College

Historical Documents of Bryant University (1863-present)

Promotional brochure written to convince career-minded female students to study business at Bryant College. It outlines the Bryant experience of the mid-40s in the story of Betty, a hypothetical student who enrolls in the School of Secretarial Science.


A College Of Higher Education For Business Oct 1945

A College Of Higher Education For Business

Historical Documents of Bryant University (1863-present)

Short pamphlet talking about the importance of women in business and the advantages a Bryant education can provide.

"The invention of the typewriter three generations ago opened up new business opportunities for women. Everybody knows that moder business could not run efficiently without women."


Betty Wins A Malted Jan 1945

Betty Wins A Malted

Historical Documents of Bryant University (1863-present)

Short promotional pamphlet designed to attract career-minded female students to Bryant College. Contains a short story about Betty, a hypothetical student, telling a friend the advantages of studying business at Bryant, as well as some factual information about the school and photos of the Providence campus.


Betty Faces A Poser Mar 1944

Betty Faces A Poser

Historical Documents of Bryant University (1863-present)

Short promotional pamphlet designed to attract career-minded female students to Bryant College. Contains a short story about Betty, a hypothetical student, telling a friend the advantages of studying business at Bryant, as well as some factual information about the school and photos of the Providence campus.


To The High School Graduate (2), Henry L. Jacobs Feb 1943

To The High School Graduate (2), Henry L. Jacobs

Historical Documents of Bryant University (1863-present)

This is a brochure designed to convince young women graduating high school to study business at Bryant College. Both the brochure and the letter from Bryant President Henry L. Jacobs talk about the opportunities for women during wartime.


To The High School Graduate (1), Henry L. Jacobs Feb 1943

To The High School Graduate (1), Henry L. Jacobs

Historical Documents of Bryant University (1863-present)

This is a brochure designed to convince young men graduating high school to study business at Bryant College, even after going off to serve in World War 2. Both the brochure and the letter from Bryant President Henry L. Jacobs urges the prospective student to "consider his future, what is to become of him after the war is over and the gigantic reconstruction period sets in."