Business Administration, Management, and Operations Commons^™

The Future’S So Bright: A Business Plan And Market Research Analysis Of Fraze, Elizabeth Lanford

Honors Theses

This thesis is an overview of the creation and operation of Lindy and Liz, LLC dba Fraze. Fraze is an online boutique specializing in custom, beaded sunglasses. This thesis contains details of the founding, operation, and future of the business. The following business plan will give insights to marketing strategies, target audience demographics, and sourcing procedures.

Accompanying this business plan is market research relevant to the target market of Fraze. Part I details secondary research about the effects of social media on this target market and their consumption habits. It also contains insights about the products and marketing techniques most …

Green Delivery: A New Approach For The Arbor Day Foundation, Cassandra Arritt, Vincent Malene, Anthony Hare, Sarah Schilling, David Petersen, Ross Grieb

Honors Program: Senior Projects (Public)

The Arbor Day Foundation (ADF) will partner with online retailers to create a ‘Green-Delivery’ option wherein customers can opt to delay the shipment of their order by a day in exchange for a tree being planted in their name. Each partner would fulfill their donation obligation to the ADF by allocating a portion of the cost savings generated by shipping their orders via a slower service.

Assessing Alignment Of Entrepreneurial Spirit To Job Descriptions Seeking Business Administration Or Management Undergraduates, Molly J. Wickam, Lacey R. Finley, Karla Saeger

Graduate School Faculty Publications

This study assessed alignment between concepts included in current definitions of Entrepreneurial Spirit and job descriptions written by employers seeking undergraduate business administration or management degrees. In addition, a research-based definition of the Entrepreneurial Spirit was sought. A literature review generated concepts attributed to the Entrepreneurial Spirit. The quantitative conceptual content analysis examined job descriptions from Indeed. Implementation, creativity, and collaboration were concepts most appearing in job descriptions. The Marketing Manager job title contained the most Entrepreneurial Spirit concepts. Findings identified skills that are explicit in job descriptions which is useful for employers seeking Entrepreneurial Spirit in their hires.

Tim Brown, Change By Design: How Design Thinking Transforms Organizations And Inspires Innovation (2009), Esra Gonen

Markets, Globalization & Development Review

No abstract provided.

Improving The M&A Success Rate: Identity May Be The Key, Carol M. Sanchez, Mahendra Joshi, Paul Mudde

Peer Reviewed Articles

Every year companies spend over $4 trillion on mergers and acquisitions (M&As) in spite of the fact that between 70% to 90% of these M&As fail. Both practitioners and scholars are puzzled by these intriguing statistic and have tried to identify the causes of M&A failures. Factors such as inaccurate assessment of financial and operational synergies, lack of clarity in the execution of the integration process, negotiation errors, lack of backup plans, and cultural issues are only a few of the long list of reasons that may lead to such high rate of failure. Evidently, some of these factors have …

Using Internship Design To Shape Sustainable University-Industry Relationships:A Research Agenda?, Conor Horan

Level 3

This discursive article considers models and types of internships internationally and how particular models can be used as a strategic tool to shape effective university-industry partnerships. It argues why research into the nature, purpose and impact of internships in industry partnerships is urgently required.

Witnessing At Work When It's Taboo To Talk About Religion, Michael E. Cafferky

Faculty Works

This article explores an alternative to traditional approaches to evangelism in the workplace. it presents an approach based on using the language of business alone in conversations with coworkers, suppliers and customers. While it is often taboo to talk about religion in secular organizations, opportunities exist for believers to be not just silent witnesses but rather explicit verbal witnesses to Jesus Christ. Business conversations naturally present opportunities to champion the theological identity and character traits of Jesus Christ without mentioning his name.

Back To Beijing: The Future Of The Olympic Games, Jennifer Maynard

Marriott Student Review

Just four years ago, the IOC made an unprecedented decision to award Beijing with the 2022 Winter Olympic Games bid, making China the first Asian country ever to host both the Summer and Winter Games. What’s more, prior to this second visit to China, the Olympics will have been held in Pyeongchang (2018) and Tokyo (2020). At the same time that this national superpower has the opportunity to capitalize once again on the all eyes-on-China phenomenon, the IOC has the chance to truly go global.

Navigating Chinese Culture And Politics: The Destinies Of Companies In China, Vicki Chen

Master's Projects and Capstones

It is generally accepted that the colossal Chinese market offers great opportunities for dynamic entrepreneurial businesses, as well as individuals, but it also means that there are more potential obstacles to be aware of and to overcome than in smaller countries. This study will show how successful businesses in the Chinese market are directly influenced by China’s unique culture, religious beliefs, codes of behavior and political policies. It will also show ignorance or unawareness of these influences can lead to a loss of business or even total failure.

Indeed, a lack of understanding of these influences has been the downfall …

Moosejaw Market Expansion Into France, Rachel Renou

Honors Projects

This research project examines the Moosejaw brand, the outdoor apparel industry, and an overview of France’s political, economic, and cultural environment. The research goal is to analyze key aspects of France that would influence a business’s decision to expand into the country. The information regarding France’s fit for new businesses would then be tailored to Moosejaw to implement. Data found throughout the research process that characterize France as a good fit or not for new foreign business include the current political state of rioting by the Yellow Vests, Macron’s future pro-business plans, the French high quality of life standard, shifting …

Strategic Audit Of Facebook Through The Lens Of International Reputation, Ryan M. Mcmanaman

Honors Program: Senior Projects (Public)

This report investigates the history and current situation of Facebook, an international social media firm based in Menlo Park, CA. Facebook faces a number of international controversies and growing resentment from its userbase. In an industry where people are synonymous with capital, a strategic recommendation will be made to help Facebook regain some of its users’ lost faith and hopefully recapture old markets.

This report will analyze Facebook’s internal situation using the framework of SWOT analysis, and the external environment Facebook exists in through PEST analysis. These tools will provide a helpful foundation to understand Facebook’s competitive advantages, and render …

Retention, Matthew Molinaro

The Review: A Journal of Undergraduate Student Research

Employee retention in the 21th century reflects how companies keep their employees motivated and well prepared for the challenges in the workplace. In this paper, I apply the concepts of motivation and how employers keep their employees. I also emphasize the costly effects of a employee leaving the organization, both as a dollar and emotional standpoint.

Google Ads: A Strategic Audit, Jessee Zhang

Honors Program: Senior Projects (Public)

Google began as an internet search product, allowing users to find relevant sites based on a search query. Over the past several decades, Google has become an extremely large and profitable business though online digital advertisements. While Google has a diverse product mix, the overwhelming majority of its revenue is generated through ads. This strategic audit first looks at the current external environment, looking at the political, economic, social, and technological changes and opportunities relevant to the industry. Then, it looks at the current competitive environment and shows the profitability of the business because of the large barrier to entry. …

Book Review: Seeds Of Greatness By Denis Waitley, Jennifer Maynard

Marriott Student Review

Book review of Seeds of Greatness by Denis Waitley, personal anecdotes and summaries of research on the secrets to success in life and in the business world.

Collaboration: How Leaders Avoid The Traps, Create Unity, And Reap Big Results, Ryan Stenquist

Marriott Student Review

From the federal government to long-standing investment banks to small startups, every organization needs sensible and effective collaboration. Morten Hansen’s book, published by the Harvard Business Review Press, offers great frameworks for understanding what disciplined collaboration looks like and how our organizations are performing now.

Book Review: The Innovator's Method, Jennifer Ann Goldsberry

Marriott Student Review

No abstract provided.

The Futurist, Ryan Stenquist

Marriott Student Review

Ubiquitous self-driving cars, robot workers, and massive political shifts may seem far away and irrelevant to our day to day lifestyles. However, Mr. Schenker proves that these changes are fast-approaching and come as timely responses to the problems and opportunities of today.

Cultural Intelligence In Business Settings, Tanner Wegrowski

Marriott Student Review

No abstract provided.

A Guide To Leadership Development At A Company, Bridget Nobiletti

Senior Honors Projects

Leadership development is essential for companies because it drives a company’s effectiveness in reaching its goal and promotes growth among employees, causing them to want to stay with the company. Knowing how to develop employee leadership is complex because it is largely dependent on the individual and their role within the organization. I interviewed leadership professionals and human resource professionals who have experience in leadership development to guide my research. I broke up management into three categories and found that the different segments of management need different skills in order to be effective at their jobs. The first step to …

Strategic Audit: Spreetail, Jake Rehwoldt

Honors Program: Senior Projects (Public)

This report is an in-depth look at the history and trajectory of Spreetail, an ecommerce company based in Lincoln, Nebraska. As the ecommerce market itself grows rapidly, Spreetail is facing challenges and obstacles to success in the industry, especially since it is competing with Amazon. This report breaks down the factors affecting Spreetail both internally and externally (using SWOT and PEST analyses) and outlines several strategic possibilities for moving forward. The final strategy recommendation for Spreetail is to increase their catalog size and focus on exclusives.

Navigating Sino-American Business Relationships, Ryan Stenquist

Marriott Student Review

Relationships between American and Chinese companies have never been more important or profitable as they are now. With linguistic, moral, governmental, and legal systems developed entirely independent of each other for thousands of years, these relationships also prove the most difficult and complex to navigate. This article explores mistakes foreigners often make while doing business in China, the current environment and culture of joint ventures with native Chinese, and how to succeed in the challenging yet rewarding economy now opening up to the world.

Motivational Factors Of Telework, Arlene J. Nicholas

Faculty and Staff - Articles & Papers

This chapter discusses telework as a motivational option for workers and employers. Telework can be performed as a supplemental or a full-time employment opportunity for local, regional, or global work. Teleworkers must be self-starters, able to work with minimal supervision, and in some cases, rely on technological communications for professional interactions. Teleworkers can enjoy flexibility for work and personal responsibilities while organizations can gain more satisfied and productive employees. An overview of telework's motivational benefits, incentives, and organizational examples for both employees and management are identified.

Exploring Sustainable Capital Acquisition Strategies Of Small Businesses, Naieche Brooks

Walden Dissertations and Doctoral Studies

Small business owners encounter various difficulties in funding businesses. The purpose of this single case study was to explore strategies that some small business owners used to acquire capital to sustain their businesses longer than the first 5 years of operation. The resource-based theory was the conceptual framework for this study. Data were collected from semistructured interviews with a sample of 3 owners of small businesses in a metropolitan area in the southeastern United States and review of company profit statements. Five themes emerged from data triangulation and analyses: start-up capital access, private lender networking, motivation, self-realization, and external perceptions. …

Do Conflicts Of Interest Require Outside Boards? Yes. Bsps? Maybe., Usha Rodrigues

Scholarly Works

From the Symposium: Outsourcing the Board: How Board Service Providers Can Improve Corporate Governance

Boards of directors are curious creatures. The law generally requires corporations to have them—indeed, they are the focus of the corporate law we teach in Business Associations in U.S. law schools. The corporation is managed by directors or under their direction; directors hire and fire officers; directors are necessary for fundamental transactions.

But the reason why corporations have directors is not entirely clear. In the prototypical privately held corporation, the family firm, the same individuals serve both as directors and officers. The CEO (better known as …

Business Strategy For Potential Sustainability Organizations Of The Future, Randall Duffield

Williams Honors College, Honors Research Projects

The exponential acceleration of globalization in the modern economy has resulted in the creation of new, unexpected job positions. This article explores the possibility of merging strategic business practices with a potential sustainability effort in plastic removal from the world's oceans. Though the current paradigm of political involvement relegated research to focus on a governmental position, the research and organizational methods could, and should, be applied to future private market endeavors in the same field.

Sustainable Leadership And The Relationship To Profitability In U.S. Banking Institutions, Kendra Harvey

Doctoral Dissertations and Projects

This study examined if sustainable leadership in U.S. banking institutions had a statistical correlation to profitability between the period of 2008 and 2017. The problem addressed was the impact of sustainable leadership on the profitability of banking institutions in the U.S. was not known. The study was significant because of the increased amount of pressure within the financial sector to increase long-term stability while maintaining profitability. The research applied a quantitative correlational study to conduct the research. The study found there was no statistically significant correlation between net income or market value but did find a positive correlation for return …

Design Thinking And The Marriott School, Catherine Gardiner, Madie Neeley, Mat D. Duerden

Marriott Student Review

No abstract provided.

Strategic Analysis Of Lifeloop, Llc: Current Positioning And Recommendations For Future Growth, Erin Dabbs

Theses/Capstones/Creative Projects

LifeLoop is a senior living software company that has the potential to gain market share in a new and growing industry. By making changes to current processes, business level strategy, and corporate level strategy, the company can grow organically, faster. LifeLoop must make these strategic changes to areas of marketing and sales processes now as the industry is changing life cycle stages; the company’s movement in this window of opportunity is critical to their future success. These findings outline where LifeLoop is currently positioned and the first steps needed to grow and develop into a reputation of excellence that will …

Nvidia Corporation: A Strategic Audit, Daric Teske

Honors Program: Senior Projects (Public)

NVIDIA is company that has been involved with the production of computer hardware known as a graphics processor units (GPUs) since the turn of the century. Over the past decade, NVIDIA has begun to explore other applications of its proprietary technology, including the fields of artificial intelligence (AI) and accelerated computing. Looking from a business perspective, this strategic audit analyzes the history of the company and its current state, as well as industry outlooks to provide a strategic recommendation. Annual reports, market reports, and press releases were all utilized to provide the best perspective of the industry possible. Though NVIDIA …

Micron: Changes For Continued Success, Rachel Rice

Theses/Capstones/Creative Projects

Strategy is important for every industry, and to succeed in such a competitive industry as the technology industry, it becomes imperative. Micron Technology, Inc. (“Micron”) is one of the companies in the technology industry that must have a strategic plan such as this. The best strategy for Micron was analyzed through a detailed background on the history of the company, the main problem that is currently found in the industry, the current internal position of the company in relation to the strengths and weaknesses of the company, an external analysis of the operating industry, and finally a recommendation and implementation …