Business Administration, Management, and Operations Commons^™

Digital Transformation Of Smes Through Social Media, Georgette Eugenia Otoo, Raphael Amponsah, Eric Afful-Dadzie, Emmanuel Awuni Kolog

African Conference on Information Systems and Technology

This research paper explores the strategic integration of social media platforms by Small and Medium-sized Enterprises (SMEs) in Low- and Middle-Income Countries (LMICs) beyond marketing. Drawing from Resource-Based View and Dynamic Capabilities theories, the study investigates how social media enhances management, coordination, and control functions. Through five diverse case studies from Ghana, findings reveal SMEs’ innovative use of platforms like Instagram, WhatsApp, Slack, and Trello. These platforms foster efficient internal communication, customer engagement, project management, and talent acquisition. Challenges such as technical expertise and dynamic digital landscapes are identified.

Great Expectations: Consumer-Brand Relationships And Their Influence On The Organizational Outcomes Of Brand Transgressions, Sabrina Viscomi

Atlantic Marketing Journal

The business landscape has shifted from simply delivering quality products and services to creating shared value. It does this by fulfilling consumers’ deeper needs and meeting their increasingly high expectations. Brand transgressions inhibit organizations’ ability to meet consumers’ demands, complicating the consumer-brand relationship. As a result, brands are often unprepared to deal with the consequences of transgressions, which can be costly. The purpose of this research is to explore the influence of prior consumer-brand relationships on the organizational outcomes of brand transgressions through the lens of social contract theory. This systematic review synthesizes 39 articles to derive five analytical themes: …

Marketing Orientation: A Longitudinal Study Of Community Banks, Stephen C. Carlson, Gerald Sullivan, Susanna Warnock, Margaret Ryder

Atlantic Marketing Journal

Marketing orientation has long been touted as a means of improved business performance and a key to success in marketing management (Kotler, Keller & Chernev, 2021). This is a longitudinal study of community banks examining marketing orientation and business performance using a survey instrument based on the work of Narver and Slater (1990) and Kohli and Jaworski (1990).

Four survey datasets cover the period preceding the Great Recession (2003-2005), the Great Recession and its fallout (2008-2010), a Post–Great Recession period (2014-2016), and the COVID-19 period (2020). Survey responses were gathered from a selected set of community bank CEOs in the …

Branding, Internationalization And Performance Of Restaurant Chains, Saarthak Bhatia, Joel Smith

Symposium of Student Scholars

Every year, restaurant companies try and find new and innovative ways to grow their business. Many companies look towards creating new brands and expanding internationally as a means of achieving this goal but do multibranding and the scope of internationalization (number of countries) have an influence on the firm performance of restaurant companies? We dive into this by looking at data from over 100 publicly traded companies to see what the results show.

The examination period for this study was 1997 to 2019. Data for 2013-2019 is still being collected. Sample selection started with 118 publicly traded restaurant firms listed …

Creating A Support System For Online Graduate Students Learning New Software, Marisha C. Kelly

Transforming Libraries for Graduate Students

This poster outlines strategies for creating a support system for online graduate students learning new software. The Northcentral University (NCU) Library is a 100 percent online library providing services and delivering resources to students in a remote context. According to university facts and figures, approximately 98 percent of students are enrolled in a graduate program and nearly 69 percent of those students are pursuing a doctoral degree. In May 2019, a reference and instruction librarian developed a program to support graduate students learning how to use ProQuest RefWorks, a web-based research management tool. Elements of the program include synchronous options …

Driving Marketing Efficiency In The Age Of Big Data: Analysis Of Subprime Automotive Borrowers, Edwin Baidoo, Ryan Matthews, Frances Ann Stott, F. Stuart Wells

Atlantic Marketing Journal

Big Data methodologies are applied to understand subprime borrowers in the U.S. automobile space. The focus on the automobile market is essential as this subsegment is responsible for directly and indirectly employing over one million people and creating payrolls in excess of $100 billion annually in the U.S. It is found in this article that if a subprime borrower is a homeowner, the probability of repaying their auto loan increases by almost 4%. However, if the borrower is renting, the likelihood of repaying their auto loan increases by nearly 1.4%. Applying Big Data in making subprime auto loans can add …

Contingency Planning Amidst A Pandemic, Natalie C. Belford

Journal of Cybersecurity Education, Research and Practice

Proper prior planning prevents pitifully poor performance: The purpose of this research is to address mitigation approaches - disaster recovery, contingency planning, and business continuity planning - and their benefits as they relate to university operations during a worldwide pandemic predicated by the novel coronavirus (COVID-19). The most relevant approach pertaining to the University’s needs and its response to the coronavirus pandemic will be determined and evaluated in detail.

When Leaders Ostracize: Bottom-Line Mentality Climate And Emotional Labor As Predictors Of Workplace Ostracism, Darrin Theriault

PhD in Business Administration Dissertations

Workplace ostracism is a passive, low intensity behavior associated with coworkers ignoring or excluding others. It is one of several constructs under a larger framework of workplace aggression that is harmful to the target of the ostracism and more broadly, hurts organizations. Ostracism is particularly detrimental in workplace settings because unlike the other overt, direct forms of workplace aggression, the covert, subtle nature of ostracism often leaves targets wondering if the ostracism is real or imagined. From a fiscal perspective, workplace aggression costs U.S. firms an estimated $23.8 billion annually. Research covering workplace ostracism has focused almost exclusively on the …

The I-Mode (Almost) Went Global. A Case Study In Product Export Failure., Paola Rattu

Symposium of Student Scholars

The i-mode, the world’s first commercial web browser technology for mobile phones was launched in Japan in 1999, encountering immediate success and rapidly dominating the Japanese market. Nevertheless, when the technology was launched in the US and in Europe in the early 2000s it was highly unsuccessful. Ultimately, the technology was abandoned outside Japan, and several manufacturers exited the mobile phone industry following their inability to understand foreign customers’ needs and to innovate. This paper reconstructs the history of the i-mode technology and provides a business-oriented analysis of the causes of its debacle.

Contingency Planning Amidst A Pandemic, Natalie C. Belford

KSU Proceedings on Cybersecurity Education, Research and Practice

Proper prior planning prevents pitifully poor performance: The purpose of this research is to address mitigation approaches - disaster recovery, contingency planning, and continuity planning - and their benefits as they relate to university operations during a worldwide pandemic predicated by the Novel Coronavirus (COVID-19). The most relevant approach pertaining to the University’s needs and its response to the Coronavirus pandemic will be determined and evaluated in detail.

Individual It Uses And Their Antecedents: A Social Theory Perspective, Jason Williams

PhD in Business Administration Dissertations

The use of information technology (IT) is foundational to modern work systems. However, the IT use construct is not fully understood and has not been clearly defined. Confounding the understanding of IT use are similar, yet often conflicting, conceptualizations, indicative of the jangle fallacy. The jingle fallacy is also found in the inconsistent measures employed to study the IT use construct. Consequently, the existing literature does show that there are multiple forms of use. Further, adoptive IT use has long been understood to be fundamentally different from post-adoptive IT use, but few theories have sought to bring these two concepts …

Strategy And Marketing: Can Alignment Be Measured?, Stephen Carlson

Atlantic Marketing Association Proceedings

No abstract provided.

Strategic Aspects Of E-Commerce Related To V-Commerce, V-Learning, And Disaster Relief, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.

Wells Fargo And Trust Issues: Impact On Financial Banking, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.

Customer Service Challenges In Omni-Channel Retailing—An Exploratory Study Of Vague Language In Retailer Customer Service Policies, Terence L. Holmes, Edward C. Brewer

Atlantic Marketing Journal

Retailers are interacting with customers via an ever-increasing number of touchpoints. The addition of social media and mobile devices to the traditional physical and virtual retail platforms has created an evolving consumer practice of using several such "touchpoints" in the course of a single purchase (the "omni-channel”). The difficulty of providing high levels of customer service has increased with the necessity of managing multiple channels under the retailer’s control and coordinating formally or informally with touchpoints not directly within the retailer’s own operations. Multiple sources of potentially conflicting information (e.g., order fulfillment) can lead to miscommunication, and thus poor service …

When Stealing Time At Work Seems Justified: The Influence Of Organizational Justice On Time Banditry, Jamey Halleck

PhD in Business Administration Dissertations

Interest in the study of time banditry at work is relatively new to researchers. Existing research on this phenomenon has focused primarily on antecedents to the time banditry relationship, such as personality and organizational justice (Brock, Martin, & Buckley, 2013). This study further explored one of those antecedent relationships, the organizational justice to time banditry relationship. Currently absent from the literature is the potential influence each individual factor of organization justice (distributive, procedural, interpersonal, and informational) may have on engagement in time banditry. The focus of the current study was to investigate the following research question: How will engagement in …

Threat Recognition In Incumbent Firms: A Case For Organizational Velocity, Alan Amling

PhD in Business Administration Dissertations

Change is not new, but the speed of change is new. Fueled by a combination of connecting and thinking technologies, the business environment is becoming increasingly dynamic and uncertain. Incumbent firms face a wider variety of threats that vary in frequency of occurrence and financial impact. How effectively firms see these threats, internalize them as important (or not) and act on them in a timely manner (or not) can be critical to their survival. However, the academic literature is incomplete on how firms navigate this threat recognition process from initial observation through action and across different organizational contexts.

This qualitative …

Making Good Decisions: An Attribution Model Of Decision Quality In Decision Tasks, Bethany Niese

PhD in Business Administration Dissertations

Decision-makers endeavor to obtain the decision quality which puts them in a position to reach their goals. In order to control or influence decision quality, the processes by which individuals form their beliefs must be understood. In addition, many decision makers rely on decision support technologies to help find patterns in data and make sense of the input, so these technologies must be considered in parallel with the processes.

There have been numerous studies conducted to illuminate the factors which affect decision quality, however, many of these studies focused on objective measures and factors. This approach ignores individual perception, belief, …

Big 4 Office Personnel And Audit Quality, Jacob Gatlin

PhD in Business Administration Dissertations

Because U.S. Big 4 audit quality is inconsistent between office locations within the same firm, the Public Company Accounting Oversight Board (PCAOB) has maintained a standing Audit Quality Indicator Project designed to assist academics, practitioners, and its own inspection teams in identifying specific areas in which high audit quality may fail to be achieved. While many of the PCAOB audit quality indicators have been examined in prior research, information regarding the personnel comprising each office audit department has been difficult to glean because personnel data is not publicly disclosed by the Big 4.

This study examines certain personnel inputs and …

Entrepreneur-Venture Fit And Burnout: Moderating Effects Of Entrepreneurial Passion, David Witt

PhD in Business Administration Dissertations

Entrepreneurial burnout is a worrying problem because it is related to reduced performance and venture failures. Existing models do not adequately explain the causes of burnout among entrepreneurs. Exploring the antecedents and mechanisms leading to this significant issue can thus enhance our understanding and facilitate the design of interventions.

This study proposes an entrepreneur-venture fit model to explain burnout among entrepreneurs. Regulatory focus orientations of promotion and prevention are proposed as defining the characteristics of entrepreneurs and their ventures that determine fit, and passion is proposed to moderate fit effects.

The model was tested using a survey-based field study to …

Psychological Ownership Of Simple Jobs: The Effect Of Job Crafting, John S. Furrh Iii

PhD in Business Administration Dissertations

Previous research on the relationship of job characteristics and psychological ownership has primarily focused on the specific dimensions of work and possessive behaviors and their impact on employees in complex jobs. This study takes a new path by examining how psychological ownership can be increased for a previously unexamined group, employees in simple (i.e., routine and repetitive) jobs. Based on 2016 U.S. Bureau of Labor Statistics reports, almost 60% of jobs in the U.S. workforce could be considered to be simple or low in complexity. This study intends to investigate the answer to the following key research question: Can psychological …

The Impact Of Audit Engagement Partner Disclosure On Audit Outcomes In The United States, J. Alan Bell

PhD in Business Administration Dissertations

ABSTRACT

THE IMPACT OF AUDIT ENGAGEMENT PARTNER DISCLOSURE ON AUDIT OUTCOMES IN THE UNITED STATES

by

James Alan Bell

This study is motivated by the Public Company Accounting Oversight Board’s (PCAOB) mandate requiring the public disclosure of the audit engagement partner’s identity. Prior to the ruling, the audit engagement partner (AEP) was known only to the company’s management, audit committee, audit firm, and regulators. The PCAOB maintains that disclosure of the AEP will increase the partner’s sense of accountability; and increase transparency in the audit process; leading to improved audit quality; and improved financial reporting quality; thereby improving the credibility …

The Informed Human Firewall: The Impact Of Knowledge Dimensions On Employees' Secure Behavior, Ashraf Mady

PhD in Business Administration Dissertations

Organizations implement a variety of knowledge mechanisms such as information security education, training, and awareness (SETA) programs and information security policies to influence employees’ secure behavior. However, skills gained through these knowledge mechanisms have not always translated to secure behavior. Protection motivation theory (PMT) is a widely used and accepted theory in information security behavioral research. Nevertheless, information security research has not examined the impact of knowledge mechanisms on PMT psychological processes. This study explains the key psychological processes that influence employees’ secure behavior and seeks to understand how organizational knowledge mechanisms influence these key psychological processes that form threats …

Role Reversal: Exploring The M&A Process When The Family Firm Is The Acquirer, Darin Dredge

PhD in Business Administration Dissertations

Mergers and acquisitions (M&A) are a popular strategy to grow a firm. The prevalent view is that large, publicly traded non-family firms acquire much smaller, usually privately held firms, many of which are family owned. This view neglects, however, that family firms also utilize M&A to grow. Moreover, the vast majority of companies – even the largest – are family controlled. However, we know little about why and how family firms use M&A as a growth strategy. Furthermore, the M&A process – defined as pre-acquisition decision making and post-acquisition integration – is different when families take on the role of …

Moving Toward Marketing Oriented Soccer Referee Association Management: Factors Influencing Ussf Referees’ Intentions To Maintain Or Abandon Certification, Charles Roome

Atlantic Marketing Association Proceedings

No abstract provided.

Escape For Boone & Crocket, William K. Foxx, Joseph W. Giese, David W. Van Buskirk

Atlantic Marketing Association Proceedings

No abstract provided.

Income Redistribution, Economic Freedom, And State Growth As Considerations For Location Strategy, Dennis Pearson

Atlantic Marketing Association Proceedings

No abstract provided.

Diligence-Based Strategy, Strategic Marketing Ambidexterity, And The Resource-Based View: Informing The Exploitation/Exploration Mode And Valuing Capabilities, Jacqueline Post, J Paul Leavell

Atlantic Marketing Association Proceedings

No abstract provided.

Crm And Executive Decision-Making, Harriette Bettis-Outland, Keith Tudor, Muhammad Bilal

Atlantic Marketing Association Proceedings

No abstract provided.

Organizational Wellness Programs As Internal Social Marketing: A Literature Review Of Feasible Approaches, Faith Bontrager Rn, Bsn, Kimball P. Marshall Ph.D.

Atlantic Marketing Association Proceedings

No abstract provided.