Business Administration, Management, and Operations Commons^™

How High Will Russian Aviation Fly?, Tamilla Curtis, Irina Swenson

Management, Marketing and Operations - Daytona Beach

The study provides the historical context of the Russian aviation industry reflecting the periods of its growth and decline. It reveals the competitive advantage strategies that have been implemented by the Russian government in an attempt to revivify an enfeebled nation's aeronautic industry. The paper discusses the newly formed Joint Stock Company (JSC) United Aircraft Corporation (UAC) and its strategies to break into global markets, including UAC innovative product offerings. Whether or not, the recent efforts of the Russian government serve as a fulcrum for the Russian aviation industry that will leverage Russia into the global market, remains to be …

Corporate Brand Management In Higher Education: The Case Of Erau, Tamilla Curtis, Russell Abratt, William Minor

Management, Marketing and Operations - Daytona Beach

There is evidence in the literature that organizations struggle to formulate and implement their corporate branding strategies. This paper aims to provide an overview of the corporate brand building process in higher education. Design/methodology/approach – A qualitative methodology was used in this study. A single case study of a private American university was used to gather information about their corporate brand building process. University administrators and documents were used to gain insights into their brand building process. Findings – The corporate brand building process addressed three key areas; web administration, program marketing and corporate brand positioning. The corporate brand building …

Crm In Russia And U.S. -- Case Study From American Financial Service Industry, Tamilla Curtis, Tom Griffin, Donald Barrere

Management, Marketing and Operations - Daytona Beach

This paper discusses Customer Relationship Management in two sharply contrasting business cultures: the United States and Russia. Included in the present work is a case study of a midsized American financial services firm that illustrates a common path to the decision to have a CRM system: the planning, selection, and the implementation of the CRM program, including a discussion of the likelihood of success. The clients in this case are Financial Advisors, who in turn sell the investment products to the end user individual investors. CRM in Russia is yet in its infancy as the economy emerges from 200 years …

Strategic Ambidexterity In Innovation: An Indispensable Capability In The Face Of Change, Janet K. Tinoco

Management, Marketing and Operations - Daytona Beach

Ambidexterity is a dynamic capability that maybe fulfilled through prudent implementation of organizational processes necessary for product innovation. In this research, a model is tested using data collected from US high technology manufacturers. Results indicate that firms interested in pursuing strategic ambidexterity in innovation should implement all the studied processes in order to improve radical and incremental innovation output. Furthermore, post hoc exploratory analysis suggests that US high technology industries appear to be divided as to the levels of exploration, exploitation, and ambidexterity that they attain.

Entrepreneurial Spirit In Government Managed Enterprises: Evidence From The U.S. General Aviation Airports, Vitaly S. Guzhva, Massoud Bazargan, David A. Byers

Management, Marketing and Operations - Daytona Beach

While a number of studies introduce entrepreneurship in the public sector, there is still a need for empirical research in this field. We use a survey of U.S. general aviation airport managers to investigate the benefits of entrepreneurial spirit in public sector management. The results of logistic regressions suggest that the airport managers’ beliefs in importance of self-sustainability significantly improve the likelihood of general aviation airports to be self-sustaining. On the other hand, the airport specific characteristics, such as a favorable location, county population, and others are not statistically significant in achieving self-sustainability. Our findings support the literature that argue …

Determinants Of Financial Health Of Us General Aviation Airports, Vitaly S. Guzhva, Massoud Bazargan, David A. Byers

Management, Marketing and Operations - Daytona Beach

This survey-based study investigates the current financial environment of US general aviation airports. Due to a dearth of data and research on the financial performance of general aviation airports, the paper provides vital information regarding the critical needs and major revenue sources of such airports.The findings suggest that general aviation airports can be self-sustaining regardless of their location, runway length and other airport-specific characteristics.The attitudes of the airport manager towards the importance of financial self-sustainability, positive relationships with local communities, and utilisation of non-traditional and non-aviation revenue sources are found to be critical for the financial health of general aviation …

Presentation: Project Valuation Using Real Options: A Practitioner's Guide, Dimitrios V. Siskos

Publications

Dr. Dimitrios was Guest Speaker in the Master's degree class “Logistics” taught by Professor Dr. Dimitrios Emiris. The presentation was based on the book "Project Valuation Using Real Options" by Dr. Prasad Kodukula and Chandra Papudesu.

Customer Relationship Management: A Theoretical Overview And The High Cost Of Failure (A Case Study), Tamilla Curtis, Donald Barrere, Tom Griffin

Publications

Despite the significant benefits offered by the customer relationship management (CRM) strategy together with advanced technology, there is still a high rate of companies who fail to see results promised by CRM in order to achieve a competitive advantage. A review of the empirical literature together with the case study of the CRM implementation within a midsize financial firm will result in deeper understanding of current CRM practices that could contribute to better planning, selection, and implementation of customer relationship management programs.

Session Code: Eh The 21st Century Ideal Supply Management Organizational Format, At Least For 2005, Peter O'Reilly

Publications

The Problem:

What organizational format for the supply management function makes sense in your firm?

Why do we have a problem in the first place?

• The ever popular Silos
• Corporate culture
• Lack of senior management’s understanding of the supply management function
• The absence of a strong core procurement organization
• The dynamics of the ever changing world of mergers and acquisitions

Trends. The Paradise Hotel Bombing: Trouble In Judicial Paradise, Ibpp Editor

International Bulletin of Political Psychology

This article discussed the bombing of the Kenyan Hotel Paradise in November 2002, and the detention of suspects.

A Simulation Study To Investigate Runway Capacity Using Taam, Prakash Subramanian

Master's Theses - Daytona Beach

This study outlines a method to evaluate runway layouts using simulation, to aid in the airport planning and decision making process. As a sample study, the maximum throughput capacities of proposed expansion alternatives at Philadelphia International Airport (PHL), constrained at varying levels, are identified. The objective is to compare the ultimate airport capacities achievable for each of the different layouts to estimate their respective efficiencies in terms of runway system utilization. Given its capabilities for modeling at a very high level of detail and closely representing reality in terms of applicable separation standards and air traffic control procedures, TAAM (Total …

Mobile Business As Strategic Tools In The Us Airline Industry, Marzel Stratmann

Master's Theses - Daytona Beach

This thesis analyzes opportunities and threats of mobile business in the context of the US airline industry as a strategic tool to create a sustainable competitive advantage through the implementation of an effective mobile business model. The analysis is based on the assumption that mobile airline strategies have to create a strategic fit with the business environment seen from an airline perspective. Forces inherent in the global environment as well as in the micro-environment are analyzed using environmental scanning as systematic technique. Exploratory data obtained from a focus group interview is added to the analysis in order to assess opportunities …

Short Term Effects Of The Retrenchment Exercise On Individual And Organisational Performance In The Uganda Civil Service: Part Ii, Ibpp Editor

International Bulletin of Political Psychology

IBPP Note. The concluding segment of this article provides theory, empirical data, and analysis on some political psychological consequences of organizational retrenchment in a political bureaucracy within a country often unattended to by Western researchers. It was written by Dr. Peter Baguma, Senior Lecturer, Institute of Psychology, Makerere University, Kampala, Uganda, and International Editor, IBPP. Dr. Baguma can be reached at [email protected].

Abstract. This study set out to assess the short-term effects of a retrenchment exercise on individual and organisational performance in the Uganda civil service. In all, 247 senior and lower rank employees from 6 civil service ministries were …

Short Term Effects Of The Retrenchment Exercise On Individual And Organisational Performance In The Uganda Civil Service: Part I, Peter Baguma

International Bulletin of Political Psychology

This study set out to assess the short-term effects of a retrenchment exercise on individual and organisational performance in the Uganda civil service. In all, 247 senior and lower rank employees from 6 civil service ministries were administered a questionnaire that measured individual performance, factors hindering employee performance and suggestions on how performance could be improved, and organisational performance factors. The majority of participants reported retrenchment had positive or unknown effects on individual performance. Factors hindering employee performance were inadequate funding, lack of motivation, work overload, and lack of tools--to mention but a few. Providing a living wage, improved incentives, …

Airbus A320/321 Quick Change Market Analysis - A Case Study, Till Christian Mommsen

Master's Theses - Daytona Beach

The purpose of this thesis is to evaluate and compare the Boeing B737 QC to the Airbus A320/321 QC aircraft, and to determine their relative market within a sample airline. The technical design of the two Airbus aircraft in a mixed QC operation were considered with respect to the requirements of a particular airline. Direct operating costs and payload range data for all three aircraft were calculated.

To evaluate the competitiveness of the A320/321 QC under actual conditions, a linear programming fleet planning model was developed that considers more than the direct operating costs of a particular aircraft. The cost …

Running With The Pack: Jit & Automation For Small Manufacturers, Thomas E. Phillips, John R. Ledgerwood

Publications

While both just in time (JIT) concepts and automation programs have been widely implemented and highly successful in large manufacturing companies, many smaller manufacturing companies have wondered whether it would be economically feasible to utilize these same techniques and derive these same benefits. When JIT is adopted by small manufacturers, it provides them with advantages over traditional manufacturing systems, such as lower cost, quality improvements, higher productivity, and less working capital tied up in inventory. Small US manufacturers must understand the basic principles and philosophy of JIT and update their production equipment if they are to be competitive in today's …

Eastern Airlines: The Rise And Fall Of "The Wings Of Man", Benjamin H. Troemel Jr., James T. Schultz, Marian C. Schultz

Publications

This paper examines the rise and fall of Eastern Airlines from 1928 to 1991. lt outlines the carrier's development under a succession of leaders and discusses the major events of each leader's reign. From a small contract mail carrier known as Pitcairn Aviation, Eastern grew to become one of the largest airlines in the free world. But after 26 years of growth and prosperity under the leadership of Eddie Rickenbacker, the airline began to stumble in the early 1960s. Frank Lorenzo took the reins in 1986 and began selling the carrier's assets while attempting to destroy the unions. After a …

A Feasibility Study Of A Private Entity Competing With Fbos For Airline Ground Handling Contracts, Carlos A. Vergas

Master's Theses - Daytona Beach

This thesis investigates whether a private entity can compete with fixed base operators (FBOs) for airline ground handling contracts. Separating the research method into five phases, the author first conducts a need analysis. Then, the author dissects the structure of existing ground handling contracts. Thirdly, the average service charges presently in place are tabulated. Fourthly, a financial analysis is performed including the calculation of the break-even point at a profit. Finally, a model of ground handling operation is simulated using an existing air carrier’s ground handling contract.

Corporate Strategy In Crisis Management: Johnson & Johnson And Tylenol, Marian C. Schultz, James T. Schultz

Publications

This paper focuses on the Tylenol poisonings and the actions J & J employed to recover from this existence-threatening situation. The paper reviews the 1982 case in which Johnson & Johnson literally rewrote the book on crisis management in handling unexpected, catastrophic consumer issues. It demonstrated a high degree of integrity and moral responsibility in its handling of the poisonings. CEO Burke demonstrated decisive leadership at a time when the company needed it the most.